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市場調查報告書

中國的線上職業教育、訓練產業分析

Research Report on Online Vocational Education & Training Industry in China, 2011-2020

出版商 China Research and Intelligence 商品編碼 355894
出版日期 內容資訊 英文 60 Pages
商品交期: 最快1-2個工作天內
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中國的線上職業教育、訓練產業分析 Research Report on Online Vocational Education & Training Industry in China, 2011-2020
出版日期: 2016年04月07日 內容資訊: 英文 60 Pages
簡介

中國的線上職業訓練市場,是在線上教育市場中競爭最激烈的部門,不過,同時也是最有前途的部門。當初,線上職業教育的內容限於IT領域,不過,現在涵蓋廣泛的領域,尤其是財務、會計和外語,公務員考試相關的課程廣受歡迎。線上教育與離線教育相比,特徵是效率和便利性高,費用也便宜。由於職業訓練的聽講者學習意願高,也有經濟上的空間,若配送高品質、低價格的教育內容,可聚集多數的學生。另一方面,由於職業訓練的成果可以業績和資格考試等眼睛看得見的形式呈現,企業方面也能容易進行品牌建立和課程擴充。2015年時,中國的線上職業教育、訓練的市場規模只是稍微上升到40億人民幣,不過,潛在市場規模預計極大,今後的年度成長率將達到20%以上。

本報告提供中國國內的線上職業教育、訓練產業相關分析,發展環境和相關政策,需求與供給結構,市場規模的變化及預測 (過去、今後5年份),相關產業的關聯性,主要企業簡介,市場競爭的狀態等調查評估。

第1章 線上職業教育、訓練的相關概念

  • 定義
  • 分類
  • 產業發展的轉變
  • 相關產業的關係結構
  • 收益模式
    • 平台手續費
    • 會費
    • 內容
    • 廣告
    • 附加價值服務

第2章 中國的線上職業教育、訓練產業的發展環境 (過去5年份)

  • 經濟環境
    • 全球經濟
    • 中國經濟
  • 網際網路環境
    • 網際網路的發展現狀
    • 行動網際網路的發展現狀
  • 政策環境
    • 中國政府對職業訓練的支援政策
    • 中國政府對線上職業訓練的支援政策
  • 職業教育、訓練產業
    • 離線職業教育、訓練產業
    • 線上職業教育、訓練產業
  • 社會環境

第3章 中國的線上職業教育、訓練產業的需求與供給分析 (過去5年份)

  • 整體供給分析
    • 主要供應商
    • 供應結構分析
  • 整體需求分析
    • 需求領域
    • 聽講者數
    • 市場規模
  • 財務、會計教育
    • 職業資格
    • 線上教育的供給情形
    • 市場需求
    • 市場競爭
  • 專門的外語
  • 土木、建設
  • 法務
  • IT訓練
  • 公務員實驗
  • 其他

第4章 中國的線上職業教育、訓練產業的上游、下游工程分析 (過去5年份)

  • 上游產業
    • 網際網路、服務
    • 設備
    • 上游工程成本分析
  • 行銷策略
    • 開放課程
    • 大學、企業間的合作
    • 平台團體
    • O2O (從線上到離線)
  • 線上職業教育、訓練企業的分類
    • 平台導向型模式
    • 內容導向型模式
    • 其他的模式
  • 線上職業教育的聽講者數分析

第5章 中國的線上職業教育、訓練產業的市場競爭 (過去5年份)

  • 進入障礙
    • 資本障礙
    • 品牌障礙
    • 技術障礙
    • 其他障礙
  • 市場競爭結構分析
    • 上游工程供應商談判力
    • 客戶談判力
    • 產業內地的競爭
    • 潛在的參與企業的威脅
    • 替代的服務

第6章 中國的線上職業教育、訓練產業的主要企業分析

  • 財務、會計線上訓練的主要企業
    • 分析內容 (共5間公司)
      • 企業簡介
      • 經營情形
      • SWOT分析
  • 專門的外語線上訓練的主要企業
  • 土木、建設線上訓練的主要企業
  • 法務線上訓練的主要企業
  • IT線上訓練的主要企業
  • 公務員實驗線上訓練的主要企業

第7章 線上職業教育、訓練產業的未來展望 (今後5年份)

  • 產業成長的影響要素分析
    • 推動因素
    • 潛在的風險
  • 線上職業教育、訓練產業的供給情形的預測 (今後5年份)
    • 整體趨勢的預測
    • 各領域的趨勢的預測
  • 線上職業教育、訓練產業的需求情形的預測 (今後5年份)
    • 整體趨勢的預測
    • 各領域的趨勢的預測
  • 線上職業教育、訓練產業的市場競爭的預測 (今後5年份)

圖表一覽

目錄
Product Code: 1604336

Online education in China grows with the development of Internet. In terms of its development course, the main form of online education at early stage is distance learning platform, such as the Koolearn of New Oriental Group put into operation in 2001, which symbolized the beginning of traditional training institutions entering online education market. Later other training institutions followed suit. Through integrating existing resources, they managed to launch diversified online educational products.

