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市場調查報告書

日本的消費者意識和網路零售業趨勢:2014年∼2019年

Consumer Attitudes and Online Retail Dynamics in Japan, 2014-2019

出版商 Conlumino 商品編碼 309788
出版日期 內容資訊 英文 97 Pages
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日本的消費者意識和網路零售業趨勢:2014年∼2019年 Consumer Attitudes and Online Retail Dynamics in Japan, 2014-2019
出版日期: 2015年12月19日 內容資訊: 英文 97 Pages
簡介

日本的網路零售業由於網路的普及與智慧型手機等終端的引進,可望健全成長。2014∼2019年的年複合成長率預測為9.7%。

本報告提供日本的網路零售業趨勢與消費者對網路購物意願調查分析,提供您網路購物環境,消費者對網路購物的意願與行動,線上流通管道的市場佔有率,各類型銷售商品的市場規模 (實際成果/預測) 、競爭環境,主要網路零售業者的案例研究等相關的系統性資訊。

第1章 簡介

第2章 摘要整理

第3章 市場概要

第4章 消費者相關考察:對網路購物的意願與行動

  • 日本的網路購物環境概要
    • 網路的普及是新興網路購物市場推動因素
    • 固定寬頻的普及,順利擴大
    • 行動網際網路的利用增加,促進行動消費
  • 消費者意願與行動
    • 食品·飲料:購買途徑從商店轉移到線上
    • 老年層開始習慣數位世界
    • 核心家庭化與女性就業人口的增加,促進網路零售
    • 消費媒體的智慧型手機的利用增加
    • 離線零售業者,試圖回到線上市場
    • 零售業者的縮短交期和免運費服務對客戶購買意願決策的影響
    • 行動電話應用程式強化消費體驗,有助於促銷
    • 由於消費稅的提高,對價格敏感的消費者轉向網路零售
    • 透過信用/轉帳卡的付款最受推薦

第5章 線上流通管道趨勢

  • 線上流通管道佔零售總銷售額的佔有率
    • 線上 vs. 離線流通管道的預測
    • 線上的普及率:全球 vs. 地區比較
  • 流通管道趨勢
    • 零售流通管道趨勢:未來的實際成果
    • 流通管道群組的佔有率發展
    • 個別流通管道的業績
  • 不同分類的趨勢
    • 線上 vs. 離線零售銷售額比較:各類別組
    • 網路零售市場趨勢:各類別
    • 網路零售銷售額的佔有率:各類別組
    • 網路零售銷售額的成長:個別各類別
    • 食品·食品雜貨類別:市場規模與預測
    • 電器及電子設備類別:市場規模與預測
    • 音樂·視訊·娛樂軟體類別:市場規模與預測
    • 服裝·飾品·袋子·皮革商品類別:市場規模與預測
    • 書籍·報紙·文具類別:市場規模與預測
    • 運動·休閒用品類別:市場規模與預測
    • 家具·地板材料類別:市場規模與預測
    • 家庭·園藝用品類別:市場規模與預測
    • 健康·美容用品類別:市場規模與預測

第6章 案例研究:日本的主要網路零售業者

  • 樂天
    • 營業內容
    • 網站體驗
  • Zozotown
    • 營業內容
    • 網站體驗
  • 上新電機
    • 營業內容
    • 網站體驗
  • Locondo.jp
    • 營業內容
    • 網站體驗
  • 其他創新的零售業者
    • Oisix
    • 西友
    • 樂天

第7章 附錄

圖表

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目錄
Product Code: RT0218IS

Summary

Online retailing in Japan will register healthy growth, on the back of rising internet penetration and the growing adoption of smart handheld devices. Demographics and changing consumer lifestyles compel retailers to enter into and expand their online presence in Japan. The recession and disaster squeezed Japanese disposable income and consumers are turning more and more price sensitive, seeking better pricing and convenience. A hike in consumption tax in 2014 and an expected tax hike in 2017 will lead Japanese to tighten their purse strings further. As a result, online retailers have started to attract consumers by providing low prices, free and quick delivery services, which is expected to supplement the growth in future.

