HDTV內容開發：可達成的夢想

Abstract

With superior video and audio quality when compared to standard definition TV broadcasting, HDTV content is being marketed as premium content that has the potential to boost incremental monthly revenues for cable and satellite operators, as well as provide terrestrial TV broadcasters with a new weapon in the fight against pay-TV services in Asia/Pacific. Over 9.9 million TV households in five Asia/Pacific countries- Australia, China, Japan, South Korea, and Singapore- received and watched HDTV programming by the end of 2006.

HDTV content availability remains limited in the region, but has great potential in the coming five years.

In-depth analysis about the content production process, the technology readiness, and the development status for each of the markets is covered in the report, with forecasts about the HDTV set shipment and average sales price, service subscribers, numbers of hours broadcasted, and subscription revenues. In-Stat forecasts that the total consumer revenue from HDTV content being broadcasted in Asia/Pacific will reach US$8.06 billon by 2012, with a CAGR of 16.7% from 2006 to 2012.

Table of Contents

• Executive Summary
• Introduction
• The HDTV Content Production Process
  • A Basic End-to-end Delivery Path for High-definition Content
  • The HD Content Production Process
  • The Movie Delivery Process
• The Technology of HDTV in the Asia/Pacific Region
  • Compression
  • Transmission
  • Receiving
  • Content Security and Conditional Access
• Regional Content Development
  • Hollywood Studios and International Channels
    • Time Warner Asia Pacific
    • Discovery Channel
    • National Geographic Channel
• HDTV Content Development by Country
  • Australia
    • Regulatory Issues and Government Initiatives
    • Trials
    • Current Development Highlights and Future Expectations
    • Forecast
  • China
    • Regulatory Issues and Government Initiatives
    • Trials
    • Current Development Highlights and Future Expectations
    • Forecast
  • Japan
    • Regulatory Issues and Government Initiatives
    • Trials
    • Current Development Highlights and Future Expectations
    • Forecast
  • South Korea
    • Regulatory Issues and Government Initiatives
    • Current Development Highlights and Future Expectations
    • Forecast
  • Singapore
    • Regulatory Issues and Government Initiatives
    • Trials
    • Current Development Highlights and Future Expectations
    • Forecast
    • Other Markets
    • Hong Kong
    • India
    • Malaysia
    • New Zealand
    • Taiwan
    • Thailand
    • Indonesia
    • The Philippines
• HDTV Regional Market Development
  • Caveat: HDTV Is Not Enough By Itself
    • Educating the Public about HDTV Benefits
    • A Differentiated Product will Attract
    • Consumers
    • Keeping an Eye Out for New Technologies
  • Methodology
    • Geographic Region
    • Research Methods
    • Contingencies
• Glossary
• Related In-Stat Reports

• Table 1. Challenges for Different HDTV Transmission Methods
• Table 2. HDTV Content Transmission Bandwidth Requirement in Asia/Pacific
• Table 3. Current Situation for Each Transmission Platform in Asia/Pacific
• Table 4. Comparison Between Progressive Scan and Interlace
• Table 5. Asia/Pacific HDTV Set Unit Shipments 2006-2012 (Units in Thousands)
• Table 6. Asia/Pacific HDTV Subscriber Households, 2006-2012 (Units in Thousands)
• Table 7. Asia/Pacific HDTV Set Average Selling Price, 2006-2012 ($US)

• Figure 1. Consumer Revenue from HDTV Content Broadcasted in Asia/Pacific, 2006-2012 (US$ in Millions)
• Figure 2. A Basic End-to-end Delivery Path for High-definition Content
• Figure 3. The Production Process for HD Content
• Figure 4. A Movie' s Life Span
• Figure 5. Comparing Different HD Standards
• Figure 6. The Conditional Access System
• Figure 7. Hours of HDTV Content Broadcasted in Australia, 2006-2012
• Figure 8. Australia HDTV Subscriber Households, 2006-2012 (Units in Thousands)
• Figure 9. Consumer Revenue from HDTV Content Broadcasted in Australia, 2006-2012 (US$ in Millions)
• Figure 10. Hours of HDTV Content Broadcasted in China, 2006-2012
• Figure 11. China HDTV Subscriber Households, 2006-2012 (Units in Thousands)
• Figure 12. Consumer Revenue from HDTV Content Broadcasted in China, 2006-2012 (US$ in Millions)
• Figure 13. Japan' s Governmental Digital Transition Schedule Plan, 2000-2011
• Figure 14. Hours of HDTV Content Broadcasted in Japan, 2006-2012
• Figure 15. Japan HDTV Subscriber Households, 2006-2012 (Units in Thousands)
• Figure 16. Consumer Revenue from HDTV Content Broadcasted in Japan, 2006-2012 (US$ in Millions)
• Figure 17. Hours of HDTV Content Broadcasted in South Korea, 2006-2012
• Figure 18. South Korea HDTV Subscriber Households, 2006-2012 (Units in Thousands)
• Figure 19. Consumer Revenue from HDTV Content Broadcasted in China, 2006-2012 (US$ in Millions)
• Figure 20. Hours of HDTV Content Broadcasted in Singapore, 2006-2012
• Figure 21. Singapore HDTV Subscriber Households, 2006-2012 (Units in Thousands)
• Figure 22. Consumer Revenue from HDTV Content Broadcasted in Singapore, 2006 2012 (US$ in Millions)
• Figure 23. HDTV Subscriber Households, Other Asia/Pacific Markets, 2006-2012 (Units in Thousands)
• Figure 24. Consumer Revenue from HDTV Content Broadcasted in Other Asia/Pacific Markets, (US$ in Millions)
• Figure 25. Hours of HDTV Content Broadcasted in Hong Kong, 2006-2012
• Figure 26. Hours of HDTV Content Broadcasted in India, 2006-2012
• Figure 27. Hours of HDTV Content Broadcasted in Malaysia, 2006-2012
• Figure 28. Hours of HDTV Content Broadcasted in New Zealand, 2006-2012
• Figure 29. Hours of HDTV Content Broadcasted in Taiwan, 2006-2012
• Figure 30. Hours of HDTV Content Broadcasted in Thailand, 2006-2012
• Figure 31. Hours of HDTV Content Broadcasted in Indonesia, 2006-2012
• Figure 32. Hours of HDTV Content Broadcasted in the Philippines, 2006-2012
• Figure 33. Asia/Pacific HDTV Households by Platform, 2006