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市場調查報告書

中國的家庭·園藝用品零售業:市場概要與預測

Home and Garden Products Retailing in China - Market Summary and Forecasts

出版商 Conlumino 商品編碼 331743
出版日期 內容資訊 英文 72 Pages
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中國的家庭·園藝用品零售業:市場概要與預測 Home and Garden Products Retailing in China - Market Summary and Forecasts
出版日期: 2015年05月31日 內容資訊: 英文 72 Pages
簡介

中國的家庭·園藝用品零售市場預測今後將以13.94%的年複合成長率(CAGR) 持續成長,到2019年達到2兆3960億人民幣的規模。雖然整體經濟呈現低迷,但受到中產階級的增加及可支配所得的上升、生活型態的變化等影響,一般認為家庭·園藝用品市場有持續擴大的傾向。尤其是線上銷售正在急速擴大,預測2014∼2019年的年複合成長率(CAGR)將為38.47%,到2019年總銷售額將達到2922億人民幣的規模。

本報告提供中國的家庭·園藝 (園藝) 用品零售業的最新趨勢與未來展望相關分析,提供您零售市場整體結構·趨勢,及消費者的消費行動和影響要素(經濟趨勢·人口結構等),政府的法規·支援政策,家庭·園藝用品的零售額實際成果值和預測值(今後5年份),以及各類別 (計3種)·各銷售管道(計14種)的詳細趨勢,主要企業的概要與競爭狀態等調查。

第1章 簡介

第2章 摘要整理與未來展望

第3章 市場背景情況

  • 穩定性的經濟形勢與對零售業者而言的莫大成長可能性
    • 即使成長率持續下滑,中國經濟仍維持擴大趨勢
    • 對中國人而言儲蓄是最優先事項
    • 從非熟練勞工轉變到熟練勞工,從農村到城市,從製造業到服務業的人力資源之轉變
    • 通貨膨脹率以上的工資上升率
    • 家庭消費額增加3倍,促進購買力
  • 巨大的人口和經濟發展的影響,大幅提升了中國零售業的注目度

第4章 中國的消費者

  • 從「重視功能性」轉變到「重視感情」
  • 利基品牌和大眾市場對零售業者而言是更進一步的市場機會
  • 休閒活動的消費
  • 中國零售支出額擴大的2個年度例行盛事
  • 消費時智慧型手機·平板電腦使用率高
  • 隨著仿冒品問題,消費者改追求有品質保證的高級品(奢侈品)
  • 觀光旅遊時對國際名牌的認知度高
    • 中國今後將成為全球最大的免稅品市場

第5章 中國商務發展

  • 摘要
  • 隨著反貪污宣傳活動,外資型企業企業發展必須謹慎
  • 複雜的審核制度,對外資型零售企業而言是種阻礙
  • 透過有利的稅務結構來吸引國內外的投資
  • 政府法規對高級品(奢侈品)市場的影響度

第6章 零售業:產品領域

  • 各產品領域分析
    • 家庭·園藝用品
    • 家庭·園藝用品:各流通管道
    • 家庭·園藝用品:各類別
    • 園藝用品·室外用家具
    • 改裝用品
    • 家用品
  • 主要的零售業者
    • 家庭·園藝用品

第7章 附錄

圖表一覽

目錄
Product Code: RT0204SR

Summary

"Home and Garden Products Retailing in China - Market Summary and Forecasts" provides a detailed analysis of both the historic and forecast market data of home and garden products retail sales across key channels in China.

