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市場調查報告書

印度的消費者意識和網路零售業趨勢:2014年∼2019年

Consumer Attitudes and Online Retail Dynamics in India, 2014-2019

出版商 Conlumino 商品編碼 315450
出版日期 內容資訊 英文 91 Pages
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印度的消費者意識和網路零售業趨勢:2014年∼2019年 Consumer Attitudes and Online Retail Dynamics in India, 2014-2019
出版日期: 2015年05月31日 內容資訊: 英文 91 Pages
簡介

本報告以印度的網路零售業相關市場調查的結果為基礎,提供網路零售銷售的實際成果/預測資料、經濟環境與國家風險、主要的消費者趨勢相關驗證等系統性資訊。

第1章 簡介

第2章 市場概要

第3章 消費者相關考察:對網路購物的意願與行動

  • 網路購物環境
    • 即使網際網路普及率低,線上人口也為全球第3名
    • 政府計劃寬頻普及率擴大
    • 網路的中立性
    • 網路零售商從桌上型電腦轉為集中移動平台
    • 網路零售業者採用購物節
  • 消費者意願與行動
    • 網路零售業者市場生存模式轉換
    • 最受歡迎的付款方法交貨付款 (COD)
    • 網路零售業擴大至Tier2、Tier3城市圈
    • 食品、食品雜貨類別新興成長類別群組
    • 時尚名流牽引線上流行零售業者的銷售額
    • 網路零售業者整合大規模投資的流程
    • 網路零售業者變更退貨條件

第4章 線上銷路趨勢

  • 零售全體上的線上銷路佔有率
    • 線上 vs. 離線銷路的預測
    • 網路零售的普及率:全球 vs. 地區比較
  • 銷路趨勢
    • 零售的銷路趨勢:未來的業績
    • 銷路群組的佔有率的發展
    • 個別銷路的業績
  • 各分類的趨勢
    • 線上 vs. 離線零售比較:各類別組
    • 網路零售市場趨勢:各類別
    • 網路零售銷售的佔有率:各類別組
    • 網路零售銷售的成長:各個別類別
    • 食品、食品雜貨類別:市場規模與預測
    • 電器及電子設備類別:市場規模與預測
    • 音樂、視訊、娛樂軟體類別:市場規模與預測
    • 服裝、飾品、袋子、皮革商品類別:市場規模與預測
    • 書籍、報紙、文具類別:市場規模與預測
    • 運動、休閒用品類別:市場規模與預測
    • 家具、地板材料類別:市場規模與預測
    • 家庭、園藝用品類別:市場規模與預測
    • 化妝品、保養品類別:市場規模與預測

第5章 案例研究:印度的主要網路零售業者

  • Flipkart
    • 營業內容
    • 網站體驗
  • ZopNow
    • 營業內容
    • 網站體驗
  • Snapdeal
    • 營業內容
  • 其他創新的零售業者
    • Yebhi
    • Lenskart

第6章 附錄

圖表

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目錄
Product Code: RT0213IS

Summary

"Consumer Attitudes and Online Retail Development in India, 2014-2019" provides the magnitude, growth, share, and dynamics of the online retail market in India. It is an essential tool for companies active across India's online retail value chain and for new companies considering entry into online the retail market in India.

Key Findings

  • Online retailers are converting from the inventory model to the marketplace model.
  • The cash on delivery model of payment has become a necessary evil for online retailers, as more customers prefer paying after they receive the product
  • Online retailers are targeting tier-II and tier-III cities to increase margins.
  • The m-commerce share of e-commerce is rapidly increasing.
  • Electricals and electronics is the most sold category online, and is forecast to be the most sold category in 2019

Synopsis

"Consumer Attitudes and Online Retail Development in India, 2014-2019" provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to India's online retail environment. In addition, it analyses the key consumer trends influencing the Indian online retail industry. In short,

  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Reasons To Buy

Get immediate access to:

  • Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment - improve market and strategic planning using highly granular, forward-looking market data.
  • In-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping - Understand the consumer behavior and online trends in India
  • Historic and forecast online retail sales - Understand which products will be the major winners and losers in the online arena in the coming years
  • By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business -Learn from best practice approaches outlined in the case studies of leading online retailers

