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市場調查報告書

中國汽車銷售業分析

Research Report on Automobile Distribution Industry, 2017-2021

出版商 China Research and Intelligence 商品編碼 298432
出版日期 內容資訊 英文 50 Pages
商品交期: 最快1-2個工作天內
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中國汽車銷售業分析 Research Report on Automobile Distribution Industry, 2017-2021
出版日期: 2017年01月18日 內容資訊: 英文 50 Pages
簡介

自加盟WTO以後,中國汽車產業急速發展,2009年成為全球最大的汽車生產國·銷售國。在這些趨勢下,汽車銷售業也急速成長。2013年末的當下,中國國內有6萬家汽車銷售店,其中2萬家形態被稱之為「4S店」。在每年有1000家以上新店加入下,也有許多業者退出。此外其他銷售型態(大賣場,汽車博覽會等)也陸續有新廠商加入。同時大型業者的銷售額也在集中化,前5名業者的銷售台數達到499萬4000台(22.7%)。此外由於大都市飽和化,也漸漸朝中小都市發展。隨著第12次五年計劃(2011∼2015年)的建設,汽車銷售業預測將更進一步集中化,今後業界內部的企業合併、收購(M&A)將更加活絡化。

本報告提供中國汽車銷售業相關分析,整體產業結構和經濟·政策環境,不同銷售形態的市場結構與趨勢,產業整體競爭力,再加上主要企業簡介,資金籌措·供應結構,今後的產業趨勢預測等調查,並將結果概述為以下內容。

第1章 中國汽車銷售業概況

  • 發展幾強
    • 中國經濟
    • 政府的政策
  • 中國國內的汽車的生產·銷售情形
    • 中國汽車產業的生產·銷售情形
    • 汽車銷售情形
  • 汽車銷售業現況
    • 汽車銷售企業的經營情形
    • 汽車銷售產業特徵

第2章 汽車銷售業的經營模式

  • 銷售形態分析
    • 專利權商店(主要4S店(車輛經銷商))
    • 連鎖店
    • 汽車市場
    • 直銷
    • 線上銷售
    • 流通形態比較
  • 全球各國的汽車的主要的流通形態
    • 美國
    • 日本
    • 韓國
    • 德國
    • 法國
    • 義大利
    • 英國
  • 中國汽車流通形態的特徵
    • 汽車製造商支配
    • 全車型銷售收益:經銷商的主要的收益來源
    • 中小城市·農村的擴大

第3章 主要汽車經銷商

  • 前十大企業概要
  • China Grand Auto
    • 企業簡介
    • 銷售網路
    • 品牌
    • 業績
  • Sinomach Automobile Co., Ltd.
    • 企業簡介
    • 銷售網路
    • 品牌
    • 經營情形
  • PANG DA Automobile Trade Group Co., Ltd.
  • Zhongsheng Group Holdings Limited
  • Lei Shing Hong Limited
  • Zhejiang Materials Industry Yuantong Automobile Group Co., Ltd.
  • Baoxin Auto Group Limited
  • Hengxin Delong
  • China Yongda Automobiles Services Holdings Limited
  • China ZhengTong Auto Services Holdings Limited

第4章 各銷售通路的產業競爭力分析

  • 專利權商店
    • 競爭上的優勢
    • 競爭上的弱點
    • 發展前景
  • 連鎖店
  • 汽車市場
  • 直銷
  • 線上銷售

第5章 汽車銷售業的投資·資金籌措分析

  • 汽車經銷商的週轉資金分析
    • 資金需求
    • 資金籌措的途徑
  • 資金籌措方式分析
    • 從汽車廠商向經銷商貸款提供
    • 銀行的合作
    • 匯票·現金
    • IPO(股票公開)

第6章 中國汽車銷售業的未來展望

  • 發展的影響要素
    • 宏觀經濟
    • 政策趨勢
  • 汽車銷售台數的預測
    • 整體市場
    • 小客車銷售台數
  • 汽車銷售業的發展的預測
  • 銷售形態趨勢

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目錄
Product Code: 1701432

Description

The automobile industry develops rapidly after China joined the WTO. From 2009 to 2016, China remained the world's largest producer and seller of automobiles for 8 consecutive years.

