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市場調查報告書
印度的飯店業(2011年11月)
Indian Hotel Industry, November 2011
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印度的飯店業(2011年11月) 是由出版商CARE Ratings在2011年11月所出版的。
這份英文市場調查報告書價格從美金2500起跳。
本報告提供印度的中·高所得者階層飯店業相關分析，彙總所說的產業的整體結構與趨勢，10大都市圈的趨勢，各市場區隔（等級）·各分類·各概念趨勢，產業的成功因素和各種課題，再加上主要企業簡介，政府的法規與支援策略的資訊，為您概述為以下內容。
執行摘要
全球旅遊業
產業的展望
- 市場規模(中·高所得者階層)
- 各部門收益詳細內容
- 來訪的外國遊客人數(FTA)
- 國內旅客來訪人數(DTA)
- 客房數
- 客房增設總數
- 客房增設數:不同都市
- 客房增設數:不同企業
- 平均房租(ARR)
- 客房使用率(OR)
- 每間可以使用房間的收益(RevPAR)
各城市概況
- 艾哈邁達巴德
- 班加羅爾
- 清奈
- 果阿
- 海德拉巴
- 捷布(Jaipur)
- 加爾各答
- 孟買
- 新德里(NCR)
- 普納
產業概要
- 現狀
- 市場規模(中·高所得者階層)
- 現有客房數(高所得者階層)(不同都市·不同企業)
- 遊客到訪數(外國人·國內)
- 不同市場區隔收益詳細內容
產業特徵
- 主要的消費者市場區隔
- 季節變動
- 經營上的風險
- 管理體制
- 必要的授權
- FSI:政府政策與倡議
飯店的分類
- 各擁有結構分類
- 不同市場區隔分類(旅遊用·商務用)
- 各類別分類
- 各概念分類
- 經濟飯店
- 汽車旅館
- 精品旅館
- 飯店式公寓
- 渡假飯店
- 水上飯店(Floatels)
- 分時度假型旅館
- Ginger hotels(低價大型飯店)
旅遊的概念
- 鄉村旅遊
- 高爾夫旅遊
- 探險旅遊
- 醫療觀光
- 健康旅遊
- 生態旅遊
主要的成功因素
- 位置條件
- 市場定位和客戶層
- 品牌認識
- 設施設備利用效率管理
- 差異價格設定
- 服務品質:回流顧客和口碑
問題點·課題
- 勞動條件的變化
- 經營費用的上升
- 自然災害
- 恐怖行動攻擊
- 基本設備不足
SWOT分析
企業簡介
- Indian Hotels
- EIH
- LeelaVenture
- Kamat Hotels
法規
- 國家的旅遊業政策
- HDPB(旅遊業開發·促進委員會)
- 印度的飯店業外資法規
- 奢侈品稅
- 服務稅
- 其他的課稅
- 資金供給(第11次五年計劃中)
- 第12次計劃的資金供給
附錄
Abstract
Synopsis.....Mid-market the new mantra
Hotel industry in India has been an important industry to the Indian Economy.
It is one of the largest foreign exchange earners, to the country and also one
of the largest employers, both directly and indirectly.
The hotel industry in India can be divided into eight segments based on the
norms set by the Ministry of Tourism. They are 5-Star Deluxe, 5-Star, 4-Star,
3-Star, 2-Star, 1-Star, Heritage and Unclassified. However, the 3-star,
2-star, 1star and unclassified hotels in India are spread across the length
and breadth of the country and are highly fragmented in nature, whereas, the
upscale, mid market and heritage categories are highly organized. The upscale
category hotels are primarily present in the metros and the tier 1 cities and
are now targeting the tier 2 cities for expansion.
The industry is characterized significantly by small unorganized players,
labour-intensive operations, seasonality, cyclicality, highly capital
intensive nature and highly sensitive to the external factors like economy,
terrorism and political status.
The demand for the hotel rooms is driven by the rise in the number of the
domestic and well as the foreign tourists. The demand for the foreign tourists
is driven by the level of growth in Global GDP, increased business activities
of other nations with India, growing number of tourist destinations, rise in
trade and sporting events, marketing efforts like “Atithi Devo
Bhava” & “Incredible India”.
