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市場調查報告書
體外診斷（IVD）產品開發•銷售動向
In Vitro Diagnostics: Development Through Postmarket
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體外診斷（IVD）產品開發•銷售動向 是由出版商Cutting Edge Information在2008年01月所出版的。
這份英文市場調查報告書包含98 Pages 價格從美金2495起跳。
全球的體外診斷（IVD）產業在過去10年間，以提升市場價格的業績推進，全球市場的規模已接近了500億美金。
此報告書中調查分析了關於體外診斷（IVD）產品的R＆D、製造、商業化、促銷、銷售、市售後管理的投資動向、工作人員配置、時間限制範圍、 結構等，還包括了主要10個品牌的概況等內容。報告書之內容摘要如下所示。
摘要
對於IVD產品的投資動向
- 總投資額•開發日程
- 對於行銷的投資•開發日程
- 市場壽命預測
- 對於行銷的投資•銷售預測
- 工作人數
- 商業化團隊的導入
診斷產品的開發
- R＆D•製造成本
- 工作人員：R＆D團體
- 各開發階段的時間限制範圍
診斷產品的行銷•市售化
- 商業化團隊的導入
- 對於行銷的投資
- 品牌競爭等級
- 工作人員
- 償還相關預算與工作人員
區域銷售•市售後管理
- 銷售團隊：公司內部•合約
- 對於區域促銷的投資
- 對於市售後監控的投資
診斷產品概況（10品牌）
- 產品情報
- 開發•商業化相關資源
- 償還•銷售相關資源
圖表表紙画像： 
Abstract
Make the most of limited resources by benchmarking IVDs' budgets and staff
support for development, marketing, reimbursement and sales.
To achieve commercial success, in vitro diagnostic (IVD) companies must earn
the approval of several different groups. Regulators, payer organizations,
healthcare providers and laboratory technicians ultimately determine the value
of a product -- and how well it will do in the market. For that reason,
strategic market-focused product development and effective commercialization
are crucial.
Slim margins and tight budgets, however, make it a formidable task to design
and promote an IVD with a clear picture of the market. To help teams achieve
success in their IVD development and marketing efforts, this report provides
high-level data benchmarks in these key areas:
- IVD development investments, timelines and processes
- Marketing organization budgets, structures and staffing
- Reimbursement resource allocations
- Sales force staff headcounts and budgeting
- Postmarket IVD management and monitoring
Table of Contents
Charts and Graphics
The list below reveals the key metrics included in In Vitro Diagnostics:
Development Through Postmarket. It does not include all of the data within
the report -- instead, it lists the main categories and types of data in each
chapter.
Chapter 1: Trends in IVD Product Investment
- Total Investment and Development Time
- Marketing Investment and Development Time
- Projected Market Life
- Marketing Investment and Sales Projections
- Product Staffing: Total Headcount
- Introducing the Commercial Team
Chapter 2: Diagnostic Product Development
- R&D and Manufacturing Costs by Timeframe
- Average R&D and Manufacturing Costs by Timeframe
- Product Staffing: R&D Group Headcount
- Duration of Development Stages
Chapter 3: Diagnostic Marketing and Commercialization
- Introducing the Commercial Team
- Marketing Investments by Timeframe: Investments Under $1 Million
- Marketing Investments by Timeframe: Investments of $1 Million or Greater
- Average Marketing Investments by Timeframe
- Brand Competition Levels at Product Launch
- Product Staffing: Commercial Group Headcount
- Budgets and Staff Support for Reimbursement Teams: Pre-Market Period
- Budgets and Staff Support for Reimbursement Teams: First Year on Market
- Budgets and Staff Support for Reimbursement Teams: Second Year on Market
- Reimbursement Staffing and Investments, by Timeframe
Chapter 4: Field Sales and Postmarket Management
- Sales Team Headcounts: In-House and Contract Personnel
- Investments in Field-Based Promotion, by Year on Market
- Investments in Postmarket Monitoring, as a Share of Annual Sales
Chapter 5: Diagnostic Product Profiles
Chapter 5 contains 10 individual IVD brand profiles, which include the following basic elements:
Product Facts
- Product Details: establishes the brand' s therapeutic area and regulatory
background
- Product Lifecycle: provides timelines for product development and market
life
Development and Commercialization Resources
- Product Budget: Budget levels for marketing and R&D and manufacturing from
early development through the second year on the market
- Product Staffing: Staffing headcounts throughout development and the first
year on the market
Figure Three: Reimbursement and Sales Resources
- Reimbursement Resources: Budget and staffing levels for reimbursement
efforts
- Sales Resources: Budget and staffing levels for sales efforts
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