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市場調查報告書

巴西的零售業 - 市場摘要與預測:市場、消費者、競爭情形概要 (銷售額和到2019年的預測)

Retailing in Brazil - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

出版商 Conlumino 商品編碼 321089
出版日期 內容資訊 英文 147 Pages
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巴西的零售業 - 市場摘要與預測:市場、消費者、競爭情形概要 (銷售額和到2019年的預測) Retailing in Brazil - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019
出版日期: 2015年06月30日 內容資訊: 英文 147 Pages
簡介

本報告提供巴西的零售業調查分析、主要銷路中零售的市場資料 (實際成果、預測) 、變化的消費趨勢、政府的政策、影響要素驗證、競爭情形和主要企業詳細內容等相關的系統性資訊。

第1章 簡介

第2章 摘要整理及預測

第3章 市場情形

  • 景氣的減速對零售業者造成新的課題
  • 新興中產階級人口促進零售銷售額

第4章 巴西的商務

  • 摘要
  • 為了提高稅的透明度的新法案
  • 適用電子商務企業的新法案
  • 外資型企業的持續招徠活動
  • 巴西的課稅

第5章 巴西的消費者

  • 富裕階級的增加和中產階級的擴大促進奢侈品市場成長
  • 經由行動裝置的消費劇增促進線上銷售
  • Black Friday的線上銷售在國內受歡迎
  • 外國觀光客促進零售銷售額
  • 線上購買依賴國內的付款方式

第6章 網際網路及技術

  • 由於寬頻服務引進的增加,提高網路購物體驗
  • 行動網際網路用戶的增加促進網路零售銷售額
  • 社群商務急速成長
  • 技術趨勢

第7章 零售top line

  • 整體零售產業
  • 產品部門的摘要
  • 銷路的摘要

第8章 零售 - 產品部門

  • 產品部門分析

第9章 零售業者

  • 5大零售業者
  • 服飾
  • 鞋子
  • 書籍、報紙、文具
  • 電器、電子產品
  • 食品、食品雜貨品
  • 健康、美容
  • 家具、地板材料
  • 家庭、園藝用品
  • 音樂、視訊、娛樂軟體
  • 運動、休閒用品
  • 珠寶、手錶、飾品
  • 旅遊包、皮革產品

第10章 附錄

圖表

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目錄
Product Code: RT0212MR

Summary

"Retailing in Brazil - Market Summary and Forecasts" report provides a detailed analysis of retail sales from 2009 to 2019 across key channels in Brazil.

Key Findings

  • The Brazilian retail sector grew despite the deteriorating economy
  • A surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination
  • M-commerce is the future of online retailing in Brazil
  • Foreign visitors boost retail sales in Brazil
  • Brazilians strong affiliation for fashion will continue to drive demand for clothing and footwear
  • Consumers shift from traditional to new technologies, and the extension of tax breaks for electrical products is set to drive the electrical and electronics market
  • Domestic retailers continue to dominate the food and grocery market, and the convenience format is gaining preference
  • Rising demand from the middle-class consumers for affluent lifestyles will positively influence the demand for home markets in the country

Synopsis

"Retailing in Brazil - Market Summary and Forecasts" is a detailed report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

It contains:

  • Thorough analysis of consumer trends, changing economic and population factors, and the influence of the internet and technology on the retail industry
  • The report further covers the overall retail sales of products through the following channels from 2009 to 2019: Hypermarkets, supermarkets and hard-discounters; home improvement and gardening supplies retailers; food and drinks specialists; online; convenience stores (including Independents) and gas stations; department stores; clothing, footwear, accessories and luxury goods specialists; other specialist retailers; electrical and electronics specialists; home furniture and homewares retailers; value, variety stores and general merchandise retailers; music, video, book, stationery and entertainment software specialists; cash and carries and warehouse clubs; other general and non-specialist direct retailers; drug stores and health and beauty stores; vending machines; duty free retailers
  • An overview of key domestic as well as international retailers operating across Brazil and their presence across distribution channels

Reasons To Buy

Get immediate access to:

  • Data coverage of 26 products across 12 product sectors in Brazil retail market - accurate, reliable data for companies already operating in and those wishing to enter Brazil market
  • Performance of individual product categories, across key channels from 2009, with forecasts until 2019 - pinpoint the fastest growing categories in a market witnessing robust growth
  • Vital economic and population trends, key consumer and technology trends influencing the retail market -explore novel opportunities that allow you to align your product offerings and strategies to meet demand
  • Critical insights into Brazil shoppers - what stores do shoppers prefer? Have the right insights to beat off the competition by effectively promoting to lucrative market segments
  • Analysis of key international and domestic players operating in the Brazil retail market - including store counts and revenues that give you a competitive edge - identify opportunities to improve market share

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. A slowing economy with new challenges for retailers
    • 3.1.1. Retail sector in Brazil grew despite economic slowdown
    • 3.1.2. Brazil faces a shortfall in savings
    • 3.1.3. Service sector remains the dominant sector for employment
    • 3.1.4. High youth unemployment
    • 3.1.5. Inflation rate remains a major concern
    • 3.1.6. Despite economic downturn, consumer spending remains modest
  • 3.2. Emerging middle class population will fuel retail sales in Brazil

4. Doing Business in Brazil

  • 4.1. Summary
    • 4.1.1. Bureaucracy
    • 4.1.2. Business culture
    • 4.1.3. Geography
    • 4.1.4. Infrastructure and logistics
  • 4.2. A new legislation to ensure the tax transparency
  • 4.3. New legislation for e-commerce players
  • 4.4. Brazil continues to attract foreign investment
  • 4.5. Taxation in Brazil
    • 4.5.1. Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Juridica)
    • 4.5.2. Withholding tax
    • 4.5.3. Value added tax (VAT)

5. Brazilian Shoppers

  • 5.1. Growing number of millionaires and an expanding middle class fuels growth of luxury goods market
  • 5.2. Rise in shopping through mobile devices boosts online sales
  • 5.3. Black Friday online sales confirmed the rising popularity of online retailing among Brazilians
  • 5.4. Rise in female labor force positively impacts the retail industry
  • 5.5. Foreign visitors boost retail sales in Brazil
  • 5.6. Brazilians rely on local payment methods for online purchases

6. Internet andTechnology

  • 6.1. Growing broadband service adoption will improve online shopping experience
  • 6.2. Increase in mobile internet users will boost online retail sales
  • 6.3. Brazilian Social Commerce boom
  • 6.4. Technology Trends
    • 6.4.1. Magazine Luiza: "Your Store" with no Stock
    • 6.4.2. CandA Offline/Online integration to influence buyers decision
    • 6.4.3. Procter and Gamble's interactive 5D experience concept store

7. Retail Topline

  • 7.1. Total Retail
    • 7.1.1. Online Sales and Growth
  • 7.2. Summary of product sectors
    • 7.2.1. Share of key product sectors
    • 7.2.2. Key product sectors
  • 7.3. Summary of channels
    • 7.3.1. Spend per Channel
    • 7.3.2. Online Penetration of Key Product Sectors

8. Retail - Product Sectors

  • 8.1. Product Sector Analysis
    • 8.1.1. Clothing
    • 8.1.2. Footwear
    • 8.1.3. Books, News and Stationery
    • 8.1.4. Electrical and Electronics
    • 8.1.5. Food and Grocery
    • 8.1.6. Health and Beauty
    • 8.1.7. Furniture and Floor Coverings
    • 8.1.8. Home and Garden Products
    • 8.1.9. Music, Video and Entertainment Software
    • 8.1.10. Sports and Leisure Equipment
    • 8.1.11. Jewelry, Watches and Accessories
    • 8.1.12. Luggage and Leather Goods

9. Retailers

  • 9.1. Five Major Retailers in the Country
  • 9.2. Clothing
  • 9.3. Footwear
  • 9.4. Books, News and Stationery
  • 9.5. Electrical and Electronics
  • 9.6. Food and Grocery
  • 9.7. Health and Beauty
  • 9.8. Furniture and Floor Coverings
  • 9.9. Home and Garden Products
  • 9.1. Music, Video and Entertainment Software
  • 9.11. Sports and Leisure Equipment
  • 9.12. Jewelry, Watches and Accessories
  • 9.13. Luggage and Leather Goods