Key Findings

  • The retail market for home and garden products in China is estimated to reach CNY2,396 billion by 2019, registering a CAGR of 13.94% over the forecast period
  • Despite sluggish economic conditions, retail sector registers a significant growth
  • A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer's expansion plans in tier lll and tier lV cities will drive further growth
  • Online platform will be a key channel for retailing over the next five years
  • Online spending on home and garden products in China is expected to reach CNY292.2 billion in 2019, growing at a CAGR of 38.47% between 2014 and 2019

Synopsis

"Home and Garden Products Retailing in China - Market Summary and Forecasts" is a detailed sector report providing comprehensive analysis of the emerging trends, forecasts and opportunities in China's home and garden products retail market. It contains:

  • Thorough analysis of consumer trends, and changing economic and population factors of the country
  • Both qualitative and quantitative insights of the changing home and garden products retail dynamics across various product categories and retail channels; with in depth analysis of 3 product categories and 14 retail channels, until 2019
  • An overview of key retailers operating across the product segment and their presence across channels

Reasons To Buy

Get immediate access to:

  • Data coverage of 3 product categories that include Gardening and outdoor living, Home improvement, and Homewares in the Chinese home and garden retail market - accurate, reliable data for companies already operating in and those wishing to enter the Chinese market
  • Performance of individual product categories, across key channels in the last five years, with forecasts until 2019 - pinpoint the fastest growing segments in a market witnessing double digit growth
  • Vital economic and population trends, and key consumer and technology trends influencing the retail market - explore the impact of festive seasons and how they are stimulating consumer spending, allowing you to align your product offerings and strategies to meet demand
  • Critical insights into Chinese shoppers - what stores do Chinese shoppers prefer? How can you effectively promote to lucrative markets such as children and the youth demographic? As brands flock into China's booming retail space, ensure you have the insights to beat off the competition
  • Analysis of key international and domestic players in home and garden sectors - including store counts and revenues, which will help to maximize your competitive edge and pinpoint opportunities to improve market share

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. A steady economy with major growth potential for retailers
    • 3.1.1. China's economy is increasing despite a declining growth rate
    • 3.1.2. Savings are always a top priority for Chinese
    • 3.1.3. Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
    • 3.1.4. Wage growth above inflation
    • 3.1.5. Household consumption trebles driving spending power
  • 3.2. Large population with growing prosperity makes China a big attraction for retail

4. Chinese Shoppers

  • 4.1. From functional to emotional
  • 4.2. More opportunity for niche brands and mass market retailers
  • 4.3. Shopping - a leisure activity
  • 4.4. Two major events drive retail spend in China
  • 4.5. High adoption of smartphones and tablets for shopping
  • 4.6. Counterfeiting forces consumers to trade up to premium for quality assurance
  • 4.7. Tourism /travel increases awareness of international brands
    • 4.7.1. China will be the largest Duty Free market in 2019

5. Doing business in China

  • 5.1. Summary
  • 5.2. Anti-corruption crackdown requires careful handling for foreign businesses
  • 5.3. Complex licensing procedures a hindrance for foreign retailers
  • 5.4. Favourable tax structure to encourage domestic and foreign investments
  • 5.5. Impact of government regulations on the luxury market

6. Retail - Product Sectors

  • 6.1. Product Sector Analysis
    • 6.1.1. Home and Garden Products
    • 6.2.1. Home and Garden Products by Channel
    • 6.2.2. Home and Garden Products by Category
    • 6.3.1. Gardening and Outdoor Living
    • 6.3.2. Home Improvement
    • 6.3.3. Homewares
  • 6.4. Major Retailers
    • 6.4.1. Home and Garden Products

