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市場調查報告書

美國的消費者意識和網路零售業趨勢:2014年∼2019年

Consumer Attitudes and Online Retail Dynamics in the US, 2014-2019

出版商 Conlumino 商品編碼 309787
出版日期 內容資訊 英文 97 Pages
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美國的消費者意識和網路零售業趨勢:2014年∼2019年 Consumer Attitudes and Online Retail Dynamics in the US, 2014-2019
出版日期: 2015年08月31日 內容資訊: 英文 97 Pages
簡介

美國,隨著網路用戶數的增加,網路零售業的未來明亮。消費可利用的流通管道多樣化,「全方位流通管道零售業」日益受許多零售業者採用。

本報告提供美國的網路零售業趨勢與消費者對網路購物意願調查分析、網路購物環境、消費者對網路購物的意願與行動、線上流通管道的市場佔有率、各類型銷售商品的市場規模 (實際成果/預測) 、競爭環境、主要網路零售業者的案例研究等相關的系統性資訊。

第1章 簡介

第2章 摘要整理

第3章 市場概要

第4章 消費者相關考察:對網路購物的意願與行動

  • 美國的網路購物環境
    • 網際網路人口和寬頻上網的增加
    • 行動網際網路的利用增加使行動消費也擴大
    • 整合傳統 (實體商店) 零售業者線上和離線的零售策略
    • 出貨複雜線上營運的主要課題
    • 傳統的網路零售業者面臨劇烈競爭
    • 若制定出網路購物的消費稅,將妨礙網路零售業者
  • 消費者意願與行動
    • 線上消費者取得知識,要求變得嚴格
    • 實體商店為展示室,網際網路為商品調查
    • 線上的平均支出額增加
    • 網路零售業在假期銷售額創記錄的
    • 穿戴式技術持續改變零售體驗

第5章 線上流通管道趨勢

  • 零售全體中線上流通管道的佔有率
    • 線上 vs. 離線流通管道的預測
    • 線上的普及率:全球 vs. 地區比較
  • 流通管道趨勢
    • 零售流通管道趨勢:未來的實際成果
    • 流通管道群組的佔有率的發展
    • 個別流通管道的業績
  • 各分類的趨勢
    • 線上 vs. 離線零售比較:各類別組
    • 網路零售市場趨勢:各類別
    • 網路零售銷售的佔有率:各類別組
    • 網路零售銷售的成長:個別各類別
    • 食品、食品雜貨類別:市場規模與預測
    • 電器及電子設備類別:市場規模與預測
    • 音樂、視訊、娛樂軟體類別:市場規模與預測
    • 服裝、飾品、袋子、皮革商品類別:市場規模與預測
    • 書籍、報紙、文具類別:市場規模與預測
    • 運動、休閒用品類別:市場規模與預測
    • 家具、地板材料類別:市場規模與預測
    • 家庭、園藝用品類別:市場規模與預測
    • 健康、美容用品類別:市場規模與預測

第6章 案例研究:美國的主要網路零售業者

  • L.L.Bean
    • 營業內容
    • 網站體驗
  • Bestbuy.com
    • 營業內容
    • 網站體驗
  • Saks.com
    • 營業內容
    • 網站體驗
  • Alex and Ani
    • 營業內容
    • 網站體驗
  • Walmart.com
    • 營業內容
    • 網站體驗
  • 其他創新的零售業者
    • Zazzle.com
    • Renttherunway.com
    • Amazon Echo

第7章 附錄

圖表

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目錄
Product Code: RT0223IS

Summary

Online sales are expected to gain traction over the next few years as an increasing number of customers use online platforms to make purchases. In a sea of choices, consumers are leveraging technology and are becoming more and more tech-savvy, with the usage of mobiles, internet, and social media becoming a large part of the shopping process. Events such as Black Friday, Cyber Monday, and other holiday season sales are witnessing record sales annually. With the increase in the number of internet users in the US, the future of online retailing looks bright; moreover, due to a wide variety of channels available for shopping, "Omni-channel retailing" is being adopted by more and more retailers. The major focus of the retailer is to create a unified shopping experience for the customer by integrating their online and offline shopping channels.

Key Findings

Retailers have been prioritizing their delivery services to remain competitive in the market

Traditional online retailers are facing tough competition from many tech companies which are turning into e-retailers

Online retailing on special days such as Black Friday, Cyber Monday, and Thanksgiving Day have witnessed record-breaking sales

Wearable technology continues to transform the online retail experience

Electrical and electronics will continue to lead with a share of 32.4% of the overall online market in 2019, while apparel, accessories, luggage and leather goods will be the fastest growing category over 2014-2019

Synopsis

"Consumer Attitudes and Online Retail Dynamics in the US, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the US' online retail environment. In addition, it analyses the key consumer trends influencing the US' online retail industry.

What else does this report offer?