Vocational education is a kind of education to endow the educatee with certain knowledge and skills required by their professions through schooling or occupational training. According to the service objects of vocational education, there are two kinds of clients: companies which intend to improve the performance of their employees through training and individuals who want to get themselves prepared for future career through improvement of vocational skills.

China's vocational education system covers a diversified range of programs, which can be generally sorted into two categories: education with degree and non-degree learning. Among them, vocational training belongs to the latter one. Vocational training is one of the most fiercely competitive market segments of online education in China nowadays, but it is also seen as the most promising one. At the beginning, online vocational education focused on IT courses, yet in recent years non-IT ones are also on the rise. Courses such as finance, accounting, foreign languages and public servant examination related become the most popular ones as they are aimed at helping the educatee master skills, acquire certificates or pass exams. Compared with offline training classes, online education offers learners higher efficiency, better convenience as well as a cheaper price.

As long as online courses provide quality teaching with reasonable price, they can attract large numbers of clients because vocational education subscribers have a stronger need for learning, and higher affordability. Meanwhile as educatees' learning effect can be directly seen from their performance at workplace or at related qualification examinations, it is also good for the brand-building and spread of courses among target clients.

Although the overall market size of online vocational education & training in China stood at only a bit more than CNY 4 billion in 2015, the potential for future development is huge. It is estimated that online vocational training will keep an annual growth rate of more than 20% in the years to come.

Through this report, the readers can acquire the following information:

  • Development Environment of Online Vocational Education & Training Industry in China
  • Supply and Demand of Online Vocational Education & Training Industry in China
  • Major Enterprises of Online Vocational Education & Training in China
  • Competition Status of Online Vocational Education & Training Industry in China
  • Prospect of Online Vocational Education & Training Industry in China

The following enterprises and people are proposed to purchase this report:

  • Enterprises in Vocational Education & Training Industry
  • Affiliated Companies to the Online Vocational Education & Training Industry Chain
  • Research Institutions/Investors Concerned about Online Vocational Education & Training

Table of Contents

1. Related Concepts of Online Vocational Education & Training

  • 1.1. Definition
  • 1.2. Classification
    • 1.2.1. Finance and Accounting
    • 1.2.2. Professional Foreign Languages
    • 1.2.3. Engineering and Construction
    • 1.2.4. Law
    • 1.2.5. IT Training
    • 1.2.6. Public Servant Examination
    • 1.2.7. Others
  • 1.3. Development Course
  • 1.4. Constitution of Industry Chain
  • 1.5. Profit Model
    • 1.5.1. Platform Commission
    • 1.5.2. Membership Fees
    • 1.5.3. Content
    • 1.5.4. Advertisement
    • 1.5.5. Value-added Services

2. Development Environment of Online Vocational Education & Training Industry in China, 2011-2015

  • 2.1. Economic Environment
    • 2.1.1. Global Economy
    • 2.1.2. Chinese Economy
  • 2.2. Internet Environment
    • 2.2.1. Development Status of the Internet
    • 2.2.2. Development Status of Mobile Internet
  • 2.3. Policy Environment
    • 2.3.1. Supporting Policies of Chinese Government for Vocational Education
    • 2.3.2. Supporting Policies of Chinese Government for Online Vocational Training
  • 2.4. Vocational Education & Training Industry
    • 2.4.1. Offline Vocational Education & Training Industry
    • 2.4.2. Online Vocational Education & Training Industry
  • 2.5. Social Environment

3. Analysis on Supply and Demand of Online Vocational Education & Training in China, 2011-2015

  • 3.1. Overall Supply Analysis
    • 3.1.1. Major Suppliers
    • 3.1.2. Analysis on Supply Structure
  • 3.2. Overall Demand Analysis
    • 3.2.1. Demand Fields
    • 3.2.2. Number of Subscribers
    • 3.2.3. Market Scale
  • 3.3. Finance and Accounting Vocational Education
    • 3.3.1. Vocational Qualifications
    • 3.3.2. Supply of Online Vocational Education on Finance and Accounting
    • 3.3.3. Market Demand
    • 3.3.4. Market Competition
  • 3.4. Professional Foreign Languages
    • 3.4.1. Types of Vocational Qualifications
    • 3.4.2. Supply of Online Vocational Education on Professional Foreign Languages