10. Appendix

  • 10.1. Definitions
    • 10.1.1. This report provides 2014actual sales; while forecasts are provided for 2014-2019
  • 10.2. Summary Methodology
    • 10.2.1. Overview
    • 10.2.2. The triangulated market sizing method
    • 10.2.3. Industry surveys in the creation of retail market data
    • 10.2.4. Quality control and standardized processes
  • 10.3. About Conlumino
  • 10.4. Disclaimer

List of Tables

  • Table 1: Brazil Clothing Retail Sales (BRL million), by Product Sub-Category, 2009-2014
  • Table 2: Brazil Clothing Retail Sales (BRL million), by Product Sub-Category, 2014-2019
  • Table 3: Brazil Footwear Retail Sales (BRL million), by Product Sub-Category, 2009-2014
  • Table 4: Brazil Footwear Retail Sales (BRL million), by Product Sub-Category, 2014-2019
  • Table 5: Major Domestic Retailers in Brazil
  • Table 6: Major International Retailers in Brazil
  • Table 7: Key Clothing Retailers in Brazil
  • Table 8: Key Footwear Retailers in Brazil
  • Table 9: Key Books, News and Stationery Retailers in Brazil
  • Table 10: Key Electrical and Electronics Retailers in Brazil
  • Table 11: Key Food and Grocery Retailers in Brazil
  • Table 12: Key Health and Beauty Retailers in Brazil
  • Table 13: Key Furniture and Floor Coverings Retailers in Brazil
  • Table 14: Key Home and Garden Products Retailers in Brazil
  • Table 15: Key Music, Video and Entertainment Retailers in Brazil
  • Table 16: Key Sports and Leisure equipment Retailers in Brazil
  • Table 17: Key Jewelry, watches and accessories Retailers in Brazil
  • Table 18: Key Luggage and Leather Goods Retailers in Brazil
  • Table 19: Brazil Exchange Rate BRL-USD (Annual Average), 2009-2014
  • Table 20: Brazil Exchange Rate BRL-USD (Annual Average), 2015-2019 Forecasts
  • Table 21: Conlumino Retail Channel Definitions
  • Table 22: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ billion), 2008-2014
  • Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
  • Figure 3: GDP Value and Growth (BRL billion, %), 2008-2014
  • Figure 4: Forecasts for GDP Value and Growth (BRL billion, %), 2014-2019
  • Figure 5: Gross Domestic Savings Rate (% of GDP), 2004-2014
  • Figure 6: Share of Employment by Sector (%), 2004 and 2014E
  • Figure 7: Unemployment Rate (%), 2004-2014
  • Figure 8: Inflation Rate (%), 2004-2014
  • Figure 9: Household Consumption Expenditure in Brazil (BRL billion), 2004 and 2014
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
  • Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
  • Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
  • Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
  • Figure 14: Population Split by Gender (%), 2014 and 2019
  • Figure 15: Population Split by Age Group (%), 2014 and 2019
  • Figure 16: Per Capita Spend on Retail (BRL), 2006 and 2014
  • Figure 17: Per Capita Spend (BRL) and Total Retail Spend by Age Group (%), 2006 and 2014
  • Figure 18: Key Components of Doing Business in Brazil
  • Figure 19: High net worth consumers of Brazil drive up the luxury market in 2014
  • Figure 20: Increase in mobile internet penetration will drive up retail sales through mobiles
  • Figure 21: Brazilian Black Friday 2014 spending
  • Figure 22: Working Brazilian women will drive up retail sales across categories
  • Figure 23: FIFA World Cup 2014 and 2016 Olympics set to drive Duty Free sales in Brazil
  • Figure 24: Major Cities with High Spend on Retail
  • Figure 25: Online payments in Brazil
  • Figure 26: Total Number of Internet Users and Growth Rate (Millions, %), 2004-2014
  • Figure 27: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2004-2014
  • Figure 28: Total Number of Mobile Phone Users and Penetration (Millions, %), 2004-2014
  • Figure 29: A view of Brazil's top Social Commerce websites opted by Digital Buyers
  • Figure 30: Magazine Luiza "Your Store" on Facebook