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand which products will be the major winners and losers in the online arena in the coming years

Get an in-depth analysis of the latest trends in online retailing in the US, covering the factors driving online spending across the categories

Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and review innovative retailers, providing insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 4.1. Overview of the US Online Shopping Environment
    • 4.1.1. Increasing internet population and access to broadband encouraging online shopping
    • 4.1.2. Increasing use of mobile internet will boost mobile shopping
    • 4.1.3. Brick-and-mortar retailers integrating their online and offline retail strategies
    • 4.1.4. Flexibility of shipping is a primary challenge for the retailers operating online
    • 4.1.5. Traditional online retailers are facing tough competition from many tech companies which are turning into e-retailers
    • 4.1.6. Sales tax on online shopping, if enacted, will hamper online retailers
  • 4.2. Consumer Attitudes and Behavior
    • 4.2.1. Online Shoppers becoming more knowledgeable and demanding
    • 4.2.2. Showrooming and Webrooming on the rise
    • 4.2.3. Average online spend in the US increasing
    • 4.2.4. Online retailing registers record-breaking sales on holiday seasons
    • 4.2.5. Wearable technology continues to transform the retail experience

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. US online versus offline channel forecasts
    • 5.1.2. Online penetration: global and regional comparisons
  • 5.2. Channel Dynamics
    • 5.2.1. US retail channel dynamics - future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Online retail sales growth by individual category
    • 5.3.5. Food and grocery categories: market size and forecasts
    • 5.3.6. Electrical and Electronics categories: market size and forecasts
    • 5.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 5.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 5.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 5.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 5.3.11. Furniture and floor coverings categories: market size and forecasts
    • 5.3.12. Home and Garden categories: market size and forecasts
    • 5.3.13. Health and Beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in the US

  • 6.1. Retailer 1: L.L.Bean
    • 6.1.1. Business Description
    • 6.1.2. Site Experience
  • 6.2. Retailer 2: Bestbuy.com
    • 6.2.1. Business Description
    • 6.2.2. Site Experience
  • 6.3. Retailer 3: Saks.com
    • 6.3.1. Business Description
    • 6.3.2. Site Experience
  • 6.4. Retailer 4: Alex and Ani
    • 6.4.1. Business Description
    • 6.4.2. Site Experience
  • 6.5. Retailer 5: Walmart.com
    • 6.5.1. Business Description
    • 6.5.2. Site Experience
  • 6.6. Other Innovative Retailers in the US
    • 6.6.1. Zazzle.com
    • 6.6.2. Renttherunway.com
    • 6.6.3. Amazon Echo: Eliminating the Need for Computers and Smart Phones

7. Appendix

  • 7.1. Definitions
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in the US, 2014 and 2019
  • Table 2: US Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
  • Table 3: US Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 4: US Online Sales vs. Global Average, 2009, 2014 and 2019
  • Table 5: US Online Sales vs. North America, 2009, 2014 and 2019
  • Table 6: US Overall Retail Segmentation (US$ billion) by Channel Group, 2009-2019
  • Table 7: US Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Table 8: US Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 9: US Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
  • Table 10: US Retail Sales Split (US$ million), Online vs. Offline, 2014
  • Table 11: US Online Market Dynamics by Category Group, 2009-2019
  • Table 12: US Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
  • Table 13: US Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
  • Table 14: US Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
  • Table 15: US Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2009-2019
  • Table 16: US Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
  • Table 17: US Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
  • Table 18: US Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
  • Table 19: US Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
  • Table 20: US Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
  • Table 21: US Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
  • Table 22: Conlumino Retail Channel Definitions
  • Table 23: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: Total Internet Users and Penetration, 2009-2014
  • Figure 3: Total Fixed Broadband Subscribers and Penetration, 2009-2014
  • Figure 4: Total Mobile Phone Users and Penetration, 2009-2014
  • Figure 5: Smartphone Technology in Online Shopping
  • Figure 6: Online and Offline Store Integration
  • Figure 7: Showrooming and Webrooming Process
  • Figure 8: Average Online Spend per User on the Rise
  • Figure 9: Sales during Holiday Season
  • Figure 10: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
  • Figure 11: Regional Mobile Broadband Users and its Penetration, 2012-2017
  • Figure 12: US Online and Offline Retail Sales and Forecast (US$ billion), 2009-2019
  • Figure 13: US Online Sales vs. Global Average (% of Total Retail)
  • Figure 14: US Online Sales vs. North America Countries Average (% of Total Retail)
  • Figure 15: US Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 16: US Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Figure 17: US Retail Sales, Online vs. Offline, 2014
  • Figure 18: US Online Market Dynamics by Category Group, 2009-2019
  • Figure 19: US Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
  • Figure 20: llbean.com: Home Page
  • Figure 21: llbean.com: Well Organized Product Pages
  • Figure 22: llbean.com: Zoom in tool
  • Figure 23: L.L.Bean: Customer reviews
  • Figure 24: llbean.com: M-commerce Application
  • Figure 25: llbean.com: Delivery options
  • Figure 26: bestbuy.com: Product View
  • Figure 27: bestbuy.com: Product Comparison
  • Figure 28: bestbuy.com: Product Comparison
  • Figure 29: bestbuy.com: M-commerce
  • Figure 30: saks.com: Homepage
  • Figure 31: saks.com: Well organized Product Section
  • Figure 32:saks.com: Customer reviews
  • Figure 33: saks.com: Product Page offering Video Clips
  • Figure 34: saks.com: Mobile Apps
  • Figure 35: saks.com: Delivery options
  • Figure 36: Alex and Ani: Homepage
  • Figure 37: Alex and Ani: Well organized Product Section
  • Figure 38:Alex and Ani: Product Page
  • Figure 39:Alex and Ani: Customer reviews
  • Figure 40: Alex and Ani: Mobile app and mobile ad in Pandora
  • Figure 41: Walmart.com: Homepage
  • Figure 42: Walmart.com: Well organized Product Section
  • Figure 43:Walmart.com: Customer reviews
  • Figure 44: Walmart.com: Mobile app
  • Figure 45:Walmart.com: Delivery options
  • Figure 46: zazzle.com: Webpage Offering to Sell Your Designs
  • Figure 47: renttherunway.com: How it works
  • Figure 48: Amazon Echo
  • Figure 49: The Triangulated Market Sizing Methodology
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