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市場調查報告書

俄羅斯的消費者意識和網路零售業趨勢:2014年∼2019年

Consumer Attitudes and Online Retail Dynamics in Russia, 2014-2019

出版商 Conlumino 商品編碼 290626
出版日期 內容資訊 英文 97 Pages
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俄羅斯的消費者意識和網路零售業趨勢:2014年∼2019年 Consumer Attitudes and Online Retail Dynamics in Russia, 2014-2019
出版日期: 2015年08月31日 內容資訊: 英文 97 Pages
簡介

俄羅斯的網路零售市場,儘管是停頓的經濟環境,仍以迅速的步調擴大。由於網際網路基礎的整備,可順暢地上網,隨著所得水準的上升,電腦基本能力增加,預計發展途中的城市,未來成為潛在的零售市場。

本報告提供俄羅斯的網路零售業趨勢與消費者對網路購物意願調查分析、網路購物環境、消費者對網路購物的意願與行動、線上流通管道的市場佔有率、各類型銷售商品的市場規模 (實際成果/預測) 、競爭環境、主要網路零售業者的案例研究等相關的系統性資訊。

第1章 簡介

第2章 摘要整理

第3章 市場概要

第4章 消費者相關考察:對網路購物的意願與行動

  • 俄羅斯的網路購物環境
    • 網際網路普及率擴大促進成長
    • 寬頻服務的擴大推動體驗
    • 由於貧乏的物流基礎設施,需要構築獨有的產品發送系統
  • 消費者意願與行動
    • 多通路的零售業優勢
    • 提供關乎社群媒體與客戶的充裕機會
    • 海上零售購買擴大
    • 由於行動設備的上網服務受歡迎,開啟行動消費之門
    • 最受歡迎的付款方法交貨付款 (COD)
    • 都市區的中產階級人口的增加促進成長

第5章 線上流通管道趨勢

  • 零售全體中線上流通管道的佔有率
    • 線上 vs. 離線流通管道的預測
    • 線上的普及率:全球 vs. 地區比較
  • 流通管道趨勢
    • 零售流通管道趨勢:未來的實際成果
    • 流通管道群組的佔有率的發展
    • 個別流通管道的業績
  • 各分類的趨勢
    • 線上 vs. 離線零售比較:各類別組
    • 網路零售市場趨勢:各類別
    • 網路零售銷售的佔有率:各類別組
    • 網路零售銷售的成長:各個類別
    • 食品、食品雜貨類別:市場規模與預測
    • 電器及電子設備類別:市場規模與預測
    • 音樂、視訊、娛樂軟體類別:市場規模與預測
    • 服裝、飾品、袋子、皮革商品類別:市場規模與預測
    • 書籍、報紙、文具類別:市場規模與預測
    • 運動、休閒用品類別:市場規模與預測
    • 家具、地板材料類別:市場規模與預測
    • 家庭、園藝用品類別:市場規模與預測
    • 健康、美容用品類別:市場規模與預測

第6章 案例研究:俄羅斯的主要網路零售業者

  • Utkonos
    • 營業內容
    • 網站體驗
  • Ozon
    • 營業內容
    • 網站體驗
  • Wildberries
    • 營業內容
    • 網站體驗
  • M.Video
    • 營業內容
    • 網站體驗
  • 其他創新的零售業者
    • Mango Russia
    • E5.ru
    • Shoppable walls from Media Markt

第7章 附錄

圖表

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目錄
Product Code: RT0215IS

Summary

The online retail market in Russia is expanding at a rapid pace despite a gloomy economic environment. Cash-strapped Russian shoppers are looking for cheaper deals and value for money and in the process are purchasing more goods online, where cash on delivery is the most preferred payment method. Until recently, the country's tier I cities, such as Moscow and Saint Petersburg, were responsible for the majority of online retail sales in the country. However, improvements in internet infrastructure, affordable access to the internet, rising income levels, and increasing computer literacy, developing cities will be potential retail markets in the future.

