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市場調查報告書

歐洲的出差旅客的機場零售趨勢

European Business Travelers' Airport Retail Trends, 2014-2015

出版商 Conlumino 商品編碼 300892
出版日期 內容資訊 英文 97 Pages
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歐洲的出差旅客的機場零售趨勢 European Business Travelers' Airport Retail Trends, 2014-2015
出版日期: 2014年04月30日 內容資訊: 英文 97 Pages
簡介

歐洲的旅客在機場的免稅商店度過的平均時間是「22分鐘」。過去6個月歐洲旅客訪問機場免稅商店的平均回數是5次。依「事前計劃」購買「香煙」與「個人保養品」產品各佔乘客整體的90%和76%。歐洲的受訪者在機場零售店選出佔最大空間的「香水和化妝品」為重要的產品分類。

本報告提供歐洲的商務旅行者在機場零售商店的消費趨勢相關研究,機場零售趨勢與今後商務動態的變動預測,影響消費者意見、購買模式的主要促進要素、阻礙要素分析,特定愛好產品分類,付款形態的利用頻率及機場零售業者的商務最佳化活動等分析彙整,為您概述為以下內容。

目錄

  • 出差旅客的航空旅遊目的地
  • 出差旅客在機場零售商店的平均逗留時間
  • 出差旅客在機場零售商店的平均消費頻率
  • 出差旅客在機場零售商店的消費比例
  • 出差旅客在機場零售商店的購買模式
  • 出差旅客的機場商店的平均支出
  • 出差旅客的各類別產品支出
  • 出差旅客在機場零售商店的消費經驗的更新
  • 出差旅客在機場零售商店的購買:衝動vs.事前計劃
  • 出差旅客在機場零售商店的產品趨勢:衝動vs.事前計劃
  • 出差旅客在機場零售商店的需求成長推動因素
  • 事前計劃購買上網站的重要性:出差旅客
  • 佔最大機場零售空間的產品分類
  • 機場零售最受歡迎的產品:各出差旅客
  • 產品購買間品牌選擇的重要性:出差旅客
  • 出差旅客在機場零售商店購物時的主要關注事項
  • 出差旅客的利用:「店舖&collect」設備
  • 付款設備的利用頻率:各出差旅客
  • 出差旅客:有最好零售經驗的主要機場
  • 改良客流量的商務最佳化活動:出差旅客
  • 出差旅客對機場零售商店的追加設備的期待
  • 出差旅客對DFS(免稅商店)的追加產品的期待
目錄
Product Code: RT4110PR

"European Business Travelers' Airport Retail Trends, 2014-2015" is a new report by Conlumino that analyzes prevailing trends in airport retailing and explores how business dynamics are set to change in 2014-2015. This highlights the key drivers and barriers influencing customer opinions and purchasing patterns, and identifies preferred product categories, frequently used payment modes, and business optimization activities adopted by airport retailers.

Key Findings

  • The average time spent per visit by European travelers' at duty-free airport retail outlets is '22 minutes'.
  • On average in the last six months, European business travelers visited 'duty-free' airport retail outlets at least five times.
  • Overall, 90% and 76% of passengers identify 'tobacco' and 'personal care' products respectively as the leading 'pre-planned' purchases.
  • European respondents selected 'perfumes and cosmetics' as an important product category that occupies maximum airport retail space

Synopsis

This report examines European business travelers' opinion about the current trends in airport retailing and their retrospective effect on the marketing activities and business expansion plans adopted by the retailers. Furthermore, it analyses preferred business travel destinations, shopping frequency, purchasing patterns, and average expenditure. In addition, the report examines time spent, brand preferences, as well as browsing frequency patterns of European business travelers.

In particular, it provides an in-depth analysis of the following:

  • Business travelers' average time spent at airport retail outlets: evaluates time spent per visit by business travelers to an airport retail outlet.
  • Business travelers' percentage volume of shopping at airport retail stores: determines what percentage of business travelers shopping was done at airport retail stores.
  • Business travelers' expenditure on product categories: evaluates expenditure of business travelers on specific product categories per visit.
  • Business travelers' purchases at airport retail stores: determines the percentage of purchases at airport retail stores that are pre-planned or impulsive.
  • Business travelers' key drivers of demand growth in airport retail: identifies key factors which are motivating business travelers to purchase at airport retail stores.
  • Business travelers' leading concerns in shopping at airport retail outlets: analyzes key challenges faced by business travelers when it comes to shopping at airport retail outlets.
  • Frequently used payment facilities by business travelers: identifies mode of payment which are frequently used for shopping at airports by business travelers.
  • Activities for better footfall: examines activities which can be adopted by airport retailers to optimize their businesses.

Reasons To Buy

  • The report analyzes the shopping patterns of European business travelers at airport retail stores and evaluates the average time spent per visit to an airport retail outlet.
  • The report identifies the top selling retail products to enable airport retail outlets to allocate their marketing activities and budgets effectively.
  • The report helps airport retailers to restructure planning and operations by understanding the significance of airport websites and 'shop and collect' facilities
  • The report guides users to implement payment facility by understanding the importance of different modes of payment across the airport retail industry.
  • The report provides information about impulsive or pre-planned product purchasing trends at airport retail outlets.

Table of Contents

  • Business Travelers' Air Travel Destinations
  • Business Travelers' Average Time Spent at Airport Retail Outlets
  • Business Travelers' Average Shopping Frequency at Airport Retail Stores
  • Business Travelers' Percentage Volume of Shopping at Airport Retail Stores
  • Business Travelers' Purchasing Pattern at Airport Retail Stores
  • Business Travelers' Average Expenditure at Airport Outlets
  • Business Travelers' Expenditure on Product Categories
  • Business Travelers' Planned Change in Shopping Expenditure at Airport Retail Stores
  • Business Travelers' Purchases at Airport Retail Stores: Impulsive vs. Pre-planned
  • Business Travelers' Product Trends at Airport Retail Stores: Impulsive vs. Pre-planned
  • Business Travelers' Key Drivers of Demand Growth in Airport Retail
  • Significance of Websites in Pre-Planned Purchases: Business Travelers
  • Product categories occupying maximum airport retail space
  • Most Popular Products in Airport Retailing by Business Travelers
  • Significance of Brand Selection during Product Purchase: Business Travelers
  • Business Travelers' Leading Concerns in Shopping at Airport Retail Outlets
  • Utilization by Business Travelers: 'Shop and Collect' Facilities
  • Frequently Used Payment Facilities by Business Travelers
  • Business Travelers: Leading Airports with the Best Retail Experience
  • Business Optimization Activities Better Footfall: Business Travelers
  • Expectations of Business Travelers for Additional Facilities in Airport Retail Outlets
  • Business Travelers' Expectations of Additional Products at Duty-free Shops
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