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市場調查報告書

中國的消費者意識和線上零售業的動態

Consumer Attitudes and Online Retail Dynamics in China, 2014-2019

出版商 Conlumino 商品編碼 307094
出版日期 內容資訊 英文 101 Pages
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中國的消費者意識和線上零售業的動態 Consumer Attitudes and Online Retail Dynamics in China, 2014-2019
出版日期: 2015年07月23日 內容資訊: 英文 101 Pages
簡介

線上零售者是、節日及光棍節(Singles' Day)等機會上之擴大銷售、今後仍然會持續獲利。2018年的線上零售銷售額預測達1兆8,096億人民幣、中國的零售銷售額整體的佔有率會從2013年的1.6%擴大到5%。中國消費者購買的意思決策在於、社群媒體所具有的龐大影響力、大部分消費者再決定購買前都會確認社群媒體及客戶評論。主要的離線零售業者間、幾乎為全通道零售、大型離線事業者計畫離線及線上的統合策略。

本報告書內容為、中國的線上零售市場的調查、中國的消費者之線上購物的意識和行動動、線上通路的發展和今後的展望、零售市場整體的佔有率推移、商品種類分類的市場規模推移和預測、主要線上零售業者的個案研究等彙整。

第1章 介紹

第2章 市場概要

第3章 消費者的相關考察:線上購物的意識和行動

  • 中國的線上購物環境:概要
    • 網路的普及是刺激新的線上購物市場的因素
    • 寬頻基礎設備的改善推動線上購物
    • 行動網路的使用擴大促進行動購物
  • 消費者的意識和行動
    • 中國的父母世代之嬰兒用品的線上支出擴大
    • 光棍節(Singles' Day):提供線上零售的最大可能性
    • 中國的資深世代:新的線上購買客
    • 社群媒體影響購買決定
    • 配送、物流事業加入線上零售業者
    • 全通路零售:主要的離線零售業者之間的普及
    • 線上通路:提供中國消費者廣大的選項

第4章 線上通路的動態

  • 線上通路的總零售銷售額的佔有率
    • 中國的線上 vs. 離線通路預測
    • 線上的普及:全球、地區的比較
  • 通路動態
    • 中國的零售通路動態:未來的性能
    • 通路群組的佔有率展開
    • 個別的通路實績
  • 種類動態
    • 線上 vs. 離線零售銷售的比較:種類群組別
    • 線上零售市場的動態:種類別
    • 線上零售銷售的種類群組別佔有率
    • 線上零售銷售的成長:個別種類分類
    • 食品、食材雜貨種類:市場規模、預測
    • 電子、電氣機器種類:市場規模、預測
    • 音樂、視頻、娛樂軟體種類:市場規模、預測
    • 服飾、飾品、鞋類、皮革用品種類:市場規模、預測
    • 書籍、報紙、文具種類:市場規模、預測
    • 運動、休閒用品種類:市場規模、預測
    • 傢俱、敷物種類:市場規模、預測
    • 居家&窗簾種類:市場規模、預測
    • 健康&美容種類:市場規模、預測

第5章 個案研究:中國的主要線上零售業者

  • 零售業者1:JD.com
    • 事業概要
    • 網站經驗
  • 零售業者2:Taobao Mall (Tmall)
    • 事業概要
    • 網站經驗
  • 零售業者3:Dangdang Inc. China
    • 事業概要
    • 網站經驗
  • 其他創新零售業者
    • Carrefour China
    • Vancl China

第6章 附錄

圖表

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目錄
Product Code: RT0212IS

Summary

"Consumer Attitudes and Online Retail Dynamics in China, 2014-2019" provides the magnitude, growth, share, and dynamics of the online retail market in China. It is an essential tool for companies active across China's online retail value chain and for new companies considering entry into the online retail market in China.