Key Findings

Retailers continue to strategize on multi-channel convergences to make the shopping experience more convenient and easy

Rising cross-border sales fuelling Russian e-commerce growth

Cash on delivery continues to be the most preferred and commonly accepted mode of payment among the Russians

Rising internet penetration (70.5%) and increasing accessibility through mobile devices will open doors to the mobile shopping

Electrical and electronics will continue to lead with a share of 51.6% of the overall online market in 2019, while health and beauty will be fastest growing category over 2014-2019

Synopsis

"Consumer Attitudes and Online Retail Dynamics in Russia, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the Russian online retail environment. In addition, it analyses the key consumer trends influencing the Russian online retail industry.

What else does this report offer?

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand which products will be the major winners and losers in the online arena in the coming years

Get an in-depth analysis of the latest trends in online retailing in the US, covering the factors driving online spending across the categories

Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and review innovative retailers, providing insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 4.1. Overview of Russia Online Shopping Environment
    • 4.1.1. Increasing internet penetration will help the growth of online retailing
    • 4.1.2. Growing broadband service adoption will improve online shopping experience
    • 4.1.3. Russia's poor logistical infrastructure is forcing online retailers to invest in building their own product delivery system
  • 4.2. Consumer Attitudes and Behaviour
    • 4.2.1. Multi-channel retailing gaining ground among the retailers
    • 4.2.2. Social media provides ample opportunity for online retailers to engage customers
    • 4.2.3. Offshore retail purchases increased as consumers preferred international retailers
    • 4.2.4. Increasing popularity of internet access through mobile devices will open doors to mobile shopping
    • 4.2.5. Cash on delivery is the most popular mode of payment
    • 4.2.6. Rising number of urban middle class population will fuel the growth in online retail

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. Russia online vs. offline channel forecasts
    • 5.1.2. Online penetration: global and regional comparisons
  • 5.2. Channel Dynamics
    • 5.2.1. Russia retail channel dynamics - future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Online retail sales growth by individual category
    • 5.3.5. Food and grocery categories: market size and forecasts
    • 5.3.6. Electrical and Electronics categories: market size and forecasts
    • 5.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 5.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 5.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 5.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 5.3.11. Furniture and floor coverings categories: market size and forecasts
    • 5.3.12. Home and Garden categories: market size and forecasts
    • 5.3.13. Health and Beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in Russia

  • 6.1. Retailer 1: Utkonos
    • 6.1.1. Business description
    • 6.1.2. Site experience
  • 6.2. Retailer 2: Ozon
    • 6.2.1. Business description
    • 6.2.2. Site experience
  • 6.3. Retailer 3: Wildberries
    • 6.3.1. Business description
    • 6.3.2. Site experience
  • 6.4. Retailer 4: M.Video
    • 6.4.1. Business description
    • 6.4.2. Site experience
  • 6.5. Other Innovative Retailers in Russia
    • 6.5.1. Mango Russia
    • 6.5.2. E5.ru
    • 6.5.3. Shoppable walls from Media Markt

