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市場調查報告書

日本的家庭、園藝用品零售業 - 市場概況與預測:市場、消費者、競爭狀態的綜合分析和零售銷售額的預測 (到2019年)

Home and Garden Products Retailing in Japan - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

出版商 Conlumino 商品編碼 317999
出版日期 內容資訊 英文 70 Pages
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日本的家庭、園藝用品零售業 - 市場概況與預測:市場、消費者、競爭狀態的綜合分析和零售銷售額的預測 (到2019年) Home and Garden Products Retailing in Japan - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019
出版日期: 2015年08月31日 內容資訊: 英文 70 Pages
簡介

2014年,日本的家庭、園藝用品的零售銷售額成長8.4%。據信今後隨著GDP成長率的低迷 (0.9%),家庭、園藝用品市場也迎接停頓期。另一方面,隨著景氣復甦和住宅市場活躍,家庭、園藝用品的需求也認為將緩慢擴大。在各銷售管道中,過去2年線上銷售管道急速成長,預計今後其氣勢也將持續(今後5年的年複合成長率(CAGR) 為12.2%)。

本報告提供日本的家庭、園藝用品零售業的最新趨勢與未來展望相關分析、零售市場整體結構、趨勢,及消費者的消費行動和影響要素(經濟趨勢、人口結構等)、政府的法規、支援策略、家庭、園藝用品的零售額的實際成果值和預測值(今後5年份)、各銷售管道(共14種)的詳細趨勢、主要企業的概要與競爭狀態等調查評估。

第1章 簡介

  • 關於本報告

第2章 摘要整理及未來展望

第3章 市場背景情況

  • 景氣低迷伴隨的零售業者的新課題
    • 經濟環境的惡化伴隨的零售支出額的抑制
    • 家計儲蓄額縮小:支出水準上升的徵兆
    • 服務部門的成長和就業機會的改善
    • 擺脫通貨緊縮:對零售產業而言的明亮兆頭
    • 由於財政方面的規定抑制家計支出額
  • 高齡化伴隨而來的零售業者的新市場機會

第4章 日本的顧客

  • 價值重視趨勢伴隨的自有品牌的需求增加
  • 老年人的支出額的擴大
  • 尋求便利性的消費者
  • 女性勞工的增加、家庭的小規模化伴隨的消費者購買行動的變化
  • 訪日觀光客的增加使零售額增加

第5章 在日本的商務發展

  • 摘要
    • 授權制度
    • 商務文化
    • 地區性
    • 基礎設施、物流
  • 法制修改:1萬家免稅商店的新開張許可
  • 新的食品標示法的實施(2015年)
  • 日本的稅務體系
    • 企業稅
    • 消費稅

第6章 零售業:各商品部門分析

  • 各產品部門分析
    • 家庭、園藝用品
  • 家庭、園藝用品部門概況
    • 各銷售管道
    • 各產品類型
  • 家庭、園藝用品部門分析
    • 園藝用品、室外用家具
    • 改裝用品
    • 家用品
  • 零售業者
    • 家庭、園藝用品

第7章 附錄

圖表一覽

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目錄
Product Code: RT0210SR

Summary

Sales of home and garden products accounted for 8.4% of the total retail sales in 2014. The sector is expected to witness sluggish growth with the sales in the segment expected to grow at a CAGR of 0.9% over the forecast period. Recovering economy and positive signs in the housing market is set to drive the modest demand for home and garden products in the country. Sale through online channel has been gaining momentum over the past few years and the trend is expected to continue through 2019, with the sales through the channel expected to grow at a CAGR of 12.2% during the analysis period.

Key Findings

Sales of home and garden products accounted for 8.4% of the overall sales in 2014.

Specialist retailers are the dominant channel for home and garden products accounting for 73.3% of the sales in the segment in 2014.

Increasing number of elderly people are taking up gardening as a hobby thereby driving demand for gardening and other tools

Homewares is most popular category in the home and garden sector and is expected to grow at a CAGR of 1.2% during 2014-2019.

