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市場調查報告書

巴西的消費者自覺和網路零售市場動態

Consumer Attitudes and Online Retail Dynamics in Brazil, 2014-2019

出版商 Conlumino 商品編碼 315453
出版日期 內容資訊 英文 93 Pages
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巴西的消費者自覺和網路零售市場動態 Consumer Attitudes and Online Retail Dynamics in Brazil, 2014-2019
出版日期: 2015年07月24日 內容資訊: 英文 93 Pages
簡介

本報告提供巴西的網路零售產業詳查。市場大小,成長性,市場佔有率,及市場動態詳細驗證,網路零售市場過去的資料分析與2018年的市場預測。加上各銷售商品類別分類、每個範疇的市場規模以及未來預測。還有網路零售領域的巴西國內龍頭企業的最佳業務實踐,及透過小企業採取的創新商務方法相關分析,提供網路零售銷售採取的最佳方法預測及想法。

第1章 序論

  • 關於本報告

第2章 市場概要

第3章 消費者分析: 網路購物的認識及行動

  • 巴西的網路購物環境概要
    • 網際網路正廣為深入,預計也推動網路零售業
    • 寬頻服務逐漸普及,改善網購可用性
    • 行動網際網路利用增加,預計行動消費急速擴大
  • 消費者意願與行動
    • 巴西的社群商務熱潮: 社群媒體和e-零售的相遇
    • 技術的規定仍多,不過通過行動裝置的線上銷售成長
    • 巴西女性帶動網路購物市場
    • 觀察黑色星期五和父親節的線上銷售額,了解巴西人中線上銷售受歡迎
    • 由於物流有問題,網路零售業者受損失
    • 妨礙網路零售銷售的成長主要障礙

第4章 網路零售管道動態

  • 在零售銷售額總額中網路零售管道佔的比例
    • 巴西的線上管道 vs. 離線管道未來預測
    • 線上銷售的滲透度: 與全球比較及地區間比較
  • 管道動態
    • 巴西的零售管道動態 - 未來業績預測
    • 銷售管道群組的市場佔有率的發展
    • 各個零售管道的業績
  • 類別動態
    • 各類別組的線上 vs. 離線的零售銷售額比較
    • 各類別的網路零售市場動態
    • 各類別組的網路零售銷售額佔有率
    • 個別範疇的每個網路零售銷售額成長度
    • 食品類別: 市場規模及未來預測
    • 電力及電子產品類別: 市場規模及未來預測
    • 音樂、視訊,及娛樂用軟體類別: 市場規模及未來預測
    • 服飾、飾品、旅遊包,及皮革產品類型: 市場規模及未來預測
    • 書籍、報紙雜誌,及文具類別: 市場規模及未來預測
    • 運動及休閒用品類別: 市場規模及未來預測
    • 家具及地毯類別: 市場規模及未來預測
    • 家用品及園藝用品類別: 市場規模及未來預測
    • 健康及美容類別: 市場規模及未來預測

第5章 案例研究: 巴西的網路零售龍頭企業

  • 零售企業1: Americanas
    • 商務說明
    • 網站體驗
  • 零售企業2: Casas Bahia
  • 零售企業3: Netshoes
  • 巴西其他的創新零售企業
    • Magazine Luiza: 沒有庫存的「你的店」
    • CandA: 為了促進客戶的購買決策的離線和線上的整合

第6章 附錄

  • 定義
  • 調查手法
  • 關於Columino
  • 免責聲明

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目錄
Product Code: RT0214IS

Summary

"Consumer Attitudes and Online Retail Dynamics in Brazil, 2014-2019" provides the magnitude, growth, share, and dynamics of the online retail market in Brazil. It is an essential tool for companies active across Brazil's online retail value chain and for new companies considering entry into the online retail market in Brazil.

Key Findings

Online retail sales are set to treble in Brazil by 2019 and account for 5.1% of total sales

Consumer credit in Brazil is one of the highest in developing economies and Brazilians are using it to drive their online purchasing

By 2018, more than half of the total population is expected to access the internet through their mobile phones, more than 114 million consumers.

