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市場調查報告書

全球零售部門的革新:新舊的革新及趨勢

Global Retail Innovations, Trends - Summarizing existing and new retail innovations and trends

出版商 Conlumino 商品編碼 307095
出版日期 內容資訊 英文 60 Pages
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全球零售部門的革新:新舊的革新及趨勢 Global Retail Innovations, Trends - Summarizing existing and new retail innovations and trends
出版日期: 2014年06月30日 內容資訊: 英文 60 Pages
簡介

高齡化人口,對健康的意識擴大,時間緊迫的消費者等要素驅使革新的需求。還有由於科技發達,創造出虛擬平台和擴增實境(AR),等新的設備和遞送選項。社群商務為了建立和消費者的關係,推進新的機會。

本報告提供在零售部門中透過行動、社群媒體、虛擬實境、擴增實境、店內陳列、線上展示有效確立和消費者間關係的各種革新相關調查、其重要性、到現在為止的發展變化、全球各種革新的案例等彙整。

目錄

  • 零售業的革新的分拆
  • 消費者:交換代理商
  • 零售業者開始革新
  • 零售業的新境界
  • 零售革新的障礙、規定

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目錄
Product Code: RT0176IS

Summary

"Global Retail Innovations" report, published by Conlumino, covers some of the key in-use and new retail innovations utilized by retailers across the world, to effectively engage consumers across a host of platforms, including mobile and social media, virtual and augmented reality, in-store and online displays/visibility. Also aims to understand some of the key trends which influence innovation.

Key Findings

  • Ageing population, growing health consciousness and increasing time-pressed consumers drive need for innovation
  • Technology is creating new devices and delivery options including virtual platforms and augmented reality
  • Social commerce drives new opportunities to engage with consumers

Synopsis

  • Highlights the importance of retail innovation and its gradual evolution over time; and its split in terms of front-end (consumer-centric) and back-end (business operations-centric) innovations
  • Presents illustrations of diverse examples of innovations used by retailers internationally

Reasons To Buy

  • Keep ahead of innovations and ensure your business is not lagging competitors
  • Understand the value to your business of new retail developments

Table of Contents

The unbundling of retail innovations

Consumer - the change agent

Retailers' take on innovation

New Frontiers in retail

Barrier/Limitations to Retail Innovations

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