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市場調查報告書

南非的消費者自覺和網路零售市場動態

Consumer Attitudes and Online Retail Dynamics in South Africa, 2013-2018

出版商 Conlumino 商品編碼 315452
出版日期 內容資訊 英文 87 Pages
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南非的消費者自覺和網路零售市場動態 Consumer Attitudes and Online Retail Dynamics in South Africa, 2013-2018
出版日期: 2014年09月29日 內容資訊: 英文 87 Pages
簡介

本報告提供南非的網路零售產業詳查。市場大小,成長性,市場佔有率,及市場動態詳細驗證,網路零售市場過去的資料分析與市場預測。各商品分類的市場規模及未來預測。還有網路零售市場相關的商務環境和國家風險分析。

第1章 序論

  • 關於本報告

第2章 市場概要

第3章 消費者分析: 網路購物的認識及行動

  • 南非的網路購物環境概要
    • 網際網路正廣為深入,預計也推動網路零售業
    • 寬頻服務逐漸普及,提高網購可用性
    • 行動網際網路利用增加,預計行動消費急速擴大
  • 消費者意願與行動
    • 在南非行動電子商務開始紮根
    • 網路零售業者採用以免費商品吸引客戶促進購買決策
    • 物流的基礎設施弱化現在仍為南非線上銷售業的課題
    • 網際網路的速度慢,還有消費者對線上付款的不信任成為線上銷售成長的障礙
    • 其他的線上付款法慢慢開始獲得消費者的信賴

第4章 網路零售管道動態

  • 在零售銷售額總額中網路零售管道佔的比例
    • 南非的線上管道 vs. 離線管道未來預測
    • 線上銷售的滲透度: 與全球比較及地區間比較
  • 管道動態
    • 南非的零售管道動態 - 未來業績預測
    • 銷售管道群組的市場佔有率的發展
    • 各個零售管道的業績
  • 類別動態
    • 各類別組的線上 vs. 離線的零售銷售額比較
    • 各類別的網路零售市場動態
    • 各類別組的網路零售銷售額佔有率
    • 個別範疇的每個網路零售銷售額成長度
    • 食品類別: 市場規模及未來預測
    • 電力及電子產品類別: 市場規模及未來預測
    • 音樂、視訊,及娛樂用軟體類別: 市場規模及未來預測
    • 服飾、飾品、旅遊包,及皮革產品類型: 市場規模及未來預測
    • 書籍、報紙雜誌,及文具類別: 市場規模及未來預測
    • 運動及休閒用品類別: 市場規模及未來預測
    • 家具及地毯類別: 市場規模及未來預測
    • 家用品及園藝用品類別: 市場規模及未來預測
    • 健康及美容類別: 市場規模及未來預測

第5章 案例研究: 南非的網路零售龍頭企業

  • 零售企業1: Woolworths Holdings Limited
    • 商務說明
    • 網站體驗
  • 零售企業2: Yuppiechef
  • 零售企業3: Kalahari
  • 南非其他創新的零售企業
    • Kurt Geiger用數位旅行箱吸引客戶
    • Getwine.co.za 提供各個客戶貼專用標籤之葡萄酒送貨到府的服務

第6章 附錄

  • 定義
  • 調查手法
  • 關於Columino
  • 免責聲明
目錄
Product Code: RT0114IS

Summary

"Consumer Attitudes and Online Retail Development in South Africa, 2013-2018" is the result of Conlumino's extensive market research covering the online retail industry in South Africa. It provides the magnitude, growth, share, and dynamics of the online retail market in South Africa. It is an essential tool for companies active across South Africa's online retail value chain and for new companies considering entry into the online retail market in South Africa. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to South Africa's online retail environment. In addition, it analyses the key consumer trends influencing the South African online retail industry.

By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

Key Findings

  • Mobile commerce is gaining traction in South Africa
  • Online retailers are offering freebies to influence consumer buying decisions
  • A weak logistical infrastructure remains a challenge for online retailing in South Africa
  • Slow internet speeds and consumer distrust towards online payments act as roadblocks to growth in online retailing
  • Other online payment methods are gaining consumer confidence, albeit slowly

Synopsis

  • Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Reasons To Buy

  • The report helps to improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand the consumer behavior and online trends in South Africa
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Learn from best practice approaches outlined in the case studies of leading online retailers

