Cover Image
市場調查報告書

中國汽車銷售業分析

Research Report on Automobile Distribution Industry, 2014-2018

出版商 China Research and Intelligence 商品編碼 298432
出版日期 內容資訊 英文 70 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
中國汽車銷售業分析 Research Report on Automobile Distribution Industry, 2014-2018
出版日期: 2014年03月27日 內容資訊: 英文 70 Pages
簡介

自加盟WTO以後,中國汽車產業急速發展,2009年成為全球最大的汽車生產國·銷售國。在這些趨勢下,汽車銷售業也急速成長。2013年末的當下,中國國內有6萬家汽車銷售店,其中2萬家形態被稱之為「4S店」。在每年有1000家以上新店加入下,也有許多業者退出。此外其他銷售型態(大賣場,汽車博覽會等)也陸續有新廠商加入。同時大型業者的銷售額也在集中化,前5名業者的銷售台數達到499萬4000台(22.7%)。此外由於大都市飽和化,也漸漸朝中小都市發展。隨著第12次五年計劃(2011∼2015年)的建設,汽車銷售業預測將更進一步集中化,今後業界內部的企業合併、收購(M&A)將更加活絡化。

本報告提供中國汽車銷售業相關分析,整體產業結構和經濟·政策環境,不同銷售形態的市場結構與趨勢,產業整體競爭力,再加上主要企業簡介,資金籌措·供應結構,今後的產業趨勢預測等調查,並將結果概述為以下內容。

第1章 中國汽車銷售業概況

  • 發展幾強
    • 中國經濟
    • 政府的政策
  • 中國國內的汽車的生產·銷售情形
    • 中國汽車產業的生產·銷售情形
    • 汽車銷售情形
  • 汽車銷售業現況
    • 汽車銷售企業的經營情形
    • 汽車銷售產業特徵

第2章 汽車銷售業的經營模式

  • 銷售形態分析
    • 專利權商店(主要4S店(車輛經銷商))
    • 連鎖店
    • 汽車市場
    • 直銷
    • 線上銷售
    • 流通形態比較
  • 全球各國的汽車的主要的流通形態
    • 美國
    • 日本
    • 韓國
    • 德國
    • 法國
    • 義大利
    • 英國
  • 中國汽車流通形態的特徵
    • 汽車製造商支配
    • 全車型銷售收益:經銷商的主要的收益來源
    • 中小城市·農村的擴大

第3章 主要汽車經銷商

  • 前十大企業概要
  • China Grand Auto
    • 企業簡介
    • 銷售網路
    • 品牌
    • 業績
  • Sinomach Automobile Co., Ltd.
    • 企業簡介
    • 銷售網路
    • 品牌
    • 經營情形
  • PANG DA Automobile Trade Group Co., Ltd.
  • Zhongsheng Group Holdings Limited
  • Lei Shing Hong Limited
  • Zhejiang Materials Industry Yuantong Automobile Group Co., Ltd.
  • Baoxin Auto Group Limited
  • Hengxin Delong
  • China Yongda Automobiles Services Holdings Limited
  • China ZhengTong Auto Services Holdings Limited

第4章 各銷售通路的產業競爭力分析

  • 專利權商店
    • 競爭上的優勢
    • 競爭上的弱點
    • 發展前景
  • 連鎖店
  • 汽車市場
  • 直銷
  • 線上銷售

第5章 汽車銷售業的投資·資金籌措分析

  • 汽車經銷商的週轉資金分析
    • 資金需求
    • 資金籌措的途徑
  • 資金籌措方式分析
    • 從汽車廠商向經銷商貸款提供
    • 銀行的合作
    • 匯票·現金
    • IPO(股票公開)

第6章 中國汽車銷售業的未來展望

  • 發展的影響要素
    • 宏觀經濟
    • 政策趨勢
  • 汽車銷售台數的預測
    • 整體市場
    • 小客車銷售台數
  • 汽車銷售業的發展的預測
  • 銷售形態趨勢

圖表一覽

目錄
Product Code: 1403144

China's auto industry develops rapidly after joining WTO. China became the world's largest auto producer and seller in 2009. In 2013, the production volume of automobiles was 22.1168 million, up by 14.76% YOY, while the sales volume was 21.9841 million which went up by 13.87% YOY. Rapid growth of production and sales of automobiles in China promotes the development of automobile distribution industry.

