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市場調查報告書

澳洲的消費者意識和網路零售業趨勢:2014年∼2019年

Consumer Attitudes and Online Retail Dynamics in Australia, 2014-2019

出版商 Conlumino 商品編碼 287726
出版日期 內容資訊 英文 99 Pages
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澳洲的消費者意識和網路零售業趨勢:2014年∼2019年 Consumer Attitudes and Online Retail Dynamics in Australia, 2014-2019
出版日期: 2015年12月11日 內容資訊: 英文 99 Pages
簡介

澳洲的網路零售業隨著網路基礎設施的充實,以及智慧手機終端的普及而發展,可望未來持續性成長。預測2014年∼2019年將以年複合成長率10.4%的速度成長。

本報告提供澳洲的網路零售業趨勢與消費者對網路購物意願調查分析,提供您網路購物環境,消費者對網路購物的意願與行動,線上流通管道的市場佔有率,各類型銷售商品的市場規模 (實際成果/預測) 、競爭環境,主要網路零售業者的案例研究等相關的系統性資訊。

第1章 簡介

第2章 摘要整理

第3章 市場概要

第4章 消費者相關考察:對網路購物的意願與行動

  • 澳洲的網路購物環境概要
    • 網際網路普及率飽和狀態
    • 寬頻的平均速度慢
  • 消費者意願與行動
    • 比起國內更喜歡海外的零售業者
    • 社群媒體越發成為中心
    • 線上食品雜貨的銷售額劇增
    • 配合忙碌消費者生活方式之需求的「網購店取」服務
    • 由於智慧型手機和行動網際網路普及率上升,行動電子商務劇增
    • 最偏好的線上付款選擇,信用/轉帳卡
    • 線上專業零售業者引進全通路策略,傳統方式 (僅有實體商店) 的商店丟失市場佔有率

第5章 線上流通管道趨勢

  • 線上流通管道對零售總銷售額的佔有率
    • 線上 vs. 離線流通管道的預測
    • 線上的普及率:全球 vs. 地區比較
  • 流通管道趨勢
    • 零售流通管道趨勢:未來的實際成果
    • 流通管道群組的佔有率之發展
    • 個別流通管道的業績
  • 不同分類的趨勢
    • 線上 vs. 離線零售銷售額比較:各類別組
    • 網路零售市場趨勢:各類別
    • 網路零售銷售額的佔有率:各類別組
    • 網路零售銷售額的成長:個別各類別
    • 食品·食品雜貨類別:市場規模與預測
    • 電器及電子設備類別:市場規模與預測
    • 音樂·視訊·娛樂軟體類別:市場規模與預測
    • 服裝·飾品·袋子·皮革商品類別:市場規模與預測
    • 書籍·報紙·文具類別:市場規模與預測
    • 運動·休閒用品類別:市場規模與預測
    • 家具·地板材料類別:市場規模與預測
    • 家庭·園藝用品類別:市場規模與預測
    • 健康·美容用品類別:市場規模與預測

第6章 案例研究:澳洲的主要網路零售業者

  • Appliances Online
    • 營業內容
    • 網站體驗
  • ABC Shop
    • 營業內容
    • 網站體驗
  • Kogan
    • 營業內容
    • 網站體驗
  • The Iconic
    • 營業內容
    • 網站體驗
  • 其他創新的零售業者
    • Sneaking Duck
    • Shoes of Prey

第7章 附錄

圖表

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目錄
Product Code: RT0226IS

Summary

Online retailing in Australia will continue to grow with the increasing penetration of smart handheld devices, coupled with a well-developed internet infrastructure. A young and technological literate population will further supplement growth. However, Australians remain cautious about their spending habits and continuously look for price saving opportunities, so prefer to shop through international retailers, as they offer a wider range of products at lower prices when compared to domestic retailers. In the light of changing consumer shopping styles, click and collect services are gaining prominence. As an omni-channel initiative, retailers have been expanding across the country with such services, as a measure to improve customer convenience.

Key Findings

Online retailing is expected to grow at a CAGR of 10.4% over the forecast period, while physical store retailing is set grow at a CAGR of 2.7%

Online retailers are partnering with offline retailers to offer click and collect services to time constrained shoppers

Credit/debit cards are the preferred payment methods for domestic transactions, while the majority of cross border transactions take place through PayPal

Apparel, accessories, luggage, and leather goods is expected to be the fastest growing product category in 2014-2019, at a CAGR of 13.1%.

Synopsis

"Consumer Attitudes and Online Retail Dynamics in Australia, 2014-2019" provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the Australian online retail environment. In addition, it analyses the key consumer trends influencing Australian online retail industry.

