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市場調查報告書

中國的家用空氣清淨機產業概要

China Household Air Purifier Industry Overview, 2011-2020

出版商 China Research and Intelligence 商品編碼 363071
出版日期 內容資訊 英文 30 Pages
商品交期: 最快1-2個工作天內
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中國的家用空氣清淨機產業概要 China Household Air Purifier Industry Overview, 2011-2020
出版日期: 2016年07月11日 內容資訊: 英文 30 Pages
簡介

本報告提供中國的家用空氣清淨機產業調查分析,競爭情形分析,主要企業分析,未來的主要推動因素,風險與課題,價格分析等系統性資訊。

第1章 家用空氣清淨機產業的調查手法

  • 家用空氣清淨機的定義與分類
  • 參數與前提條件

第2章 中國的家用空氣清淨機產業的運作情形

  • 發展環境
  • 市場規模
  • 主要客戶

第3章 中國的家用空氣清淨機產業的競爭情形分析

  • 進入障礙
  • 競爭結構

第4章 中國的家用空氣清淨機產業上的主要5家公司分析

  • Philips
  • Sharp Corp
  • Panasonic
  • Yadu
  • Blueair

第5章 中國的家用空氣清淨機的原料成本與零售價格分析

  • 成本分析
  • 零售價格分析

第6章 中國的家用空氣清淨機產業的發展預測

  • 發展的影響要素
  • 供給預測
  • 需求預測

圖表

目錄
Product Code: 1607356

Household air purifier refers to the movable household air purifying products for cleaning indoor air pollutants and efficiently increasing the air quality.

With the development of economy, the increasing consumption of coal and petroleum as well as lack of environmental protection measures worsens the air pollution. In terms of PM2.5, 800 million people accounting for half of the population of China suffer from the haze namely high concentration PM2.5. There are various sources of PM2.5. The first source is the automobile exhaust. In recent years, civil automobile reserves keep rising in China. In 2015, it exceeded 172 million. The second source includes road dust and construction dust. The third source is the secondary pollution produced by factories. The fourth source refers to pollutants emitted to low altitude in the process of burning coal. The fifth source is smoke dust from the burning of straws, firewood and garbage. With the increasing attention to life quality, environment and health, the hot-sale of air purification products attracts more enterprises to launch household air purification products.

In China, major indoor pollution sources come from construction, decoration, furniture, as well as the haze (PM2.5). The excessive VOCs pollution seriously damaged people's health. Smog can enter the room through open windows and the use of scavenger fans. Therefore, it is of vital importance to choose a suitable household air purifier for health.

There are diversified types of household air purifiers in Chinese market whose retail prices range hundreds of CNY to tens of thousands of CNY. The mainstream retail prices are between CNY 1,000 to CNY 53,000. In 2015, there were more than 500 household air purifier brands in Chinese market. However, leading enterprises still occupied most of the market share. In spite of many choices, Chinese consumers tend to purchase household air purifiers of foreign brands. That's because most consumers are unfamiliar with household air purifiers. In addition, foreign brands are more advantageous in market promotion, brand recognition, reputation compared with domestic ones. Some foreign brands entering Chinese market comparatively early such as Philips, Sharp and Panasonic with strong brand appeal attract many first-time purchasers.

In 2015, the quantity of China's household air purifiers exceeded 3.5 million, of which the market size surpassed CNY 10 billion. Philips, Sharp, Panasonic, Yadu and Blueair were relatively competitive. It is expected that China's household air purifier market will still keep the rapid development because of people's increasing income and strengthening health consciousness.

Through this report, the readers can acquire the following information:

  • Definition and Classification of Household Air Purifiers
  • Research Methods, Parameters and Assumptions
  • Competition Status of China Household Air Purifier Industry
  • Risks of Leading Enterprises in China Household Air Purifier Industry
  • Major Driving Factors in the future of China Household Air Purifier Industry
  • Risks and Challenges Faced by the Development of China Household Air Purifier Industry
  • Analysis on Prices of Raw Materials and Retail Prices in China Household Air Purifier Industry

Table of Contents

1. Methodology on Household Air Purifier Industry

  • 1.1. Definition and Classification of Household Air Purifier
  • 1.2. Parameters and Assumptions

