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市場調查報告書
中國人參產業發展預測、投資風險報告：2011-2015年
China Ginseng Industry Development Prospect Forecast and Investment Risk Report 2011--2015
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中國人參產業發展預測、投資風險報告：2011-2015年 是由出版商Beijing Data Time Consulting Ltd.在2011年04月所出版的。
這份英文市場調查報告書包含206 Pages 價格從美金3200起跳。
本報告為，以各方面詳細調查中國人參產業現況，並匯整產業全體生產、消費、進出口情形、國際競爭力（特別與韓國比較）、主要產地趨勢、主要企業概要、營運及銷售策略分析、收益分析、投資機會、風險、政策建議等，以下列摘要形式闡述。
PART I：人參產業之發展情形、展望分析
第1章 全球人參市場之發展分析
- 全球人參市場現況
- 韓國人參產業之發展
- 其他國家人參產業之發展
第2章 中國人參產業之發展情形
- 中國人參產業之概況
- 中國人參產業之發展
- 供需平衡分析
第3章 中國人參產業之經濟營運分析
- 人參產業之營運情況：2009年
- 人參產業之產出分析：2009-2010年
- 進出口分析：2009-2010年
第4章 中國人參之消費者市場分析
- 中國人參消費者之收入分析
- 人參消費者組別分析
- 人參產業之需求分析
第5章 中國各地區人參市場分析
- 吉林
- 通化市（吉林省）
- 靖宇縣（吉林省白山市）
- 撫松縣（吉林省白山市）
- 中國東部
第6章 人參產業之投資、發展展望分析
- 2009年投資情況
- 投資人參市場之機會
- 人參產業之發展展望
PART II：人參市場之競合模式、情形
第7章 人參市場之競合情況分析
第8章 中國人參產業之發展趨勢：2009-2010年
- 中國人參產業之發展（與韓國比較）
- 2009-2010年之人參產業
- 產品開發趨勢預測
PART III：人參產業之整合產品、企業分析
第9章 整體中國人參產業之營運情形
- 整體產業規模：2009-2010年
- 生產、行銷分析：2009-2010年
第10章 人參產業之整合產品分析
第11章 人參產業之盈利能力分析
- 總利益分析：2009-2010年
- 營業利潤率分析：2009-2010年
- 總資產利潤率分析：2009-2010年
第12章 主要企業之發展分析
- BAISHANXI JIYUANSHENGRONG CO., LTD.
- FOREST-MANAGEMENT OFFICE OF CHANGBAI KOREAN AUTONOMOUS COUNTY
- HUANBAO GINSENG MEDICINE CO., LTD. OF HUANREN MAN AUTONOMOUS COUNTY
- FUSONG COUNTY GINSENG INDUSTRY CO., LTD.
- BEIJING TONG REN TANG JIAN KANG PHARMACY (FUZHOU) CO., LTD.
- KANGMEI PHARMACEUTICAL CO., LTD.
- CNTIC TRADING CO., LTD.
- JILIN JI'AN YISHENG PHARMACEUTICAL CO., LTD.
- HUICHUN HUARUN GINSENG BIO-ENGINEERING CO., LTD.
- JILIN ZIXIN PHARMACEUTICAL CO., LTD.
PART IV：人參產業之發展策略及風險預測
第13章 人參產業之投資策略分析
第14章 投資風險之事前警告
- 主要發展驅力及阻力
- 投資風險之事前警告
- 投資、經濟環境分析
PART V：人參產業之發展趨勢及計畫
第15章 人參市場之發展趨勢分析
- 中國人參市場趨勢：2010-2015年
- 發展趨勢分析：2010-2015年
- 中國人參之需求展望：2010-2015年
第16章 對人參企業之營運策略建議
- 市場策略分析
- 銷售策略分析
- 提升競爭力所需之建議
- 中國人參品牌之策略性考量
Abstract
Report Summary
Based on the information and data from the State Statistical Bureau, General
Administration of Custom, Ministry of Commerce , Development Research Center
of Sate Council, Ginseng Industry Statistic Bureau, National Business
Information Center, China Ginseng Industry Association, National Economy
Monitoring Center, the newspapers and magazines from domestic and oversea, the
report made analysis on the current status of China Ginseng industry, the
development, the import and export, the operation of those big players in
China, competition, investment risk, industry policies and regulation and so
on.
