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市場調查報告書
藥品產業的市場調查改良
Improve Market Research Impact
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藥品產業的市場調查改良 是由出版商Cutting Edge Information在2008年11月所出版的。
這份英文市場調查報告書包含210 Pages 價格從美金4995起跳。
本報告書內容包括：藥品產業之市場調查的角色概要、市場調查的改善策略、組織架構及預算、分析師養成等。內容綱要摘記如下：
實施概要
- 調查對象企業
- 調查手法・定義
- 市場調查：成功的6大原則
為提昇市場調查角色的溝通策略
- 確認全球協調溝通及衝擊
- 機能整合及利用内部客戶回饋建立支援網路
- 策略決策的影響
- 市場調查分析師的養成
市場調查架構及預算、人員安排
- 市場調查的組織架構
- 市場調查預算及支出
- 市場調查的人員安排
市場調查產品支援最佳化
- 市場調查計畫之擬定
- 層面別調查
- 市場調查的展開點
- 利用網路
- 銷售企業關係及委外服務
- 市場調查委外
圖表 封面圖片： 
Abstract
Strengthen Market Research' s Profile and Impact:
- Tightening markets, generic encroachment, slowing revenue streams and
frequent clinical failures have left pharmaceutical companies treading
carefully in efforts to find the next profitable drug. Companies are now
trying to determine the correct markets to enter at the earliest positive
clinical signs.
- This great emphasis on early informed decisions has caused the role of
market research - and related areas, such as competitive intelligence, new
product planning and lifecycle management - to increase in strategic
importance.
- Improve Market Research Impact shows market research teams how to maximize
strategic influence and prove worth to key company stakeholders. Developed by
a team of experienced analysts and packed with findings based on two years of
continuous study, the report provides insight on the most current MR data
available.
Use the report to:
- Drive strategic, informed decision making
- Build a first-class market research analyst training program
- Accomplish unity through structure and standardization
- Benchmark spending and staffing levels
- Strengthen MR global capacity and improve campaigns
- Make the most out of time and budget constraints
- Strengthen or maximize vendor support structure
Table of Contents
Timeline, Structure, Spending and Staffing Metrics:
Chapter 1: Communication Strategies and Market Research' s Expanding Role
- Ranking market research challenges
- ROI measurement by percentage of companies
- Percentage of market research activities that utilize the Internet, 2003
versus 2008
- Hours of initial training for new market research analysts, by company size
- Hours of training for market research analysts throughout their first
year, by company size
- Hours of ongoing training for experienced market research analysts, by
company size
Chapter 2: Market Research Structure, Budgets and Staffing
- Select surveyed companies' organizational structures
- Percentage of companies with a dedicated market research function
- Internal departments involved in collecting market research
- Internal departments involved in analyzing market research
- US and rest-of-world market research budgets, 2007 and 2008, by company
size
- Departments that contribute funding to market research
- Brand-level market research spending, by phase
- Market research spending for 13 therapeutic areas, by phase
- US and rest-of-world market research spending 2007 and 2008, by phase
- Market research analyst compensation based on experience (manager or
executive level), broken down by company size
Chapter 3: Optimizing Market Research Product Support
- Allocation of market research budgets: primary versus secondary research
- Allocation of market research budgets: qualitative versus quantitative
research
- Breakdown of market research spending, by activity
- Breakdowns of companies using market research studies (e.g., brand
awareness, market sizing)
- Starting phase for various market research studies
- Types of research conducted using online communities
- Effectiveness of primary and secondary research using online communities
- Most commonly outsourced activities
- Percentage of overall US market research budget spent outsourced activity
- by company and company size
- US market research dollars outsourced by year and by company size
- Percentage of overall rest-of-world market research budget spent on
outsourced activities
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