Domestic tourist arrivals are the backbone of Indian Hotel Industry as the
number of domestic tourists is more than 100 times as compared to foreign
tourists. Domestic tourists are of 2 types, leisure travelers and business
travelers. Growth in leisure travelers is driven by rising personal
discretionary income, evolving lifestyle, growing number of multi earner
families, weekend vacation culture, improvement in rail, air as well as road
connectivity, diverse topography and rich cultural heritage. Drivers of
domestic business traveling are rise in trade and commerce, increasing
geographical spread of companies, growing MICE culture.
In the upscale category, global majors in the hospitality industry like IBIS,
Westin, Novotel, Ritz-Carlton, Sofitel, Pullman, Ista, Aloft, Dusit D2,
Shangri la are planning to enter India or expand their existing operations.
Players like Lemon Tree, IBIS, Park, Sarovar and Ginger have identified that
there is dearth of quality rooms in the mid market segment across the country,
especially in the tier 1 and tier 2 cities. Approximately, 55 per cent of the
upcoming inventory is expected to be in the mid market and economy segment.
Entry of such organized players is expected to improve the quality of
offerings and bridge the wide gap between mid market and upscale category.
CARE Research has identified ten major cities for study of Hotel Industry in
India. These cities represent a healthy mix of business and leisure
destinations with varied topography and culture. These ten locations are
expected to see a surge in room inventory in the upscale category. Kolkata and
Noida are expected to witness the highest growth in the room inventory.
Overall, CARE Research expects about 27,000-28,000 rooms to be added in the
upscale category in the ten cities upto CY15. CARE Research believes that the
performance of the industry in the medium term will be a mixed result, with
some cities showing a robust growth, whereas some cities will suffer due to
the huge supply influx.
Table of Contents
Executive Summary
Global Tourism Industry
Outlook
- Outlook: Market Size (Midscale and Upscale)
- Outlook: Segment-wise revenue break-up
- Outlook: Foreign Tourist Arrivals (FTA)
- Outlook: Domestic Tourist Arrivals (DTA)
- Outlook: Room Inventory
- Overall upcoming inventory
- City-wise upcoming inventory
- Player-wise upcoming inventory
- Outlook: Average Room Rate (ARR)
- Outlook: Occupancy Rate (OR)
- Outlook: Revenue per Available Room (RevPAR)
Cities Overview
- Ahmedabad
- Ahmedabad: City Overview
- Ahmedabad: Review: OR, ARR, RevPAR (Mid Market & Upscale)
- Ahmedabad: Review: Monthly ARR, OR and RevPAR (Upscale)
- Ahmedabad: Outlook: Inventory - Upcoming & Existing (Upscale)
- Ahmedabad: Outlook: OR, ARR, RevPAR (Mid Market & Upscale)
- Ahmedabad: Demand Drivers
- Ahmedabad: SWOT Analysis
- Bengaluru
- Bengaluru: City Overview
- Bengaluru: Review: OR, ARR, RevPAR (Mid Market & Upscale)
- Bengaluru: Review: Monthly ARR, OR and RevPAR (Upscale)
- Bengaluru: Outlook: Inventory - Upcoming & Existing (Upscale)
- Bengaluru: Outlook: OR, ARR, RevPAR (Mid Market & Upscale)
- Bengaluru: Demand Drivers
- Bengaluru: SWOT Analysis
- Chennai
- Chennai: City Overview
- Chennai: Review: OR, ARR, RevPAR (Mid Market & Upscale)
- Chennai: Review: Monthly ARR, OR and RevPAR (Upscale)
- Chennai: Outlook: Inventory - Upcoming & Existing (Upscale)
- Chennai: Outlook: OR, ARR, RevPAR (Mid Market & Upscale)
- Chennai: Demand Drivers
- Chennai: SWOT Analysis
- Goa
- Goa: City Overview
- Goa: Review: OR, ARR, RevPAR (Mid Market & Upscale)
- Goa: Review: Monthly ARR, OR and RevPAR (Upscale)