Specialist retailers are increasing their product base by offering a wide variety of merchandise, including building and agricultural materials.

Synopsis

"Home and Garden Products Retailing in Japan - Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

A thorough analysis of consumer trends changing economic and population factors

Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2009 to 2019

Sales of home and garden products through the following channels from 2009 to 2019: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations

An overview of key home and garden products retailers operating across Japan and their presence across distribution channels

Reasons To Buy

Gain a comprehensive knowledge on home and garden products sector in the Japan retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2009, with forecasts until 2019

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market

Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary and Outlook

3. Market Context

  • 3.1. A slowing economy continues to pose new challenges to retailers
    • 3.1.1. Sluggish economic growth constricting retail spend
    • 3.1.2. Falling household saving indicates high spending levels
    • 3.1.3. Service sector leads with better employment opportunities
    • 3.1.4. Japan moves out of deflation, a good sign for the retail sector
    • 3.1.5. Financial burdens suppressing household spending
  • 3.2. Japan's elderly creating new opportunities for the retailers

4. Japanese Shoppers

  • 4.1. Private labels are finding increasing adoption
  • 4.2. Increasing spend by older customers- A positive sign for retailers
  • 4.3. Retailers respond to increasing demand for convenience by customers
  • 4.4. Changing consumer buying behavior with rising working women and smaller households
  • 4.5. Rising tourist arrivals spurs retail growth in Japan

5. Doing Business in Japan

  • 5.1. Summary
    • 5.1.1. Bureaucracy
    • 5.1.2. Business culture
    • 5.1.3. Geography
    • 5.1.4. Infrastructure and logistics
  • 5.2. New legislation to permit 10,000 new tax-free shops in the country
  • 5.3. New food labeling law came into force in 2015
  • 5.4. Taxation in Japan
    • 5.4.1. Corporate Tax
    • 5.4.2. Consumption tax

6. Retail - Product Sectors

  • 6.1. Product Sector Analysis
    • 6.1.1. Home and Garden Products
  • 6.2. Home and Garden Products Category Overview
    • 6.2.1. Home and Garden Products by Channel
    • 6.2.2. Home and Garden Products by Category
  • 6.3. Home and Garden Products Category Analysis
    • 6.3.1. Gardening and Outdoor Living
    • 6.3.2. Home Improvement
    • 6.3.3. Homewares
  • 6.4. Major Retailers
    • 6.4.1. Home and Garden Products