We collected various data and made lots of analysis on the Ginseng market, it
also contains the investment return, challenge the enterprises faced and the
strategy they made. It is a good study for the Ginseng enterprises and
investors who have interest on the industry to fully understand the industry
development, the market operation in China, and to make correct competition
strategy and investment plan.
Table of Contents
PART I ANALYSIS OF GINSENG INDUSTRY' S DEVELOPMENT SITUATION AND PROSPECTS
CHAPTER I ANALYSIS OF GLOBAL GINSENG INDUSTRY DEVELOPMENT
- SECTION I MARKET CONDITION OF GLOBAL GINSENG INDUSTRY
- I. ECONOMIC CONDITION OF GLOBAL GINSENG INDUSTRY
- II. ECONOMIC ANALYSIS OF GLOBAL GINSENG INDUSTRY
- SECTION II ANALYSIS OF DEVELOPMENT OF KOREAN GINSENG INDUSTRY
- I. SOUTH KOREA INCREASES EXPORT OF KOREAN GINSENG TO CHINA
- II. KOREAN GINSENG STORMS CHINA' S HIGH-END HEALTHCARE FOOD MARKET
- III. SOUTH KOREA OCCUPIES RESOURCE COMMODITY DISTRIBUTION CENTER IN
NORTHEAST ASIA
- SECTION III DEVELOPMENT STATUS OF GINSENG INDUSTRY IN OTHER REGIONS AND
COUNTRIES
- I. JAPAN' S GINSENG MARKET STATUS IN 2010
- II. VIETNAM' S GINSENG INDUSTRY DEVELOPMENT
CHAPTER II DEVELOPMENT STATUS OF CHINA' S GINSENG INDUSTRY
- SECTION I OVERVIEW OF DEVELOPMENT OF CHINA' S GINSENG INDUSTRY
- I. FUNCTIONS OF GINSENG
- II. HISTORY PRICE TREND OF GINSENG
- III. DEVELOPMENT OF CHINA' S AMERICAN GINSENG INDUSTRY
- IV. MANUFACTURING TECHNIQUE STATUS OF CHINA' S GINSENG
- V. EXISTING PROBLEMS OF CHINA' S GINSENG INDUSTRY
- SECTION II DEVELOPMENT OF CHINA' S GINSENG INDUSTRY
- I. MARKET ANALYSIS OF GINSENG INDUSTRY
- II. ANALYSIS OF GINSENG PRODUCTS
- III. BUILDING THE LARGEST GINSENG INDUSTRY BASE IN CHINA BY ENTERPRISES
JOINTLY
- SECTION III ANALYSIS OF SUPPLY AND DEMAND OF CHINA' S GINSENG INDUSTRY
- I. ANALYSIS OF TOTAL SUPPLY IN CHINA' S GINSENG MARKET FROM 2009 TO 2010
- II. ANALYSIS OF TOTAL DEMAND IN CHINA' S GINSENG MARKET FROM 2009 TO 2010
- III. ANALYSIS OF SUPPLY AND DEMAND BALANCE IN CHINA' S GINSENG MARKET
FROM 2009 TO 2010
CHAPTER III ANALYSIS OF ECONOMIC OPERATION OF CHINA' S GINSENG INDUSTRY
- SECTION I ANALYSIS OF OPERATING SITUATION OF GINSENG INDUSTRY IN 2009
- I. ANALYSIS OF ECONOMIC INDEX OF GINSENG INDUSTRY FROM 2009 TO 2010
