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市場調查報告書

中國的書籍·報紙·文具零售業:市場概要與預測

Books, News and Stationery Retailing in China - Market Summary and Forecasts

出版商 Conlumino 商品編碼 331747
出版日期 內容資訊 英文 70 Pages
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中國的書籍·報紙·文具零售業:市場概要與預測 Books, News and Stationery Retailing in China - Market Summary and Forecasts
出版日期: 2015年05月31日 內容資訊: 英文 70 Pages
簡介

中國的書籍·報紙·文具零售市場預測今後將以15.4%年複合成長率(CAGR) 持續成長。雖然整體經濟呈現低迷,但受到中產階級的增加及可支配所得的上升、生活型態的變化等影響,一般認為書籍·報紙·文具市場有持續擴大的傾向。尤其是線上銷售正在急速擴大,預測2014∼2019年的線上銷售額年複合成長率將達到57.2%。

本報告提供中國的書籍·報紙·文具零售業的最新趨勢與未來展望相關分析,提供您零售市場整體結構·趨勢,及消費者的消費行動和影響要素(經濟趨勢·人口結構等),政府的法規·支援政策,書籍·報紙·文具的零售額的實際成果值和預測值(今後5年份),以及各類別(計2種)·各銷售管道(計12種)的詳細趨勢,主要企業的概要與競爭狀態等調查。

第1章 簡介

第2章 摘要整理與未來展望

第3章 市場背景情況

  • 穩定性的經濟形勢與對零售業者而言的莫大成長可能性
    • 即使成長率持續下滑,中國經濟仍維持擴大趨勢
    • 對中國人而言儲蓄是最優先事項
    • 從非熟練勞工轉變到熟練勞工,從農村到城市,從製造業到服務業的人力資源之轉變
    • 通貨膨脹率以上的工資上升率
    • 家庭消費額增加3倍,促進購買力
  • 巨大的人口和經濟發展的影響,大幅提升了中國零售業的注目度

第4章 中國的消費者

  • 從「重視功能性」轉變到「重視感情」
  • 利基品牌和大眾市場對零售業者而言是更進一步的市場機會
  • 休閒活動的消費
  • 中國零售支出額擴大的2個年度例行盛事
  • 消費時智慧型手機·平板電腦使用率高
  • 隨著仿冒品問題,消費者改追求有品質保證的高級品(奢侈品)
  • 觀光旅遊時對國際名牌的認知度高
    • 中國今後將成為全球最大的免稅品市場

第5章 中國商務發展

  • 摘要
  • 隨著反貪污宣傳活動,外資型企業企業發展必須謹慎
  • 複雜的審核制度,對外資型零售企業而言是種阻礙
  • 透過有利的稅務結構來吸引國內外的投資
  • 政府法規對高級品(奢侈品)市場的影響度

第6章 零售業:產品領域

  • 各產品領域分析
    • 書籍·報紙·文具
  • 書籍·報紙·文具:類別概要
    • 各流通管道分析
    • 各類別分析
  • 書籍·報紙·文具的分類分析
    • 印刷媒體
    • 文具·卡片
  • 主要的零售業者
    • 書籍·報紙·文具的零售業者

第7章 附錄

圖表一覽

目錄
Product Code: RT0304SR

Summary

"Books, News and Stationery Retailing in China - Market Summary and Forecasts" provides a detailed analysis of both the historic and forecast market data of books, news and stationery retail sales across key channels in China.

Key Findings

  • The books, news, and stationery retail market in China is forecast to see a healthy growth of 15.4% in next five years
  • Despite sluggish economic conditions, retail sector registers a significant growth
  • A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer's expansion plans in tier lll and tier lV cities will drive further growth
  • Online platform will be a key channel for retailing over the next five years
  • Spending on books, news, and stationery is dominated by specialist stores with a share of 57.2% of all sales channels in 2014.