Poor logistics and fraud are major deterrents to buying online but the government is tackling both

Electrical and electronics is the largest category online, and is forecast to be the largest online category in 2019

Synopsis

"Consumer Attitudes and Online Retail Dynamics in Brazil, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Brazil's online retail environment. In addition, it analyses the key consumer trends influencing the Brazilian online retail industry. In short,

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Get immediate access to:

  • Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment - Understand the consumer behavior and online trends in Brazil
  • In-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping - Understand which products will be the major winners and losers in the online arena in the coming years Historic and forecast online retail sales
  • Learn from best practice approaches outlined in the case studies of leading online retailers By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Market at a glance

3. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 3.1. Overview of Brazil Online Shopping Environment
    • 3.1.1. Increasing internet penetration will fuel growth of online retailing
    • 3.1.2. Growing broadband service adoption will improve online shopping experience
    • 3.1.3. Increase in mobile internet users will boost online retail sales
    • 3.1.4. New set of guidelines for online retailers
  • 3.2. Consumer Attitudes and Behavior
    • 3.2.1. Brazilian Social Commerce boom; when social media meets e-retailing
    • 3.2.2. Online retailing through mobile devices grows despite technological setbacks
    • 3.2.3. Online sales on special occasions confirmed the rising popularity of online retailing among Brazilians
    • 3.2.4. Online retailers are investing heavily in country's logistic infrastructure to make it more efficient for e-commerce operations
    • 3.2.5. Brazilians prefer local payment methods for online purchases
    • 3.2.6. Major roadblocks to online sales growth

4. Online Channel Dynamics

  • 4.1. The Online Channel's Share of Total Retail Sales
    • 4.1.1. Brazil online vs. offline channel forecasts
    • 4.1.2. Online penetration: global and regional comparisons
  • 4.2. Channel Dynamics
    • 4.2.1. Brazil retail channel dynamics - future performance
    • 4.2.2. Channel group share development
    • 4.2.3. Individual channel performance
  • 4.3. Category Dynamics
    • 4.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 4.3.2. Online retail market dynamics by category
    • 4.3.3. Online retail sales share by category group
    • 4.3.4. Online retail sales growth by individual category
    • 4.3.5. Food and grocery categories: market size and forecasts
    • 4.3.6. Electrical and Electronics categories: market size and forecasts
    • 4.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 4.3.8. Apparel, accessories, luggage, and leather goods categories: size and forecasts
    • 4.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 4.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 4.3.11. Furniture and floor coverings categories: market size and forecasts
    • 4.3.12. Home and Garden categories: market size and forecasts
    • 4.3.13. Health and Beauty categories: market size and forecasts

5. Case Studies: Leading Online Retailers in Brazil

  • 5.1. Retailer 1: Americanas
    • 5.1.1. Business description
    • 5.1.2. Site experience
  • 5.2. Casas Bahia
    • 5.2.1. Business description
    • 5.2.2. Site experience
  • 5.3. Netshoes
    • 5.3.1. Business description
    • 5.3.2. Site experience
  • 5.4. Lojas Renner
    • 5.4.1. Business description
    • 5.4.2. Site experience
  • 5.5. Other Innovative Retailers in Brazil
    • 5.5.1. Magazine Luiza: "Your Store" with no Stock
    • 5.5.2. CandA Offline/Online integration to influence buyers decision
    • 5.5.3. Dafiti launched a new promotion strategy with Bluetooth beacons to enable location-based advertising

