18∼29歳的行動使用者・簡介

Now that wireless service is used by a majority of the people in the US, wireless carriers need to examine more closely the characteristics of the diverse groups that make up this market. Based on an extensive survey of over 1,500 cellular customers, this report focuses on younger users aged 18-29.

This segment of society has been raised with the Internet and is very technologically savvy. This report- one in a series of five- provides a detailed snapshot about monthly spending on voice and consumer behaviors and preferences regarding:

• Service plans, family plans, and the use of multiple phones
• data services and prices paid for these services
• Spending on current and future handsets, as well as desired handset features
• Adoption of other consumer technologies
• Personal vs. business use of wireless

This report will be important for wireless carriers, mobile application developers, handset vendors, chip makers, advertisers, and others who need a clear understanding of consumer preferences of wireless users.

Table of Contents

• Introduction to Update
• Executive Summary
  • 18 to 24 Age Group
  • 25 to 29 Age Group
• Young Adult (18 to 29) Demographics
• Expenditures and Usage
  • Monthly Voice and Data Expenditures
    • Prepaid Usage
    • Personal vs. Business Use
    • Family Plans
    • Multiple Handsets
• Wireless Phone Spending and Features
  • Historical Spending Trends
  • Wireless Phone Features
• Consumer Loyalty and Satisfaction
• Mobile Data
  • Spending on Mobile Applications
  • Text Messaging
• Conclusions
• Methodology

• Table 1. Average Mobile Data Spending per Month (Base: Respondents Paying >$0 for Mobile Data)
• Table 2. Summary of Findings
• Table 3. Technologies Used by Respondents
• Table 4. Historical Total Mean Monthly Wireless Spending 2004- 2007
• Table 5. Prepaid vs. Postpaid Historical Spending 2004- 2007
• Table 6. Prepaid vs. Postpaid Spending by Age Group
• Table 7. Personal Use of Wireless Phone
• Table 8. Incidence of Family or Group Rate Plan Among Respondents
• Table 9. Number of Family Members on Family or Group Rate Plan
• Table 10. Phone Features in Current Handset
• Table 11. Features Users Would Pay More For in Next Handset
• Table 12. Anticipated Purchase Date of Future Handset
• Table 13. Historical Total Customer Satisfaction
• Table 14. Customer Satisfaction by Age Group
• Table 15. Current Use of Mobile Data on Wireless Phone (Base: Respondents Reporting Using Mobile Data)

• Figure 1. Mean Income for Full-Time Workers and Survey Respondents
• Figure 2. Monthly Minutes Used
• Figure 3. Respondents Who Use More than One Mobile Phone
• Figure 4. Historical Mean Phone Purchase Price 2004- 2007
• Figure 5. Mean Spending on Current Wireless Phone vs. Mean Spending on Future Wireless Phone
• Figure 6. Users Planning to Switch Operators in the Next 12 Months
• Figure 7. Respondents Using and Paying for Mobile Data Services
• Figure 8. Monthly Spending on Mobile Data
• Figure 9. Monthly Use of Text Messages
• Figure 10. Monthly Text Messages Sent and Received