The production and sales volume of automobiles in China was 28.119 million and 28.028 million in 2016, increasing by 14.5% and 13.7% respectively, compared to 2015. Influenced by preferential policies, the production and sales volume hit a new record high in 2016.

Besides, in 2016, the production and sales volume of passenger vehicles in China reached 24.421 million and 24.377 million, increasing by 15.5% and 14.9% respectively, which were higher than the overall growth rate. In 2016, the status of production and sales volume of 4 categories of passenger vehicles were as follows: the production and sales volume of sedan increased by 3.9% and 3.4% respectively; SUV increased by 45.7% and 44.6% respectively; MPV increased by 17.1% and 18.4% respectively; while cross passenger vehicles decreased by 38.3% and 37.8%.

In 2016, the sales volume of passenger vehicles with engines of 1.6 liter and below in China reached 17.607 million, increasing by 21.4% YOY, accounting for 72.2% of the total sales volume of passenger vehicles.

The increased production volume of automobiles stimulates the development of the automobile distribution industry.

The sales modes of automobile in China can be divided into franchised stores (1S-5S), auto supermarkets, auto trade markets and auto malls. Different modes have different features. According to CRI, at the end of 2016, the number of auto dealers in China exceeded 70,000, most of which were independent stores. Over 30,000 are 4S stores. More than 1,000 automotive 4S stores are newly established in China every year while a considerable number is closed due to poor management.

Suppose 28.028 million new vehicles were sold in China in 2016 by over 70,000 automobile dealers, the average sales volume of each dealer was only 400. It is quite low compared to the establishing cost of millions or even ten millions of RMBs. Many whole vehicle manufacturers plan to expand the number of their dealers, which will further reduce the profits of auto dealers. Currently, domestic auto dealers mainly rely on profits of new auto sales. The after-sales market remains immature.

CRI Market survey shows that there are over 2,000 new vehicle markets and automobile parks, over 1,000 used vehicle markets and ten thousands of auto component and accessory stores in China. With the development of e-commerce in China, a great number of individuals and enterprises run auto parts business by B2B and B2C modes.

The automobile market in China's first and second tier cities is saturated and therefore exhibits sluggish growth. By contrast, market in the third and fourth tier cities is developing rapidly, which will drive the future growth of auto market for automobile dealers. The neglect of medium and small cities leads to insufficient sales channels and less competition. Meanwhile, land and labor costs are relatively low in medium and small cities, which reduce the establishment cost of sales channels.

With the rapid development of e-commerce in China, concepts of e-commerce and O2O become quite prevalent in auto sales and services. Meanwhile, auto e-commerce is also developing fast. Numerous whole vehicle manufacturers and auto dealers cooperates with B2B and C2C platforms to expand online auto sales channels. In addition, due to decreasing profits of new auto sales, dealers on the Chinese market started to expand their business, such as auto finance and second-hand cars, to increase their sources of profits.

Readers Can Obtain the Following Information or More Through This Report:

  • Development Status of Automobile Industry in China
  • Economic and Policy Environment in the Development of Automobile Distribution Industry in China
  • Distribution Modes of Automobiles in China
  • Competition Status of Automobile Distribution Industry in China
  • Major Automobile Dealers in China market
  • Development Trend of Automobile Distribution Industry in China

Table of Contents

Table of Contents

1 Basic Concepts of Automobile Distribution Industry in China, 2012-2016

  • 1.1 Sales Modes of Automobiles in China
    • 1.1.1 Franchise Stores (Mainly 4S Stores)
    • 1.1.2 Chain Operation
    • 1.1.3 Automobile Market
    • 1.1.4 Direct Sales
    • 1.1.5 Online Sales
    • 1.1.6 Comparison of Distribution Modes
  • 1.2 Features of Automobile Distribution in China
    • 1.2.1 Automobile Manufacturers Leading
    • 1.2.2 Proportion of After-sale Services in Profit Sources Increasing
  • 1.3 Research Methods and Data Sources
    • 1.3.1 Research Methods, Parameters and Assumptions
    • 1.3.2 Data Sources

