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市場調查報告書

韓國的消費者的態度和網路零售動態 (2014∼2019年)

Consumer Attitudes and Online Retail Dynamics in South Korea, 2014-2019

出版商 Conlumino 商品編碼 290624
出版日期 內容資訊 英文 96 Pages
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韓國的消費者的態度和網路零售動態 (2014∼2019年) Consumer Attitudes and Online Retail Dynamics in South Korea, 2014-2019
出版日期: 2015年11月21日 內容資訊: 英文 96 Pages
簡介

韓國的網路普及率達到全球最高水準,此外,線上購物用戶也是全球數一數二的規模。智慧型手機及使用SNS的行動電子商務更是在近年來急速普及。智慧型手機用APP的開發也讓用戶可在任何地方購物。利用信用卡的線上付款普及化、再加上寬頻高速化,一般預測線上零售的普及率在今後將會更進一步地提升。就部門別來看,服裝·裝飾品·包·皮革產品佔最大市佔率,同時今後成長率也將最高。

本報告提供韓國的網路零售市場最新趨勢相關分析,提供您網路購物的消費者想法和行動模式,零售整體市場及各流通管道 (通路)之業績趨勢,各類型產品的市場趨勢,彙整代表性企業的最佳業務實踐等資訊,為您概述為以下內容。

第1章 簡介

  • 本報告概要

第2章 摘要整理

第3章 市場概況

第4章 消費者分析:網路購物相關想法和行動

  • 韓國的經濟環境
  • 韓國的網路購物環境概要
    • 韓國:全球網絡連接環境最急速發展的市場
    • 都市化的發展·伴隨強力的財政政策,寬頻基礎設施的持續發展
  • 消費者的想法和行動
    • 隨著智慧型手機擁有數的增加·行動電話普及率的上升,韓國行動電子商務也在擴大
    • 零售業者採用全方位流通管道策略,為了擴大客戶群提供獨家服務
    • 服飾鞋子網路零售的擴大
    • 韓國社群商務的急速成長
    • 開拓老年人層的網路零售業者

第5章 線上流通管道動態

  • 線上流通管道在零售額全體的比率
    • 韓國的線上/離線·流通管道的預測
    • 線上普及率:全球·地區內的比較
  • 流通管道趨勢
    • 韓國的零售流通管道動態:未來的業績
    • 流通管道組別市場佔有率的變動
    • 個別流通管道的實際成果
  • 不同分類的趨勢
    • 線上/離線零售的銷售額比較:類別·各群組
    • 網路零售市場動態:各類別
    • 網路零售的銷售額佔有率:類別·各群組
    • 網路零售的銷售額增加率:各個類別
    • 食品·食品雜貨類別:市場規模與其預測
    • 電器·電子產品類別:市場規模與其預測
    • 音樂·視訊·娛樂軟體類別:市場規模與其預測
    • 服裝·裝飾品·包·皮革產品系列類別:市場規模與其預測
    • 書籍·報紙·文具類別:市場規模與其預測
    • 運動·休閒用品類別:市場規模與其預測
    • 家具·地板材料類別:市場規模與其預測
    • 家庭·園藝用品類別:市場規模與其預測
    • 健康·美容用品類別:市場規模與其預測

第6章 案例研究:韓國的有代表性的網路零售業者

  • 零售業者1:Lotte Inc.
    • 產業概要
    • 網站·體驗
  • 零售業者2:Interpark INT
  • 零售業者3:CJmall.com
  • 零售業者4:Wemakeprice Inc.
  • 韓國的其他創新的零售業者
    • G-market
    • Emart
    • Galleria.co.kr

第7章 附錄

圖表一覽

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目錄
Product Code: RT0227IS

Summary

The South Korean internet penetration rate is among the highest in the world with highly responsive online shoppers. Internet retailing in the country is not just restricted to online retail purchases, but consumer preference is now expanding towards mobile retailing using smartphones and social commerce. Smartphone applications are being developed by retailers for consumers to engage in on-the-go shopping, thereby removing time constraints. Furthermore, wider access to credit cards for online payments and high broadband speeds, and penetration will contribute to strong growth in the online channel over the next five years.

Key Findings

Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 8.8% over the forecast period

With the proliferation of omnichannel retailing, consumers in South Korea embrace both e-commerce and m-commerce retail channels

Keeping the demographic structure in mind, online retailers are devising strategies aimed at offering more convenience to elderly population in the country

Apparel, accessories, luggage and leather goods will continue to lead with a share of 36.4% of the overall online market in 2019, which is also expected to be the fastest-growing category with a CAGR of 12.3% over 2014-2019

Synopsis

"Consumer Attitudes and Online Retail Dynamics in South Korea, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the South Korean online retail environment. Key consumer trends influencing South Korea's online retail industry are also covered.