  • Figure 31: CandA Brazil's initiative of bridging digital and real world divide through 'Facebook Likes' concept
  • Figure 32: Procter and Gamble's interactive 5D experience concept store
  • Figure 33: Retail Sales Value and Growth (BRL billion, %), 2006-2014
  • Figure 34: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014
  • Figure 35: Total Retail Sales and Growth Rate (BRL billion, %), 2014 and 2019
  • Figure 36: Online Sales and Growth Rate (BRL billion, %) 2014-2019
  • Figure 37: Share of Key Product Sectors (%), 2014 and 2019
  • Figure 38: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2014-2019
  • Figure 39: Value Growth of Key Product Sectors (BRL billion), 2014-2019
  • Figure 40: Spend Per Channel, 2014 and 2019
  • Figure 41: Online Penetration of Key Product Sectors (%), 2014
  • Figure 42: Online Penetration of Key Product Sectors (%), 2019
  • Figure 43: Share of Clothing in overall Retail 2014 and 2019
  • Figure 44: Retail Sales Value and Growth (BRL billion, %) of Clothing 2014-2019
  • Figure 45: Spend per Head on Clothing 2014 and 2019
  • Figure 46: Share of Clothing by Womenswear, Menswear and Childrenswear 2014 and 2019
  • Figure 47: Womenswear Sales Value and Growth (BRL billion, %) 2014-2019
  • Figure 48: Menswear Sales Value and Growth (BRL billion, %) 2014-2019
  • Figure 49: Childrenswear Sales Value and Growth (BRL billion, %), 2014-2019
  • Figure 50: Online Spend in Clothing and Growth (BRL billion, %), 2014-2019
  • Figure 51: Online Share of Total Clothing Spend 2014 and 2019
  • Figure 52: Spending per Channel in Clothing (%) 2014 and 2019
  • Figure 53: Share of Footwear in Total Retail Sales, 2014 and 2019
  • Figure 54: Retail Sales Value and Growth (BRL billion, %) of Footwear, 2014-2019
  • Figure 55: Spend per Head on Footwear, 2014 and 2019
  • Figure 56: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2014 and 2019
  • Figure 57: Women's Footwear Sales Value and Growth (BRL billion, %), 2014-2019
  • Figure 58: Men's Footwear Sales Value and Growth (BRL billion, %), 2014-2019
  • Figure 59: Children's Footwear Sales Value and Growth (BRL billion, %), 2014-2019
  • Figure 60: Online Spend in Footwear and Growth (BRL billion, %), 2014-2019
  • Figure 61: Online Share of Total Footwear Spend, 2014 and 2019
  • Figure 62: Spending per Channel in Footwear (%) 2014 and 2019
  • Figure 63: Share of Books, News and Stationery in overall Retail, 2014 and 2019
  • Figure 64: Retail Sales Value and Growth (BRL billion, %) of Books, News and Stationery, 2014-2019
  • Figure 65: Spend per Head on Books, News and Stationery, 2014 and 2019
  • Figure 66: Online Spend in Books, News and Stationery and Growth (BRL billion, %), 2014-2019
  • Figure 67: Online Share of total Books, News and stationery Spend, 2014 and 2019
  • Figure 68: Spending per Channel in Books, News and stationery (%) 2014 and 2019
  • Figure 69: Share of Electrical and Electronics in Total Retail Sales, 2014 and 2019
  • Figure 70: Retail Sales Value and Growth (BRL billion, %) of Electrical and Electronics, 2014-2019
  • Figure 71: Spend per Head on Electrical and Electronics, 2014 and 2019
  • Figure 72: Online Spend in Electrical and Electronics and Growth (BRL billion, %), 2014-2019
  • Figure 73: Online Share of total Electrical and Electronics Spend, 2014 and 2019
  • Figure 74: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
  • Figure 75: Share of Food and Grocery in Total Retail Sales, 2014 and 2019
  • Figure 76: Retail Sales Value and Growth (BRL billion, %) of Food and Grocery, 2014-2019
  • Figure 77: Spend per Head on Food and Grocery, 2014 and 2019
  • Figure 78: Online Spend in Food and Grocery (BRL billion, %) 2014-2019
  • Figure 79: Online Share of total Food and Grocery Spend, 2014 and 2019
  • Figure 80: Spending per Channel in Food and Grocery (%), 2014 and 2019