Synopsis

"Books, News and Stationery Retailing in China - Market Summary and Forecasts" is a detailed sector report providing comprehensive analysis of the emerging trends, forecasts and opportunities in China's books, news and stationery retail market. It contains:

  • Thorough analysis of consumer trends, and changing economic and population factors of the country.
  • Both qualitative and quantitative insights of the changing books, news and stationery retail dynamics with in-depth analysis of 2 product categories and 12 retail channels, until 2019
  • An overview of key retailers operating across the product segment and their presence across channels

Reasons To Buy

Get immediate access to:

  • Data coverage of 2 product categories that include Printed media, Stationery and Cards in the Chinese books, news and stationery market - accurate, reliable data for companies already operating in and those wishing to enter the Chinese market
  • Performance of individual product categories, across key channels in the last five years, with forecasts until 2019
  • Vital economic and population trends, and key consumer and technology trends influencing the retail market - explore the impact of festive seasons and how they are stimulating consumer spending, allowing you to align your product offerings and strategies to meet demand
  • Critical insights into Chinese shoppers - what stores do Chinese shoppers prefer? How can you effectively promote to lucrative markets such as children and the youth demographic? As brands flock into China's booming retail space, ensure you have the insights to beat off the competition
  • Analysis of key international and domestic players in books, news and stationery market - including store counts and revenues, which will help to maximize your competitive edge and pinpoint opportunities to improve market share

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. A steady economy with major growth potential for retailers
    • 3.1.1. China's economy is increasing despite a declining growth rate
    • 3.1.2. Savings are always a top priority for Chinese
    • 3.1.3. Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
    • 3.1.4. Wage growth above inflation
    • 3.1.5. Household consumption trebles driving spending power
  • 3.2. Large population with growing prosperity makes China a big attraction for retail

4. Chinese Shoppers

  • 4.1. From functional to emotional
  • 4.2. More opportunity for niche brands and mass market retailers
  • 4.3. Shopping - a leisure activity
  • 4.4. Two major events drive retail spend in China
  • 4.5. High adoption of smartphones and tablets for shopping
  • 4.6. Counterfeiting forces consumers to trade up to premium for quality assurance
  • 4.7. Tourism /travel increases awareness of international brands
    • 4.7.1. China will be the largest Duty Free market in 2019

5. Doing business in China

  • 5.1. Summary
  • 5.2. Anti-corruption crackdown requires careful handling for foreign businesses
  • 5.3. Complex licensing procedures a hindrance for foreign retailers
  • 5.4. Favourable tax structure to encourage domestic and foreign investments
  • 5.5. Impact of government regulations on the luxury market

6. Retail - Product Sectors

  • 6.1. Product Sector Analysis
    • 6.1.1. Books, News and Stationery
  • 6.2. Books, News and Stationery Category Overview
    • 6.2.1. Books, News and Stationery by Channel
    • 6.2.2. Books, News and Stationery by Category
  • 6.3. Books, News and Stationery Category Analysis
    • 6.3.1. Printed Media
    • 6.3.2. Stationery and Cards
  • 6.4. Major Retailers
    • 6.4.1. Books, News and Stationery

