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市場調查報告書

全球出差旅客的機場零售趨勢

Global Business Travelers' Airport Retail Trends, 2014-2015

出版商 Conlumino 商品編碼 300891
出版日期 內容資訊 英文 130 Pages
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全球出差旅客的機場零售趨勢 Global Business Travelers' Airport Retail Trends, 2014-2015
出版日期: 2014年04月30日 內容資訊: 英文 130 Pages
簡介

出差旅客在機場零售商店度過的時間,最多是「15分鐘以下」。對大半的出差旅客來說,在機場零售商店購物,是消費整體的「5%以下」。「有名品牌的折扣價格」、「低價格」成為出差旅客會在機場零售商店購買的主要原因。96%的出差旅客喜歡「香水、化妝品及個人保養品」產品的全球品牌。

本報告提供全球商務旅行者在機場零售商店的消費趨勢相關研究、機場零售趨勢與今後的商務動態的變動預測、影響消費者的意見與購買模式的主要促進要素與阻礙要素分析、特定愛好的產品分類、付款形態的利用頻率及機場零售業者的商務最佳化活動等分析彙整,為您概述為以下內容。

目錄

  • 出差旅客的航空旅遊目的地
  • 出差旅客在機場零售商店的平均逗留時間
  • 出差旅客在機場零售商店的平均消費頻率
  • 出差旅客在機場零售商店的消費比例
  • 出差旅客在機場零售商店的購買模式
  • 出差旅客在機場商店的平均支出
  • 出差旅客的各類別產品支出
  • 出差旅客在機場零售商店的消費經驗的更新
  • 出差旅客在機場零售商店的購買:衝動vs.事前計劃
  • 出差旅客在機場零售商店的需求推動成長因素
  • 事前計劃購買上網站的重要性:出差旅客
  • 佔最大機場零售空間的產品分類
  • 機場零售最受歡迎的產品:各出差旅客
  • 產品購買間品牌選擇的重要性:出差旅客
  • 出差旅客在機場零售商店購物時的主要關注事項
  • 出差旅客的利用:「店舖&collect」設備
  • 付款設備的利用頻率:各出差旅客
  • 出差旅客:有最好的零售經驗的主要機場
  • 改良客流量的商務最佳化活動:出差旅客
  • 出差旅客對機場零售商店的追加設備的期待
  • 出差旅客對DFS(免稅商店)的追加產品的期待
目錄
Product Code: RT4105PR

"Global Business Travelers' Airport Retail Trends, 2014-2015" is a new report by Conlumino that globally analyzes prevailing trends in airport retailing and explores how business dynamics are set to change in 2014-2015. This highlights the key drivers and barriers influencing customer opinion and purchasing pattern, and identifies preferred product categories, frequently used payment modes, and business optimization activities adopted by airport retailers.

Key Findings

  • The highest percentage of business travelers' spend '15 min or less' at duty paid airport retail outlets during 2014.
  • For majority of business travelers, shopping at airport retail stores was 'less than 5%' of total shopping during 2012, 2013, and 2014.
  • 'Renowned brands at discounted prices' and 'competitive prices' are key factors motivating business travelers to purchase at airport retail stores.
  • 96% of business travelers' prefer global brands for 'perfumes, cosmetics and personal care' products.

Synopsis

This report examines business travelers' opinion about the current trends in airport retailing and their retrospective effect on the marketing activities and business expansion plans adopted by the retailers. Furthermore, it analyses preferred business travel destinations, shopping frequency, purchasing pattern, and average expenditure. In addition, the report examines time spent, brand preferences, as well as browsing frequency pattern of global business travelers.

In particular, it provides an in-depth analysis of the following:

  • Business travelers' average time spent at airport retail outlets: evaluates time spend per visit by business travelers to an airport retail outlet.
  • Business travelers' percentage volume of shopping at airport retail stores: determines what percentage of business travelers shopping was done at airport retail stores.
  • Business travelers' expenditure on product categories: evaluates expenditure of business travelers on specific product categories per visit.
  • Business travelers' purchases at airport retail stores: determines what percentage of business travelers purchases at airport retail stores are pre-planned or impulsive.
  • Business travelers' key drivers of demand growth in airport retail: identifies key factors which are motivating business travelers to purchase at airport retail stores.
  • Business travelers' leading concerns in shopping at airport retail outlets: analyzes key challenges faced by business travelers when it comes to shopping at airport retail outlets.
  • Frequently used payment facilities by business travelers: identifies mode of payment which are frequently used for shopping at airports by business travelers.
  • Activities for better footfall: examines activities which can be adopted by airport retailers to optimize their businesses.

Reasons To Buy

  • The report will analyze the shopping pattern of business travelers at airport retail stores and evaluates the average time spent per visit to an airport retail outlet.
  • The report identifies top selling retail products to enable airport retail outlets to allocate their marketing activities and budgets effectively.
  • The report helps airport retailers to restructure planning and operations by understanding the significance of airport websites and 'shop and collect' facilities
  • The report guides users to implement payment facility by understanding the importance of different modes of payment across the airport retail industry.
  • The report provides information about impulsive or pre-planned product purchasing trends at airport retail outlets.

Table of Contents

  • Business Travelers' Air Travel Destinations
  • Business Travelers' Average Time Spent at Airport Retail Outlets
  • Business Travelers' Average Shopping Frequency at Airport Retail Stores
  • Business Travelers' Percentage Volume of Shopping at Airport Retail Stores
  • Business Travelers' Purchasing Pattern at Airport Retail Stores
  • Business Travelers' Average Expenditure at Airport Outlets
  • Business Travelers' Expenditure on Product Categories
  • Business Travelers' Planned Change in Shopping Expenditure at Airport Retail Stores
  • Business Travelers' Purchases at Airport Retail Stores: Impulsive vs. Pre-planned
  • Business Travelers' Product Trends at Airport Retail Stores: Impulsive vs. Pre-planned
  • Business Travelers' Key Drivers of Demand Growth in Airport Retail
  • Significance of Websites in Pre-Planned Purchases: Business Travelers
  • Product categories occupying maximum airport retail space
  • Most Popular Products in Airport Retailing by Business Travelers
  • Significance of Brand Selection during Product Purchase: Business Travelers
  • Business Travelers' Leading Concerns in Shopping at Airport Retail Outlets
  • Utilization by Business Travelers: 'Shop and Collect' Facilities
  • Frequently Used Payment Facilities by Business Travelers
  • Business Travelers: Leading Airports with the Best Retail Experience
  • Business Optimization Activities for Better Footfall: Business Travelers
  • Expectations of Business Travelers for Additional Facilities in Airport Retail Outlets
  • Business Travelers' Expectations of Additional Products at Duty-free Shops
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