What else does this report offer?

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand which products will be the major winners and losers in the online arena in the coming years

Get an in-depth analysis of the latest trends in online retailing in Australia, covering the factors driving online spending across the categories

Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Executive Summary

3. Market at a glance

4. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 4.1. Overview of Australia's Online Shopping Environment
    • 4.1.1. Internet penetration in Australia is reaching saturation point
    • 4.1.2. Average broadband speed recorded in Australia is low
  • 4.2. Consumer Attitudes and Behavior
    • 4.2.1. Australian online shoppers prefer international players rather than domestic players
    • 4.2.2. Social media increasingly becoming a hub to engage with shoppers
    • 4.2.3. Online groceries sales is on rise
    • 4.2.4. Retailers offering "Click and Collect" service to fulfil the needs of busy consumer lifestyles
    • 4.2.5. M-commerce is soaring in Australia, with the rise of smartphones and mobile internet penetration
    • 4.2.6. Credit/debit cards is the most preferred online payment option for domestic transactions whereas PayPal for cross border transactions
    • 4.2.7. Pure play online retailers lose market share to bricks and mortar stores as they adopt omni-channel strategies

5. Online Channel Dynamics

  • 5.1. The Online Channel's Share of Total Retail Sales
    • 5.1.1. Australia online vs. offline channel forecasts
    • 5.1.2. Online penetration: global and regional comparisons

Australia Online Retail Sales penetration compared to the Global Average 28

  • 5.2. Channel Dynamics
    • 5.2.1. Australia retail channel dynamics - future performance
    • 5.2.2. Channel group share development
    • 5.2.3. Individual channel performance
  • 5.3. Category Dynamics
    • 5.3.1. Online vs. offline retail sales comparison by category group, 2014
    • 5.3.2. Online retail market dynamics by category
    • 5.3.3. Online retail sales share by category group
    • 5.3.4. Online retail sales growth by individual category
    • 5.3.5. Food and grocery categories: market size and forecasts
    • 5.3.6. Electrical and Electronics categories: market size and forecasts
    • 5.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 5.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 5.3.9. Books, News and Stationery categories: Market Size and Forecasts
    • 5.3.10. Sports and Leisure equipment categories: market size and forecasts
    • 5.3.11. Furniture and floor coverings categories: market size and forecasts
    • 5.3.12. Home and Garden categories: market size and forecasts
    • 5.3.13. Health and Beauty categories: market size and forecasts

6. Case Studies: Leading Online Retailers in Australia

  • 6.1. Retailer 1: Appliances Online
    • 6.1.1. Business Description
    • 6.1.2. Site Experience
  • 6.2. Retailer 2: ABC Shop
    • 6.2.1. Business Description
    • 6.2.2. Site Experience
  • 6.3. Retailer 3: Kogan
    • 6.3.1. Business Description
    • 6.3.2. Site Experience
  • 6.4. Retailer 4: The Iconic
    • 6.4.1. Business Description
    • 6.4.2. Site Experience
  • 6.5. Other Innovative Retailers in Australia
    • 6.5.1. Sneaking Duck
    • 6.5.2. Shoes of Prey