2 Overview of Automobile Distribution Industry in China, 2012- 2016

  • 2.1 Development Environment
    • 2.1.1 Government Policies
    • 2.1.2 Chinese Economy
    • 2.1.3 Social Environment
  • 2.2 Operation Status of Automobile Industry in China
    • 2.2.1 Production and Sales Status of Automobile Industry in China, 2012- 2016
    • 2.2.2 Sales Status of Various Series of Automobiles
    • 2.2.3 Sales Status of Automobiles by Series
    • 2.2.4 Sales Status of Automobiles by Displacement
  • 2.3 Overview of Automobile Distribution Industry in China, 2012-2016
    • 2.3.1 Operation Status of Automobile Dealers
    • 2.3.2 Market Features of Automobile Distribution Industry

3 Major Automobile Dealers in China, 2012-2016

  • 3.1 Top 10 Enterprises of Automobile Distribution in China
  • 3.2 Guanghui Automobile Service Co., Ltd.
    • 3.2.1 Company Profile
    • 3.2.2 Sales Network
    • 3.2.3 Operation Status
  • 3.3 Sinomach Automobile Co., Ltd.
    • 3.3.1 Company Profile
    • 3.3.2 Sales Network
    • 3.3.3 Operation Status

(The structures of 3.3-3.11 are similar to those of 3.2-3.3)

  • 3.4 Zhongsheng Group Holding Co., Ltd.
  • 3.5 Pang Da Automobile Trade Co., Ltd.
  • 3.6 Lei Shing Hong Auto Co., Ltd.
  • 3.7 Shanghai Yongda Holding (Group) Co., Ltd.
  • 3.8 Hengxin Automobile Group Co., Ltd.
  • 3.9 China ZhengTong Auto Services Holdings Co., Ltd.
  • 3.10 GuangWu Automobile Trade Co., Ltd.
  • 3.11 BaoXin Automobile Group Co., Ltd.

4 Analysis on Competitiveness of Distribution Channels of China Automobiles, 2012-2016

  • 4.1 Franchise Stores (Mainly 4S Stores)
    • 4.1.1 Competitive Advantages
    • 4.1.2 Competitive Disadvantages
    • 4.1.3 Development Prospect
  • 4.2 Chain Operation
  • 4.3 Automobile Market
  • 4.4 Direct Sales
  • 4.5 Online Sales

5 Analysis on Investment and Financing of China Automobile Dealers, 2012-2016

  • 5.1 Analysis on Operating Capital of Automobile Dealers
    • 5.1.1 Capital Demand
    • 5.1.2 Financing Channels
  • 5.2 Analysis on Financing Methods of Automobile Dealers
    • 5.2.1 Leveraged Loans from Auto Financing Companies to dealers.
    • 5.2.2 Cooperation with Third Party Banks
    • 5.2.3 IPO

6 Prospect of Automobile Distribution Industry in China, 2017-2021

  • 6.1 Factors Influencing Development
    • 6.1.1 Macro Economy
    • 6.1.2 Policy Trend
  • 6.2 Forecast on Sales Scale of Automobiles
    • 6.2.1 Overall Market
    • 6.2.2 Sales Volume of Passenger Vehicles
  • 6.3 Forecast on Development of Automobile Distribution Enterprises
  • 6.4 Trend of Sales Modes

Selected Charts

  • Chart Government Policies of Automobile Distribution Industry in China
  • Chart Production Volume of Automobiles in China, 2001-2016
  • Chart Total Sales Volume of Automobiles in China, 2012-2016
  • Chart Proportion of Sales of Sedans by Series in China, 2012-2016
  • Chart Comparison of Automobile Distribution Modes in China
  • Chart Top 10 Automobile Distribution Enterprises in China, 2014-2016
  • Chart Demand Distribution of Automobile Dealers for Operating Capital in China
  • Chart Major Financing Methods of Automobile Dealers in China
  • Chart Sales Volume and Sales Value of Guanghui Automobile Service Co, Ltd., 2012-2016
  • Chart Sales Volume and Sales Value of Lei Shing Hong Auto Co., Ltd, 2012-2016
  • Chart Sales Volume and Sales Value of Top 50 Automobile Dealers in China, 2016
  • Chart Forecast on Sales Volume of Passenger Vehicles in China, 2017-2021
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