Abstract
This In-Depth Analysis is an investigative report on the state of Internet TV
covering major initiatives underway, landscape of innovative players, emerging
technologies, and the issues surrounding the market. It identifies the
behavior change taking place with the newer generation of television viewers
and the underlying market drivers for Internet TV. The analysis delves into
the business models and the viability of service providers to offer network
bandwidth separated from video content
Table of Contents
- Executive Summary
- Internet TV Today
- What Is Available?
- Three Modalities Offered
- Major Players Initiatives
- Internet TV and Telco TV- What Is the Difference?
- Innovative Players
- Emerging Companies
- Niche Content Providers
- Service Provider Strategies
- Incumbent Cable Companies
- Telco Strategies
- Market Dynamics
- Market Drivers for Internet TV
- Media Industry Value Chain
- Advertisers' Perspective
- Emerging Business Models
- TAP Survey: Perceptions of Online Video, an End-User Perspective
- Market Inhibitors- Risks and Contingencies
- Factors That Affect Internet TV Adoption
- Technology Hurdles
- Legal DRM Issues
- Regulatory Environment
- Conclusions and Strategic Market Analysis
- Conclusions
- Strategic Market Analysis
- Service Providers
- Equipment Vendors
- Content Players
- Nexus of Video
- Glossary
- Related In-Stat Reports
List of Figures
- Figure 1. Media Industry Value Chain
- Figure 2. Type of Online Video Viewed by US Respondents
- Figure 3. US Respondents' Opinion Regarding Future Success of Online Video
and Movie Entertainment Delivered Over the Public Internet by 2009
- Figure 4. Respondents' Agreement to People Over 45 Getting Their
Entertainment from Traditional Pay-TV Services
- Figure 5. Respondents' Agreement to People 35 to 45 Getting Their
Entertainment from Traditional Pay-TV Services
- Figure 6. Respondents' Agreement to People 25 to 35 Getting Their
Entertainment from Traditional Pay-TV Services
- Figure 7. Respondents' Agreement to People Under 25 Getting Their
Entertainment from Traditional Pay-TV Services
- Figure 8. Respondents' Opinion on How Mainstream Online Movie
Entertainment Services for People Over 45
- Figure 9. Respondents' Opinion on How Mainstream Online Movie
Entertainment Services for People 35 to 45
- Figure 10. Respondents' Opinion on How Mainstream Online Movie
Entertainment Services for People 25 to 35
- Figure 11. Respondents' Opinion on How Mainstream Online Movie
Entertainment Services for People Under 25
- Figure 12. Factors Holding Back the Mainstream Acceptance of Online Video
and Movie Entertainment Services for People Over 45
- Figure 13. Factors Holding Back the Mainstream Acceptance of Online Video
and Movie Entertainment Services for People 35 to 45
- Figure 14. Factors Holding Back the Mainstream Acceptance of Online Video
and Movie Entertainment Services for People 25 to 35
- Figure 15. Factors Holding Back the Mainstream Acceptance of Online Video
and Movie Entertainment Services for People Under 25
- Figure 16. Most Important Factor to Make Respondents Become a Regular User
of Online Video and Entertainment Service
- Figure 17. Centralizing Online Video
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