- Goa: Outlook: Inventory - Upcoming & Existing (Upscale)
- Goa: Outlook: OR, ARR, RevPAR (Mid Market & Upscale)
- Goa: Demand Drivers
- Goa: SWOT Analysis
- Hyderabad
- Hyderabad: City Overview
- Hyderabad: Review: OR, ARR, RevPAR (Mid Market & Upscale)
- Hyderabad: Review: Monthly ARR, OR and RevPAR (Upscale)
- Hyderabad: Outlook: Inventory - Upcoming & Existing (Upscale)
- Hyderabad: Outlook: OR, ARR, RevPAR (Mid Market & Upscale)
- Hyderabad: Demand Drivers
- Hyderabad: SWOT Analysis
- Jaipur
- Jaipur: City Overview
- Jaipur: Review: OR, ARR, RevPAR (Mid Market & Upscale)
- Jaipur: Review: Monthly ARR, OR and RevPAR (Upscale)
- Jaipur: Outlook: Inventory - Upcoming & Existing (Upscale)
- Jaipur: Outlook: OR, ARR, RevPAR (Mid Market & Upscale)
- Jaipur: Demand Drivers
- Jaipur: SWOT Analysis
- Kolkata
- Kolkata: City Overview
- Kolkata: Review: OR, ARR, RevPAR (Mid Market & Upscale)
- Kolkata: Review: Monthly ARR, OR and RevPAR (Upscale)
- Kolkata: Outlook: Inventory - Upcoming & Existing (Upscale)
- Kolkata: Outlook: OR, ARR, RevPAR (Mid Market & Upscale)
- Kolkata: Demand Drivers
- Kolkata: SWOT Analysis
- Mumbai
- Mumbai: City Overview
- Mumbai: Review: OR, ARR, RevPAR (Mid Market & Upscale)
- Mumbai: Review: Monthly ARR, OR and RevPAR (Upscale)
- South Mumbai
- North Mumbai
- Mumbai: Outlook: Inventory - Upcoming & Existing (Upscale)
- South Mumbai
- North Mumbai
- Navi Mumbai
- Mumbai: Outlook: OR, ARR, RevPAR (Mid Market & Upscale)
- Mumbai: Demand Drivers
- Mumbai: SWOT Analysis
- NCR
- NCR: City Overview
- NCR: Review: OR, ARR, RevPAR (Mid Market & Upscale)
- NCR: Review: Monthly ARR, OR and RevPAR (Upscale)
- NCR: Outlook: Inventory - Upcoming & Existing (Upscale)
- NCR: Outlook: OR, ARR, RevPAR (Mid Market & Upscale)
- NCR: Demand Drivers
- NCR: SWOT Analysis
- Pune
- Pune: City Overview
- Pune: Review: OR, ARR, RevPAR (Mid Market & Upscale)
- Pune: Review: Monthly ARR, OR and RevPAR (Upscale)
- Pune: Outlook: Inventory - Upcoming & Existing (Upscale)
- Pune: Outlook: OR, ARR, RevPAR (Mid Market & Upscale)
- Pune: Demand Drivers
- Pune: SWOT Analysis
Overview
- Snapshot
- Market-size (Mid-market & Upscale)
- Existing Inventory (Upscale)
- Tourist Arrivals
- Segment-wise revenue break-up
Industry Characteristics
- Key consumer segments
- Seasonality
- Risks from operations
- Regulatory framework
- Licenses required
- FSI - Government policies & initiative
Hotels Classification
- Classification based on ownership structure
- Classification segment-wise (leisure & business)
- Classification category-wise
- Hotel Concept classification
- Ecotel
- Motel
- Boutique hotels
- Serviced apartments
- Resorts
- Floatels
- Time sharing industry
- Ginger hotels
Tourism Concepts
- Rural Tourism
- Golf Tourism
- Cruise tourism
- Ocean tourism
- River cruise
- Adventure tourism
- Medical tourism
- Wellness tourism
- Eco tourism
Key Success Factors
- Site & location
- Positioning & guest profile
- Brand recognition
- Yield management
- Differential pricing
- Quality of service - repeat customer & word of mouth
Issues and Challenges
- Changing labor conditions
- Increasing operating costs
- Natural disaster
- Militant attacks
- Lack of infrastructure
SWOT Analysis
Company Scan
- Indian Hotels
- EIH
- LeelaVenture
- Kamat Hotels
Regulations
- The National Tourism Policy
- Hospitality Development & Promotion Board (HDPB)
- Foreign Direct Investment Norms for the hotel industry in India
- Luxury Tax
- Service Tax
- Other Taxes Applicable
- Funds Allocated - During the 11th five year plan
- Allocation in the 12th Plan
Annexure
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