7. Appendix

  • 7.1. Definitions
    • 7.1.1. This report provides 2014 actual sales; while forecasts are provided for 2015-2019
  • 7.2. Summary Methodology
    • 7.2.1. Overview
    • 7.2.2. The triangulated market sizing method
    • 7.2.3. Industry surveys in the creation of retail market data
    • 7.2.4. Quality control and standardized processes
  • 7.3. About Conlumino
  • 7.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Australia, 2014 and 2019
  • Table 2: Australia Online vs. Offline Retail Sales and Forecast (AUD billion), 2009-2019
  • Table 3: Australia Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
  • Table 4: Australia Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
  • Table 5: Australia Online Sales vs. Global Average, 2009, 2014, and 2019
  • Table 6: Australia Online Sales vs. Asia Pacific, 2009, 2014 and 2019
  • Table 7: Australia Overall Retail Segmentation (AUD billion) by Channel Group, 2009-2019
  • Table 8: Australia Channel Retail Sales and Forecast (AUD billion) by Channel Group, 2009-2019
  • Table 9: Australia Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
  • Table 10: Australia Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
  • Table 11: Australia Channel Retail Sales and Forecast (AUD billion) by Channel, 2009-2019
  • Table 12: Australia Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
  • Table 13: Australia Retail Sales Split (AUD million), Online vs. Total Retail, 2014
  • Table 14: Australia Retail Sales Split (US$ million), Online vs. Total Retail, 2014
  • Table 15: Australia Online Market Dynamics by Category Group, 2009-2019
  • Table 16: Australia Online Retail Sales and Forecast (AUD million) by Category Group, 2009-2019
  • Table 17: Australia Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
  • Table 18: Australia Total and Online Retail Sales in Food and Grocery Categories (AUD million), 2009-2019
  • Table 19: Australia Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
  • Table 20: Australia Total and Online Retail Sales in Electrical and Electronics Categories (AUD million), 2009-2019
  • Table 21: Australia Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
  • Table 22: Australia Total and Online Retail Sales in Music, Video, and Entertainment Categories (AUD million), 2009-2019
  • Table 23: Australia Total and Online Retail Sales in Music, Video, and Entertainment Categories (US$ million), 2009-2019
  • Table 24: Australia Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (AUD million), 2009-2019
  • Table 25: Australia Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
  • Table 26: Australia Total and Online Retail Sales in Books, News and Stationery Categories (AUD million), 2009-2019
  • Table 27: Australia Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
  • Table 28: Australia Total and Online Retail Sales in Sports and Leisure Equipment Categories (AUD million), 2009-2019
  • Table 29: Australia Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
  • Table 30: Australia Total and Online Retail Sales in Furniture and Floor Coverings Categories (AUD million), 2009-2019
  • Table 31: Australia Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
  • Table 32: Australia Total and Online Retail Sales in Home and Garden Products Categories (AUD million), 2009-2019
  • Table 33: Australia Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
  • Table 34: Australia Total and Online Retail Sales in Health and Beauty Categories (AUD million), 2009-2019
  • Table 35: Australia Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
  • Table 36: Australia Exchange Rate AUD-US$ (Annual Average), 2009-2014
  • Table 37: Australia Exchange Rate AUD-US$ (Annual Average), 2015-2019 Forecasts
  • Table 38: Conlumino Retail Channel Definitions
  • Table 39: Conlumino Retail Category Definitions

List of Figures

  • Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
  • Figure 2: GDP Annual growth rates: 2009-2014
  • Figure 3: Total Internet Users and Penetration, 2009-2014
  • Figure 4: Total Fixed Broadband Subscribers and Penetration, 2009-2014
  • Figure 5: Active Users on Popular Social Networks in Australia (Million), 2015*
  • Figure 6: Click and Collect Service by eBay
  • Figure 7: M-Commerce in Australia
  • Figure 8: Preferred online payment options for domestic transactions
  • Figure 9: Omni-channel retail strategies adopted by Woolworths
  • Figure 10: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
  • Figure 11: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
  • Figure 12: Australia Online and Offline Retail Sales and Forecast (AUD billion), 2009-2019
  • Figure 13: Australia Online Sales vs. Global Average (% of Total Retail)
  • Figure 14: Australia Online Sales vs. Asia Pacific Countries Average (% of Total Retail)
  • Figure 15: Australia Overall Retail Market Dynamics by Channel Group, 2009-2019
  • Figure 16: Australia Retail Sales and Forecast (AUD billion) by Channel Group, 2009-2019
  • Figure 17: Australia Retail Sales, Online vs. Offline, 2014
  • Figure 18: Australia Online Market Dynamics by Category Group, 2009-2019
  • Figure 19: Australia Online Retail Sales and Forecast (AUD million) by Category Group, 2009-2019
  • Figure 20: Appliances Online - Use of Online Space
  • Figure 21: Appliances Online - Use of Images in Product Categorization, Table illustrating the advantages and disadvantages of various categories of products
  • Figure 22: Appliances Online - Product Filter and features of the product
  • Figure 23: Appliance Online Product Information Page
  • Figure 24: Appliances Online Customer Reviews
  • Figure 25: ABC Shop - Website Overview
  • Figure 26: ABC Shop - Website Overview
  • Figure 27: ABC Shop - Website Overview
  • Figure 28: ABC Shop - Customer Reviews
  • Figure 29: Kogan - Home Page
  • Figure 30: Kogan - Website Overview
  • Figure 31: Kogan - Product Overview
  • Figure 32: Kogan - Product Review Page
  • Figure 33: Kogan: Mobile Version
  • Figure 34: The Iconic - Home Page
  • Figure 35: The Iconic - Use of Images in Product Categorization
  • Figure 36: The Iconic - Product Filter and features of the product
  • Figure 37: The Iconic Online Product Information Page
  • Figure 38: The Iconic: Mobile Version
  • Figure 39: Sneaking Duck - Home Page
  • Figure 40: Shoes of Prey - Design Interface
  • Figure 41: The Triangulated Market Sizing Methodology
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