What else does this report offer?

In-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the

penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand which products will be the major winners and losers in the online arena in the coming years

Get an in-depth analysis of the latest trends in online retailing in South Korea, covering the factors driving online spending across the categories

Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 4.1. South Korea's Economic Environment
  • 4.2. Overview of South Korea's Online Shopping Environment
    • 4.2.1. South Korea leads as the world's fastest in internet connectivity
    • 4.2.2. Broadband infrastructure continues to develop with ongoing urbanization and strong fiscal policies
  • 4.3. Consumer Attitudes and Behaviour
    • 4.3.1. M-commerce is soaring in South Korea, with the rise in smartphone ownership and mobile internet penetration
    • 4.3.2. Retailers adopting omnichannel strategies to provide unique services in order to increase their customer base
    • 4.3.3. Online Clothing and Footwear Sales is on Rise
    • 4.3.4. Social commerce is growing rapidly in South Korea
    • 4.3.5. Online retailers targeting aging population in South Korea

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. South Korea online vs. offline channel forecasts
    • 5.1.2. Online penetration: global and regional comparisons
  • 5.2. Channel Dynamics
    • 5.2.1. South Korea retail channel dynamics - future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Online retail sales growth by individual category
    • 5.3.5. Food and grocery categories: market size and forecasts
    • 5.3.6. Electrical and Electronics categories: market size and forecasts
    • 5.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 5.3.8. Apparel, Accessories, and Luxury Categories: size and forecasts
    • 5.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 5.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 5.3.11. Furniture and floor coverings categories: market size and forecasts
    • 5.3.12. Home and Garden categories: market size and forecasts
    • 5.3.13. Health and Beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in South Korea

  • 6.1. Retailer 1: Lotte Inc.
    • 6.1.1. Business description
    • 6.1.2. Site experience
  • 6.2. Retailer 2: Interpark INT
    • 6.2.1. Business description
    • 6.2.2. Site experience
  • 6.3. Retailer 3: CJmall.com
    • 6.3.1. Business Description
    • 6.3.2. Site Experience
  • 6.4. Retailer 4: Wemakeprice Inc.
    • 6.4.1. Business Description
    • 6.4.2. Site Experience
  • 6.5. Other Innovative Retailers in South Korea
    • 6.5.1. G-market
    • 6.5.2. Emart
    • 6.5.3. Galleria.co.kr

