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市場調查報告書

機場零售的分析與奢侈品趨勢

Airport Retail Survey and Luxury Trends 2015-2016

出版商 Conlumino 商品編碼 328629
出版日期 內容資訊 英文 83 Pages
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機場零售的分析與奢侈品趨勢 Airport Retail Survey and Luxury Trends 2015-2016
出版日期: 2015年04月22日 內容資訊: 英文 83 Pages
簡介

本報告提供全球機場零售的主要趨勢相關調查分析、高級品牌的旅客趨勢、影響客戶的意見和購買模式的主要原因、產品類型的偏好、最佳零售經驗的機場、受歡迎品牌等相關的系統性資訊。

目錄

  • 旅客的航空旅遊目的地 (實際成果)
  • 旅客喜歡的航空旅遊目的地 (預測)
  • 航空旅遊的主要目的
  • 旅客在機場零售店的平均逗留時間
  • 旅客在機場零售店的平均消費頻率
  • 旅客在機場零售店的消費趨勢
  • 旅客的各產品類型支出
  • 旅客購買的受歡迎品牌 (實際成果)
  • 旅客想購買的受歡迎品牌 (預測)
  • 旅客在免稅商店的購買模式 (預測)
  • 旅客的機場零售的需求推動成長要素
  • 旅客:最佳零售經驗的機場
目錄
Product Code: RT4445PR

Summary

"Airport Retail Survey and Luxury Trends 2015-2016" is a new report by Conlumino that globally analyzes prevailing trends in airport retailing and explores how travelers use airport retailing with specific insight on luxury brands, and how the dynamics are set to change in 2015-2016. This report highlights the key factors influencing customer opinion and purchasing patterns, and identifies preferred product categories, favorite airports in terms of retail experience, and popular brands preferred from both duty-free and duty paid airport retail outlets.

Key Findings

  • Overall, 60% of travelers spend 15 min or less per visit to a duty paid airport retail outlet
  • The majority of respondents aged more than 45 years bought magazines and newspapers from airport retail outlets in the last year (2014)
  • Respondents incurred significant expenditure on precious jewelry, briefcases, men's bags, and handbags during their visits to airport retail outlets
  • In total, 92% of travelers intend to buy Dior products at an airport departure/duty-free area over the next year (2015)
  • Competitive prices and the availability of luxury brands at discounted prices are key factors motivating travelers to purchase at airport retail stores

Synopsis

This report examines travelers' opinion about the current trends in airport retailing and their retrospective effect on the marketing activities and business expansion plans adopted by the retailers. Furthermore, it analyses preferred travel destinations, shopping frequency, purchasing pattern, and average expenditure. In addition, the report examines time spent, brand preferences, and key factors that motivate travelers to purchase at airport retail stores.

In particular, it provides an in-depth analysis of the following:

  • Travelers' average shopping frequency at airport retail outlets: analyzes the average number of times a passenger shops at an airport retail outlet
  • Travelers' average time spent at airport retail outlets: evaluates time spent per visit by a passenger to an airport retail outlet
  • Products purchased from airport retail stores: determines what type of products passengers mostly shop for from airport retail stores
  • Travelers' expenditure on product categories: evaluates passenger expenditure on specific product categories per visit
  • Popular brands preferred at airport retail stores: identifies the popular brands purchased by travelers at airport retail stores
  • Travelers' key drivers of demand growth in airport retail: identifies key factors that are compelling travelers to purchase at airport retail stores
  • Travelers' favorite airports in terms of retail experience: determines favorite airports selected by passengers when it comes to shopping at airport retail outlets
  • Travelers' preferred destinations to travel by air: highlights passengers' favorite destinations, which they intend to travel by air over the next year
  • Popular products preferred at duty-free airport retail stores: identifies the catalog of products that travelers mostly intend to purchase at duty-free retail outlets