Key Findings

Omni channel retailing is gaining ground among major offline retailers

Leading e-commerce retailers now eyeing lower tier cities for further expansion with new approaches to offset a saturated urban market

Fresh food e-commerce is gradually gaining popularity among the consumers

The m-commerce share of e-commerce is rapidly increasing with improved mobile network connectivity and rising payment confidence levels

Apparel, accessories, luggage and leather goods is the most sold category online, and is forecast to be the most sold category in 2019

Synopsis

"Consumer Attitudes and Online Retail Dynamics in China, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to China's online retail environment. In addition, it analyses the key consumer trends influencing the Chinese online retail industry. In short,

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Get immediate access to:

  • Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment - Understand the consumer behavior and online trends in China
  • In-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping - Understand which products will be the major winners and losers in the online arena in the coming years Historic and forecast online retail sales
  • Learn from best practice approaches outlined in the case studies of leading online retailers By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Market at a glance

3. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 3.1. Overview of China's Online Shopping Environment
    • 3.1.1. Growing Internet penetration acting as a catalyst for emerging online shopping market
    • 3.1.2. Improved broadband infrastructure will encourage online shopping
    • 3.1.3. Increasing use of mobile Internet will boost mobile shopping
  • 3.2. Consumer Attitudes and Behavior
    • 3.2.1. Chinese parents' online spending on baby products is on the rise
    • 3.2.2. "Singles' Day" provides immense potential for online retailing
    • 3.2.3. Chinese senior citizens - the new online shoppers
    • 3.2.4. Social Media affecting the purchasing decision of Chinese consumers
    • 3.2.5. Online retailers plunging into shipping and logistics business
    • 3.2.6. Omni channel retailing is gaining ground among major offline retailers
    • 3.2.7. Fresh food e-commerce - An emerging trend in China
    • 3.2.8. Online retailers targeting rural consumers
    • 3.2.9. Rising popularity of M-commerce

4. Online Channel Dynamics

  • 4.1. The Online Channel's Share of Total Retail Sales
    • 4.1.1. China online vs. offline channel forecasts
    • 4.1.2. Online penetration: global and regional comparisons
  • 4.2. Channel Dynamics
    • 4.2.1. China retail channel dynamics - future performance
    • 4.2.2. Channel group share development
    • 4.2.3. Individual channel performance
  • 4.3. Category Dynamics
    • 4.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 4.3.2. Online retail market dynamics by category
    • 4.3.3. Online retail sales share by category group
    • 4.3.4. Online retail sales growth by individual category
    • 4.3.5. Food and grocery categories: market size and forecasts
    • 4.3.6. Electrical and Electronics categories: market size and forecasts
    • 4.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 4.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 4.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 4.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 4.3.11. Furniture and floor coverings categories: market size and forecasts
    • 4.3.12. Home and Garden categories: market size and forecasts
    • 4.3.13. Health and Beauty categories: market size and forecasts

5. Case Studies: Leading Online Retailers in China

  • 5.1. Retailer 1: JD.com
    • 5.1.1. Business Description
    • 5.1.2. Site Experience
  • 5.2. Retailer 2: Taobao Mall (Tmall)
    • 5.2.1. Business Description
    • 5.2.2. Site Experience
  • 5.3. Retailer 3: Dangdang Inc. China
    • 5.3.1. Business Description
    • 5.3.2. Site Experience
  • 5.4. Retailer 4: Yixun.com
    • 5.4.1. Business Description
    • 5.4.2. Site Experience
  • 5.5. Other Innovative Retailers in China
    • 5.5.1. Carrefour China
    • 5.5.2. Vancl China