7. Appendix

  • 7.1. Definitions
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Japan Home and Garden Products Retail Sales (JPY bn), by Channel Group, 2009-2014
  • Table 2: Japan Home and Garden Products Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
  • Table 3: Japan Home and Garden Products Retail Sales (US$ bn), by Channel Group, 2009-2014
  • Table 4: Japan Home and Garden Products Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
  • Table 5: Japan Home and Garden Products Retail Segmentation (% value), by Channel Group, 2009-2019
  • Table 6: Japan Home and Garden Products Retail Sales (JPY bn), by Category, 2009-2014
  • Table 7: Japan Home and Garden Products Retail Sales Forecast (JPY bn), by Category 2014-2019
  • Table 8: Japan Home and Garden Products Retail Sales (US$ bn), by Category, 2009-2014
  • Table 9: Japan Home and Garden Products Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
  • Table 10: Japan Home and Garden Products Retail Segmentation (% value), by Category, 2009-2019
  • Table 11: Japan Gardening and Outdoor Living Retail Sales (JPY bn), by Channel Group, 2009-2014
  • Table 12: Japan Gardening and Outdoor Living Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
  • Table 13: Japan Gardening and Outdoor Living Retail Sales (US$ bn), by Channel Group, 2009-2014
  • Table 14: Japan Gardening and Outdoor Living Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
  • Table 15: Japan Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2009-2019
  • Table 16: Japan Home Improvement Retail Sales (JPY bn), by Channel Group, 2009-2014
  • Table 17: Japan Home Improvement Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
  • Table 18: Japan Home Improvement Retail Sales (US$ bn), by Channel Group, 2009-2014
  • Table 19: Japan Home Improvement Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
  • Table 20: Japan Home Improvement Retail Segmentation, by Channel Group, 2009-2019
  • Table 21: Japan Homewares Retail Sales (JPY bn), by Channel Group, 2009-2014
  • Table 22: Japan Homewares Retail Sales Forecast (JPY bn), by Channel Group, 2014-2019
  • Table 23: Japan Homewares Retail Sales (US$ bn), by Channel Group, 2009-2014
  • Table 24: Japan Homewares Retail Sales Forecast (US$ bn), by Channel Group, 2014-2019
  • Table 25: Japan Homewares Retail Segmentation, by Channel Group, 2009-2019
  • Table 26: Key Home and Garden Products Retailers in Japan
  • Table 27: Japan Exchange Rate JPY-USD (Annual Average), 2009-2014
  • Table 28: Japan Exchange Rate JPY-USD (Annual Average), 2015-2019 Forecasts
  • Table 29: Conlumino Retail Channel Definitions
  • Table 30: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: GDP Value (US$ billion), 2008-2014
  • Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
  • Figure 3: GDP Value and Growth (JPY billion, %), 2008-2014
  • Figure 4: Forecasts for GDP Value and Growth (JPY billion, %), 2014-2019
  • Figure 5: Household Net Saving Rate (% of Disposable Household Income), 2004-2014
  • Figure 6: Share of Employment by Sector (%), 2004 and 2014
  • Figure 7: Unemployment Rate(%), 2004-2014
  • Figure 8: Inflation Growth Rates (%), 2004-2014
  • Figure 9: Household Consumption Expenditure of Japan (US$ billion), 2004 and 2014
  • Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
  • Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
  • Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
  • Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
  • Figure 14: Population Split by Gender (%), 2014 and2019
  • Figure 15: Population Split by Age Group (%), 2014 and 2019
  • Figure 16: Per Capita Spend on Retail(JPY), 2006 and 2014
  • Figure 17: Per Capita Spend (JPY)and Total Retail Spend by Age Group (%), 2006 and 2014
  • Figure 18: Major retailers and their private label products
  • Figure 19: Rising share of elderly population in Japan
  • Figure 20: Convenience seeking customers
  • Figure 21: Percentage of Private Households by Family Type
  • Figure 22: Tourist arrivals to Japan, (in thousands), 2009 and 2014
  • Figure 23: Major Cities with High Spend on Retail
  • Figure 24: Key Components of Doing Business in Japan
  • Figure 25: Share of Home and Garden Products in Total Retail Sales, 2014 and 2019
  • Figure 26: Retail Sales Value and Growth (JPY billion, %) of Home and Garden Products 2014-2019
  • Figure 27: Spend per Head on Home and Garden Products, 2014 and 2019
  • Figure 28: Online Spend and Growth (JPY billion, %) in Home and Garden Products, 2014-2019
  • Figure 29: Online Share of total Home and Garden Products Spend, 2014 and 2019
  • Figure 30: Spending per Channel in Home and Garden Products (%), 2014 and 2019
  • Figure 31: Japan Home and Garden Products Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
  • Figure 32: Japan Home and Garden Products Retail Market Dynamics, by Channel Group, 2009-2019
  • Figure 33: Japan Home and Garden Products Retail Sales and Forecast, by Channel Group, 2009-2019
  • Figure 34: Japan Home and Garden Products Retail Market Dynamics, by Category 2009-2019
  • Figure 35: Japan Gardening and Outdoor Living Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
  • Figure 36: Japan Home Improvement Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
  • Figure 37: Japan Homewares Retail Sales and Forecast (JPY bn), by Channel Group, 2009-2019
  • Figure 38: The Triangulated Market Sizing Methodology
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