Reasons To Buy

  • The report analyzes the shopping pattern of travelers at airport retail stores and evaluates the average time spent per visit to an airport retail outlet
  • The report identifies top selling retail products to enable airport retail outlets to allocate their marketing activities and budgets effectively
  • The report provides specific insight on luxury brands, which helps airport retailers to restructure their operations, and store layout as per the passengers' preference towards popular brands
  • The report guides airport retailers to understand the key factors that motivate travelers to purchase at airport retail stores
  • The report provides information about duty-free product purchasing trends at airport retail outlets

Table of Contents

  • Destinations Covered by Travelers Through Air Over the Last Year
  • Destinations Preferred by Travelers for Air Travel Over the Next Year
  • Main Purpose Behind Air Travel
  • Travelers' Average Time Spent at Airport Retail Outlets
  • Travelers' Average Shopping Frequency at Airport Retail Stores
  • Travelers' Product Shopping Trends at Airport Retail Stores
  • Travelers' Expenditure on Product Categories
  • Popular Brands Purchased by Travelers' Over the Last Year
  • Popular Brands Likely to be Purchased by Travelers' Over the Next Year
  • Travelers Expected Purchasing Pattern at Duty-Free Airport Retail Outlets Over the Next Year
  • Travelers' Key Drivers of Demand Growth in Airport Retail
  • Travelers: Leading Airports With the Best Retail Experience
  • Appendix

List of Figures:

  • Figure 1: Top Twenty Destinations Covered by Travelers through Air over the Last Year- Overall
  • Figure 2: Destinations Covered by Travelers through Air over the Last Year - Responses across the Globe
  • Figure 3: Destinations Covered by Travelers through Air over the Last Year - Responses from North America
  • Figure 4: Destinations Covered by Travelers through Air over the Last Year - Responses from Europe
  • Figure 5: Destinations Covered by Travelers through Air over the Last Year - Responses from Asia-Pacific
  • Figure 6: Destinations Covered by Travelers through Air over the Last Year - Responses from Rest of the World
  • Figure 7: Destinations Covered by Travelers through Air over the Last Year - By Gender
  • Figure 8: Top six most popular airports for shopping - By respondent origin
  • Figure 9: Top Twenty Destinations Preferred by Travelers for Air Travel over the Next Year - Overall
  • Figure 10: Top Five Destinations Preferred by Travelers for Air Travel over the Next Year - By Age
  • Figure 11: Top Five Destinations Preferred by Travelers for Air Travel over the Next Year - By Region
  • Figure 12: Main Purpose Behind Air Travel - Overall
  • Figure 13: Main Purpose Behind Air Travel - By Age
  • Figure 14: Main Purpose Behind Air Travel - By Gender
  • Figure 15: Main Purpose Behind Air Travel - By Income
  • Figure 16: Main Purpose Behind Air Travel - By Region
  • Figure 17: Travelers' Average Time Spent at Duty-free and Duty Paid Airport Retail Outlets - Overall
  • Figure 18: Travelers' Average Time Spent at Duty-free Airport Retail Outlets - By Age
  • Figure 19: Travelers' Average Time Spent at Duty Paid Airport Retail Outlets - By Age
  • Figure 20: Travelers' Average Time Spent at Duty-free Airport Retail Outlets - By Gender
  • Figure 21: Travelers' Average Time Spent at Duty Paid Airport Retail Outlets - By Gender
  • Figure 22: Travelers' Average Time Spent at Duty-free Airport Retail Outlets - By Income
  • Figure 23: Travelers' Average Time Spent at Duty Paid Airport Retail Outlets - By Income
  • Figure 24: Travelers' Average Time Spent at Duty-free Airport Retail Outlets - By Region
  • Figure 25: Travelers' Average Time Spent at Duty Paid Airport Retail Outlets - By Region
  • Figure 26: Travelers' Average Shopping Frequency at Duty-free and Duty Paid Airport Retail Stores - Overall
  • Figure 27: Travelers' Average Shopping Frequency at Duty-free and Duty Paid Airport Retail Stores - By Age
  • Figure 28: Travelers' Average Shopping Frequency at Duty-free Airport Retail Stores - By Gender
  • Figure 29: Travelers' Average Shopping Frequency at Duty Paid Airport Retail Stores - By Gender
  • Figure 30: Travelers' Average Shopping Frequency at Duty-free and Duty Paid Airport Retail Stores - By Income
  • Figure 31: Travelers' Average Shopping Frequency at Duty-free and Duty Paid Airport Retail Stores - By Region
  • Figure 32: Travelers' Product Shopping Trends at Airport Retail Stores - Overall
  • Figure 33: Travelers' Top Five Product Shopping Trends at Airport Retail Stores - By Age
  • Figure 34: Travelers' Top Ten Product Shopping Trends at Airport Retail Stores - By Gender
  • Figure 35: Travelers' Top Five Product Shopping Trends at Airport Retail Stores - By Income
  • Figure 36: Travelers' Top Five Product Shopping Trends at Airport Retail Stores - By Income
  • Figure 37: Travelers' Top Five Product Shopping Trends at Airport Retail Stores - By Region
  • Figure 38: Travelers' Expenditure on Product Categories - Overall
  • Figure 39: Travelers' Expenditure on Product Categories - Responses by North America
  • Figure 40: Travelers' Expenditure on Product Categories - Responses by Europe
  • Figure 41: Travelers' Expenditure on Product Categories - Responses by Asia-Pacific
  • Figure 42: Travelers' Expenditure on Product Categories - Responses by Rest of the World
  • Figure 43: Popular Brands Purchased by Travelers' over the Last Year - Overall
  • Figure 44: Popular Brands Purchased by Travelers' over the Last Year - Overall
  • Figure 45: Top Twenty Brands Purchased by Travelers' at Airport Departure/Duty-free Area over the Last Year - Overall
  • Figure 46: Top Five Brands Purchased by Travelers' at Airport Departure/Duty-free Area over the Last Year - By Region
  • Figure 47: Top Five Brands Purchased by Travelers' at Regular Store, Tax/Duty Paid Area over the Last Year - By Region
  • Figure 48: Top Five Brands Purchased by Travelers' at Online, Tax/Duty Paid Area over the Last Year - By Region
  • Figure 49: Popular Brands Likely to be Purchased by Travelers' over the Next Year - Overall
  • Figure 50: Popular Brands Likely to be Purchased by Travelers' over the Next Year - Overall
  • Figure 51: Top Twenty Brands Likely to be Purchased by Travelers' at Airport Departure/Duty-free Area over the Next Year - Overall
  • Figure 52: Top Five Brands Likely to be Purchased by Travelers' at Airport Departure/Duty-free Area over the Next Year - By Region
  • Figure 53: Top Five Brands Likely to be Purchased by Travelers' at Regular Store, Tax/Duty Paid Area over the Next Year - By Region
  • Figure 54: Top Five Brands Likely to be Purchased by Travelers' at an Online, Tax/Duty Paid Area over the Next Year - By Region
  • Figure 55: Travelers Expected Purchasing Pattern at Duty-Free Airport Retail Outlets over the Next Year - Overall
  • Figure 56: Travelers Expected Purchasing Pattern at Duty-Free Airport Retail Outlets over the Next Year - By Age
  • Figure 57: Travelers Expected Top Five Purchasing Patterns at Duty-Free Airport Retail Outlets over the Next Year - By Gender
  • Figure 58: Travelers Expected Purchasing Pattern at Duty-Free Airport Retail Outlets over the Next Year - By Income
  • Figure 59: Travelers Expected Top Five Purchasing Patterns at Duty-Free Airport Retail Outlets over the Next Year - By Region
  • Figure 60: Travelers' Key Drivers of Demand Growth in Airport Retail - Overall
  • Figure 61: Travelers' Key Drivers of Demand Growth in Airport Retail - By Age
  • Figure 62: Travelers' Key Drivers of Demand Growth in Airport Retail - By Gender
  • Figure 63: Travelers' Key Drivers of Demand Growth in Airport Retail - By Income
  • Figure 64: Travelers' Top Four Drivers of Demand Growth in Airport Retail - By Region
  • Figure 65: Travelers: Top Three Airports with the Best Retail Experience
  • Figure 66: Travelers: Top Three Airports with the Best Retail Experience
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