6. Appendix

  • 6.1. Definitions
    • 6.1.1. This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019
  • 6.2. Summary Methodology
    • 6.2.1. Overview
    • 6.2.2. The triangulated market sizing method
    • 6.2.3. Industry surveys in the creation of retail market data
    • 6.2.4. Quality control and standardized processes
  • 6.3. About Conlumino
  • 6.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Brazil, 2014 and 2019
  • Table 2: Brazil Online vs. Offline Retail Sales and Forecast (BRL billion), 2009-2019
  • Table 3: Brazil Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
  • Table 4: Brazil Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: Brazil Online Sales vs. Global Average, 2009, 2014 and 2019
  • Table 6: Brazil Online Sales vs. Latin America, 2009, 2014 and 2019
  • Table 7: Brazil Overall Retail Segmentation (BRL billion) by Channel Group, 2009-2019
  • Table 8: Brazil Channel Retail Sales and Forecast (BRL billion) by Channel Group, 2009-2019
  • Table 9: Brazil Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Table 10: Brazil Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: Brazil Channel Retail Sales and Forecast (BRL billion) by Channel, 2009-2019
  • Table 12: Brazil Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
  • Table 13: Brazil Retail Sales Split (BRL million), Online vs. Offline, 2014
  • Table 14: Brazil Retail Sales Split (US$ million), Online vs. Offline, 2014
  • Table 15: Brazil Online Market Dynamics by Category Group, 2009-2019
  • Table 16: Brazil Online Retail Sales and Forecast (BRL million) by Category Group, 2009-2019
  • Table 17: Brazil Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
  • Table 18: Brazil Total and Online Retail Sales in Food and Grocery Categories (BRL million), 2009-2019
  • Table 19: Brazil Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
  • Table 20: Brazil Total and Online Retail Sales in Electrical and Electronics Categories (BRL million), 2009-2019
  • Table 21: Brazil Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
  • Table 22: Brazil Total and Online Retail Sales in Music, Video and Entertainment Categories (BRL million), 2009-2019
  • Table 23: Brazil Total and Online Retail Sales in Music, Video, and Entertainment Categories (US$ million), 2009-2019
  • Table 24: Brazil Total and Online Retail Sales in Apparel, Accessories, Luggage, and Leather Categories (BRL million), 2009-2019
  • Table 25: Brazil Total and Online Retail Sales in Apparel, Accessories, Luggage, and Leather Categories (US$ million), 2009-2019
  • Table 26: Brazil Total and Online Retail Sales in Books, News and Stationery Categories (BRL million), 2009-2019
  • Table 27: Brazil Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
  • Table 28: Brazil Total and Online Retail Sales in Sports and Leisure Equipment Categories (BRL million), 2009-2019
  • Table 29: Brazil Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
  • Table 30: Brazil Total and Online Retail Sales in Furniture and Floor Coverings Categories (BRL million), 2009-2019
  • Table 31: Brazil Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
  • Table 32: Brazil Total and Online Retail Sales in Home and Garden Products Categories (BRL million), 2009-2019
  • Table 33: Brazil Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
  • Table 34: Brazil Total and Online Retail Sales in Health and Beauty Categories (BRL million), 2009-2019
  • Table 35: Brazil Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
  • Table 36: Brazil Exchange Rate BRL-US$ (Annual Average), 2009-2014
  • Table 37: Brazil Exchange Rate BRL-US$ (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: Total Internet Users and Penetration, 2009-2014
  • Figure 3: Total Fixed Broadband Internet Users and Penetration 2009-2014
  • Figure 4: Total Mobile Subscriptions and Penetration, 2009-2014
  • Figure 5: Total Mobile Internet Users and Penetration (% of Mobile Phone Users), 2013-2018
  • Figure 6: A view of Brazil's top Social Commerce websites
  • Figure 7: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
  • Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 9: Brazil Online and Offline Retail Sales and Forecast (BRL billion), 2009-2019
  • Figure 10: Brazil Online Sales vs. Global Average (% of Total Retail)
  • Figure 11: Brazil Online Sales vs. Latin America Countries Average (% of Total Retail)
  • Figure 12: Brazil Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 13: Brazil Retail Sales and Forecast (BRL billion) by Channel Group, 2009-2019
  • Figure 14: Brazil Retail Sales, Online vs. Offline, 2014
  • Figure 15: Brazil Online Market Dynamics by Category Group, 2009-2019
  • Figure 16: Brazil Online Retail Sales and Forecast (BRL million) by Category Group, 2009-2019
  • Figure 17: Americanas - Home Page
  • Figure 18: Americanas - Page layout
  • Figure 19: Americanas - Product View
  • Figure 20: Americanas - Product Zoom
  • Figure 21: Americanas - Customer Review
  • Figure 22: Americanas - Mobile app
  • Figure 23: Casas Bahia - Homepage
  • Figure 24: Casas Bahia - Page Layout
  • Figure 25: Casas Bahia - Product Page
  • Figure 26: Casas Bahia - Customer Review
  • Figure 27: Casas Bahia - Mobile app
  • Figure 28: Netshoes-Homepage
  • Figure 29: Netshoes-Organization and layout
  • Figure 30: Netshoes-Organization and layout
  • Figure 31: Netshoes-Customer Review
  • Figure 32: Netshoes-Mobile Apps
  • Figure 33: Lojas Renner-Home Page
  • Figure 34: Lojas Renner-Organization and layout
  • Figure 35: Lojas Renner-Zoom in and Search tool
  • Figure 36: Lojas Renner-Mobile Apps
  • Figure 37: Magazine Luiza "Your Store" on Facebook
  • Figure 38: "Fashion Lock" Campaigning Initiated by CandA
  • Figure 39: Bluetooth Beacons Launched by Dafiti
  • Figure 40: The Triangulated Market Sizing Methodology
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