6. Appendix

  • 6.1. Definitions
    • 6.1.1. This report provides 2014 actual sales; while forecasts are provided for 2015-2019
  • 6.2. Summary Methodology
    • 6.2.1. Overview
    • 6.2.2. The triangulated market sizing method
    • 6.2.3. Industry surveys in the creation of retail market data
    • 6.2.4. Quality control and standardized processes
  • 6.3. About Conlumino
  • 6.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in China, 2014 and 2019
  • Table 2: China Online vs. Offline Retail Sales and Forecast (CNY billion), 2009-2019
  • Table 3: China Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
  • Table 4: China Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: China Online Sales vs. Global Average, 2009, 2014 and 2019
  • Table 6: China Online Sales vs. Asia-Pacific, 2009, 2014 and 2019
  • Table 7: China Overall Retail Segmentation (CNY billion) by Channel Group, 2009-2019
  • Table 8: China Channel Retail Sales and Forecast (CNY billion) by Channel Group, 2009-2019
  • Table 9: China Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Table 10: China Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: China Channel Retail Sales and Forecast (CNY billion) by Channel, 2009-2019
  • Table 12: China Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
  • Table 13: China Retail Sales Split (CNY million), Online vs. Offline, 2014
  • Table 14: China Retail Sales Split (US$ million), Online vs. Offline, 2014
  • Table 15: China Online Market Dynamics by Category Group, 2009-2019
  • Table 16: China Online Retail Sales and Forecast (CNY million) by Category Group, 2009-2019
  • Table 17: China Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
  • Table 18: China Total and Online Retail Sales in Food and Grocery Categories (CNY million), 2009-2019
  • Table 19: China Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
  • Table 20: China Total and Online Retail Sales in Electrical and Electronics Categories (CNY million), 2009-2019
  • Table 21: China Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
  • Table 22: China Total and Online Retail Sales in Music, Video and Entertainment Categories (CNY million), 2009-2019
  • Table 23: China Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2009-2019
  • Table 24: China Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (CNY million), 2009-2019
  • Table 25: China Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
  • Table 26: China Total and Online Retail Sales in Books, News and Stationery Categories (CNY million), 2009-2019
  • Table 27: China Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
  • Table 28: China Total and Online Retail Sales in Sports and Leisure Equipment Categories (CNY million), 2009-2019
  • Table 29: China Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
  • Table 30: China Total and Online Retail Sales in Furniture and Floor Coverings Categories (CNY million), 2009-2019
  • Table 31: China Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
  • Table 32: China Total and Online Retail Sales in Home and Garden Products Categories (CNY million), 2009-2019
  • Table 33: China Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
  • Table 34: China Total and Online Retail Sales in Health and Beauty Categories (CNY million), 2009-2019
  • Table 35: China Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
  • Table 36: China Exchange Rate CNY-US$ (Annual Average), 2009-2014
  • Table 37: China Exchange Rate CNY-US$ (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: Share of China B2B and C2C online sales, 2011-2018E
  • Figure 3: Total Internet Users and Penetration, 2009-2014
  • Figure 4: Total Fixed Broadband Subscribers and Penetration, 2009-2014
  • Figure 5: Total Mobile Phone Users and Penetration, 2009-2014
  • Figure 6: "Singles' day" sales overtakes Cyber Monday to become the biggest online sales day globally
  • Figure 7: Chinese senior citizen's online shopping insights
  • Figure 8: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
  • Figure 9: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 10: China Online and Offline Retail Sales and Forecast (CNY billion), 2009-2019
  • Figure 11: China Online Sales vs. Global Average (% of Total Retail)
  • Figure 12: China Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
  • Figure 13: China Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 14: China Retail Sales and Forecast (CNY billion) by Channel Group, 2009-2019
  • Figure 15: China Retail Sales, Online vs. Offline, 2014
  • Figure 16: China Online Market Dynamics by Category Group, 2009-2019
  • Figure 17: China Online Retail Sales and Forecast (CNY million) by Category Group, 2009-2019
  • Figure 18: JD.com- Usage of Online Space
  • Figure 19: JD.com - Organized Product Page
  • Figure 20: JD.com - Product Image and Zoom-In Tool
  • Figure 21: JD.com - Customer Review Section
  • Figure 22: JD.com - List of Ways Users Can Access the Mobile Website
  • Figure 23: Tmall - Usage of Online Space
  • Figure 24: Tmall - Organized Product Page
  • Figure 25: Tmall - Zoom in tool
  • Figure 26: Tmall - Mobile Application
  • Figure 27: Alibaba- Healthcare app
  • Figure 28: Dangdang.com - Usage of Online Space
  • Figure 29: Dangdang.com - Organized Product Page
  • Figure 30: Dangdang.com - Product display tool
  • Figure 31: Dangdang Inc. - Customer Review section
  • Figure 32: Dangdang Mobile app
  • Figure 33: Yixun.com- Usage of Online Space
  • Figure 34: Yixun.com - Organized Product Page
  • Figure 35: JD.com - Product Image and Zoom-In Tool
  • Figure 36: Yixun.com - Customer Review Section
  • Figure 37: Yixun - Android Applications
  • Figure 38: Carrefour Smart Shopping Application
  • Figure 39: Vancl - Star Blog
  • Figure 40: The Triangulated Market Sizing Methodology
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