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2014 actual sales; while forecasts are provided for 2014-2019
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
  • Table 2: China Books, News and Stationery Retail Sales (CNY bn), by Channel Group, 2009-2014
  • Table 3: China Books, News and Stationery Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
  • Table 4: China Books, News and Stationery Retail Sales (US$ mn), by Channel Group, 2009-2014
  • Table 5: China Books, News and Stationery Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 6: China Books, News and Stationery Retail Segmentation (% value), by Channel Group, 2009-2019
  • Table 7: China Books, News and Stationery Retail Sales (CNY bn), by Category 2009-2014
  • Table 8: China Books, News and Stationery Retail Sales Forecast (CNY bn), by Category 2014-2019
  • Table 9: China Books, News and Stationery Retail Sales (US$ mn), by Category 2009-2014
  • Table 10: China Books, News and Stationery Retail Sales Forecast (US$ mn), by Category 2014-2019
  • Table 11: China Books, News and Stationery Retail Segmentation (% value), by Category, 2009-2019
  • Table 12: China Printed Media Retail Sales (CNY bn), by Channel Group, 2009-2014
  • Table 13: China Printed Media Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
  • Table 14: China Printed Media Retail Sales (US$ mn), by Channel Group, 2009-2014
  • Table 15: China Printed Media Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 16: China Printed Media Retail Segmentation, by Channel Group, 2009-2019
  • Table 17: China Stationery and Cards Retail Sales (CNY bn), by Channel Group, 2009-2014
  • Table 18: China Stationery and Cards Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
  • Table 19: China Stationery and Cards Retail Sales Forecast (US$ mn), by Channel Group, 2009-2014
  • Table 20: China Stationery and Cards Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 21: China Stationery and Cards Retail Segmentation, by Channel Group, 2009-2019
  • Table 22: Key Books, News and Stationery Retailers in China
  • Table 23: China Exchange Rate CNY-US$ (Annual Average), 2009-2014
  • Table 24: China Exchange Rate CNY -US$ (Annual Average), 2014-2019 Forecasts
  • Table 25: Conlumino Retail Channel Definitions
  • Table 26: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ Billion), 2008-2014E
  • Figure 2: Growth Rate of GDP (%), 2008-2014E
  • Figure 3: GDP Value and Growth (CNY billion, %), 2008-2014E
  • Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2014-2019
  • Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2004-2014
  • Figure 6: Share of Employment by Sector (% of Total Labor Force), 2004 and 2014E
  • Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2014
  • Figure 8: Wage and Inflation Growth Rates (%), 2004-2014
  • Figure 9: Household Consumption Expenditure of China (CNY Billion), 2004-2014E
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2014E
  • Figure 11: Growth of Household Consumption Expenditure (%), 2004-2014E
  • Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
  • Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
  • Figure 14: Population Split by Gender (%), 2014 and 2019
  • Figure 15: Population Split by Age Group (%), 2014 and 2019
  • Figure 16: Per Capita Spend on Retail (CNY), 2006 and 2014
  • Figure 17: Per Capita Spend on Retail by Age Group (%), 2006 and 2014
  • Figure 18: The Changing Chinese Shopper
  • Figure 19: Chinese New Year sales 2010-2014
  • Figure 20: Single Day sales 2009-2014
  • Figure 21: M-tailing in China
  • Figure 22: Prime Destination for Chinese Tourists, 2009 and 2014
  • Figure 23: Major Cities with High Spend on Retail
  • Figure 24: Top 10 Duty Free markets by value, 2014 and 2019 (US$ billion)
  • Figure 25: Key Components of Doing Business in China Matrix
  • Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China
  • Figure 27: Key Market Entry Requirements for China 2014
  • Figure 28: Share of Books, News and Stationery in overall Retail 2014 and 2019
  • Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Books, News and Stationery 2014-2019
  • Figure 30: Spend per Head on Books, News and Stationery 2014 and 2019
  • Figure 31: Online Spend in Books, News and Stationery 2014-2019
  • Figure 32: Online Share of total Books, News and stationery Spend 2014 and 2019
  • Figure 33: Spending per Channel in Books, News and stationery (%) 2014 and 2019
  • Figure 34: China Books, News and Stationery Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
  • Figure 35: China Books, News and Stationery Retail Market Dynamics, by Channel Group, 2009-2019
  • Figure 36: China Books, News and Stationery Retail Sales and Forecast (CNY bn), by Category 2009-2019
  • Figure 37: China Books, News and Stationery Retail Market Dynamics, by Category 2009-2019
  • Figure 38: China Printed Media Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
  • Figure 39: China Stationery and Cards Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
  • Figure 40: The Triangulated Market Sizing Methodology
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