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2014 actual sales; while forecasts are provided for 2015-2019
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in South Korea, 2014 and 2019
  • Table 2: South Korea Online vs. Offline Retail Sales and Forecast (KRW billion), 2009-2019
  • Table 3: South Korea Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
  • Table 4: South Korea Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: South Korea Online Sales vs. Global Average, 2009, 2014 and 2019
  • Table 6: South Korea Online Sales vs. Asia-Pacific, 2009, 2014 and 2019
  • Table 7: South Korea Overall Retail Segmentation (KRW billion) by Channel Group, 2009-2019
  • Table 8: South Korea Channel Retail Sales and Forecast (KRW billion) by Channel Group, 2009-2019
  • Table 9: South Korea Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Table 10: South Korea Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: South Korea Channel Retail Sales and Forecast (KRW billion) by Channel, 2009-2019
  • Table 12: South Korea Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
  • Table 13: South Korea Retail Sales Split (KRW billion), Online vs. Offline, 2014
  • Table 14: South Korea Retail Sales Split (US$ billion), Online vs. Offline, 2014
  • Table 15: South Korea Online Market Dynamics by Category Group, 2009-2019
  • Table 16: South Korea Online Retail Sales and Forecast (KRW billion) by Category Group, 2009-2019
  • Table 17: South Korea Online Retail Sales and Forecast (US$ billion) by Category Group, 2009-2019
  • Table 18: South Korea Total and Online Retail Sales in Food and Grocery Categories (KRW billion), 2009-2019
  • Table 19: South Korea Total and Online Retail Sales in Food and Grocery Categories (US$ billion), 2009-2019
  • Table 20: South Korea Total and Online Retail Sales in Electrical and Electronics Categories (KRW billion), 2009-2019
  • Table 21: South Korea Total and Online Retail Sales in Electrical and Electronics Categories (US$ billion), 2009-2019
  • Table 22: South Korea Total and Online Retail Sales in Music, Video and Entertainment Categories (KRW billion), 2009-2019
  • Table 23: South Korea Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ billion), 2009-2019
  • Table 24: South Korea Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (KRW billion), 2009-2019
  • Table 25: South Korea Total and Online Retail Sales in Apparel, Apparel, Accessories, and Luxury Categories (US$ billion), 2009-2019
  • Table 26: South Korea Total and Online Retail Sales in Books, News and Stationery Categories (KRW billion), 2009-2019
  • Table 27: South Korea Total and Online Retail Sales in Books, News and Stationery Categories (US$ billion), 2009-2019
  • Table 28: South Korea Total and Online Retail Sales in Sports and Leisure Equipment Categories (KRW billion), 2009-2019
  • Table 29: South Korea Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ billion), 2009-2019
  • Table 30: South Korea Total and Online Retail Sales in Furniture and Floor Coverings Categories (KRW billion), 2009-2019
  • Table 31: South Korea Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ billion), 2009-2019
  • Table 32: South Korea Total and Online Retail Sales in Home and Garden Products Categories (KRW billion), 2009-2019
  • Table 33: South Korea Total and Online Retail Sales in Home and Garden Products Categories (US$ billion), 2009-2019
  • Table 34: South Korea Total and Online Retail Sales in Health and Beauty Categories (KRW billion), 2009-2019
  • Table 35: South Korea Total and Online Retail Sales in Health and Beauty Categories (US$ billion), 2009-2019
  • Table 36: South Korea Exchange Rate KRW-US$ (Annual Average), 2009-2014
  • Table 37: South Korea Exchange Rate KRW-US$ (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: South Korea GDP Growth Rate, 2009-2014
  • Figure 3: Total Internet Users and Penetration, 2009-2014
  • Figure 4: Total Fixed Broadband Subscribers and Penetration, 2009-2014
  • Figure 5: Increasing penetration of M-commerce
  • Figure 6: Retailers Adopting Omnichannel Strategies
  • Figure 7: Online Retail Sales of Clothing and Footwear in South Korea
  • Figure 8: Size of Korea's s-commerce market (2010-2014)
  • Figure 9: Percentage of the South Korean population aged 65 or older
  • Figure 10: Regional Fixed Broadband Users and its Penetration, 2012-2017
  • Figure 11: Regional Mobile Broadband Users and its Penetration, 2012-2017
  • Figure 12: South Korea and Offline Retail Sales and Forecast (KRW billion), 2009-2019
  • Figure 13: South Korea Online Sales vs. Global Average (% of Total Retail)
  • Figure 14: South Korea Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
  • Figure 15: South Korea Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 16: South Korea Retail Sales and Forecast (KRW billion) by Channel Group, 2009-2019
  • Figure 17: South Korea Retail Sales, Online vs. Offline, 2014
  • Figure 18: South Korea Online Market Dynamics by Category Group, 2009-2019
  • Figure 19: South Korea Online Retail Sales and Forecast (KRW billion) by Category Group, 2009-2019
  • Figure 20: Webpage Layout - Lotte.com
  • Figure 21: Product view - Lotte.com
  • Figure 22: Customer review - Lotte.com
  • Figure 23: Home Page - interpark.com
  • Figure 24: Product View - interpark.com
  • Figure 25: Customer reviews - interpark.com
  • Figure 26: CJmall.com - use of online space
  • Figure 27: CJmall.com - Power Sale display
  • Figure 28: CJmall.com - First Look and Olive Young webpage
  • Figure 29: CJmall.com - Use of Images in Product and Brand Categorization
  • Figure 30: CJmall.com - Detailed view of a selected product
  • Figure 31: CJmall.com - Direct links to featured websites (highlighted red rectangle)
  • Figure 32: CJmall.com - Direct links to featured websites (example Shoedazzle)
  • Figure 33: CJmall.com - Detailed information on selected products
  • Figure 34: CJmall.com - Consumer Services
  • Figure 35: CJmall.com - CJ One membership card
  • Figure 36: CJmall.com - Customer review
  • Figure 37: CJmall.com - Mobile Version
  • Figure 38: wemakeprice.com - Use of online space
  • Figure 39: wemakeprice.com - Product page
  • Figure 40: Home Page - Gmarket
  • Figure 41: Emart Home Page and Flying Store
  • Figure 42: Flash Sales
  • Figure 43: The Triangulated Market Sizing Methodology
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