Pharmaceutical Digital Marketing: Transforming Your Mulichannel Marketing Mix to Unlock Brand Value
|出版商||Cutting Edge Information||商品編碼||223943|
|出版日期||內容資訊||英文 221 Pages
|醫藥品的數位行銷：轉換多通路行銷混合解放品牌價值 Pharmaceutical Digital Marketing: Transforming Your Mulichannel Marketing Mix to Unlock Brand Value|
|出版日期: 2014年03月31日||內容資訊: 英文 221 Pages||
As regulatory and logistical barriers lessen, eMarketing is growing more prevalent in the life sciences industry. The digital space unlocks great potential for drug and device companies to expand market reach. New online channels, including social media and mobile technology, are finding their way within each company's marketing media mix. These changes allow companies the opportunity to augment their social media and mobile application use to enhance brand value. This report will help marketing teams reinforce their digital marketing strategies. In-depth benchmarks explore companies' digital marketing objectives, structures, budgets, and media mixes - including the extent to which companies use mobile applications and social media. It also provides insight into companies' evolving ROI strategies; specifically, the use of hard and soft metrics to showcase the potential value of new digital channels.
Pharmaceutical digital marketing teams need to keep up with the growing social media and mobile apps trends to continue providing valuable experiences for end users. The data and analysis contained in this report will help you answer many questions as your company evolves its marketing strategies. Here are some of the key questions answered in this benchmarking study:
Cutting Edge Information analysts synthesized the following principles from the full breadth and depth of this project's research. The principles are signposts to help improve your company's digital marketing strategies. While these points are not inclusive of all elements in this report, they emphasize its central and most critical concepts.