- II. TOP 10 PROFITING ENTERPRISES IN GINSENG INDUSTRY
- SECTION II ANALYSIS OF OUTPUT OF GINSENG INDUSTRY FROM 2009 TO 2010
- I. ANALYSIS OF OUTPUT OF CHINA' S GINSENG INDUSTRY FROM 2009 TO 2010
- II. PREDICTION OF CHINA' S GINSENG OUTPUT FROM 2010 TO 2015
- SECTION III ANALYSIS OF IMPORT AND EXPORT OF GINSENG INDUSTRY FROM 2009 TO
2010
- I. MARKET CONDITION OF CHINA' S GINSENG IMPORT AND EXPORT IN 2009
- II. DISTRIBUTION CHARACTERISTICS OF CHINA' S GINSENG EXPORT MARKET
- III. COMPARISON OF GINSENG EXPORT PRICE BETWEEN CHINA AND SOUTH KOREA IN
2010
CHAPTER IV ANALYSIS OF CONSUMER MARKET OF CHINA' S GINSENG INDUSTRY
- SECTION I INCOME ANALYSIS OF CHINESE GINSENG CONSUMERS
- I. ANALYSIS OF CHINESE POPULATION AND PEOPLE' S LIFE
- II. CONSUMER INCOMES FROM 2009 TO 2010
- III. ANALYSIS OF CONSUMER CONFIDENCE INDEX FROM 2009 TO 2010
- SECTION II SURVEY OF TARGET CONSUMER GROUPS OF GINSENG INDUSTRY
- I. ANALYSIS OF GINSENG CONSUMPTION
- II. POPULARITY OF GINSENG HEALTH CARE AMONG CONSUMERS
- III. GINSENG SELECTION
- IV. DEVELOPMENT OF GINSENG FOOD
- SECTION III ANALYSIS OF DEMAND OF THE GINSENG INDUSTRY
- I. DEMAND ANALYSIS OF AMERICAN GINSENG MARKET
- II. DEMAND TREND OF CHINESE GINSENG HEALTH PRODUCT MARKET
- III. HIGH DEMAND OF TRADITIONAL CHINESE MEDICINE HEALTHCARE PRODUCTS
CHAPTER V ANALYSIS OF REGIONAL MARKETS OF CHINESE GINSENG INDUSTRY
- SECTION I ANALYSIS OF JILIN GINSENG INDUSTRY
- I. GINSENG MARKET STATUS OF JILIN PROVINCE IN 2010
- II. PROBLEMS IN JILIN GINSENG INDUSTRY
- III. SUGGESTIONS ON THE DEVELOPMENT OF JILIN GINSENG INDUSTRY
- SECTION II ANALYSIS OF GINSENG INDUSTRY OF TONGHUA CITY
- I. DEVELOPMENT WAYS OF TONGHUA GINSENG INDUSTRY
- II. CHINESE GINSENG INDUSTRY BASE IN TONGHUA
- III. "FOUR CHANGES" OF TONGHUA GINSENG INDUSTRY
- SECTION III ANALYSIS OF GINSENG INDUSTRY OF JINGYU COUNTY
- I. JINGYU COUNTY ESTABLISHES STANDARD CULTIVATION BASE
- II. JINGYU COUNTY ESTABLISHES THE LARGEST INTENSIVE PROCESSING BASE OF
GINSENG PRODUCTS IN CHINA
- III. JINGYU COUNTY FOCUSES ON INTENSIVE PROCESSING TO PROMOTE RAPID
DEVELOPMENT OF GINSENG INDUSTRY
- SECTION IV GINSENG INDUSTRY ANALYSIS OF FUSONG COUNTY
- I. SWOT ANALYSIS OF GINSENG INDUSTRY OF FUSONG COUNTY
- II. DEVELOPMENT STRATEGIES AND SUGGESTIONS OF GINSENG INDUSTRY OF FUSONG
COUNTY
- III. GINSENG QUALITY CERTIFICATION SYSTEM IMPLEMENTED BY FUSONG
