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市場調查報告書
確保市場關係：補貼、與付費者之間的關係、醫療改革
Securing Market Access: Reimbursement, Payer Relationships and Healthcare Reform
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確保市場關係：補貼、與付費者之間的關係、醫療改革 是由出版商Cutting Edge Information在2009年07月所出版的。
這份英文市場調查報告書包含90 Pages 價格從美金7695起跳。
本報告書內容包括：促進補貼過程進步及因應付費者需求的企業策略調整分析。內容綱要摘記如下： 封面圖片：  實施概要
- 調查方法
- 介紹的企業
- 付費者關係管理：成功5大原則
透過溝通加強關係
- 發展更有效介面的策略
- 以經管理照護服務的消費者為目標
- 溝通策略及戰術
經管理的市場結構、人員安排、預算
醫療改革及對經管理市場團隊造成的影響
- 美國醫療制度改革的影響
- 歐洲醫療制度對市場關係策略造成的影響
Abstract
Strengthen payer relationships through communication:
Of all factors contributing to product success, payer access could be the most
critical. Without the best reimbursement status for a drug, the investments
your company made during drug development may end up as a lost cause. Securing
Market Access: Reimbursement, Payer Relationships and Healthcare Reform
examines the processes, strategies and best practices that industry leaders
have implemented to build strong relationships and gain payer access.
This report is a tool for companies to adjust their strategies to meet growing
payer demands and facilitate the reimbursement process:
Improve payer communication and formulary submission success.
Metrics on payer targeting, communication methods and timing guide the
strategic recommendations leading to healthier and more lucrative
relationships for pharmaceutical companies with payers.
Increase the efficiency of your managed market department:
Analyze benchmarking data from surveyed companies on organizational structure,
headcount distribution for various functions within the managed markets group,
account distribution and resource allocation.
Understand the impact of potential healthcare reform on managed markets teams
Although there are no clear-cut solutions to healthcare reform, this report
provides recommendations for drug companies to prepare for both minor and
major changes to the healthcare system. Interviewed pharmaceutical executives
discuss their strategic responses to potential changes that could be on the
managed markets horizon. Cutting Edge Information' s analysts designed the
practices contained within to help managed markets teams develop strategies to
respond effectively to various scenarios that could emerge.
Table of Contents
Metrics Overview
Securing Market Access' three chapters include structure, budget, staffing and
key performance metrics data collected from 20 top pharmaceutical and
biotechnology companies.
Strengthening Payer Relationships through Communication
Percentage of all companies specific targeting managed care institutions, by type of account:
- Commercial managed care (MCOs)
- Medicare/Medicaid (federal and state)
- Long-term care
- Industry/trade
- Federal markets (DoD, VHA)
Percentage of companies targeting managed care groups, by portfolio type:
- Primary care (companies that develop and/or market a majority of primary
care products)
- Specialty (develop and/or market a majority of specialty products)
- Product-Balanced (manage a relatively even-split between primary-care and
specialty products)
- Ranking of importance for managed care institutions
- Ranking of importance for managed care institutions, by portfolio type
(primary care, specialty, and product-balanced)
- Development phase during which companies initially contact payers
- Number of contacts with payers during each phase of development
- Payer interfaced per phase by portfolio type (primary care, specialty, and
product-balanced)
- Percentage of companies' preferred methods of communication with payers,
by phase: email, telephone, face-to-face
- Year after drug approval that communication with payers stops
Managed Markets Structure, Staffing and Budgets
- Percentage of companies with formal managed markets departments
- Departments in which managed markets groups typically reside
- Average staff size of a managed markets department (in FTEs)
- Average staffing allocation of a managed markets department' s personnel
- Average managed markets FTE allocation by portfolio type (primary care,
specialty, and product-balanced)
- Average FTEs per product ratios by portfolio type (primary care,
specialty, and product-balanced)
- FTEs and FTE-to-product ratios by portfolio type (primary care, specialty,
and product-balanced)
- Account manager FTEs by product focus and type of account
- Account manager per product by company and type of manager (regional
account managers or national account managers)
- Percentage of companies that organize account managers by geography, by
portfolio type (primary care, specialty, and product-balanced)
- Average budget for a managed markets department
- Average budget allocation for a managed markets department
- Average budget per product ratios by portfolio type (primary care,
specialty, and product-balanced)
- Budgets by portfolio type: primary care-product-focused (as well as
specialty-focused and balanced) companies - also per product
- Managed markets marketing budget allocation by portfolio type (primary
care, specialty, and product-balanced)
- Managed markets sales manager budget allocation by portfolio type (primary
care, specialty, and product-balanced)
- Managed markets account manager budget allocation by portfolio type
(primary care, specialty, and product-balanced)
- Managed markets administrative budget allocation by portfolio type
(primary care, specialty, and product-balanced)
Healthcare Reform and its Impact on Managed Markets Teams
- Cost ranges for comparative effectiveness research
- NICE' s probability of Rejection vs. Cost per QALY
Additional Data
- Percentage breakdown of all healthcare spending by payers
- Average costs for pharmacoeconomic research
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