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全球零售業的革新 (2015年):零售業的新創新

Global Retail Innovations - 2015 ; Summarizing new retail innovations

出版商 Conlumino 商品編碼 348047
出版日期 內容資訊 英文 90 Pages
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全球零售業的革新 (2015年):零售業的新創新 Global Retail Innovations - 2015 ; Summarizing new retail innovations
出版日期: 2015年12月29日 內容資訊: 英文 90 Pages

本報告提供全球零售業者為了有效捉住消費者而利用的新創新技術、策略、方法等相關調查,AR (擴增實境) 技術的利用,全方位流通管道化策略,新的付款、發送手法的引進等的措施相關彙整。


  • 零售業的革新:摘要
  • 商店內技術
    • 零售業者在商店內採取新技術
  • 零售途徑的匯流
    • 為了全方位流通管道策略的零售業者新方法
  • 創新的付款、發送手法
    • 零售業者採取的替代性付款、發送技術
  • 產品的革新
    • 影響零售業者的產品革新
  • 聚焦年輕客戶
  • 創新的推銷
Product Code: RT0266IS


In a consumer-centric industry, retailers are evolving with customers and their ever-changing buying habits, lifestyles, demographics, shopping preferences, spending capability, and other parameters. It has become imperative for them to effectively target customers with products and services that best meet their requirements. In 2015, retailers adopted innovative tools based on augmented reality, expanded into omni-channel retail; improved shipping and payment facilities with options for shorten delivery and check-out time. Retailers also focused on product Innovations, a key trend under this was smart clothes and wearable technology, improved point of sale experience, and promotional campaigns.

Key Findings

  • House of Fraser is using beacon-enabled mannequins in its store
  • Carrefour introduces grocery list maker
  • Alibaba's Smile to pay
  • Facebook to add buy-button


Global Retail Innovations- 2015 report, published by Conlumino, covers some of the key in-use and new retail innovations utilized by retailers across the world, to effectively engage consumers across a host of platforms, including mobile and social media, virtual and augmented reality, and in-store and online displays/visibility.

What else does this report offer?

The report covers innovations under in-store technology, product development, omni-channel, payment and shipping, promotion, and customer engagement

Insights based on innovation, their impact on consumer behavior, and retailer's overall marketing strategy

Sectors covered: apparel, accessories, luggage and leather goods, books, news and stationery, electrical and electronics, food and grocery, furniture and floor coverings, home and garden products, music, video and entertainment software, sports and leisure equipment

Channels covered: Online, department stores, hypermarkets, supermarkets and hard-discounters, clothing, footwear, accessories and luxury goods specialists, electrical and electronics specialists, food and drinks specialists, cash and carries and warehouse clubs, music, video, book, stationery and entertainment software specialists, convenience stores (including independents) and gas stations, home improvement and gardening supplies retailers, home furniture and homewares retailers, value, variety stores and general merchandise retailers

Reasons To Buy

  • Explore an in-depth analysis of innovation and an insight based on its impact on stakeholders
  • Keep ahead of innovations and ensure your business is not lagging behind its competitors
  • Gain access to illustrations of major innovations under in-store technology, product, omni-channel, payment and shipping, promotion, and customer engagement
  • Understand the value of new retail developments to your business
  • Learn from innovations and define your RandD strategies based on the need of consumers and retail landscape

Table of Contents

  • Summary of retail innovations
  • In-store Technologies
    • Covers the new technologies being introduced by retailers in their stores
  • Convergence of Retail Channels
    • Covers the key novel approach adopted by retailers for an omni-channel strategy
  • Innovative Payment and Shipping
    • Covers key alternative payment and shipping techniques adopted by retailers across the globe
  • Product Innovations
    • Covers the key Product Innovations, influenced by retailers
  • Engaging Your Customers
    • Covers key aspects in which retailers are including customers in their business
  • Innovative Promotions
    • Covers innovative promotion methods by retailers
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