- SECTION V ANALYSIS OF GINSENG INDUSTRY IN EAST CHINA
CHAPTER VI ANALYSIS OF INVESTMENT AND DEVELOPMENT PROSPECTS OF GINSENG INDUSTRY
- SECTION I ANALYSIS OF INVESTMENT SITUATION OF GINSENG INDUSTRY IN 2009
- I. INVESTMENT SCALE IN 2009
- II. GINSENG MARKET TRANSFORMED FROM SPECULATION TO INVESTMENT
- SECTION II ANALYSIS OF INVESTMENT OPPORTUNITY OF GINSENG INDUSTRY
- I. ANALYSIS OF GINSENG INVESTMENT PROJECTS
- II. GINSENG GENOME PLAN STARTED BY CHINA
- III. OPTIMIZATION AND UPGRADING OF GINSENG INDUSTRY PROMOTED BY JILIN
PROVINCE
- SECTION III ANALYSIS OF DEVELOPMENT PROSPECTS OF GINSENG INDUSTRY
- I. BROAD DEVELOPMENT PROSPECTS OF CHINA' S AMERICAN GINSENG
- II. ANALYSIS OF DEVELOPMENT PROSPECT OF JILIN GINSENG MARKET
- III. GREAT OPPORTUNITY OF GINSENG INDUSTRY
PART II COMPETITION PATTERN AND SITUATION OF GINSENG MARKET
CHAPTER VII ANALYSIS ON COMPETITION SITUATION OF GINSENG INDUSTRY
- SECTION I ANALYSIS OF GINSENG INDUSTRY CONCENTRATION
- I. ANALYSIS OF GINSENG MARKET CONCENTRATION DEGREE
- II. ANALYSIS OF ENTERPRISE CONCENTRATION DEGREE
- III. ANALYSIS OF REGIONAL CONCENTRATION DEGREE
- SECTION II ANALYSIS OF COMPETITIVENESS OF MAJOR GINSENG ENTERPRISES
- I. ANALYSIS OF CHINA' S GINSENG ENTERPRISES
- II. CHINA' S GINSENG ENTERPRISES EMERGING FROM THE PLIGHT
- SECTION III ANALYSIS OF COMPETITION SITUATION OF GINSENG INDUSTRY
- I. ANALYSIS OF STATUS OF CHINA' S GINSENG INDUSTRY IN INTERNATIONAL
GINSENG MARKET
- II. ADVANTAGES COMPARISON OF DOMESTIC AND FOREIGN COMPETITION OF CHINESE
GINSENG INDUSTRY
- III. COMPETITIVE STRATEGY SELECTION OF CHINESE GINSENG INDUSTRY
- IV. POLICY AND SUGGESTION FOR CHINESE GINSENG INDUSTRY DEVELOPMENT
- V. COMPETITIVENESS COMPARISON BETWEEN PSEUDO-GINSENG OF WENSHAN AND
KOREAN GINSENG
CHAPTER VIII ANALYSIS OF DEVELOPMENT TREND OF CHINA' S GINSENG INDUSTRY FROM 2009 TO 2010
- SECTION I DEVELOPMENT OF CHINA' S GINSENG INDUSTRY
- I. COMPARATIVE ANALYSIS OF CHINA' S AND SOUTH KOREA' S GINSENG INDUSTRY
- II. 2010 COMPARISON AND ANALYSIS OF INTERNATIONAL COMPETITIVENESS OF
CHINA' S AND KOREA' S GINSENG INDUSTRY
- SECTION II ANALYSIS OF GINSENG INDUSTRY FROM 2009 TO 2010
- I. ANALYSIS OF CHINA' S MAIN GINSENG EXPORT MARKET
- II. MARKET PRICE TREND FROM 2009 TO 2010
