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市場調查報告書

生命科學家的行銷:營業銷售的最佳業務實踐指南 (第2版)

Marketing to Life Scientists: A Best Practice Guide for Marketers - Second Edition

出版商 Insight Pharma Reports 商品編碼 327881
出版日期 內容資訊 英文 51 Pages
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生命科學家的行銷:營業銷售的最佳業務實踐指南 (第2版) Marketing to Life Scientists: A Best Practice Guide for Marketers - Second Edition
出版日期: 2016年05月31日 內容資訊: 英文 51 Pages
簡介

本報告提供生命科學家對各種廣告的應對調查,為了有助於有效的行銷活動,彙整接到廣告的頻率,行動,愛好的媒體等調查結果。

調查內容

  • E郵件方便的時間帶
  • 電話行銷服務的有效性
  • 讀郵寄廣告的比例
  • 不過活用的社群媒體平台
  • 紙媒體廣告:落伍了嗎?
  • 日常的利用技術
  • 自其他讀到的訊息是什麼?
  • 閱讀的印刷出版物
  • 參加年度的會議、展示會的回數等

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

As marketers, we all have the same struggles -- whether it is not being able to get our messages in front of our customers or prospects or not delivering enough leads to our sales team, we all share a common struggle -- a marketer's job is not getting easier.

The Second Edition of the Marketing for Life Scientists: Best Practices Guide for Marketers is an informative tool for marketers that surveyed over 600 life scientists asking the questions that can marketers tailor their efforts more strategically towards their target market.

Just some of the questions asked and answered include:

  • What is the best time of day to email?
  • Is telemarketing effective?
  • Are my customers & prospects reading direct mail?
  • What are the most utilized social media platforms?
  • Is print advertising obsolete?
  • What technology are life scientists using daily?
  • What messages are read more over others?
  • Which print publications are my customers & prospects reading?
  • How many tradeshows a year are my customers & prospects attending?
  • And so much more!

With the second edition of the Marketing for Life Scientists: Best Practices Guide for Marketers, you will also find:

  • Best practices and tips throughout the guide to add to your marketing strategies
  • Expanded data breakdowns by industry
  • Side-by-side data comparisons from our 2015 and 2016 surveys
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