Abstract
Cellular data cards, which are used with laptops, netbooks, or other mobile
end devices to provide wireless Internet access, have become a hot topic with
the deployment of 3G networks in China. Among 2.5G data cards, CDMA2000 1X
mode dominated the Chinese market from 2007 since it can provide better access
speed (50-60Kbps in practice) than GPRS or EDGE. Based on In-Stat' s research,
CDMA2000 1X data card subscribers in China reached 8.5 million at the end of
2008. According to In-Stat' s consumer survey fielded in April 2009, we found
that current 2.5G data card users show low satisfaction levels with regard to
the access speed, specifically, more than 60% of respondents show
dissatisfaction with the current 2.5G network speed.
With strong support from the Chinese government, Chinese operators started 3G
network deployments in 2007, beginning with TD-SCDMA by China Mobile; coupled
with WCDMA by China Unicom, and CDMA2000 EV-DO by China Telecom in 2008. With
a total subscriber base of 634 million 2G/2.5G users in 2008 in China, there' s
still a great potential for transferring subscribers from 2G/2.5G to 3G in
2009.
Table of Contents
- Executive Summary
- Definitions
- Data Cards
- Data Card Classification
- By Connection Mode
- By Network
- China' s Data Card Market Status
- Subscribers
- Development of China' s 2.5G Data Card Market
- GPRS Data Cards
- EDGE Data Cards
- CDMA2000 1X Data Cards
- Development of China' s 3G Market
- TD-SCDMA
- WCDMA
- CDMA2000 EV-DO
- Why Does China Need 3G Data Cards?
- Increasing Use of Mobile Internet and Mobile Devices
- Large Mobile Internet User Base
- Multiple Mobile Internet Devices
- Increasing Mobile Bandwidth Drives 3G Data Card Market
- 3G Mobile Broadband and ADSL Fixed Broadband are Complementary
- Data Card Operator Strategy Analysis
- Market is Ready for 3G Data Cards
- Data Card Market Barriers
- Major Vendor Analysis
- Huawei
- ZTE
- Sony Ericsson
- Vtion
- Market Forecast
- 3G Subscriber Forecast, by Operator
- 2.5G Data Card Shipment Forecast
- 3G Data Card Shipment Forecast
- Research Methodology
- Glossary
- List of Tables
- List of Figures
List of Tables
- Table 1. Huawei Data Card Product List
- Table 2. ZTE Data Card Product List
- Table 3. Sony Ericsson Data Card Product List
- Table 4. Vtion Data Card Product List
- Table 5. China' s 2.5G Data Card Shipment Forecast, 2007 - 2013 (in
Millions)
- Table 6. China' s 3G Data Card Shipment Forecast, 2007 - 2013 (in Millions)
List of Figures
- Figure 1. China' s 3G Data Card Shipment Forecast, 2007 - 2013 (in Millions)
- Figure 2. China' s Data Card Subscribers, 2006 - 2008 (in Millions)
- Figure 3. Which Network Do You Use to Connect Your Data Card?
- Figure 4. Which Brand of Data Card Do You Use?
- Figure 5. Data Cards, by Brand
- Figure 6. How Much Did You Pay for Your Data Card?
- Figure 7. Who Pays for Your Data Card Service?
- Figure 8. China' s Shipments of GPRS Data Cards, 2006 - 2008 (in Millions)
- Figure 9. China' s Shipments of EDGE Data Cards, 2006 - 2008 (in Millions)
- Figure 10. China' s Shipments of CDMA2000 1x Data Cards, 2006 - 2008 (in
Millions)
- Figure 11. China' s Cellular Network Development Timeline
- Figure 12. Internet Users in China, 2008
- Figure 13. China' s Notebook, Netbook, and MID Shipment Forecast, 2008 -
2013 (in Millions)
- Figure 14. Are You Satisfied With Your Current Data Card Network?
- Figure 15. Are You Interested in Buying 3G Data Cards in the Future?
- Figure 16. Which 3G Data Card Connection Do You Prefer?
- Figure 17. Do You Plan to Use Data Cards in the Future?
- Figure 18. Are You Interested In Buying a 3G Data Card in the Future?
- Figure 19. When Do You Plan on Buying a Data Card?
- Figure 20. Which 3G Data Card Connection Do You Prefer?
- Figure 21. What Is Your Required Bandwidth for a Data Card?
- Figure 22. Reason for Not Using a Data Card
- Figure 23. Which Factors Are Most Important to You in Buying a Data Card?
- Figure 24. How Much Are You Willing to Pay for a Data Card?
- Figure 25. How Much Are You Willing to Pay per Month for Data Card Network
Service?
- Figure 26. China Mobile' s, China Unicom' s, and China Telecom' s Official 3G
Subscriber Growth Plans, 2009 - 2011 (in Millions)
- Figure 27. China' s 2.5G Data Card Shipment Forecast, 2007 - 2013 (in
Millions)
- Figure 28. China' s 3G Data Card Shipment Forecast, 2007 - 2013 (in
Millions)
- Figure 29. Respondent Distribution
- Figure 30. Respondent Ages
- Figure 31. Employment Types
- Figure 32. Monthly Income
- Figure 33. Days of Business Travel per Month
- Figure 34. Buying Patterns
- Figure 35. Preferred Device to Access Internet
- Figure 36. Notebook Brands
- Figure 37. Average Time Spent on Internet
- Figure 38. Principal Internet Activities
- Figure 39. Have You Used Mobile Internet Service?
- Figure 40. Number of Times Using Mobile Internet per Month
- Figure 41. Principal Mobile Internet Activities
| 