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Russia, 2014 and 2019
  • Table 2: Russia Online vs. Offline Retail Sales and Forecast (RUB billion), 2009-2019
  • Table 3: Russia Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
  • Table 4: Russia Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: Russia Online Sales vs. Global Average, 2009, 2014 and 2019
  • Table 6: Russia Online Sales vs. Central and Eastern Europe, 2009, 2014 and 2019
  • Table 7: Russia Overall Retail Segmentation (RUB billion) by Channel Group, 2009-2019
  • Table 8: Russia Channel Retail Sales and Forecast (RUB billion) by Channel Group, 2009-2019
  • Table 9: Russia Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Table 10: Russia Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: Russia Channel Retail Sales and Forecast (RUB billion) by Channel, 2009-2019
  • Table 12: Russia Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
  • Table 13: Russia Retail Sales Split (RUB million), Online vs. Offline, 2014
  • Table 14: Russia Retail Sales Split (US$ million), Online vs. Offline, 2014
  • Table 15: Russia Online Market Dynamics by Category Group, 2009-2019
  • Table 16: Russia Online Retail Sales and Forecast (RUB million) by Category Group, 2009-2019
  • Table 17: Russia Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
  • Table 18: Russia Total and Online Retail Sales in Food and Grocery Categories (RUB million), 2009-2019
  • Table 19: Russia Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
  • Table 20: Russia Total and Online Retail Sales in Electrical and Electronics Categories (RUB million), 2009-2019
  • Table 21: Russia Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
  • Table 22: Russia Total and Online Retail Sales in Music, Video and Entertainment Categories (RUB million), 2009-2019
  • Table 23: Russia Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2009-2019
  • Table 24: Russia Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (RUB million), 2009-2019
  • Table 25: Russia Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
  • Table 26: Russia Total and Online Retail Sales in Books, News and Stationery Categories (RUB million), 2009-2019
  • Table 27: Russia Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
  • Table 28: Russia Total and Online Retail Sales in Sports and Leisure Equipment Categories (RUB million), 2009-2019
  • Table 29: Russia Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
  • Table 30: Russia Total and Online Retail Sales in Furniture and Floor Coverings Categories (RUB million), 2009-2019
  • Table 31: Russia Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
  • Table 32: Russia Total and Online Retail Sales in Home and Garden Products Categories (RUB million), 2009-2019
  • Table 33: Russia Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
  • Table 34: Russia Total and Online Retail Sales in Health and Beauty Categories (RUB million), 2009-2019
  • Table 35: Russia Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
  • Table 36: Russia Exchange Rate RUB-US$ (Annual Average), 2009-2014
  • Table 37: Russia Exchange Rate RUB-US$ (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: Total Internet Users and Penetration, 2009-2014
  • Figure 3: Total Fixed Broadband Subscribers and Penetration, 2009-2014
  • Figure 4: Russian Social Media Market Insights
  • Figure 5: Use of Mobile Devices in Russia is on the Rise
  • Figure 6: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
  • Figure 7: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 8: Russia Online and Offline Retail Sales and Forecast (RUB billion), 2009-2019
  • Figure 9: Russia Online Sales vs. Global Average (% of Total Retail)
  • Figure 10: Russia Online Sales vs. Central and Eastern Europe Countries Average (% of Total Retail)
  • Figure 11: Russia Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 12: Russia Retail Sales and Forecast (RUB billion) by Channel Group, 2009-2019
  • Figure 13: Russia Retail Sales, Online vs. Offline, 2014
  • Figure 14: Russia Online Market Dynamics by Category Group, 2009-2019
  • Figure 15: Russia Online Retail Sales and Forecast (RUB million) by Category Group, 2009-2019
  • Figure 16: Utkonos - Home Page
  • Figure 17: Utkonos - Product Category Page
  • Figure 18:Utkonos: Customer reviews
  • Figure 19: Utkonos: Delivery options
  • Figure 20: Ozon - Homepage
  • Figure 21: Ozon - Category Page
  • Figure 22: Ozon - Product View
  • Figure 23: Ozon: Customer reviews
  • Figure 24:Ozon: Mobile apps
  • Figure 25: Wildberries: Homepage
  • Figure 26: Wildberries: Organization and layout
  • Figure 27: Wildberries: Compare and browse products
  • Figure 28: Wildberries: Loyalty schemes
  • Figure 29: Wildberries: Customer reviews
  • Figure 30: Wildberries: Payment options
  • Figure 31: Wildberries: Delivery options
  • Figure 32: Wildberries: Apps
  • Figure 33: M.Video: Homepage
  • Figure 34: M.Video : Organization and layout
  • Figure 35: M.Video: Compare and browse products
  • Figure 36: M.Video: Loyalty schemes
  • Figure 37: M.Video: Customer reviews
  • Figure 38: M.Video: Delivery options
  • Figure 39: Mango - Lookbook
  • Figure 40: E5 - Wide Range Of Delivery Options
  • Figure 41: Media Marts shoppable walls in Moscow's subway
  • Figure 42: The Triangulated Market Sizing Methodology
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