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市場調查報告書
中國內衣產業投資收益分析：2009年至2010年
Deep Investigation and Research on and Investment Return Analysis of China's Underwear Industry from 2009 to 2010
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中國內衣產業投資收益分析：2009年至2010年 是由出版商Beijing Data Time Consulting Ltd.在2009年07月所出版的。
這份英文市場調查報告書包含102 價格從美金1800起跳。
現在中國的內衣市場年度銷售額達到500億人民幣，內衣消費者的60%都是住在都會的女性。中國的內衣市場預計未來10年內將維持每年20%的成長率。
本報告書內容包括：中國內衣產業調查分析、市場現況、區隔別市場、競爭情勢、進出口狀況、通路分析、主要企業介紹等。內容綱要摘記如下：
第1章 內衣產業基礎及投資特色
第2章 中國的內衣市場現況調查及分析
- 中國的內衣市場：2007年至2008年
- 內衣市場的事業特色：2007年
- 產業問題・發展性提案
第3章 內衣市場區隔的市場分析：2007年
第4章 居家服市場分析：2007年
- 居家服市場
- 居家服產業的調查・分析：2007年
- 居家服市場的生產量分析
第5章 內衣市場的市場競爭・企業利益
- 針織內衣企業
- 內衣產業分析
- 內衣（褲）產業分析
- 睡衣產業分析
第6章 中國內衣的進出口分析：2008年
- 內衣進口分析：2008年
- 內衣出口分析：2008年
第7章 內衣銷售通路分析：2007年
- 中國內衣通路分析
- 海外內衣行銷通路分析
- 中國及美國內衣零售的比較：2007年
- 內衣行銷通路發展動向分析
第8章 中國內衣的主要地區基礎分析
- 中國內衣產業群組分析
- YANBU, NANHAI：重要基礎之一
- YIWU, ZHEJIANG：重要基礎之一
- 主要基礎：WENZHOU內衣
- 主要基礎：SHENZHEN GONGMING
第10章 知名內衣品牌企業的競爭力：2007年
- 德國的 TRIUMPH
- 台灣的 ORDIFE
- 日本的 WACOAL
- 上海的 THREE GUN
- 江蘇的 AB
- 北京的 AIMER
- 北京的 GRACEWELL
- 武漢的 MAOREN
Abstract
Report Summary
Based on the information from the State Statistical Bureau, General
Administration of Custom, Ministry of Commerce , Development Research Center
of Sate Council, underwear Industry Statistic Bureau, National Business
Information Center, China Underwear Industry Association, National Economy
Monitoring Center, the newspapers and magazines from domestic and oversea, the
report made analysis on the current status of China Underwear industry, the
development, the import and export, the operation of those big players in
China, competition, industry policies and regulation and so on.
We made lots of analysis on the underwear market, it also contains the
investment return, challenge the enterprises faced and the strategy they made.