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2014 actual sales; while forecasts are provided for 2014-2019
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
  • Table 2: China Home and Garden Products Retail Sales (CNY bn), by Channel Group, 2009-2014
  • Table 3: China Home and Garden Products Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
  • Table 4: China Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2009-2014
  • Table 5: China Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 6: China Home and Garden Products Retail Segmentation (% value), by Channel Group, 2009-2019
  • Table 7: China Home and Garden Products Retail Sales (CNY bn), by Category, 2009-2014
  • Table 8: China Home and Garden Products Retail Sales Forecast (CNY bn), by Category 2014-2019
  • Table 9: China Home and Garden Products Retail Sales (US$ mn), by Category, 2009-2014
  • Table 10: China Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 11: China Home and Garden Products Retail Segmentation (% value), by Category, 2009-2019
  • Table 12: China Gardening and Outdoor Living Retail Sales (CNY bn), by Channel Group, 2009-2014
  • Table 13: China Gardening and Outdoor Living Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
  • Table 14: China Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2009-2014
  • Table 15: China Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 16: China Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2009-2019
  • Table 17: China Home Improvement Retail Sales (CNY bn), by Channel Group, 2009-2014
  • Table 18: China Home Improvement Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
  • Table 19: China Home Improvement Retail Sales (US$ mn), by Channel Group, 2009-2014
  • Table 20: China Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 21: China Home Improvement Retail Segmentation, by Channel Group, 2009-2019
  • Table 22: China Homewares Retail Sales (CNY bn), by Channel Group, 2009-2014
  • Table 23: China Homewares Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
  • Table 24: China Homewares Retail Sales (US$ mn), by Channel Group, 2009-2014
  • Table 25: China Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
  • Table 26: China Homewares Retail Segmentation, by Channel Group, 2009-2019
  • Table 27: Key Home and Garden Products Retailers in China
  • Table 28: China Exchange Rate CNY-US$ (Annual Average), 2009-2014
  • Table 29: China Exchange Rate CNY -US$ (Annual Average), 2014-2019 Forecasts
  • Table 30: Conlumino Retail Channel Definitions
  • Table 31: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ Billion), 2008-2014E
  • Figure 2: Growth Rate of GDP (%), 2008-2014E
  • Figure 3: GDP Value and Growth (CNY billion, %), 2008-2014E
  • Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2014-2019
  • Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2004-2014
  • Figure 6: Share of Employment by Sector (% of Total Labor Force), 2004 and 2014E
  • Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2014
  • Figure 8: Wage and Inflation Growth Rates (%), 2004-2014
  • Figure 9: Household Consumption Expenditure of China (CNY Billion), 2004-2014E
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2014E
  • Figure 11: Growth of Household Consumption Expenditure (%), 2004-2014E
  • Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
  • Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
  • Figure 14: Population Split by Gender (%), 2014 and 2019
  • Figure 15: Population Split by Age Group (%), 2014 and 2019
  • Figure 16: Per Capita Spend on Retail (CNY), 2006 and 2014
  • Figure 17: Per Capita Spend on Retail by Age Group (%), 2006 and 2014
  • Figure 18: The Changing Chinese Shopper
  • Figure 19: Chinese New Year sales 2010-2014
  • Figure 20: Single Day sales 2009-2014
  • Figure 21: M-tailing in China
  • Figure 22: Prime Destination for Chinese Tourists, 2009 and 2014
  • Figure 23: Major Cities with High Spend on Retail
  • Figure 24: Top 10 Duty Free markets by value, 2014 and 2019 (US$ billion)
  • Figure 25: Key Components of Doing Business in China Matrix
  • Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China
  • Figure 27: Key Market Entry Requirements for China 2014
  • Figure 28: Share of Home and Garden Products in overall Retail 2014 and 2019
  • Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Home and Garden Products 2014-2019
  • Figure 30: Spend per Head on Home and Garden Products 2014 and 2019
  • Figure 31: Online Spend in Home and Garden Products 2014-2019
  • Figure 32: Online Share of total Home and Garden Products Spend 2014 and 2019
  • Figure 33: Spending per Channel in Home and Garden Products (%) 2014 and 2019
  • Figure 34: China Home and Garden Products Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
  • Figure 35: China Home and Garden Products Retail Market Dynamics, by Channel Group, 2009-2019
  • Figure 36: China Home and Garden Products Retail Sales and Forecast, by Channel Group, 2009-2019
  • Figure 37: China Home and Garden Products Retail Market Dynamics, by Category 2009-2019
  • Figure 38: China Gardening and Outdoor Living Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
  • Figure 39: China Home Improvement Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
  • Figure 40: China Homewares Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
  • Figure 41: The Triangulated Market Sizing Methodology
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