  • Figure 81: Share of Health and Beauty in Total Retail Sales, 2014 and 2019
  • Figure 82: Retail Sales Value and Growth (BRL billion, %) of Health and beauty, 2014-2019
  • Figure 83: Spend per Head on Health and beauty, 2014 and 2019
  • Figure 84: Online Spend and Growth (BRL billion, %)in Health and beauty, 2014-2019
  • Figure 85: Online Share of total Health and beauty Spend, 2014 and 2019
  • Figure 86: Spending per Channel in Health and beauty (%) 2014 and 2019
  • Figure 87: Share of Furniture and Floor Coverings in Total Retail Sales, 2014 and 2019
  • Figure 88: Retail Sales Value and Growth (BRL billion, %) of Furniture and Floor Coverings, 2014-2019
  • Figure 89: Spend per Head on Furniture and Floor Coverings, 2014 and 2019
  • Figure 90: Online Spend and Growth (BRL billion, %)in Furniture and Floor Coverings, 2014-2019
  • Figure 91: Online Share of total Furniture and Floor Coverings Spend, 2014 and 2019
  • Figure 92: Spending per Channel in Furniture and Floor Coverings (%), 2014 and 2019
  • Figure 93: Share of Home and Garden Products in Total Retail Sales, 2014 and 2019
  • Figure 94: Retail Sales Value and Growth (BRL billion, %) of Home and Garden Products 2014-2019
  • Figure 95: Spend per Head on Home and Garden Products, 2014 and 2019
  • Figure 96: Online Spend and Growth (BRL billion, %) in Home and Garden Products, 2014-2019
  • Figure 97: Online Share of total Home and Garden Products Spend, 2014 and 2019
  • Figure 98: Spending per Channel in Home and Garden Products (%), 2014 and 2019
  • Figure 99: Share of Music, Video and Entertainment Software in Total Retail Sales, 2014 and 2019
  • Figure 100: Retail Sales Value and Growth (BRL billion, %) of Music, Video and Entertainment Software, 2014-2019
  • Figure 101: Spend per Head on Music, Video and Entertainment Software, 2014 and 2019
  • Figure 102: Online Spend and Growth (BRL billion, %)in Music, Video and Entertainment Software, 2014-2019
  • Figure 103: Online Share of total Music, Video and Entertainment Software Spend 2014 and 2019
  • Figure 104: Spending per Channel in Music, Video and Entertainment Software (%), 2014 and 2019
  • Figure 105: Share of Sports and Leisure Equipment in Total Retail Sales, 2014 and 2019
  • Figure 106: Retail Sales Value and Growth (BRL billion, %) of Sports and Leisure Equipment, 2014-2019
  • Figure 107: Spend per Head on Sports and Leisure Equipment, 2014 and 2019
  • Figure 108: Online Spend and Growth (BRL billion, %) in Sports and Leisure Equipment, 2014-2019
  • Figure 109: Online Share of Total Sports and Leisure Equipment Spend, 2014 and 2019
  • Figure 110: Spending per Channel in Sports and Leisure Equipment (%), 2014 and 2019
  • Figure 111: Share of Jewelry, Watches and Accessories in Total Retail Sales, 2014 and 2019
  • Figure 112: Retail Sales Value and Growth (BRL billion, %) of Jewelry, Watches and Accessories, 2014-2019
  • Figure 113: Spend per Head on Jewelry, Watches and Accessories, 2014 and 2019
  • Figure 114: Online Spend and Growth (BRL billion, %) in Jewelry, Watches and Accessories, 2014-2019
  • Figure 115: Online Share of total Jewelry, Watches and Accessories Spend, 2014 and 2019
  • Figure 116: Spending per Channel in Jewelry, Watches and Accessories (%), 2014 and 2019
  • Figure 117: Share of Luggage and Leather Goods in Total Retail Sales, 2014 and 2019
  • Figure 118: Retail Sales Value and Growth (BRL billion, %) of Luggage and Leather Goods, 2014-2019
  • Figure 119: Spend per Head on Luggage and Leather Goods 2014 and 2019
  • Figure 120: Online Spend and Growth (BRL billion, %) in Luggage and Leather Goods, 2014-2019
  • Figure 121: Online Share of total Luggage and Leather Goods Spend, 2014 and 2019
  • Figure 122: Spending per Channel in Luggage and Leather Goods (%), 2014 and 2019
  • Figure 123: The Triangulated Market Sizing Methodology
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