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Research Report on Auto Beauty Industry in China, 2014-2018

出版商 China Research and Intelligence 商品編碼 305175
出版日期 內容資訊 英文 60 Pages
商品交期: 最快1-2個工作天內
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中國的汽車保養產業 Research Report on Auto Beauty Industry in China, 2014-2018
出版日期: 2014年06月02日 內容資訊: 英文 60 Pages



第1章 汽車保養產業的相關概念

  • 定義與分類
    • 定義
    • 現今的汽車保養分類
  • 汽車保養產業的現狀
    • 汽車產業連鎖的保養產業的現狀
    • 汽車保養產業對經濟帶來的影響

第2章 全球汽車保養產業分析:2009-2013年

  • 全球汽車保養市場概要:2009-2013年
    • 全球角度的汽車保養產業的運作環境
    • 全球汽車保養產業概要
  • 汽車保養產業的產業格式
    • 專門化的服務中心
    • 綜合零售店(GMS)
    • 透過專利權的合作

第3章 中國汽車保養產業的運作情形:2011-2014年

  • 發展環境
    • 政策環境
    • 經濟環境
    • 汽車產業的運作情形
  • 中國汽車保養產業概要
    • 發展流程
    • 市場結構
    • 無秩序的市場
  • 中國汽車保養產業上的需求
    • 整體市場規模
    • 汽車的基礎性日常保養
    • 高級的汽車保養
    • 中國汽車保養產業的消費行動調查:2013年

第4章 中國汽車保養產業的產業格式:2011-2014年

  • 主要產業格式
    • 4S店(新車銷售、整備、零件供給、資訊回饋的4項服務)
    • 汽車保養連鎖
    • 路邊店
  • 中國汽車保養店的收益格式
    • 基本的服務
    • 升級服務
    • 汽車飾品銷售
  • 中國汽車保養教育產業
    • 汽車保養學校
    • 收益格式
  • 汽車保養連鎖
    • 中國汽車保養連鎖服務業的現狀
    • 市場競爭的現狀

第5章 中國汽車保養服務的費用:2011-2014年

  • 中國的汽車保養費用
    • 汽車保養的收費系統
    • 基本服務費用
    • 升級費用
    • 汽車飾品銷售價格
  • 中國的汽車保養的價格趨勢預測

第6章 中國汽車保養產業的主要企業:2011-2014年(企業簡介、經營情形)

  • Shanghai Anji Yellow Hat Auto Supplies Co., Ltd.
  • Cinep
  • JK Joinns
  • Aiyihang
  • 3M
  • 其他

第7章 中國汽車保養產業的未來發展預測:2014-2018年

  • 發展的影響係數
    • 行政方針
    • 景氣
    • 銷售台數和預備台數
  • 供給預測
  • 市場需求預測
  • 投資機會相關的評論
    • 汽車飾品
    • 加盟方式
  • 開發、投資的建議
Product Code: 1406163

Auto beauty consists of car washing, restoration of finishing paint, waxing, polishing, maintenance of tires and glass, and sales of automobile accessories.

The auto beauty industry originated from developed countries in early 1930s, representing the initial development of automobile after-market. After the Second World War, global economic growth led to rapid development of automobile industry, which promoted the development of auto beauty industry.

The auto beauty industry began to develop as auto CD players and car alarms were introduced into China in the 1990s. The industry gained further development as leather seats and bursting disks appeared on the market in 1995. Chinese economy develops rapidly after the reform and opening-up. The automobile industry surges after China joined WTO. The sales volume and production volume of automobiles in China maintained top of the world in 2009-2013. The auto beauty industry becomes increasingly popular as the number of automobiles, especially private cars, increases in China.

The civil automobile reserve was 137 million (including 10.58 million three-wheeled automobiles and low-speed trucks) by the end of 2013, which increased by 5.7 times from 24 million in 2003. The market size of auto beauty exceeded CNY 300 billion in China in 2013.

The most notable features of Chinese auto beauty market are the average small scale of enterprises, lack of funds and low brand awareness. Blind operations are adopted by domestic auto beauty enterprises. Chinese auto beauty market possesses uneven scales due to low barriers to operation and lack of regulations. Small-scale and low-end stores on roadsides continue to run with low standards.

Famous international auto beauty brands, such as Cinep and 3M, enter China and establish operation network of chains. On the contrary, domestic auto beauty enterprises lack competence due to the small scale. In China, few enterprises (chains or independent stores) can reach certain scale and establish famous brands.

Automobile owners pay more attention to auto beauty as resident incomes increase in China. Automobile is no longer the symbol of social status but a way to express personality as automobile industry develops in Chinese cities. The expansion of automobile industry into Chinese households brings great opportunities to auto beauty industry. According to CRI, the average expenditure on auto beauty is CNY 3,000 when Chinese consumers purchase the cars, while the annual expenditure exceeds CNY 2,000 afterwards. Over 70% of owners of luxurious cars (sales price higher than CNY 0.5 million) maintain the habit of auto beauty while over 30% of owners of low-end cars (sales price lower than CNY 0.1 million) begin to realize the importance of auto beauty.