Key Findings

Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 9.7% over the forecast period

The aging population does however, provide an opportunity for retailers to improve their falling revenues and look for newer avenues of growth, as Japan's elderly have emerged as big spenders

Consumers seek flexibility in payment when buying online, however credit/debit cards are the preferred payment methods among the shoppers

Electrical and electronics will continue to lead with a share of 16.9% of the overall online market in 2019, and health and beauty is expected to be the fastest growing category, with a CAGR of 16.2% over 2014-2019

Synopsis

"Consumer Attitudes and Online Retail Dynamics in Japan, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Japan's online retail environment. In addition, it analyses the key consumer trends influencing Japan's online retail industry.

What else does this report offer?

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand which products will be the major winners and losers in the online arena in the coming years

Get an in-depth analysis of the latest trends in online retailing in Japan, covering the factors driving online spending across the categories

Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 4.1. Overview of Japan's Online Shopping Environment
    • 4.1.1. Growing internet penetration acting as a catalyst for emerging online shopping market
    • 4.1.2. Fixed broadband penetration increasing at a steady rate
    • 4.1.3. Increasing use of mobile Internet will boost mobile shopping
  • 4.2. Consumer Attitudes and Behavior
    • 4.2.1. Food and Beverage - Purchase route shifting from brick to click
    • 4.2.2. Aging population becoming more familiar to the digital world
    • 4.2.3. Smaller households and increase in working women population boost online retailing
    • 4.2.4. Increasing use of smart phones as a medium for shopping
    • 4.2.5. Offline retailers are playing catch-up in the online market
    • 4.2.6. Retailers influencing customers' purchase decisions through faster and free delivery plans
    • 4.2.7. Mobile phone apps helps retailers to enhance shopping experience and boost sales
    • 4.2.8. The increase in sales tax might force price sensitive consumers to look online
    • 4.2.9. Payment through credit/debit cards are most favored among shoppers

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. Japan online vs. offline channel forecasts
    • 5.1.2. Online penetration: global and regional comparisons
  • 5.2. Channel Dynamics
    • 5.2.1. Japan retail channel dynamics - future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Online retail sales growth by individual category
    • 5.3.5. Food and grocery categories: market size and forecasts
    • 5.3.6. Electrical and Electronics categories: market size and forecasts
    • 5.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 5.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 5.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 5.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 5.3.11. Furniture and floor coverings categories: market size and forecasts
    • 5.3.12. Home and Garden categories: market size and forecasts
    • 5.3.13. Health and Beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in Japan

  • 6.1. Retailer 1: Rakuten
    • 6.1.1. Business Description
    • 6.1.2. Site Experience
  • 6.2. Retailer 2: Zozotown
    • 6.2.1. Business Description
    • 6.2.2. Site Experience
  • 6.3. Retailer 3: Joshin Denki
    • 6.3.1. Business Description
    • 6.3.2. Site Experience
  • 6.4. Retailer 4: Locondo.jp
    • 6.4.1. Business Description
    • 6.4.2. Site Experience
  • 6.5. Other Innovative Retailers in Japan
    • 6.5.1. Oisix - popular as organic food online retailer
    • 6.5.2. Seiyu - aims to be the largest online supermarket with the lowest cost
    • 6.5.3. Rakuten launches its own app store