Table of Contents

1. Introduction

  • 1.1. What is this Report About

2. Market at a glance

3. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 3.1. Overview of South Africa's Online Shopping Environment
    • 3.1.1. Increasing internet penetration will fuel online retailing
    • 3.1.2. Growing adoption of broadband services will improve the online shopping experience
    • 3.1.3. Increasing use of mobile Internet will boost mobile shopping
  • 3.2. Consumer Attitudes and Behavior
    • 3.2.1. M-Commerce is gaining ground in South Africa
    • 3.2.2. Online retailers are offering freebies to influence consumer buying decisions
    • 3.2.3. A weak logistical Infrastructure remains a challenge for online retailing in South Africa
    • 3.2.4. Slow internet speeds, and consumer distrust towards online payments, act as roadblocks to growth in online retailing
    • 3.2.5. Other online payment methods are gaining consumer confidence, albeit slowly

4. Online Channel Dynamics

  • 4.1. The Online Channel's Share of Total Retail Sales
    • 4.1.1. South Africa online vs. offline channel forecasts
    • 4.1.2. Online penetration: global and regional comparisons
  • 4.2. Channel Dynamics
    • 4.2.1. South Africa retail channel dynamics - future performance
    • 4.2.2. Channel group share development
    • 4.2.3. Individual channel performance
  • 4.3. Category Dynamics
    • 4.3.1. Online vs. offline retail sales comparison by category group, 2013
    • 4.3.2. Online retail market dynamics by category
    • 4.3.3. Online retail sales share by category group
    • 4.3.4. Online retail sales growth by individual category
    • 4.3.5. Food and grocery categories: market size and forecasts
    • 4.3.6. Electrical and Electronics categories: market size and forecasts
    • 4.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 4.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 4.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 4.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 4.3.11. Furniture and floor coverings categories: market size and forecasts
    • 4.3.12. Home and Garden categories: market size and forecasts
    • 4.3.13. Health and Beauty categories: market size and forecasts

5. Case Studies: Leading Online Retailers in South Africa

  • 5.1. Retailer 1: Woolworths Holdings Limited
    • 5.1.1. Business Description
    • 5.1.2. Site Experience
  • 5.2. Retailer 2: Yuppiechef
    • 5.2.1. Business Description
    • 5.2.2. Site Experience
  • 5.3. Retailer 3: Kalahari
    • 5.3.1. Business Description
    • 5.3.2. Site Experience
  • 5.4. Other Innovative Retailers in South Africa
    • 5.4.1. Kurt Geiger lure customers with its Digital Suitcase
    • 5.4.2. Getwine.co.za enables customers to personalize labels and delivers wine at their doorsteps

