擴大的高畫質電視服務

Abstract

High-Def is hot, and the number of worldwide High-Definition television (HDTV) households now exceeds 15 million. Total worldwide HDTV households, which are defined as households that receive and watch HD programming on an HD-capable TV set, grew by 60% in 2005. The total is projected to increase by another 46% in 2006.

This report covers the availability and growth of high-definition television services around the world. It covers market and industry drivers for HDTV service subscribers and viewers, and discusses how the development of different HD business models is impacting the market for HDTV services.

The report also takes an in-depth look at existing HDTV service providers, and provides five-year forecasts for worldwide HDTV households by transmission platform (satellite, cable, telco, and terrestrial), worldwide HDTV households by geographic region, US HDTV households, and the installed base of US HDTV sets.

Table of Contents

• Executive Summary
• Methodology
• HDTV Households Increase, but Still Have Room to Grow
• Background: Analog TV, Digital TV, and HDTV
  • How HDTV Differs from Analog TV
  • Digital Television Sets and Monitors
  • Watching High-Definition TV
• Business Models for HDTV Service
• HDTV Service Market Trends
  • Market Drivers
  • Market Challenges
• The Growth of HD: HDTV Households from 2002--2005
• High-Definition TV Service Providers
  • Cable HDTV Services
    • Cable TV Operators
  • Satellite/DTH HDTV Services
    • DTH Service Providers
  • Telco HDTV Services
  • Terrestrial HDTV Services
• Worldwide HDTV Households: A Mid-Year 2006 Snapshot
• Forecasts: Worldwide HDTV Households
  • Forecast Trends & Assumptions
    • Other Forecast Notes
  • HDTV Households by Transmission Platform
  • Worldwide HDTV Households by Geographic Region
  • A Striking Contrast: US HDTV Households & the US Installed Base of HDTV Sets
• Final Thoughts
  • List of Tables
    • Table 1. Worldwide Forecast: HDTV Households, 2004--2010 (Households in Millions)
    • Table 2. HD Service Provider Business Models: Equipment and Service Pricing
    • Table 3. HDTV Service: Market Drivers & Market Challenges
    • Table 4. Worldwide HDTV Households by Platform: 2002--2005
    • Table 5. Worldwide HD Cable TV Households: July 2006
    • Table 6. Worldwide HD Satellite/DTH Households: July 2006
    • Table 7. Worldwide HD Telco TV Households: July 2006
    • Table 8. Worldwide HD Terrestrial TV Households: July 2006
    • Table 9. Worldwide HDTV Households by Platform, July 2006
    • Table 10. Worldwide HDTV Households by Geographic Region, July 2006
    • Table 11. Worldwide HDTV Household Forecast by Transmission Platform, 2004--2010 (Households in Thousands)
    • Table 12. Worldwide HDTV Household Forecast by Geographic Region 2004--2010 (Households in Thousands)
    • Table 13. The US Market: HDTV Households and HDTV Set Installed Base Forecasts, 2004--2010 (Households and Units in Thousands)
  • List of Figures
    • Figure 1. Worldwide HDTV Households: 2002--2005
    • Figure 2. Worldwide HDTV Household Forecast by Transmission Platform (Households in Thousands)
    • Figure 3. Worldwide HDTV Household Forecast, 2004--2010 (Households in Millions)