企業內部的思想領導與外部的聲音與臨床上的促進要因 是由出版商Cutting Edge Information在2010年04月所出版的。
這份英文市場調查報告書包含288 Pages 價格從美金7695起跳。
這幾年，MSL(Medical Science Liaison）的業務進化為對於包含思想的領導之管理與商業的活動、臨床與販售支援等，戰略性的活動之作為。
本報告書中包含新的MSL簡介與MSL戰略的角色之擴大、一流MSL團隊的構築與其價値之相關整理，概述如下。
總綱
MSL的業務内容
- 上市前活動
- 定案後活動
- 其他大規模市場中用於MSL活動的時間
思想的領導之特定與開發
企業内的付加價値活動
行為表現指標對MSL團隊的應用
- 行為表現指標的全體的使用
- 各企業實施MSL指標之比例
- 指標數、各企業的外部價値指標之使用
- 指標數、各企業内部價値指標之使用
- 其他大規模市場的各企業MSL行為表現指標
行為表現測定與以價値照明為目標的戰略
- 對企業内價値的注重
- MSL的案例提出
- 文書化與MSL管理系統
MSL團隊的人員配置
美國、歐洲、其他地區的MSL流程之構成領域
- 部門構成・組織概要・團隊領導力
- MSL領域
- 夥伴等級的MSL流程
MSL流程預算
Abstract
Map the world of the new MSL
As Medical Science Liaisons' strategic role becomes increasingly multifaceted,
measuring and communicating MSLs' value has never been more important. This
study is an all-in-one benchmarking tool: in unprecedented detail, eight
chapters spell out MSL activities, program structure and territory sizing,
staffing, budgets, performance metrics, and more. Developed from data from 50
Life Sciences companies, the report will enable you to prioritize MSL
objectives and bolster team performance.
Embrace the New MSL - and Maximize Impact
MSLs have recently emerged as organizational "go-to" personnel, providing
support to internal clients, including sales, clinical and commercial. But
both internal groups and MSLs themselves are unclear about the expanded role,
diluting MSL effectiveness. Empower the "liaison" part of their role and
implement effective strategies for improving coordination with internal
groups. Also, breakdowns detailing MSL activities in the office and in the
field will aid in better directing MSL efforts and will advance productivity.
Build a Stable of Thought Leader Relationships
While the new MSL model encourages building internal relationships,
interacting with thought leaders remains a tremendous ongoing challenge.
Develop a clear-cut relationship-building strategy. Metrics reveal which
physicians MSLs should target as key opinion leaders. Taking the process a
step further, best practices show how to gauge and build close relationships.
Most importantly, though, they also show how to develop those relationships
into tangible opportunities for the company.
Master MSL Group Management
Superior management facilitates success. Study new structure models and trends
designed to elevate team efficiency. Improve territory breakouts: who covers
what? How do we divide territories? The report also examines MSL compensation,
education, and experience - see how other companies balance these components
to refine their recruiting efforts - and shape career paths. Finally, to be
fully effective, high-caliber staff need sufficient funding. Use this study' s
budget data to fine-tune resource allocation.
Evaluate and Communicate MSL Performance
Victories alone are not enough to prove MSL value. Program leaders must
continually assess team and individual efforts to drive improvement. The
study' s findings show which performance metrics companies are using to assess
MSLs' internal and external value. Use them to design a comprehensive
performance measurement tool that incorporates both hard and soft metrics.
Achievements must also be articulated to key stakeholders. This is crucial
because part of MSLs' skills is qualitative. Some groups may not see how MSLs
directly influence the bottom line. Our study explores leading companies'
strategies for translating qualitative benefits into quantitative results.
Table of Contents
Executive Summary
- Study Methodology
- Study Definitions
- Profiled Companies
- Six Key Findings and Recommendations
MSL Activity Breakdowns
- Pre-Launch Activities
- Post-Launch Activities Breakdowns
- Time Spent per Activity for MSLs in Other Major Markets
Thought Leader Identification and Development
- Building and Maintaining Relationships with Thought Leaders
Internal Value-Adding Activities
- Supporting the Sales Team
- Growing Internal Responsibilities
Applying Performance Metrics to MSL Teams
- Overall Use of Performance Metrics
- Percentage of Companies That Perform Each MSL Metric by Company Type
- External Value Metric Use by Number of Metrics and Company Type
- Internal Value Metric Use by Number of Metrics and Company Type
- MSL Performance Measurement by Companies in Other Major Markets
Strategies to Measure Performance and Prove Value
- Focusing on Internal Value
- Presenting the MSLs' Case
- Documentation and MSL Management Systems
Staffing the MSL Team
- MSL Staffing
- Hiring the Right MSLs
- MSL Training
MSL Program Structure and Territory Sizing in the US, Europe and
- Other Affiliates
- Department Structure, Organizational Oversight and Team Leadership
- MSL Territory Sizing
- Affiliate-Level MSL Programs
MSL Program Budgets
