中國VSAT市場：年度調查報告(2009年)

In 2008, China' s VSAT market achieves stable development. Since early 1990s, China' s VSAT systems have been put into use and realized good development. Getting along with rapid economy growth, domestic satellite communication companies face new opportunities and obtain rapid growth in satellite private network market, satellite communication in rural regions, value added services, and other segmenting markets. Satellite communication market can be divided into satellite communication service market, satellite ground equipment market, satellite manufacture market, and satellite launching market. In 2008, China' s satellite communication market keeps increasing... In the face of changes and challenges of competition and market, this report will help vendors, investors and industry insiders grasp more accurately laws governing the market' s development:

• In-depth, full and accurate market research data: The report depicts changes in the market from the angle of business structure, product structure, vertical structure, parallel structure, and channels, and discerns the industry' s development trend.
• All-round, in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 subitems, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
• Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.

• Research Objects
• Main Conclusions
• Key Findings.

I. Overview of the Global VSAT Market in 2008

• (I) Market Size & Characteristics
• 1. Market Size & Growth in 2008
• 2. New Technology Application

• (II) Basic Characteristics
• 1. Broadcasting and television is the major part of global VSAT services
• 2. Global VSAT services are towards terminal users
• 3. Technical development becomes the impetus of VSAT market development

• (III) Major Countries & Regions
• 1. USA
• 2. Europe
• 3. Asia and Pacific

II. Overview of China' s VSAT Market, 2006-2008

• (I) Market Size & Growth

• (II) Basic Characteristics in VSAT Market.
• 1. Market drives VSAT industrial development
• 2. Key industries promote VSAT market development
• 3. Remote application has become the key applications of present VSAT

• (III) Market Structure Analysis, 2007-2008
• 1. Products structure
• 2. Regional structure
• 3. Users structure

III. Forecast on China' s VSAT Market, 2009-2011

• (I) Forecast on the Size of China' s VSAT Market, 2009-2011

• (II) Forecast on the Structure of China' s VSAT Market, 2009-2011
• 1. Product structure
• 2. Regional structure
• 3. Users structure

IV. Analysis on Development Trend of China' s VSAT Market, 2009-2011

• (I) Competition Trend Analysis

• (II) Technology Trend Analysis
• 1. Two-way multiple access technology has continuous development
• 2. Paried carrier multiplexing' s development
• 3. New modulation and coding technical applications

V. Market Affecting Factors Analysis

• (I) Impetus
• 1. National support policies' promotions
• 2. China' s communications industrial continuous development

• (II) Obstacles
• 1. Capital becomes the bottleneck, which restrict VSAT development
• 2. Operational mechanism affects VSAT market development
• 3. Lack of operation and management criterion
• 4. Financial crisis brings uncertainty to the overall economic situation

VI. Analysis on Competition Situation in China' s VSAT Market

• (I) Overall Competition Situation
• 1. Market competition analysis
• 2. Potential Entrants & Substitute Products

• (II) Leading Service Providers' Competitive Strategies & SWOT Analysis
• 1. China Direct Broadcast Satellite Co., Ltd (CHINA DBSAT)
• 2. APT Satellite Holdings Limited
• 3. Asia Satellite Telecommunications Company Limited
• 4. ChinaCast Education Corporation

Report Specifications

• Table 1. China' s Small VSAT Station Products Structure, 2006-2008
• Table 2. Products Structure of China' s VSAT Satellite Transponder Market, 2006-2008
• Table 3. Regional Structure of China' s VSAT Market
• Table 4. VSAT Service Providers' Users Structure in 2008
• Table 5. China' s Small VSAT Station Products Structure, 2009-2011
• Table 6. China' s VSAT Satellite Transponder Products Structure, 2006-2008
• Table 7. Regional Structure of China' s VSAT Services, 2009-2011
• Table 8. Forecast on China' s VSAT Services and Subscribers Structure, 2009-2011
• Table 9. VSAT Operating Enterprises' CPM Assessment System
• Table 10. Major Professional VSAT Operators' CPM Analysis in 2008
• Table 11. China Direct Broadcast Satellite' s Competition Strategy Analysis
• Table 12. China Direct Broadcast Satellite' s SWOT Analysis
• Table 13. Competition Strategy Analysis of APT Satellite Holdings Limited
• Table 14. SWOT Analysis of APT Satellite Holdings Limited
• Talbe 15. Competition Strategy Analysis of Asia Satellite Telecommunications Company Limited
• Table 16. SWOT Analysis on Asia Satellite Telecommunications Company Limited
• Table 17. Competition Strategy Analysis of ChinaCast Education Corporation
• Table 18. SWOT Analysis of ChinaCast Education Corporation

• Figure 1. Size of Global VSAT Market, 2006-2008
• Figure 2. Regional Structure of Global VSAT Application Market in 2008
• Figure 3. Size of China' s VSAT Market, 2006-2008
• Figure 4. Number of China' s Small VSAT Station Users, 2006-2008
• Figure 5. Size of China' s VSAT Satellite Transponder Lease Market (MHz), 2006-2008
• Figure 6. Forecast on Size and Growth Rate of China' s VSAT Market, 2009-2011
• Figure 7. Forecast on Size and Growth of Users Number in China' s Small VSAT Station Market, 2009-2011
• Figure 8. Forecast on VSAT Satellite Transponder Leaser Market, 2009-2011
• Figure 9. China' s VSAT Servive Providers' Competition Pattern in 2008