Abstract
Content Providers have been working on an “Internet learning
curve” for the past decade. They can' t permit an entity, such as Apple,
to be the control point for their content. Content companies are using their
in-house engineering and software capabilities to figure out how to manage
their digital assets, and working with trusted partners to create approaches
that give them increased control, lower the cost of operation, and widen their
revenue possibilities. The key solutions run in Data Centers, and connect
using Content Delivery Networks (CDNs).
Traditional Subscription-TV services are deploying new approaches, like
RS-DVR, StartOver, and Catch UP TV. TV Anywhere permits a subscriber to access
their authorized Content from a PC when they are not at home. Mobile services
will permit subscribers to “tap into” their at-home storage
devices.
Completely new opportunities will arise for “Outside-the-Home”
services that provide premium Content in public venues. Fiber-to-the-Home and
DOCSIS 3.0 technologies may create high-dollar Pay-per-View opportunities.
We expect the worldwide value of CDNs to grow from about US$ 1.25 Billion
during 2008, up to about US$ 2.5 Billion in 2013.
It' s going to be a bumpy ride.
Table of Contents
Slides
- Agenda
- Definitions
- Summary of Conclusions (1)
- Summary of Conclusions (2)
- Summary of Conclusions (3)
- Introduction
- Huge Market Upheavals Drive Change
- The Big Service Providers Steer the Boat
- Macro Market Trends
- Macro Market Trends (2)
- What Future TV Looks Like
- What Future TV Looks Like (2)
- What Future TV Looks Like (3)
- Summary of Factors Impacting the Internet Protocol Video Market
- Content Optimized for Specific Content Delivery Networks
- All the Moving Parts
- The Business Model Options
- Multi-Device/Multi-Screen/Multi-Platform Is the Future
- The Evolving Internet Video on the TV Market
- Internet Behavior Defines Future TV Viewership
- Internet Protocol Networks
- Some Historical Perspective (1)
- Some Historical Perspective (2)
- Some Historical Perspective (3)
- Seven Evolutionary Technology Trends
- One Disruptive Technology Trend
- Network-Based TV Content Next Steps
- Network-Based TV Content for Mobile
- Traditional Cable TV VOD Approaches
- TelcoTV (IPTV) VOD Approach
- A CDN Approach for VOD
- Adaptive Bit Rate Streaming
- Data Centers PLUS CDNs for VOD
- Most US Households have Broadband
- Evolving Pay-TV Platforms
- Shift to Web-Enabled TVs/STBs in 2011
- Outside-the-Home Content Services
- Anysource Media: Web-Enabled TV
- Daily Media: Broadcast+Web
- Zillion TV: Web 2.0 TV
- CDNs and Data Centers RULE
- CDNs and Data Centers RULE (2)
- Cisco Internet Video Traffic Forecast
- Share of Broadband Households, by Region
- Forecast for CDN Market, by Region
- Companies to Watch (1)
- Companies to Watch (2)
- Companies to Watch (3)
- Companies to Watch (4)
- Companies to Watch (5)
- Companies to Watch (6)
- Companies to Watch (7)
- Companies to Watch (8)
- Companies to Watch (9)
- Companies to Watch (10)
- Server Companies to Watch (11)
- Final Thoughts
- Related In-Stat Research
- In-Stat Offices
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