Abstract
This report introduces the market status for China' s popular mobile TV
standards, specifically outlining the development of CMMB in 2008 and
analyzing why CMMB is outplaying the competition. In addition, the report
gives in-depth analysis of the CMMB value chain and business model, and offers
a forecast of CMMB chipset shipments and revenue for the next five years.
Table of Contents
- Executive Summary
- Definitions
- Broadcast Television
- Cellular Streaming
- Cellular Broadcasting
- CMMB Leads in Digital Mobile TV
- Market Overview
- Analog Mobile TV Market Peaked in 2008
- Analog Market Status
- Analog Market Shrinking
- Digital Mobile TV Market: CMMB Leads
- CMMB Kicked off in 2008 with Olympic Games
- 2008 the Key Year for CMMB
- Serving the Olympic Games with TD-SCDMA
- Rise of Gray CMMB Cellphone Market
- CMMB Operator Startups
- CA Confirmation
- Bidding for One Million Mobile Devices
- CMMB Satellite Launch Postponed
- CMMB to Dominate China' s Mobile TV Market
- CMMB: China' s Home-Grown Standard
- SARFT' s Strong Support
- Mature Industrial Chain
- Successful Olympic Trial and User Experience
- Competitors Not Ready
- CMMB Market Development
- CMMB Value Chain Analysis
- Network Operators Actively Participate
- Content Providers
- Mobile Device Manufacturers
- Receiving Chip Providers
- CMMB Chipsets Becoming More Integrated
- CA Providers
- Business Model Analysis
- Current Trial Business Model
- Expected Commercial Business Model
- China' s Mobile TV Market Forecast
- Market Drivers
- SARFT Support
- Mature Industry Chain
- Proven User Interest
- Cheap and Reliable Mobile Devices
- Market Barriers
- License Issue
- Network Coverage
- No Clear Brand: What' s CMMB?
- SARFT Short of Experience
- CMMB Receiving Chip Price Forecast
- Mobile TV Subscriber Forecast
- CMMB Receiving Chip Shipment and Revenue Forecasts
- Methodologies
- Related In-Stat Reports
List of Tables
- Table 1. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008 - 2013
(in Millions)
- Table 2. Comparison of China' s Mobile TV Standards
- Table 3. Current CMMB Mobile Devices
- Table 4. China' s Mobile TV Subscriber Forecast, 2008 - 2013 (in Millions)
- Table 5. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008 - 2013
(in Millions)
List of Figures
- Figure 1. China' s Mobile TV Subscriber Forecast, 2008 - 2013 (in Millions)
- Figure 2. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008 - 2013
(in Millions)
- Figure 3. Mobile TV Categories
- Figure 4. CMMB Infrastructure
- Figure 5. CMMB Value Chain
- Figure 6. Branded CMMB Mobile Phones
- Figure 7. CMMB Business Model Analysis
- Figure 8. CMMB Receiving Chip Price Forecast, 2008 - 2013 (US$)
- Figure 9. China' s Mobile TV Subscriber Forecast, 2008 - 2013 (in Millions)
- Figure 10. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008 - 2013
(in Millions)
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