It is a good study for the underwear enterprises and investors who have
interest on the industry to fully understand the industry development, the
market operation in China, and to make correct competition strategy and
investment plan
Table of Contents
CHAPTER I - FOUNDATION AND INVESTMENT CHARACTERISTICS OF UNDERWEAR INDUSTRY
- SECTION I: ANALYSIS OF THE FOUNDATION OF UNDERWEAR INDUSTRY
- I. DEFINITION OF RESEARCH SCOPE
- II. DEVELOPMENT COURSE OF THE INDUSTRY
- SECTION II: ANALYSIS OF INDUSTRIAL INVESTMENT CHARACTERISTICS
- I. ANALYSIS OF THE CHARACTERISTICS OF THE UNDERWEAR INDUSTRY
- II. ANALYSIS OF THE INDUSTRIAL LIFE CYCLE
- III. ANALYSIS OF THE INDUSTRIAL PROFITABILITY
- IV. ANALYSIS OF BARRIERS FOR ENTERING AND EXITING THE INDUSTRY
CHAPTER II - RESEARCH ON AND ANALYSIS OF THE STATUS QUO OF CHINA' S UNDERWEAR MARKET
- SECTION I: CHINA' S UNDERWEAR MARKET FROM 2007 TO 2008
- I. UNDERWEAR MARKET SCALE FROM 2002 TO 2008
- II. THE CONDITION OF UNDERWEAR MARKET IN 2008
- III. COMPETITION PATTERN OF CHINESE UNDERWEAR MARKET
- IV. PROFITABILITY OF KEY UNDERWEAR ENTERPRISES IN CHINA
- SECTION II: OPERATION CHARACTERISTICS OF UNDERWEAR MARKET IN 2007
- I. TRANSFORMATION OF EXPORT SALES ENTERPRISES INTO DOMESTIC SALES
ENTERPRISES
- II. ADVANCEMENT OF UNDERWEAR CHAIN AT SEA
- III. INITIAL PRESENTATION OF CAPITAL MARKET OPERATION
- IV. MARCH OF LARGE AGENTS TOWARDS UPSTREAM
- V. CONTINUOUS WAY EXPLORATION BY INTERNATIONAL BRANDS
- VI. MARCH OF ENTERPRISES IN OTHER INDUSTRIES TOWARDS THE UNDERWEAR
INDUSTRY
- VII. BLOWOUT GROWTH OF HOMEWEAR
- SECTION III: PROBLEMS OF THE INDUSTRY AND THE SUGGESTIONS FOR DEVELOPMENT
- I. PROBLEMS OF CHINA' S UNDERWEAR INDUSTRY
- II. SUGGESTIONS FOR THE DEVELOPMENT OF CHINA' S UNDERWEAR ENTERPRISES
CHAPTER III - ANALYSIS OF UNDERWEAR SEGMENT MARKET IN 2007
- SECTION I: ANALYSIS OF KNITTED UNDERWEAR MARKET
- I. STATUS QUO OF KNITTED UNDERWEAR MARKET
- II. KNITTED UNDERWEAR MARKET CONSUMPTION
- III. ANALYSIS OF THE COMPETITION BETWEEN LEADING BRANDS
- SECTION II: WOMEN' S UNDERWEAR
- I. STATUS QUO OF WOMEN' S UNDERWEAR MARKET
- II. MARKET CONSUMPTION OF WOMEN' S UNDERWEAR
- III. ANALYSIS OF THE COMPETITION BETWEEN LEADING BRANDS
- SECTION III: MEN' S UNDERWEAR
- I. STATUS QUO OF MEN' S UNDERWEAR MARKET
- II. CONSUMPTION OF MEN' S UNDERWEAR
- III. ANALYSIS OF THE COMPETITION BETWEEN LEADING BRANDS
