Abstract
A recent survey covering 1,210 respondents in 6 countries, including
Australia, China, India, Japan, Singapore, and South Korea, was conducted by
In-Stat to understand the interest levels, and current use of, broadband
Internet connections, home networks, various digital home client devices, and
home network applications of Asia/Pacific consumers.
The adoption patterns and perceptions of early adopters in the digital home
market, to a large extent, indicate the customers' preferences and spending
willingness, and thus the future potential of the market.
Some of the key findings included:
- 81.7% of the respondents have broadband connections at home. The homes
with broadband, but especially those with a home network are believed to be
the main potential customers for digital home devices/services.
- 40.2% or 487 homes have network routers for their home network while 39.0%
or 472 non-current home networking router users intend to purchase one for
their homes. PC inter-connection, broadband sharing, and printer sharing are
the top three tasks running on current/planned home networks.
- Home automation systems have been adopted by only 14.4% or 174 homes among
the 1,210 respondents. There are not many products available in the market.
However, 46.5% or 563 respondents are interested in such systems and 352 of
them have a budget ranging between US$200 and US$1,000 for the purchase.
Table of Contents
- Executive Summary
- Introduction
- Asia/Pacific Consumer Adoption and Perception of Digital Homes
- Primary Method of Connecting to the Internet at Home
- Thoughts of Users Who do not Currently Have Broadband Access
- Cost of Broadband Services
- Personal Computers per Household
- Ownership of Home Networking Routers
- Current Home Network Router Users
- Future Home Network Router Buyers
- Digital Entertainment Devices Used at Home
- Usage of Home Network
- Home Security and Automation
- Home Entertainment Systems
- Survey Demographics
- Methodology
- Related In-Stat Reports
List of Tables
- Table 1. Number of Users by Different Types of Internet Access at Home
- Table 2. Penetration Rates of Home Internet and Broadband Access
- Table 3. Percentage of Different Broadband Services at Home
- Table 4. Ownership of Home Networking Routers Among All Respondents
- Table 5. Ownership of Home Networking Routers Among Broadband (BB) Users
- Table 6. Ownership of Home Networking Routers Among Non-Broadband (Non-BB)
Users
- Table 7. Subscription Rate of Network Support Services
- Table 8. Purchase Plan of Home Network Routers
- Table 9. Comparison of Ownership of Digital Entertainment Devices Used at
Home: All Respondents vs. Home Network and Non-Home Network Users
- Table 10. Tasks Using Home Network
- Table 11. Monthly Digital/Satellite TV Spending by Countries in
Asia/Pacific Region
- Table 12. Ownership Ratio of Home Digital Entertainment Devices in
Asia/Pacific Region
- Table 13. GDP per Capita, Household Size, GDP per Household and Household
Income
List of Figures
- Figure 1. Percentage of Users by Different Types of Internet Access at Home
- Figure 2. Reasons for Not Having Broadband at Home
- Figure 3. Timing for Broadband Implementation Among Non-Broadband Users
- Figure 4. Non-Broadband Users' Choice of Future Broadband
- Figure 5. Monthly Broadband Rate of Current Users and Expected Rates of
Users Currently Without Broadband
- Figure 6. Comparison of Monthly Broadband Rates Among Current Users in Six
Countries
- Figure 7. Number of PCs per Household
- Figure 8. Home Networking Technologies Adopted
- Figure 9. Usage of Home Network Routers
- Figure 10. Method of Accessing Home Networks
- Figure 11. Familiarity of Network Management and Software Installation
among Current Home Network Users
- Figure 12. Monthly Expense for Network Support Services
- Figure 13. Future Plans for Upgrading Networks
- Figure 14. Planned Usage of Home Network Routers
- Figure 15. Preferred Way of Accessing Home Network
- Figure 16. Home Networking Router Purchase Options
- Figure 17. Familiarity of Network Management and Software Installation
among Future Home Network Users
- Figure 18. Expected Cost of Network Support Services
- Figure 19. Digital Entertainment Devices Used at Home
- Figure 20. Usage of Home Network
- Figure 21. Influencing Factors for Multimedia Home Network Purchasing
Decision
- Figure 22. Security Devices Installed at Home
- Figure 23. Ownership of Home Automation Systems
- Figure 24. Intention of Buying Home Automation Systems
- Figure 25. Influencing Factors for Home Automation Systems Decision
- Figure 26. Budget for Planned Home Automation Systems
- Figure 27. Household TV Ownership in Asia/Pacific Region
- Figure 28. Household STB Ownership in Asia/Pacific Region
- Figure 29. STB Ownership Composition by Types
- Figure 30. Monthly Digital/Satellite TV Spending by Country in the
Asia/Pacific Region
- Figure 31. Primary Reason for Using STB
- Figure 32. Ownership of Home Digital Entertainment Devices in the
Asia/Pacific Region
- Figure 33. Respondent Breakdown by Gender and Country
- Figure 34. Respondent Breakdown by Age
- Figure 35. Respondent Breakdown by Education Level
- Figure 36. Respondent Breakdown by Household Income Level and Country
- Figure 37. Average Number of Family Members for Respondents, per Country
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