Sales modes of autos in China encompass franchised stores (1S-5S), automobile supermarket, automobile trade market and automobile parks, each with its own distinguishing features. According to CRI, the number of auto distributors in China, mostly independent stores, reached 60,000 with over 20,000 4S stores by the end of 2013. Over 1,000 auto 4S stores are yearly established while a considerable amount of them close down because of poor management. There are over 1,000 new vehicle markets and automobile parks, over 1,000 used vehicle markets and over 2,000 professional markets of auto accessories in China. Due to regulation and implementation of market competition and city planning, the automobile industry exhibits a trend of centralized trading while medium and large cities undergo the construction of large-scale automotive cities and parks, representing strong momentum of growth.

The concentration rate of automobile circulation industry is growing rapidly in China. In 2010, the number of dealers from the top 100 corporations of automobile distributors reached 3,000, accounting for 5% of the industry. The sales volume of the 5% distributors was 4.994 million, which was 22.7% of the national gross sales volume. In China, the profit margin of many distributors is higher than that of certain listed automobile manufacturers.

The automobile market in big cities is basically saturated and exhibits sluggish growth while that in medium and small cities is developing rapidly. For automobile distributors, the market is the future source of profit. Since auto manufacturers failed to recognize the great potential, there are less sales channels and competition in the market. Meanwhile, the cost of land and labors in medium and small cities is relatively low.

In December 2011, the Guidance on the Development of Automobile Circulation Industry in the Twelfth Five-Year (2011-2015) Plan issued by Ministry of Commerce states that China will strive to increase the concentration rate of automobile distribution industry and raise the proportion of top 100 automotive retailers' sales revenue in the industry to 30% by the end of 2015. The number of regional auto circulation enterprises with the sales revenue of CNY 10 billion is expected to reach 30 while that of large-scale auto circulation enterprises with the sales revenue of CNY 100 billion is estimated to be 3-5. It is foreseeable that 2014-2015 will be the years of mergers and acquisitions for auto circulation industry in China. Since the automobile distribution industry covers after-sales service and sales of used vehicles with a large amount of potential consumers, its growth rate is expected to be much higher than that of auto manufacturing industry.

Through this report, the readers shall acquire the following information:

  • Economic and Policy Environment in the Development of Automobile Distribution Industry in China
  • Distribution Model of Autos in China
  • Competition Status of Automobile Distribution Industry in China
  • Major Auto Distributors in China market
  • Development Trend of Automobile Distribution Industry in China

The Following Enterprises and People Are Recommended to Purchase This Report:

  • Auto Manufacturers
  • Automobile Trade Enterprises
  • Investors/ Research Institutions Focusing on Automobile Distribution Industry in China

Table of Contents

1. Overview of Automobile Distribution Industry in China, 2009-2013

  • 1.1. Development Environment
    • 1.1.1. China Economy
    • 1.1.2. Government Policies
  • 1.2. Production and Sales Status of Automobiles in China
    • 1.2.1. Production and Sales Status of Auto Industry in China, 2009-2013
    • 1.2.2. Sales Status of Automobiles
  • 1.3. Status of Automobile Distribution Industry in China, 2011-2013
    • 1.3.1. Operation Status of Automobile Distributors
    • 1.3.2. Market Features of Automobile Distribution Industry

