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市場調查報告書

中國的遊艇產業

Research Report on Yacht Industry in China, 2014-2018

出版商 China Research and Intelligence 商品編碼 307099
出版日期 內容資訊 英文 60 Pages
商品交期: 最快1-2個工作天內
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中國的遊艇產業 Research Report on Yacht Industry in China, 2014-2018
出版日期: 2014年07月02日 內容資訊: 英文 60 Pages
簡介

2008年的經濟危機時,全球帆船市場縮小了,不過其間中國的遊艇產業也繼續擴大。2013年中國的帆船市場規模達90億人民幣(14億5000萬美元),與去年同期比較顯示了30%的增加。

本報告提供中國的遊艇產業詳查、帆船製造產業、帆船的消費情形、中國遊艇產業界的進出口情形、公務用帆船市場、遊艇俱樂部情形等詳細分析、中國遊艇產業的發展趨勢,以及市場預測。

第1章 遊艇產業相關概念

  • 定義與分類
    • 帆船定義
    • 帆船的分類
  • 帆船的特性
    • 帆船的設計特徵
    • 帆船的建造特徵
    • 帆船的豪華設備分類
  • 中國的帆船產業鏈
    • 概要
    • 帆船設計
    • 帆船製造
    • 帆船銷售
    • 遊艇俱樂部
    • 帆船租賃
    • 其他的相關產業

第2章 中國的遊艇產業的發展現狀

  • 中國的遊艇產業的發展環境
    • 經濟環境
    • 政府政策
    • 社會環境
  • 中國的遊艇產業的發展現狀
    • 發達過程
    • 中國的帆船設計產業
    • 中國的帆船製造產業
  • 中國的帆船消費情形
    • 市場規模
    • 市場特徵
  • 公務用帆船市場
  • 民間用帆船市場

第3章 中國的遊艇產業主要地區: 2009∼2014年

  • Xiamen
    • 自然以及文化的條件
    • 交通條件
    • 遊艇產業
  • Zuhai
  • Qingdao

第4章 中國遊艇產業的市場競爭分析

  • 進入障礙
    • 帆船設計及製造
    • 帆船的服務業
  • 國產帆船和進口帆船之間的競爭
  • 產業的競爭結構
    • 上游供給企業
    • 下游企業
    • 市場競爭的內部
    • 潛在參與企業
    • 替代品

第5章 中國主要的帆船製造企業

  • Sunbirds Yacht Co, Ltd.
    • 企業簡介
    • 經營情形
  • Shanghai Bestway Marine Engineering Design Co., Ltd.
  • Shanghai Double Happiness Yacht Co., Ltd. (DHS)
  • 其他的企業

第6章 中國的主要遊艇俱樂部

第7章 中國的帆船進出口: 2011∼2013年

  • 進口
    • 進口概要
    • 主要的進口處
  • 出口
    • 出口概要
    • 主要的外銷處

第8章 中國的遊艇產業預測

  • 產業發展的影響因素
    • 經濟狀況
    • 政策環境
  • 供給預測
  • 需求預測
    • 市場規模預測
    • 各市場領域預測
  • 中國遊艇產業的投資機會預測
    • 帆船製造及設計
    • 帆船銷售
    • 帆船租賃
    • 遊艇俱樂部
    • 帆船操縱執照用訓練
  • 中國遊艇產業發展的建議

附表

目錄
Product Code: 1407170

Before the 21st century, yacht is considered as a luxurious product for the rich in China. However, the tourist industry prospers and people's consumption concept changes as Chinese economy develops. Yacht becomes increasingly popular among ordinary consumers in China.

The complete industry chain of yacht economy includes yacht development, design, manufacture, yacht club services, related entertainment, tourism, business activities, training and examination of yacht driving licenses, dock construction, management, yacht maintenance, club construction, operation, management, accessory manufacture, internal environment decoration and professional insurance.

Although global yacht market shrank during the financial crisis in 2008, the yacht market in China kept increasing. Market size of yachts was CNY 9 billion (USD 1.45 billion) in China in 2013, up by 30% YOY. The output value of yacht club, yacht driving training and related tourist industries was far higher than the market size of yachts in China.

As the yacht industry prospers in China in recent years, Chinese people, especially white-collar workers, become increasingly fond of yacht sports. According to CRI, the number of yacht clubs exceeded 100 by the end of 2013 with over 40 of them interviewed by CRI.

Market demand for yachts exhibits upward trend as economy develops and residents' purchasing power increases. On one hand, the import volume of luxurious yachts increases as demand for luxury goods, including luxurious yachts, from the rich grows. In China, the rich population (with the financial assets exceeding USD 1 million) is approximately 5-10 million, including business owners, executives in foreign companies, officials, employees in monopoly state-owned enterprises, and artists. The group's pursuit for luxury goods shifts from luxurious cars, watches and villas to luxurious yachts and private jets. However, the expenditures on purchase and maintenance of private jets are high, while Chinese government takes strict control over private jets. Luxurious yacht is obviously a more realistic choice. On the other hand, the sales volume of medium and low-end yachts grows rapidly in China. As a few groups can afford luxurious yachts, the middle-class group mainly focuses on medium and low-priced yachts.

It is expected that the annual growth rate of yacht market will remain above 20% in the next few years. Many opportunities exist for manufacturers, trading enterprises and service enterprises in the industry.

