Abstract
The personal navigation device (PND) market is maturing as prices decline,
consolidation occurs, and shipment growth slows; the most looming threat is
the rapidly growing GPS-enabled mobile phone market.
Still, PND shipments will continue due to affordable price points for the mass
market, car manufacturers' desire to offer cheap navigation options, and the
potential growth in connected PNDs. Yet, due to the weak economy' s impact on
consumer spending, demand for these higher-priced connected PNDs has yet to
take off. In-Stat expects that if the costs to incorporate a cellular modem
decrease, there will be a stronger opportunity for connected PNDs.
Meanwhile, PND manufacturers should explore ways to participate in the
GPS-enabled mobile handset market. GPS-enabled mobile handsets are expected to
grow 26% between 2009 and 2010, and reach almost 700 million units by 2013.
In-Stat' s recent PND research offers forecasts for global and regional PND
shipments, worldwide revenue, and average selling prices. A bill of materials
analysis, as well as silicon and non- silicon revenue opportunities are
discussed. Finally, a worldwide forecast of GPS-enabled handsets is offered.
Table of Contents
- Executive Summary
- Introduction4
- Types of PNDs
- Portable PNDs
- Dedicated PNDs for Recreational Purposes
- Connected PNDs
- PND Manufacturers
- Garmin
- Magellan
- TomTom
- LG
- Component Suppliers
- Broadcom
- Cambridge Silicon Radio (CSR) + SiRF Technology, Inc
- GloNav/NXP/STMicroelectronics/Ericsson
- Infineon
- Qualcomm
- Samsung Electronics
- STMicroelectronics
- Developments in Handset Navigation
- Worldwide GPS-Enabled Mobile Handset Forecast
- Worldwide PND Forecasts
- Global Market
- Unit Shipments
- Revenue and Average Sales Prices
- Regional Breakout
- North America
- Europe
- Asia/Pacific
- Japan
- Rest of World
- Bill-of-Materials
- Silicon and Non-Silicon Total Available Market (TAM)
- Summary
- Methodology
- Related In-Stat Reports
List of Table
- Table 1. Worldwide GPS-Enabled Mobile Handsets, 2008 to 2013 (Units in
Millions)
- Table 2. Worldwide Unit Shipments of PNDs, 2006 to 2013 (Units in Millions)
- Table 3. Worldwide Revenue for PNDs, 2006 to 2013 (US$ in Millions)
- Table 4. Average Sales Prices for PNDs, 2006 to 2013 (US$)
- Table 5. Regional Distribution of Worldwide Unit Shipments (Units in
Millions), 2006 to 2013
- Table 6. Bill-of-Materials for a PND, 2009 to 2013 (US$)
- Table 7. Worldwide Silicon Total Available Market (TAM) for PNDs, by
Component, 2009 to 2013, (Product Prices in US$, TAM US$ in Millions)
- Table 8. Worldwide Non-Silicon Total Available Market (TAM) for PNDs, by
Component, 2009 to 2013, (Product Prices in US$, TAM US$ in Millions)
- Table 9. Summary of Worldwide Total Available Market for Silicon and
Non-Silicon for all PNDs, by Component, 2009 to 2013, (US$ in Millions)
List of Figures
- Figure 1. Worldwide Unit Shipments of PNDs, 2006 to 2013 (Units in
Millions)
- Figure 2. Garmin nuvi 660
- Figure 3. TomTom ONE XL8
- Figure 4. Broadcom BCM4760 System Diagram
- Figure 5. Cambridge Silicon Radio eGPS Block Diagram
- Figure 6. Infineon Hammerhead II Block Diagram
- Figure 7. Qualcomm Snapdragon Platform Block Diagram
- Figure 8. Samsung S3C2416 Block Diagram
- Figure 9. Worldwide GPS-Enabled Mobile Handsets, 2008 to 2013 (Units in
Millions)
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