- SECTION III PREDICTION ON PRODUCT DEVELOPMENT TREND
- I. CHINA' S WILD GINSENG
- II. RESEARCH AND DEVELOPMENT OF GINSENG PRODUCT
- III DEVELOPMENT DIRECTION OF HERBAL MEDICINES MARKET
PART III ANALYSIS OF PROFITABILITY AND ENTERPRISES OF GINSENG INDUSTRY
CHAPTER IX ANALYSIS OF OVERALL OPERATION INDEX OF CHINA' S GINSENG INDUSTRY
- SECTION I ANALYSIS OF OVERALL SCALE OF CHINA' S GINSENG INDUSTRY FROM 2009
TO 2010
- I. ANALYSIS ON ENTERPRISE NUMBER STRUCTURE
- II. ANALYSIS OF INDUSTRIAL PRODUCTION SCALE
- SECTION II ANALYSIS OF PRODUCTION AND MARKETING OF CHINA' S GINSENG
INDUSTRY FROM 2009 TO 2010
- I. ANALYSIS OF INDUSTRIAL FINISHED PRODUCTS
- II. ANALYSIS OF SALES REVENUE OF INDUSTRIAL PRODUCTS
CHAPTER X ANALYSIS OF THE PROFITABILITY OF THE GINSENG INDUSTRY
- SECTION I COST ANALYSIS
- SECTION II ANALYSIS OF PRODUCTION, SALES, TRANSPORTATION AND STORAGE
- SECTION III ANALYSIS OF PROFITABILITY
- I. PRICE TENDENCY OF THE GINSENG INDUSTRY FROM 2009 TO 2010
- II. BUSINESS REVENUE OF THE GINSENG INDUSTRY FROM 2009 TO 2010
- III. PROFITABILITY OF GINSENG INDUSTRY FROM 2009 TO 2010
- IV. PROFITABILITY FORECAST OF THE GINSENG INDUSTRY FROM 2010 TO 2015
CHAPTER XI ANALYSIS OF THE PROFITABILITY OF THE GINSENG INDUSTRY
- SECTION I ANALYSIS OF TOTAL PROFITS OF CHINA' S GINSENG INDUSTRY FROM 2009
TO 2010
- I. ANALYSIS OF TOTAL PROFIT
- II. COMPARISON AND ANALYSIS OF TOTAL PROFITS OF ENTERPRISES WITH
DIFFERENT SCALES
- III. COMPARISON AND ANALYSIS OF TOTAL PROFITS OF ENTERPRISES WITH
DIFFERENT FORMS OF OWNERSHIP
- SECTION II SALES PROFIT MARGIN OF CHINA' S GINSENG INDUSTRY FROM 2009 TO
2010
- I. ANALYSIS OF SALES PROFIT MARGIN
- II. COMPARISON AND ANALYSIS OF SALES PROFIT MARGIN OF ENTERPRISES WITH
DIFFERENT SCALES
- III. COMPARISON AND ANALYSIS OF SALES PROFIT MARGIN OF ENTERPRISES UNDER
DIFFERENT FORMS OF OWNERSHIP
- SECTION III ANALYSIS OF PROFIT MARGIN OF TOTAL ASSETS OF CHINA' S GINSENG
INDUSTRY FROM 2009 TO 2010
- I. ANALYSIS OF RATE OF RETURN ON TOTAL ASSETS
- II. COMPARISON AND ANALYSIS OF RATE OF RETURN ON TOTAL ASSETS OF
ENTERPRISES WITH DIFFERENT SCALES
- III. COMPARISON AND ANALYSIS OF RATE OF RETURN ON TOTAL ASSETS OF
ENTERPRISES UNDER DIFFERENT FORMS OF OWNERSHIP
CHAPTER XII ANALYSIS OF DEVELOPMENT OF KEY GINSENG ENTERPRISES
- SECTION I BAISHANXI JIYUANSHENGRONG CO., LTD.