2. Business Models of Automobile Distribution Industry in China, 2011-2013

  • 2.1. Analysis of Sales Modes in China Auto Industry
    • 2.1.1. Franchise Stores (Mainly 4S Stores)
    • 2.1.2. Chain Operation
    • 2.1.3. Auto Market
    • 2.1.4. Direct Selling
    • 2.1.5. Online Sales
    • 2.1.6. Comparison of Distribution Modes
  • 2.2. Major Distribution Modes of Automobiles in the World
    • 2.2.1. The U.S.A.
    • 2.2.2. Japan
    • 2.2.3. South Korea
    • 2.2.4. Germany
    • 2.2.5. France
    • 2.2.6. Italy
    • 2.2.7. The U.K.
  • 2.3. Features of Auto Distributors Modes in China
    • 2.3.1. Auto Manufacturers in Dominance
    • 2.3.2. Sales Revenue of Whole Vehicles as the Main Income for Distributors
    • 2.3.3. Expansion to Medium and Small Cities and Rural Areas

3. Major Auto Distributors in China, 2011-2014

  • 3.1. Introduction of Top 10 Auto Distributors in China
  • 3.2. China Grand Auto
    • 3.2.1. Company Profile
    • 3.2.2. Sales Network
    • 3.2.3. Brands
    • 3.2.4. Achievement
  • 3.3. Sinomach Automobile Co., Ltd.
    • 3.3.1. Company Profile
    • 3.3.2. Sales Network
    • 3.3.3. Brands
    • 3.3.4. Operation Status
  • 3.4. PANG DA Automobile Trade Group Co., Ltd.
  • 3.5. Zhongsheng Group Holdings Limited 26
  • 3.6. Lei Shing Hong Limited
  • 3.7. Zhejiang Materials Industry Yuantong Automobile Group Co., Ltd.
  • 3.8. Baoxin Auto Group Limited
  • 3.9. Hengxin Delong
  • 3.10. China Yongda Automobiles Services Holdings Limited
  • 3.11. China ZhengTong Auto Services Holdings Limited

4. Analysis of Competitiveness of Auto Sales Channels in China, 2011-2014

  • 4.1. Franchise Stores (Mainly 4S Stores)
    • 4.1.1. Strength in Competition
    • 4.1.2. Weakness in Competition
    • 4.1.3. Prospect of Development
  • 4.2. Chain Operation
  • 4.3. Auto Market
  • 4.4. Direct Selling
  • 4.5. Online Sales

5. Analysis of Investment and Financing of Auto Distributors in China, 2011-2014

  • 5.1. Analysis of Operation Capital of Auto Distributors
    • 5.1.1. Demand for Fund
    • 5.1.2. Financing Channels
  • 5.2. Analysis of Financing Methods of Auto Distributors
    • 5.2.1. Loans Provided to Distributors by Auto Financing Companies
    • 5.2.2. Cooperation with Third Party Bank
    • 5.2.3. Bills of Exchange and Cash
    • 5.2.4. IPO

6. Prospect of Automobile Distribution Industry in China, 2014-2018

  • 6.1. Factors Influencing Development
    • 6.1.1. Macro Economy
    • 6.1.2. Policy Trend
  • 6.2. Forecast on Sales Volume of Automobiles
    • 6.2.1. Overall Market
    • 6.2.2. Sales Volume of Passenger Vehicles
  • 6.3. Forecast on Development of Auto Distributors
  • 6.4. Trend of Sales Modes

Selected Charts

  • Chart Government Policies Related to Automobile Distribution Industry in China
  • Chart Production Volume of Autos in China, 2009-2013
  • Chart Sales Volume of Autos by Category in China, 2003-2013
  • Chart Sales Share of Sedans by Series in China, 2004-2013
  • Chart Comparison of Auto Distribution Modes in China
  • Chart Top 10 Auto Distributors in China, 2011-2014
  • Chart Distribution of Demand for Operation Capital among Auto Distributors in China
  • Chart Major Financing Methods of Auto Distributors in China
  • Chart Sales Volume and Sales Revenue of China Grand Auto, 2009-2013
  • Chart Sales Volume and Sales Revenue of Lei Shing Hong Limited, 2009-2013
  • Chart Sales Volume and Sales Revenue of Top 50 Auto Distributors in China, 2012
  • Chart Forecast on Sales Volume of Passenger Vehicles in China, 2014-2018
Back to Top