CHAPTER IV - ANALYSIS OF HOMEWEAR MARKET IN 2007
- SECTION I: HOMEWEAR MARKET
- I. DEFINITION OF HOMEWEAR
- II. PROFILE OF HOMEWEAR INDUSTRY
- SECTION II: INVESTIGATION AND RESEARCH ON HOMEWEAR INDUSTRY IN 2007
- I. ANALYSIS OF ENTERPRISE STRUCTURE IN 2007
- II. ANALYSIS OF COMPETING BRANDS
- III. ANALYSIS OF SALES CHANNELS IN 2007
- SECTION III: ANALYSIS OF HOMEWEAR MARKET CAPACITY
- I. ANALYSIS OF MARKET CAPACITY
- II. ANALYSIS OF CONSUMPTION TREND
CHAPTER V - COMPETITION AND PROFIT OF ENTERPRISES IN UNDERWEAR SEGMENT MARKETS
- SECTION I: KNITTED UNDERWEAR ENTERPRISES
- I. ANALYSIS OF COMPETITION AMONG ENTERPRISES IN 2007
- II. ANALYSIS OF ENTERPRISE PROFIT MAKING IN 2007
- SECTION II: ANALYSIS OF BRA INDUSTRY
- I. ANALYSIS OF ENTERPRISES COMPETITION IN 2007
- II. ANALYSIS OF ENTERPRISES PROFIT MAKING IN 2007
- SECTION III: ANALYSIS OF UNDERPANTS INDUSTRY
- I. ANALYSIS OF ENTERPRISES COMPETITION IN 2007
- II. ANALYSIS OF ENTERPRISES PROFIT MAKING IN 2007
- SECTION IV: ANALYSIS OF SLEEPWEAR INDUSTRY
- I. ANALYSIS OF COMPETITION AMONG ENTERPRISES IN 2007
- II. ANALYSIS OF ENTERPRISES PROFIT MAKING IN 2007
CHAPTER VI - ANALYSIS OF UNDERWEAR IMPORT AND EXPORT IN 2008 IN CHINA
- SECTION I: ANALYSIS OF UNDERWEAR IMPORT IN 2008
- I. OVERVIEW OF UNDERWEAR IMPORT FROM 2007 TO 2008
- II. CATEGORIES OF IMPORTED UNDERWEAR PRODUCTS FROM 2007 TO 2008
- III. ANALYSIS OF UNDERWEAR IMPORTS ORIGINS FROM 2007 TO 2008
- SECTION II: ANALYSIS OF UNDERWEAR EXPORTS IN 2008
- I. OVERVIEW OF UNDERWEAR EXPORTS FROM 2007 TO 2008
- II. CATEGORIES OF EXPORTED UNDERWEAR PRODUCTS FROM 2007 TO 2008
- III. ANALYSIS OF COUNTRIES TO WHICH UNDERWEAR PRODUCTS ARE EXPORTED FROM
2007 TO 2008
CHAPTER VII - ANALYSIS OF UNDERWEAR SALES CHANNEL IN 2007
- SECTION I: ANALYSIS OF UNDERWEAR DISTRIBUTION CHANNEL IN CHINA
- I. DISTRIBUTION MODE OF UNDERWEAR IN CHINA
- II. UNDERWEAR RETAILING STATUS IN CHINA
- SECTION II: ANALYSIS OF THE MARKETING CHANNELS OF UNDERWEAR ABROAD
- I. COMPARISON ON THE BASIC MARKETING MODES OF UNDERWEAR BETWEEN CHINA
AND FOREIGN COUNTRIESII. MARKETING MODE OF BRAND UNDERWEAR IN EUROPE
- SECTION III: COMPARISON ON THE UNDERWEAR RETAIL OF CHINA AND AMERICA IN
2007
- I. OVERALL MARKETING SITUATION IN 2007II.
- II. ANALYSIS OF THE CHARACTERISTICS OF CHANNELS IN 2007
- III. THE UNDERWEAR MATERIAL OF CHINA AND AMERICA IS GOOD.