- I. COMPANY PROFILE
- II. MAIN BUSINESS & PRODUCTS
- SECTION II FOREST-MANAGEMENT OFFICE OF CHANGBAI KOREAN AUTONOMOUS COUNTY
- I. COMPANY PROFILE
- II. MAIN BUSINESS & PRODUCTS
- SECTION III HUANBAO GINSENG MEDICINE CO., LTD. OF HUANREN MAN AUTONOMOUS
COUNTY
- I. COMPANY PROFILE
- II. MAIN BUSINESS & PRODUCTS
- SECTION IV FUSONG COUNTY GINSENG INDUSTRY CO., LTD.
- I. COMPANY PROFILE
- II. MAIN BUSINESS & PRODUCTS
- SECTION V BEIJING TONG REN TANG JIAN KANG PHARMACY (FUZHOU) CO., LTD.
- I. COMPANY PROFILE
- II. PRODUCTS AND SERVICES
- SECTION VI KANGMEI PHARMACEUTICAL CO., LTD.
- I. COMPANY PROFILE
- II. DEVELOPMENT STRATEGY
- III. ANALYSIS OF ENTERPRISE FINANCIAL DATA FROM 2009 TO 2010
- SECTION VII CNTIC TRADING CO., LTD.
- I. COMPANY PROFILE
- II. MAIN BUSINESS & PRODUCTS
- III. OPERATION CONDITION OF COMPANY IN 2009
- IV. ANALYSIS OF ENTERPRISE FINANCIAL DATA FROM 2009 TO 2010
- SECTION VIII JILIN JI' AN YISHENG PHARMACEUTICAL CO., LTD.
- I. COMPANY PROFILE
- II. ENTERPRISE DEVELOPMENT ADVANTAGE
- III. STATE OF OPERATION IN 2010
- SECTION IX HUICHUN HUARUN GINSENG BIO-ENGINEERING CO., LTD.
- I. COMPANY PROFILE
- II. ENTERPRISE DEVELOPMENT ADVANTAGES
- III. DEVELOPMENT AND CONSTRUCTION OF ENTERPRISES
- IV. DEVELOPMENT ENVIRONMENT OF ENTERPRISES
- SECTION X JILIN ZIXIN PHARMACEUTICAL CO., LTD.
- I. COMPANY PROFILE
- II. ANALYSIS OF ENTERPRISE OPERATION
- III. DEVELOPMENT DIRECTION OF ENTERPRISES
- IV. ANALYSIS OF ENTERPRISE FINANCE FROM 2009 TO 2010
PART IV INVESTMENT STRATEGY AND RISK FORECAST OF GINSENG INDUSTRY
CHAPTER XIII ANALYSIS OF INVESTMENT STRATEGY OF GINSENG INDUSTRY
- SECTION I INDUSTRY DEVELOPMENT CHARACTERS
- I. LOCALITY OF GINSENG INDUSTRY
- II. UPSTREAM AND DOWNSTREAM INDUSTRIES OF GINSENG INDUSTRY
- III. OPERATION MODE OF GINSENG INDUSTRY
- SECTION II ANALYSIS OF INVESTMENT SITUATION OF GINSENG INDUSTRY
- I. DEVELOPMENT PATTERN
- II. INDUSTRIAL SWOT ANALYSIS
- SECTION III RESEARCH ON INVESTMENT STRATEGY OF GINSENG INDUSTRY
- I. DEVELOPMENT STRATEGY OF JILIN CHANGBAISHAN GINSENG
- II. CREATION OF REGIONAL DEVELOPMENT ADVANTAGES OF GINSENG INDUSTRY
- III. FINANCING CHANNEL ANALYSIS OF CHINA' S SMALL AND MEDIUM-SIZED
GINSENG ENTERPRISES
- IV. FINANCING STRATEGY OF CHINA' S SMALL AND MEDIUM-SIZED GINSENG
ENTERPRISES
CHAPTER XIV PRE-WARNING OF INVESTMENT RISKS OF GINSENG INDUSTRY
- SECTION I MAIN FACTORS INFLUENCING GINSENG INDUSTRY DEVELOPMENT