1.3. Reliability Test

  • 1.4. About CRI

2. Operation Status of China Household Air Purifier Industry, 2011-2015

  • 2.1. Development Environment
    • 2.1.1. Economic Environment
    • 2.1.2. Policy Environment
  • 2.2. Market Size
  • 2.3. Major Clients

3. Analysis on Competition Status of China Household Air Purifier Industry, 2013-2015

  • 3.1. Barriers to Entry in China Household Air Purifier Industry
    • 3.1.1. Brand Barriers
    • 3.1.2. Barriers of Consumer Awareness
    • 3.1.3. Technical Barriers
    • 3.1.4. Policy Barriers
  • 3.2. Competition Structure in China Household Air Purifier Industry
    • 3.2.1. Bargaining Ability of Upstream Suppliers in Household Air Purifier Industry
    • 3.2.2. Bargaining Ability of Downstream Customers in Household Air Purifier Industry
    • 3.2.3. Competition inner China Household Air Purifier Industry
    • 3.2.4. Potential Entrants of China Household Air Purifier Industry
    • 3.2.5. Substitutes of Household Air Purifiers

4. Analysis on Top 5 Enterprises in China Household Air Purifier Industry, 2013-2015

  • 4.1. Philips
    • 4.1.1. Enterprise Profile of Philips
    • 4.1.2. Market Share of Philips in China Household Air Purifier Industry
  • 4.2. Sharp
    • 4.2.1. Enterprise Profile of Sharp
    • 4.2.2. Market Share of Sharp in China Household Air Purifier Industry
  • 4.3. Panasonic
    • 4.3.1. Enterprise Profile of Panasonic
    • 4.3.2. Market Share of Panasonic in China Household Air Purifier Industry
  • 4.4. Yadu
    • 4.4.1. Enterprise Profile of Yadu
    • 4.4.2. Market Share of Yadu in China Household Air Purifier Industry
  • 4.5. Blueair
    • 4.5.1. Enterprise Profile of Blueair
    • 4.5.2. Market Share of Blueair in China Household Air Purifier Industry
  • 4.6. Analysis on Advantage Enterprises

5. Analysis on Cost of Raw Materials and Retail Prices of Household Air Purifiers in China, 2013-2015

  • 5.1. Analysis on Costs of Household Air Purifiers, 2013-2015
  • 5.2. Analysis on Retail Prices of Household Air Purifiers in China, 2013-2015
    • 5.2.1. Price Trend
    • 5.2.2. Analysis on Fluctuation Factors

6. Prediction on Development of China Household Air Purifier Industry, 2016-2020

  • 6.1. Factors Influencing Development in China Household Air Purifier Industry
    • 6.1.1. Major Driving Forces and Market Opportunities in China Household Air Purifier Industry
    • 6.1.2. Risks and Challenges Faced by China Household Air Purifier Industry
  • 6.2. Forecast on Industry Supply
  • 6.3. Forecast on Industry Demand

Selected Charts

  • Chart Standards of China Household Air Purifier Industry
  • Chart Sales Value and Output Volume of Household Air Purifiers in China, 2013-2015
  • Chart Top 5 Household Air Purifier Enterprises in China, 2013-2015
  • Chart Sales Revenue of Philips Household Air Purifiers in China, 2013-2015
  • Chart Market Share of Philips in China Household Air Purifier Industry, 2013-2015
  • Chart Sales Revenue of Sharp Household Air Purifiers in China, 2013-2015
  • Chart Market Share of Sharp in China Household Air Purifier Industry, 2013-2015
  • Chart Sales Revenue of Panasonic Household Air Purifiers in China, 2013-2015
  • Chart Market Share of Panasonic in China Household Air Purifier Industry, 2013-2015
  • Chart Sales Revenue of Yadu Household Air Purifiers in China, 2013-2015
  • Chart Market Share of Yadu in China Household Air Purifier Industry, 2013-2015
  • Chart Sales Revenue of Blueair Household Air Purifiers in China, 2013-2015
  • Chart Market Share of Blueair in China Household Air Purifier Industry, 2013-2015
  • Chart Costs of Xiaomi Household Air Purifiers
  • Chart Analysis on Retail Prices of China's Household Air Purifiers, 2013-2015
  • Chart Forecast on Output Volume and Sales Volume of China's Household Air Purifiers, 2011-2020
  • Chart Forecast on Market Size (CNY billion) in China Household Air Purifier Industry, 2011-2020
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