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Market at a glance

3. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 3.1. Overview of India's Online Shopping Environment
    • 3.1.1. Despite low Internet penetration, the Indian online population is third largest in the world
    • 3.1.2. Government plans to increase broadband penetration across India
    • 3.1.3. Net Neutrality debate heats up the retail sector as well
    • 3.1.4. Etailers focus on transitioning to mobile platforms from desktop versions
    • 3.1.5. Online retailers employ shopping festivals as a strategy to drive sales
  • 3.2. Consumer Attitudes and Behavior
    • 3.2.1. Online retailers switch to marketplace model for survival
    • 3.2.2. Cash on delivery most popular mode of payment but eating up retailers' margin
    • 3.2.3. Online retailing Expands to Tier II and Tier III cities
    • 3.2.4. Food and groceries emerging as a new growth category group in online retailing
    • 3.2.5. Celebrity fashion driving the sales of online fashion retailers
    • 3.2.6. Online retailers consolidate as large investment flow in
    • 3.2.7. Online Retailers are altering return policies to avoid returns

4. Online Channel Dynamics

  • 4.1. The Online Channel's Share of Total Retail Sales
    • 4.1.1. India online vs. offline channel forecasts
    • 4.1.2. Online penetration: global and regional comparisons
  • 4.2. Channel Dynamics
    • 4.2.1. India retail channel dynamics - future performance
    • 4.2.2. Channel group share development
    • 4.2.3. Individual channel performance
  • 4.3. Category Dynamics
    • 4.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 4.3.2. Online retail market dynamics by category
    • 4.3.3. Online retail sales share by category group
    • 4.3.4. Online retail sales growth by individual category
    • 4.3.5. Food and grocery categories: market size and forecasts
    • 4.3.6. Electrical and Electronics categories: market size and forecasts
    • 4.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 4.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 4.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 4.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 4.3.11. Furniture and floor coverings categories: market size and forecasts
    • 4.3.12. Home and Garden categories: market size and forecasts
    • 4.3.13. Health and Beauty categories: market size and forecasts

5. Case Studies: Leading Online Retailers in India

  • 5.1. Retailer 1: Flipkart
    • 5.1.1. Business Description
    • 5.1.2. Site Experience
  • 5.2. Retailer 2: ZopNow
    • 5.2.1. Business Description
    • 5.2.2. Site Experience
  • 5.3. Retailer 3: Snapdeal
    • 5.3.1. Business Description
    • 5.3.2. Site Experience
  • 5.4. Other Innovative Retailers in India
    • 5.4.1. Yebhi - Provides try and buy service in India
    • 5.4.2. Lenskart - Provides home try on services

