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市場調查報告書
糖尿病MSL計畫工具組
The Toolkit for Diabetes MSL Programs
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糖尿病MSL計畫工具組 是由出版商Cutting Edge Information在2009年03月所出版的。
這份英文市場調查報告書包含102 Pages 價格從美金5995起跳。
本報告書內容包括：糖尿病MSL計畫組織概要、人員、結構調查分析、主要企業於計畫中的角色與業務分配、與KOL的關係、成本、MSL偏好的背景（學歷、經歷等），內容綱要摘記如下：
第1章 計畫結構與人員
- 計畫平均年數
- 各企業MSL FTE
- 糖尿病計畫平均MSL人員
- MSL計畫組織結構
- MSL小組配分
- MSL計畫監督者
- MSL部門回報結構
第2章 MSL的角色與溝通
- 產品生命週期與MSL團隊的關係
- 企業銷售者數
- 各MSL負責的品牌數
- MSL業務劃分
- 與醫師的溝通
- 教育相關功能
- 臨床相關調查
- 演講等機會
- 提供情報予保健管理組織
- 與MSL溝通的頻率：
第3章 以糖尿病為標的的意見領袖劃分
- MSL每人平均KOL數
- 建立關係的KOL類別比率
- 意見領袖的選定因素
- 内分泌性疾病區分標準
- 思考領袖的背景：層級1-5、等
- I型・II型糖尿病思考領袖的最高、最低資訊費（時薪）
- I型・II型糖尿病思考領袖的平均演講費
- I型・II型糖尿病意見領袖的平均顧問費
- I型・II型糖尿病思考領袖的平均稿費
第4章 MSL的學歷、經歷
- 偏好教育層級：第一線負責醫師的KOL與負責MSL
- 偏好教育層級：內分泌學的KOL與負責MSL
- MSL平均經驗年數
- 基本薪資：第一線負責醫師的KOL與負責MSL
- 基本薪資：內分泌學的KOL與負責MSL
- MSL團隊規模判斷基準
第5章 其他主要表
- MSL總預算：各企業
- 美國MSL總預算：各企業
- MSL預算劃分：美國 vs. 其他地區
- MSL預算：各企業：其他地區
- 美國之外擁有MSL計畫的企業比率
- 各部門預算分配
封面圖片： 
Abstract
Build a world-class diabetes MSL program
Currently, about 246 million people worldwide have diabetes; this number is
expected to increase to 380 million by 2025, according to the International
Diabetes Foundation. Such staggering figures solidify diabetes' position as a
primary therapeutic area. They also indicate the value of medical science
liaisons who are building relationships within the diabetes medical community.
Today' s MSLs are key strategic drivers for product and overall company
success. Perhaps your company plans to enter the market or maybe your diabetes
MSL team needs an upgrade. In either case, The Toolkit for Diabetes MSL
Programs provides clear, easy-to-access guidance on all aspects of diabetes
MSL program management. The research focuses on these core areas:
- MSL structure and staffing
- MSL budgets
- MSL responsibilities and activities metrics
- KOL relationships and segmentation criteria
- MSL qualifications and experience levels
- KOL compensation
CEI has integrated its leading research in MSLs and thought leader management
with a growing expertise in therapeutic areas to create a highly customized,
data-driven report. You won' t find this information anywhere else! Use The
Toolkit or Diabetes MSL Programs to strengthen your diabetes MSL team and
improve the bottom line.
Table of Contents
The report' s five chapters contain these metrics:
Chapter 1: Structures and Staffing
- Average age of formal programs
- Total MSL FTEs - companywide
- Number of MSLs per diabetes program teams
- MSL programs' organizational structures
- MSL teams' alignment
- Executive oversight of MSL programs
- MSL department reporting relationships
Chapter 2: MSL Functions and Communications
- MSL teams' involvement in the product lifecycle
- Number of sales representatives
- Number of brands supported per each MSL
- MSLs' time dedicated to:
- Talking to doctors in the field
- Performing educational activities
- Researching clinical findings
- Speaking opportunities
- Providing information to managed care organizations
- Frequency of MSL communications via e-mail, face-to-face visits and
telephone.
Chapter 3: Targeting Diabetes Opinion Leader Segments
- Number of KOL Relationships per MSL
- Percentage of KOL relationships - for specialists, primary care
providers, and allied health
- Opinion leader selection factors
- Segmentation criteria for endocrinology
- Profiles for thought leaders in Tiers 1 through 5
- Minimum and maximum consulting hourly rates for Type 1 and Type 2 diabetes
thought leaders - broken down by company size (mid-sized and large) and by
provider category
- Average speaker fees for Type 1 and Type 2 diabetes thought leaders -
broken down by company size (mid-sized and large) and provider category
- Average advisory panel fees for Type 1 and Type 2 diabetes thought leaders
- broken down by company size (mid-sized and large) and by provider category
- Average author fees for Type 1 and Type 2 diabetes thought leaders -
broken down by company size (mid-sized and large) and by provider category
Chapter 4: MSL Background and Credentials
- Preferred levels of MSL education working with primary-care physician KOL
- Preferred levels of MSL education working with endocrinology KOLs
- Average MSL years of experience
- Entry-level salary MSLs working with PCP KOLs
- Entry-level salary MSLs working with endocrinology KOLs
- Criteria used to establish size of MSL teams
Chapter 5: Other Key Metrics
- Total MSL budgets by company
- MSL budgets by company - US only
- MSL budget distribution - US versus ROW
- MSL budgets by company - ROW only
- Percentage of companies with an MSL program outside of the US
- Budget contribution per department
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