- I. FAVORABLE FACTORS AFFECTING THE OPERATION OF GINSENG INDUSTRY
- II. ADVERSE FACTORS AFFECTING THE OPERATION OF GINSENG INDUSTRY
- III. CHALLENGE FOR THE DEVELOPMENT OF CHINA' S GINSENG INDUSTRY IN 2010
- SECTION II PRE-WARNING OF INVESTMENT RISKS OF GINSENG INDUSTRY
- I. ANALYSIS OF THE POLICY RISKS OF GINSENG INDUSTRY FROM 2010 TO 2015
- II. OPERATION AND MANAGEMENT RISKS AND CONTROLLING STRATEGIES OF GINSENG
INDUSTRY FROM 2010 TO 2015
- III. ENTERPRISE FINANCIAL RISKS AND CONTROLLING STRATEGIES OF GINSENG
INDUSTRY FROM 2010 TO 2015
- SECTION III ANALYSIS OF INVESTMENT AND ECONOMIC ENVIRONMENT OF GINSENG
INDUSTRY
- I. ANALYSIS OF CHINA' S MACRO-ECONOMY DEVELOPMENT IN 2009
- II. ANALYSIS OF CHINA' S MACRO-ECONOMY DEVELOPMENT IN 2010
PART V DEVELOPMENT TREND AND PLANNING OF THE GINSENG INDUSTRY
CHAPTER XV ANALYSIS OF DEVELOPMENT TREND OF THE GINSENG INDUSTRY
- SECTION I ANALYSIS OF CHINA' S GINSENG MARKET TREND FROM 2010 TO 2015
- I. SUMMARY ON THE MARKET TREND OF CHINA' S GINSENG INDUSTRY FROM 2009 TO
2010
- II. ANALYSIS ON DEVELOPMENT TREND OF CHINA' S GINSENG INDUSTRY FROM 2010
TO 2015
- SECTION II ANALYSIS ON DEVELOPMENT TREND OF CHINA' S GINSENG FROM 2010 TO
2015
- I. ANALYSIS OF THE PRICE OF GINSENG
- II. BRANDING FOR GINSENG CONSUMPTION
- SECTION III PREDICTION ON SUPPLY AND DEMAND OF CHINA' S GINSENG INDUSTRY
FROM 2010 TO 2015
- I. SUPPLY FORECAST OF CHINA' S GINSENG INDUSTRY FROM 2010 TO 2015
- II. SUPPLY PREDICTION ON CHINA' S GINSENG INDUSTRY FROM 2010 TO 2015
CHAPTER XVI SUGGESTION ON MANAGEMENT STRATEGY OF GINSENG ENTERPRISES
- SECTION I ANALYSIS OF MARKET STRATEGY
- I. ANALYSIS OF GINSENG PRICE STRATEGIES
- II. CHANNEL STRATEGY FOR GINSENG MARKETING
- SECTION II ANALYSIS OF SALE STRATEGY
- I. ANALYSIS OF MEDIA SELECTION STRATEGIES
- II. ANALYSIS OF PRODUCT POSITIONING STRATEGY
- III. ANALYSIS OF PUBLICITY STRATEGIES OF ENTERPRISES
- SECTION III STRATEGIES FOR ENHANCING COMPETITIVENESS OF GINSENG ENTERPRISES
- I. COUNTERMEASURES FOR ENHANCING CORE COMPETITIVENESS OF CHINA' S GINSENG
ENTERPRISES
- II. FACTORS INFLUENCING CORE COMPETITIVENESS OF GINSENG ENTERPRISES AND
APPROACHES FOR ENHANCING CORE COMPETITIVENESS
- SECTION IV STRATEGIC THINKING OF CHINA' S GINSENG BRANDS
- I. SIGNIFICANCES FOR GINSENG ENTERPRISES TO IMPLEMENT BRAND STRATEGIES
- II. BRAND STRATEGIES OF CHINA' S GINSENG ENTERPRISES
- III. STRATEGIES FOR MANAGING GINSENG BRAND STRATEGIES
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