According to statistics in developed countries, the proportion of profits in sales, part supply and auto service industry is 20%, 20% and 50%-60% respectively in a mature automobile market. The sales revenue of automobile service industry exceeds that of whole vehicles in the U.S. The annual value of production exceeds USD 300 billion in auto beauty industry in the U.S. The sales revenue exceeded CNY 5 trillion in Chinese automobile industry in 2013 while potential market size will exceed CNY 1 trillion if the proportion of sales revenue in auto beauty industry reaches 20%. The auto beauty industry enjoys huge potential for growth as the sales revenue and automobile reserve increase in China.

Through this report, the readers can acquire the following information:

  • Development Environment of Auto Beauty Industry in China
  • Development Status of Auto Beauty Industry in China
  • Competition Status of Auto Beauty Industry in China
  • Key Enterprises in Auto Beauty Industry in China
  • Investment Opportunities / Development Trend of Auto Beauty Industry in China

The following enterprises and people are recommended to purchase this report:

  • Auto Beauty Stores
  • Manufacturers and Trading Enterprises of Automobile Accessories
  • Auto Beauty Chains
  • Investors/Research Institutes Concerned about China Auto Beauty Industry

Table of Contents

1. Related Concepts of Auto Beauty Industry

  • 1.1. Definition and Classification
    • 1.1.1. Definition
    • 1.1.2. Classification of Modern Auto Beauty
  • 1.2. Status of Auto Beauty Industry
    • 1.2.1. Status of Auto Beauty Industry in Automobile Industry Chain
    • 1.2.2. Influences of Auto Beauty Industry on Economy

2. Analysis of Global Auto Beauty Industry, 2009-2013

  • 2.1. Overview of Global Auto Beauty Market, 2009-2013
    • 2.1.1. Operation Environment of Global Auto Beauty Industry
    • 2.1.2. Overview of Global Auto Beauty Industry
  • 2.2. Business Modes of Auto Beauty Industry
    • 2.2.1. Specialized Service Center
    • 2.2.2. General Merchandise Store (GMS)
    • 2.2.3. Cooperation through Franchising

3. Operation Status of Auto Beauty Industry in China, 2011-2014

  • 3.1. Development Environment
    • 3.1.1. Policy Environment
    • 3.1.2. Economic Environment
    • 3.1.3. Operation Status of Automobile Industry
  • 3.2. Overview of Auto Beauty Industry in China
    • 3.2.1. Development Process
    • 3.2.2. Market Structure
    • 3.2.3. Disorderly Market
  • 3.3. Demand in Auto Beauty Market in China
    • 3.3.1. Overall Market Scale
    • 3.3.2. Primary Daily Care of Automobiles
    • 3.3.3. High-end Auto Beauty
    • 3.3.4. Investigation on Consumer Behaviors in Auto Beauty Industry in China, 2013

4. Business Modes of Auto Beauty Industry in China, 2011-2014

  • 4.1. Major Business Modes
    • 4.1.1. 4S Store
    • 4.1.2. Auto Beauty Chain
    • 4.1.3. Store on Roadside
  • 4.2. Profit Mode of Auto Beauty Stores in China
    • 4.2.1. Basic Service
    • 4.2.2. Upgraded Service
    • 4.2.3. Sales of Automobile Accessories
  • 4.3. Auto Beauty Training Industry
    • 4.3.1. Auto Beauty Schools
    • 4.3.2. Profit Mode
  • 4.4. Auto Beauty Chain
    • 4.4.1. Status of Auto Beauty Chain Service Industry in China
    • 4.4.2. Status of Market Competition

5. Prices of Auto Beauty Services in China, 2011-2014

  • 5.1. Prices of Auto Beauty in China
    • 5.1.1. Price System of Auto Beauty
    • 5.1.2. Charge of Basic Service
    • 5.1.3. Charge of Upgraded Service
    • 5.1.4. Sales Prices of Automobile Accessories
  • 5.2. Forecast on Price Trend of Auto Beauty in China

6. Key Enterprises in Auto Beauty Industry in China, 2011-2014

  • 6.1. Shanghai Anji Yellow Hat Auto Supplies Co., Ltd.
    • 6.1.1. Enterprise Profile
    • 6.1.2. Operation Status
  • 6.2. Cinep
  • 6.3. JK Joinns
  • 6.4. Aiyihang
  • 6.5. 3M
  • 6.6. Other Enterprises

7. Prospect of Auto Beauty Industry in China, 2014-2018

  • 7.1. Factors Influencing Development
    • 7.1.1. Government Policies
    • 7.1.2. Economic Situation
    • 7.1.3. Sales Volume and Automobile Reserve
  • 7.2. Forecast on Supply
  • 7.3. Forecast on Market Demand
  • 7.4. Discussion about Investment Opportunities
    • 7.4.1. Automobile Accessories
    • 7.4.2. Franchise System
  • 7.5. Recommendations on Investment and Development

Selected Charts

  • Chart Global Automobile Reserve, 2006-2013
  • Chart Market Size of Global Auto Beauty, 2006-2013
  • Chart Disposable Income Per Capita in China, 2009-2013
  • Chart Forecast on Number of Auto Beauty Stores in China, 2006-2013
  • Chart Market Size of Auto Beauty in China, 2009-2013
  • Chart Distribution of Consumers' Expenditure on Auto Beauty
  • Chart Sales Volume of Automobiles in China, 2009-2013
  • Chart Automobile Reserve in China, 2009-2013
  • Chart Franchise Fee Standards of Certain Auto Beauty Chains in China
  • Chart Forecast on Market Size of Auto Beauty in China, 2014-2018
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