Through this report, the readers can acquire the following information:

  • Yacht Manufacture Industry in China
  • Yacht Consumption in China
  • Import and Export in China Yacht Industry
  • Yacht Market for Official Business
  • Status of Yacht Clubs in China
  • Investment Opportunities in China Yacht Market
  • Development Trend in China Yacht Industry

The following enterprises and people are proposed to purchase this report:

  • Yacht Manufacturers and Trading Enterprises
  • Yacht Clubs
  • Yacht Consumers
  • Investors and Research Institutes Concerned about China Yacht Industry

Table of Contents

1. Relevant Concepts of Yacht Industry

  • 1.1. Definition and Classification
    • 1.1.1. Definition of Yachts
    • 1.1.2. Classification of Yachts
  • 1.2. Characteristics of Yachts
    • 1.2.1. Design Features of Yachts
    • 1.2.2. Building Features of Yachts
    • 1.2.3. Classification of Auxiliary Facilities for Yachts
  • 1.3. Industry Chain of Yachts in China
    • 1.3.1. Overview
    • 1.3.2. Yacht Design
    • 1.3.3. Yacht Manufacture
    • 1.3.4. Yacht Sales
    • 1.3.5. Yacht Club
    • 1.3.6. Yacht Lease
    • 1.3.7. Other Related Industries

2. Development Status of Yacht Industry in China, 2011-2014

  • 2.1. Development Environment of Yacht Industry in China
    • 2.1.1. Economic Environment
    • 2.1.2. Government Policies
    • 2.1.3. Social Environment
  • 2.2. Development Status of Yacht Industry in China
    • 2.2.1. Development Process
    • 2.2.2. Yacht Design Industry in China
    • 2.2.3. Yacht Manufacture Industry in China
  • 2.3. Status of Yacht Consumption in China
    • 2.3.1. Market Size
    • 2.3.2. Market Features
  • 2.4. Market of Yachts for Official Business
  • 2.5. Market of Civil Yachts

3. Key Regions of Yacht Industry in China, 2011-2014

  • 3.1. Xiamen
    • 3.1.1. Natural and Cultural Conditions
    • 3.1.2. Traffic Condition
    • 3.1.3. Yacht Industry
  • 3.2. Zhuhai
  • 3.3. Qingdao

4. Analysis of Market Competition in China Yacht Industry, 2011-2014

  • 4.1. Barriers to Entry
    • 4.1.1. Yacht Design and Manufacture
    • 4.1.2. Yacht Service Industry
  • 4.2. Competition between Domestic Yachts and Imported Yachts
  • 4.3. Competition Structure of the Industry
    • 4.3.1. Suppliers
    • 4.3.2. Downstream Customers
    • 4.3.3. Inside Competition
    • 4.3.4. Potential Entrants
    • 4.3.5. Substitutes

5. Major Yacht Manufacturers in China, 2011-2014

  • 5.1. Sunbirds Yacht Co, Ltd.
    • 5.1.1. Enterprise Profile
    • 5.1.2. Operation Status
  • 5.2. Shanghai Bestway Marine Engineering Design Co., Ltd.
  • 5.3. Shanghai Double Happiness Yacht Co., Ltd. (DHS)
  • 5.4. Other Enterprises

6. Major Yacht Clubs in China, 2011-2014

  • 6.1. Lion Marina Club
  • 6.2. Nansha Marina
  • 6.3. Longcheer Yacht Club
  • 6.4. Shenzhen Marina Club
  • 6.5. Kingkey Boating Club
  • 6.6. Shenzhen Bay Marina Club
  • 6.7. Guangdong Ginorich Yacht Club
  • 6.8. Shilidian Yacht Club
  • 6.9. New Port International Yacht Club
  • 6.10. Yalong Bay Yacht Club

7. Import and Export of Yachts in China, 2011-2013

  • 7.1. Import
    • 7.1.1. Import Overview
    • 7.1.2. Major Sources of Import
  • 7.2. Export
    • 7.2.1. Export Overview
    • 7.2.2. Major Export Destinations

8. Prospect of China Yacht Industry, 2014-2018

  • 8.1. Factors Influencing Development
    • 8.1.1. Economic Situation
    • 8.1.2. Policy Environment
  • 8.2. Supply Prediction
  • 8.3. Demand Prediction
    • 8.3.1. Prediction of Market Size
    • 8.3.2. Prediction of Segment Markets
  • 8.4. Prediction of Investment Opportunities in China Yacht Industry
    • 8.4.1. Yacht Manufacture and Design
    • 8.4.2. Yacht Sales
    • 8.4.3. Yacht Lease
    • 8.4.4. Yacht Club
    • 8.4.5. Yacht Driving License Training
  • 8.5. Recommendations on Development of Yacht Industry in China

Selected Charts

  • Chart Yacht Classification
  • Chart Structure of Yacht Industry Chain
  • Chart GDP Per Capita in China, 2009-2013
  • Chart Key Policies in China Yacht Industry, 2011-2014
  • Chart Proportion of Middle-class Population in China, 2011-2020
  • Chart Market Size of Yachts in China, 2009-2013
  • Chart Boat Facilities of Major Maritime Law Enforcement Agencies in China
  • Chart Major Brands of Imported Yachts in China
  • Chart Major Brands of Domestic Yachts in China
  • Chart Charging Standard of Shenzhen Bay Marina Club, 2014
  • Chart Number of Members in Shenzhen Marina Club, 2011-2014
  • Chart Major Sources of Import for Yacht Products in China, 2013
  • Chart Prediction of Market Size of Yachts in China, 2014-2018
  • Chart Prediction of Income of Yacht Clubs in China, 2014-2018
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