6. Appendix

  • 6.1. Definitions
    • 6.1.1. This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
  • 6.2. Summary Methodology
    • 6.2.1. Overview
    • 6.2.2. The triangulated market sizing method
    • 6.2.3. Industry surveys in the creation of retail market data
    • 6.2.4. Quality control and standardized processes
  • 6.3. About Conlumino
  • 6.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in South Africa, 2013 and 2018
  • Table 2: South Africa Online vs. Offline Retail Sales and Forecast (ZAR billion), 2008-2018
  • Table 3: South Africa Online vs. Offline Retail Sales and Forecast (US$ billion), 2008-2018
  • Table 4: South Africa Online vs. Offline Retail Sales and Forecast (% Share), 2008-2018
  • Table 5: South Africa Online Sales vs. Global Average, 2008, 2013, and 2018
  • Table 6: South Africa Online Sales vs. Middle East and Africa, 2008, 2013 and 2018
  • Table 7: South Africa Overall Retail Segmentation (ZAR billion) by Channel Group, 2008-2018
  • Table 8: South Africa Channel Retail Sales and Forecast (ZAR billion) by Channel Group, 2008-2018
  • Table 9: South Africa Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2008-2018
  • Table 10: South Africa Channel Retail Sales and Forecast (% Share) by Channel Group, 2008-2018
  • Table 11: South Africa Channel Retail Sales and Forecast (ZAR billion) by Channel, 2008-2018
  • Table 12: South Africa Channel Retail Sales and Forecast (US$ billion) by Channel, 2008-2018
  • Table 13: South Africa Retail Sales Split (ZAR million), Online vs. Offline, 2013
  • Table 14: South Africa Retail Sales Split (US$ million), Online vs. Offline, 2013
  • Table 15: South Africa Online Market Dynamics by Category Group, 2008-2018
  • Table 16: South Africa Online Retail Sales and Forecast (ZAR million) by Category Group, 2008-2018
  • Table 17: South Africa Online Retail Sales and Forecast (US$ million) by Category Group, 2008-2018
  • Table 18: South Africa Total and Online Retail Sales in Food and Grocery Categories (ZAR million), 2008-2018
  • Table 19: South Africa Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2008-2018
  • Table 20: South Africa Total and Online Retail Sales in Electrical and Electronics Categories (ZAR million), 2008-2018
  • Table 21: South Africa Total and Online Retail Sales in Electrical and Electronics Categories (USD million), 2008-2018
  • Table 22: South Africa Total and Online Retail Sales in Music, Video and Entertainment Categories (ZAR million), 2008-2018
  • Table 23: South Africa Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million), 2008-2018
  • Table 24: South Africa Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (ZAR million), 2008-2018
  • Table 25: South Africa Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD million), 2008-2018
  • Table 26: South Africa Total and Online Retail Sales in Books, News and Stationery Categories (ZAR million), 2008-2018
  • Table 27: South Africa Total and Online Retail Sales in Books, News and Stationery Categories (USD million), 2008-2018
  • Table 28: South Africa Total and Online Retail Sales in Sports and Leisure Equipment Categories (ZAR million), 2008-2018
  • Table 29: South Africa Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million), 2008-2018
  • Table 30: South Africa Total and Online Retail Sales in Furniture and Floor Coverings Categories (ZAR million), 2008-2018
  • Table 31: South Africa Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million), 2008-2018
  • Table 32: South Africa Total and Online Retail Sales in Home and Garden Products Categories (ZAR million), 2008-2018
  • Table 33: South Africa Total and Online Retail Sales in Home and Garden Products Categories (USD million), 2008-2018
  • Table 34: South Africa Total and Online Retail Sales in Health and Beauty Categories (ZAR million), 2008-2018
  • Table 35: South Africa Total and Online Retail Sales in Health and Beauty Categories (USD million), 2008-2018
  • Table 36: South Africa Exchange Rate ZAR-USD (Annual Average), 2008-2013
  • Table 37: South Africa Exchange Rate ZAR-USD (Annual Average), 2014-2018 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2013 and 2018
  • Figure 2: Total Internet Users and Penetration, 2008-2013
  • Figure 3: Total Fixed Broadband Subscribers and Penetration, 2008-2013
  • Figure 4: Total Mobile Phone Users and Penetration, 2008-2013
  • Figure 5: South African Mobile Commerce market insights
  • Figure 6: Improvement in Logistical Infrastructure: a Good Sign for Online Retail Industry
  • Figure 7: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
  • Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 9: South Africa Online and Offline Retail Sales and Forecast (ZAR billion), 2008-2018
  • Figure 10: South Africa Online Sales vs. Global Average (% of Total Retail)
  • Figure 11: South Africa Online Sales vs. Middle East and Africa Countries Average (% of Total Retail)
  • Figure 12: South Africa Overall Retail Market Dynamics by Channel Group, 2008-2018
  • Figure 13: South Africa Retail Sales and Forecast (ZAR billion) by Channel Group, 2008-2018
  • Figure 14: South Africa Retail Sales, Online vs. Offline, 2013
  • Figure 15: South Africa Online Market Dynamics by Category Group, 2008-2018
  • Figure 16: South Africa Online Retail Sales and Forecast (ZAR million) by Category Group, 2008-2018
  • Figure 17: Woolworths - Homepage
  • Figure 18: Woolworths - Product View
  • Figure 19: Yuppiechef - Homepage
  • Figure 20: Yuppiechef - Product List Overview
  • Figure 21: Yuppiechef - Search Feature
  • Figure 22: Yuppiechef - Product Zoom and Product Description
  • Figure 23: Yuppiechef - Product Video Feature
  • Figure 24: Yuppiechef - Customer Reviews
  • Figure 25: Kalahari - Homepage
  • Figure 26: Kalahari - Search Feature
  • Figure 27: Kalahari - Product Overview
  • Figure 28: Kalahari - Product Description and Free Delivery service
  • Figure 29: Kalahari - Secure Payment Options
  • Figure 30: Kalahari - Mobile App (Android UI)
  • Figure 31: Kalahari - Delivery Options
  • Figure 32: Kurt Geiger "ADD TO VIP SUITCASE" Page View
  • Figure 33: Getwine.co.za - Personalized Label Page View
  • Figure 34: The Triangulated Market Sizing Methodology
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