3. 4.3. Market Demand

    • 3.4.4. Market Competition
  • 3.5. Engineering and Construction
    • 3.5.1. Types of Vocational Qualifications
    • 3.5.2. Supply of Online Vocational Education on Engineering and Construction
    • 3.5.3. Market Demand
    • 3.5.4. Market Competition
  • 3.6. Law
    • 3.6.1. Types of Vocational Qualifications
    • 3.6.2. Supply of Online Vocational Education on Law
    • 3.6.3. Market Demand
    • 3.6.4. Market Competition
  • 3.7. IT Training
    • 3.7.1. Types of Vocational Qualifications
    • 3.7.2. Supply of Online Vocational Education on IT Training
    • 3.7.3. Market Demand
    • 3.7.4. Market Competition
  • 3.8. Public Servant Examination
    • 3.8.1. Job Categories and Enrollments of Public Servant
    • 3.8.2. Supply of Training on Public Servant Examination
    • 3.8.3. Market Demand
    • 3.8.4. Market Competition
  • 3.9. Others

4. Analysis on Upstream and Downstream Industry Chain of Online Vocational Education & Training in China, 2011-2015

  • 4.1. Upstream
    • 4.1.1. Internet Services
    • 4.1.2. Faculty
    • 4.1.3. Analysis of Upstream Costs
  • 4.2. Marketing Strategies
    • 4.2.1. Open Courses of Masters
    • 4.2.2. College-Enterprise Cooperation
    • 4.2.3. Platform Association
    • 4.2.4. O2O
  • 4.3. Classification of Online Vocational Education Enterprises
    • 4.3.1. Platform-oriented Model
    • 4.3.2. Content-oriented Model
    • 4.3.3. Other Models
  • 4.4. Analysis on Subscribers of Online Vocational Education

5. Market Competition of Online Vocational Education & Training in China, 2001-2015

  • 5.1. Barriers to Entry
    • 5.1.1. Capital Barriers
    • 5.1.2. Brand Barriers
    • 5.1.3. Technical Barriers
    • 5.1.4. Other Barriers
  • 5.2. Analysis on Market Competition Structure
    • 5.2.1. Bargaining Power of Upstream Suppliers
    • 5.2.2. Bargaining Power of Clients
    • 5.2.3. Competition inner the Industry
    • 5.2.4. Threats from Potential Entrants
    • 5.2.5. Substitute

6. Analysis on Major Enterprises in Online Vocational Education & Training Industry in China, 2015-2016

  • 6.1. Major Enterprises in Online Finance and Accounting Training in China, 2014-2015
    • 6.1.1. Company 1
      • Company Profile
      • Operation Status
      • SWOT Analysis
    • 6.1.2. Company 2
    • 6.1.3. Company 3
    • 6.1.4. Company 4
    • 6.1.5. Company 5
  • 6.2. Major Enterprises in Online Professional Foreign Languages Training in China, 2015-2016
    • 6.2.1. Company 1
      • Company Profile
      • Operation Status
      • SWOT Analysis
    • 6.2.2. Company 2
    • 6.2.3. Company 3
    • 6.2.4. Company 4
    • 6.2.5. Company 5
  • 6.3. Major Enterprises in Online Engineering and Construction Training in China, 2015-2016
  • 6.4. Major Enterprises in Online Legal Training in China, 2015-2016
  • 6.5. Major Enterprises in Online IT Training in China, 2015-2016
  • 6.6. Major Enterprises in Online Public Servant Examination Training in China, 2015-2016

7. Prospect of Online Vocational Education & Training Industry, 2016-2020

  • 7.1. Analysis on Factors Influencing Development of the Industry
    • 7.1.1. Driving Factors
    • 7.1.2. Potential Risks
  • 7.2. Forecast on Supply in Online Vocational Education & Training Industry in China, 2016-2020
    • 7.2.1. Overview of Supply
    • 7.2.2. Segments of Supply Field
      • Finance and Accounting Vocational Education
      • Professional Foreign Languages
      • Engineering and Construction
      • Law
      • IT Training
      • Public Servant Examination
      • Others
  • 7.3. Analysis on Demand in Online Vocational Education & Training Industry in China, 2016-2020
    • 7.3.1. Overview of Demand
    • 7.3.2. Segments of Demand Field
      • Finance and Accounting Vocational Education
      • Professional Foreign Languages
      • Engineering and Construction
      • Law
      • IT Training
      • Public Servant Examination
      • Others
  • 7.4. Forecast on Competition in Online Vocational Education & Training Industry in China, 2016-2020

Selected Charts

  • Chart Constitution of Online Vocational Education Industry Chain
  • Chart Number of Chinese Netizen, 2005-2015
  • Chart Market Size of Online Vocational IT Training in China, 2011-2015
  • Chart Enrollments of Public Servants in China, 2011-2015
  • Chart Market Size of Online Public Servant Examination Training in China, 2011-2015
  • Chart Market Size of Online Vocational Education & Training in China, 2011-2015
  • Chart Profit Model of Online Vocational Education in China
  • Chart Classification on Skills & Techniques of Vocational and Technical Education
  • Chart Forecast on Market Size of Online Vocational Education & Training in China, 2016-2020
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