6. Appendix

  • 6.1. Definitions
    • 6.1.1. This report provides 2014 actual sales; while forecasts are provided for 2014-2019
  • 6.2. Summary Methodology
    • 6.2.1. Overview
    • 6.2.2. The triangulated market sizing method
    • 6.2.3. Industry surveys in the creation of retail market data
    • 6.2.4. Quality control and standardized processes
  • 6.3. About Conlumino
  • 6.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in India, 2014 and 2019
  • Table 2: India Online vs. Offline Retail Sales and Forecast (INR billion), 2009-2019
  • Table 3: India Online vs. Offline Retail Sales and Forecast (USD billion), 2009-2019
  • Table 4: India Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: India Online Sales vs. Global Average, 2009, 2014 and 2019
  • Table 6: India Online Sales vs. Asia-Pacific, 2009, 2014 and 2019
  • Table 7: India Overall Retail Segmentation (INR billion) by Channel Group, 2009-2019
  • Table 8: India Channel Retail Sales and Forecast (INR billion) by Channel Group, 2009-2019
  • Table 9: India Channel Retail Sales and Forecast (USD billion) by Channel Group, 2009-2019
  • Table 10: India Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: India Channel Retail Sales and Forecast (INR billion) by Channel, 2009-2019
  • Table 12: India Channel Retail Sales and Forecast (USD billion) by Channel, 2009-2019
  • Table 13: India Retail Sales Split (INR million), Online vs. Offline, 2014
  • Table 14: India Retail Sales Split (USD million), Online vs. Offline, 2014
  • Table 15: India Online Market Dynamics by Category Group, 2009-2019
  • Table 16: India Online Retail Sales and Forecast (INR million) by Category Group, 2009-2019
  • Table 17: India Online Retail Sales and Forecast (USD million) by Category Group, 2009-2019
  • Table 18: India Total and Online Retail Sales in Food and Grocery Categories (INR million), 2009-2019
  • Table 19: India Total and Online Retail Sales in Food and Grocery Categories (USD million), 2009-2019
  • Table 20: India Total and Online Retail Sales in Electrical and Electronics Categories (INR million), 2009-2019
  • Table 21: India Total and Online Retail Sales in Electrical and Electronics Categories (USD million), 2009-2019
  • Table 22: India Total and Online Retail Sales in Music, Video and Entertainment Categories (INR million), 2009-2019
  • Table 23: India Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million), 2009-2019
  • Table 24: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (INR billion), 2009-2019
  • Table 25: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD million), 2009-2019
  • Table 26: India Total and Online Retail Sales in Books, News and Stationery Categories (INR million), 2009-2019
  • Table 27: India Total and Online Retail Sales in Books, News and Stationery Categories (USD million), 2009-2019
  • Table 28: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (INR million), 2009-2019
  • Table 29: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million), 2009-2019
  • Table 30: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (INR million), 2009-2019
  • Table 31: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million), 2009-2019
  • Table 32: India Total and Online Retail Sales in Home and Garden Products Categories (INR million), 2009-2019
  • Table 33: India Total and Online Retail Sales in Home and Garden Products Categories (USD million), 2009-2019
  • Table 34: India Total and Online Retail Sales in Health and Beauty Categories (INR million), 2009-2019
  • Table 35: India Total and Online Retail Sales in Health and Beauty Categories (USD million), 2009-2019
  • Table 36: India Exchange Rate INR-USD (Annual Average), 2009-2014
  • Table 37: India Exchange Rate INR-USD (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: Share of Product sectors in Online Retail Sales 2014
  • Figure 3: Total Internet Users and Penetration, 2009-2014
  • Figure 4: Number of broadband users and Rural tele-density, 2014, 2017 and 2020
  • Figure 5: Growth of smartphones and m-commerce in India
  • Figure 6: Comparison of marketplace model over inventory model in India
  • Figure 7: Cash on delivery eating up retailers margin
  • Figure 8: Collections Matching Celebrities Fashion
  • Figure 9: Key acquisitions and investments in Indian online sector
  • Figure 10: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
  • Figure 11: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 12: India Online and Offline Retail Sales and Forecast (INR billion), 2009-2019
  • Figure 13: India Online Sales vs. Global Average (% of Total Retail)
  • Figure 14: India Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
  • Figure 15: India Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 16: India Retail Sales and Forecast (INR billion) by Channel Group, 2009-2019
  • Figure 17: India Retail Sales, Online vs. Offline, 2014
  • Figure 18: India Online Market Dynamics by Category Group, 2009-2019
  • Figure 19: India Online Retail Sales and Forecast (INR million) by Category Group, 2009-2019
  • Figure 20: Flipkart: Home Page
  • Figure 21: Flipkart: Product View
  • Figure 22: Flipkart: Product Comparison
  • Figure 23:Flipkart: Product Comparison
  • Figure 24: Flipkart: M-Commerce
  • Figure 25: ZopNow: Home Page
  • Figure 26: ZopNow: Product View
  • Figure 27: ZopNow: Browse and Compare View
  • Figure 28: ZopNow: m-commerce
  • Figure 29: Snapdeal: Homepage
  • Figure 30: Snapdeal: Well organized Product Section
  • Figure 31: Snapdeal: Product Comparison
  • Figure 32: Snapdeal: Customer Review
  • Figure 33:Snapdeal: M-commerce
  • Figure 34: Yebhi: Home Page
  • Figure 35: Lenskart: Homepage
  • Figure 36: The Triangulated Market Sizing Methodology
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