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2014 actual sales; while forecasts are provided for 2015-2019
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Japan, 2014 and 2019
  • Table 2: Japan Online vs. Offline Retail Sales and Forecast (JPY billion), 2009-2019
  • Table 3: Japan Online vs. Offline Retail Sales and Forecast (US$ billion),2009-2019
  • Table 4: Japan Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: Japan Online Sales vs. Global Average, 2009, 2014 and 2019
  • Table 6: Japan Online Sales vs. Asia-Pacific, 2009, 2014 and 2019
  • Table 7: Japan Overall Retail Segmentation (JPY billion) by Channel Group, 2009-2019
  • Table 8: Japan Channel Retail Sales and Forecast (JPY billion) by Channel Group, 2009-2019
  • Table 9: Japan Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Table 10: Japan Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: Japan Channel Retail Sales and Forecast (JPY billion) by Channel, 2009-2019
  • Table 12: Japan Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
  • Table 13: Japan Retail Sales Split (JPY million), Online vs. Offline, 2014
  • Table 14: Japan Retail Sales Split (US$ million), Online vs. Offline, 2014
  • Table 15: Japan Online Market Dynamics by Category Group, 2009-2019
  • Table 16: Japan Online Retail Sales and Forecast (JPY million) by Category Group, 2009-2019
  • Table 17: Japan Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
  • Table 18: Japan Total and Online Retail Sales in Food and Grocery Categories (JPY million), 2009-2019
  • Table 19: Japan Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
  • Table 20: Japan Total and Online Retail Sales in Electrical and Electronics Categories (JPY million), 2009-2019
  • Table 21: Japan Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
  • Table 22: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (JPY million), 2009-2019
  • Table 23: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2009-2019
  • Table 24: Japan Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (JPY million), 2009-2019
  • Table 25: Japan Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
  • Table 26: Japan Total and Online Retail Sales in Books, News and Stationery Categories (JPY million), 2009-2019
  • Table 27: Japan Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
  • Table 28: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (JPY million), 2009-2019
  • Table 29: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
  • Table 30: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (JPY million), 2009-2019
  • Table 31: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
  • Table 32: Japan Total and Online Retail Sales in Home and Garden Products Categories (JPY million), 2009-2019
  • Table 33: Japan Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
  • Table 34: Japan Total and Online Retail Sales in Health and Beauty Categories (JPY million), 2009-2019
  • Table 35: Japan Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
  • Table 36: Japan Exchange Rate JPY-US$ (Annual Average), 2009-2014
  • Table 37: Japan Exchange Rate JPY-US$ (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: Japan GDP Growth Rate, 2009-2014
  • Figure 3: Total Internet Users and Penetration, 2009-2014
  • Figure 4: Total Fixed Broadband Subscribers and Penetration, 2009-2014
  • Figure 5: Mobile Phone Subscribers and Penetration, 2009-2014
  • Figure 6: Smart Phone Users, 2014-2018
  • Figure 7: Food and Beverage - Purchase Route Shifting to Online
  • Figure 8: Percentage of Private Households by Family Type
  • Figure 9: Smartphone App for Social Sharing of User Generated Looks
  • Figure 10: Payment Methods in Japan, 2014
  • Figure 11: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 12: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 13: Japan Online and Offline Retail Sales and Forecast (JPY billion), 2009-2019
  • Figure 14: Japan Online Sales vs. Global Average (% of Total Retail), 2009, 2014 and 2019
  • Figure 15: Japan Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
  • Figure 16: Japan Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 17: Japan Retail Sales and Forecast (JPY billion) by Channel Group, 2009-2019
  • Figure 18: Japan Retail Sales, Online vs. Offline, 2014
  • Figure 19: Japan Online Market Dynamics by Category Group, 2009-2019
  • Figure 20: Japan Online Retail Sales and Forecast (JPY million) by Category Group, 2009-2019
  • Figure 21: Rakuten: Home Page
  • Figure 22: Rakuten: Retailer page
  • Figure 23: Rakuten: Product Comparison
  • Figure 24: Rakuten: M-commerce app
  • Figure 25: Zozotown: Home Page
  • Figure 26: Zozotown: Product View
  • Figure 27: Zozotown: Product Filters
  • Figure 28: Zozotown: Customer reviews
  • Figure 29: Zozotown: Mobile Commerce App
  • Figure 30: Joshin Stores: Homepage
  • Figure 31: Joshin Stores: Organization and layout
  • Figure 32: Joshin Stores: Payment Methods and Shipment
  • Figure 33: Joshin Stores: Compare products
  • Figure 34: Joshin Stores: Installation charges
  • Figure 35: Locondo: Homepage
  • Figure 36: Locondo: Organization and layout
  • Figure 37: Locondo: Locondo Point Club
  • Figure 38: Locondo: Customer reviews
  • Figure 39: Locondo: Delivery and return policies
  • Figure 40: Oisix: Home Page
  • Figure 41: Seiyu-Dena Ties to Redesign Seiyu Net Super
  • Figure 42: Rakuten App Ichiba- Rakuten's own Android App Store
  • Figure 43: The Triangulated Market Sizing Methodology
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