- IV. ANALYSIS OF THE MARKET CHARACTERISTICS OF CHINA AND AMERICA
- SECTION IV: ANALYSIS OF THE DEVELOPMENT TREND OF UNDERWEAR' S MARKETING
CHANNELS
- I. THE CHARACTERISTICS OF FUTURE UNDERWEAR MARKETING CHANNEL
- II. THE TREND OF MARKETING CHANNEL OF UNDERWEAR
CHAPTER VIII - ANALYSIS ON THE KEY REGIONAL BASES OF UNDERWEAR IN CHINA
- SECTION I: ANALYSIS OF THE UNDERWEAR INDUSTRY CLUSTER OF CHINA
- SECTION II: YANBU, NANHAI---ONE OF THE IMPORTANT BASES
- I. A BRIEF INTRODUCTION TO YANBU UNDERWEAR INDUSTRY
- II. FIVE BIG ADVANTAGES OF YANBU UNDERWEAR INDUSTRY
- III. COMPARISON BETWEEN YANBU UNDERWEAR BRANDS AND INTERNATIONAL BRANDS
- IV. ANALYSIS ON COMPETITIVE EDGES OF INDUSTRIAL LEADING BRANDS
- SECTION III: YIWU, ZHEJIANG---ONE OF THE IMPORTANT BASES
- I. OVERVIEW OF UNDERWEAR INDUSTRY
- II. ANALYSIS OF INDUSTRIAL STRUCTURE
- III. ANALYSIS ON BRAND PATTERN
- SECTION IV: KEY BASE- UNDERWEAR IN WENZHOU
- I. GENERAL SITUATION OF UNDERWEAR INDUSTRY
- II. PROPOSAL FOR DEVELOPMENT OF WENZHOU UNDERWEAR INDUSTRY
- SECTION V: KEY BASE- SHENZHEN GONGMING
- I. OVERALL SUMMARY OF THE INDUSTRY
- II. ENTRY STANDARDS OF UNDERWEAR INDUSTRY GATHERING BASE IN SHENZHEN CITY
CHAPTER IX - COMPETITIVENESS OF FAMOUS UNDERWEAR BRAND ENTERPRISE IN 2007
- SECTION I: GERMANY TRIUMPH
- I. MARKET STATUS OF TRIUMPH IN CHINA
- II. STRATEGY OF TRIUMPH IN CHINA
- III. LATEST DEVELOPMENT OF TRIUMPH UNDERWEAR
- SECTION II: TAIWAN ORDIFEN
- I. OVERVIEW OF ORDIFEN
- II. MARKET ORIENTATION OF ORDIFEN PRODUCTS
- III. FEATURES OF ORDIFEN PRODUCTS
- IV. BRAND CULTURE OF ORDIFEN
- V. ORDIFEN DEVELOPMENT STRATEGY
- SECTION III: JAPAN WACOAL
- I. INTERNATIONAL DEVELOPMENT OF WACOAL
- II. OPERATION STATUS OF BEIJING WACOAL GARMENT CO., LTD. IN 2007
- III. THE PRODUCT LOCATION OF WACOAL COMPANY
- IV. BRAND STRATEGIES FOR SEGMENT MARKET OF WACOAL
- SECTION IV: SHANGHAI THREE GUN
- I. ENTERPRISE INTRODUCTION
- II. ANALYSIS OF OPERATION CONDITIONS OF THREE GUN IN 2007
- III. DEVELOPMENT OF THREE GUN PRODUCTS
- IV. THE DEVELOPMENT STRATEGY OF THREE GUN BRAND
- V. THE LATEST NEWS OF THREE GUN
- SECTION V: JIANGSU AB
- I. ENTERPRISE BACKGROUND
- II. THE MARKETING NETWORK OF AB COMPANY
- III. THE UNDERWEAR PRODUCTS OF AB COMPANY
- IV. ANALYSIS OF OPERATION CONDITIONS OF JIANGSU AB GROUP IN 2007
- SECTION VI: BEIJING AIMER
- I. ENTERPRISE OVERVIEW
- II. ANALYSIS OF OPERATION CONDITIONS OF AIMER IN 2007
- III. THE MARKETING STRATEGIES OF AIMER BRAND
- IV. AIMER PRODUCT INTRODUCTION
- SECTION VII: BEIJING GRACEWELL
- I. COMPANY PROFILE
- II. COMPETITIVE ADVANTAGES
- III. ROAD TO INTERNATIONALIZATION
- IV. ANALYSIS OF OPERATION CONDITIONS OF GRACEWELL IN 2007
- SECTION VIII: MAOREN IN WUHAN
- I. COMPANY PROFILE
- II. ANALYSIS OF OPERATION CONDITIONS OF MAOREN IN 2007
- III. ANALYSIS OF MARKETING STRATEGIES OF MAOREN IN WUHAN
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