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市場調查報告書

越南的啤酒市場分析

Vietnam Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

出版商 Canadean 商品編碼 370359
出版日期 內容資訊 英文 50 Pages
商品交期: 最快1-2個工作天內
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越南的啤酒市場分析 Vietnam Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
出版日期: 2016年07月31日 內容資訊: 英文 50 Pages
簡介

本報告提供越南的啤酒市場相關調查分析,主要趨勢,成果,預測等系統性資訊。

第1章 資料修訂摘要

第2章 市場情況

  • 市場參數的表格
  • 法律、課稅的表格

第3章 市場背景概要

第4章 市場更新

  • 新產品和拍攝照片
  • 啤酒價格的表格
  • 啤酒資料的表格

第5章 啤酒公司簡介

第6章 附錄

圖表

目錄
Product Code: BRMIVN16

Summary

The Vietnamese beer market increased sales by nearly 8% in 2015, which was the fastest rate of growth seen since 2011. The economic recovery helped to enhance consumers' disposable income levels and this improved purchasing power over the course of the year. Total beer imports volumes has increased by 28% compared to 2014, with a further increase predicted for 2016. The dynamism of the beer market was driven by growth in the premium (+24%) and super premium (+18%) segments, both of which grew well ahead of the market. Large-sized metal keg sales were on the rise in particular, with 5000cl metal keg growing by more than 14%.

Key Findings

  • Beer club expansion continued to be a key driver for growth of beer market.
  • Trans-Pacific Partnership and several trade agreements resulted in more imported brands and import to grow by double digits.
  • The dynamism of the beer market was driven by growth in the premium and super premium segments.
  • Brewers are focusing efforts on developing the premium segment, given its higher profit margins.

Canadean's Vietnam Beer Market Insights 2016 Report provides a complete overview of the Vietnam beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

  • 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
  • Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
  • Value by distribution channel 2011-2015, with 2016 forecasts
  • 2014-2016 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2015 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Vietnam beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Vietnam beer market to support your brand development and marketing initiatives
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Vietnam beer market
  • View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Market Context

  • 2.1. Market Parameters Tables
  • 2.2. Legislation and Taxation Tables

3. Market Background Briefing

4. Market Update

  • 4.1. New Products and Photo Shots
  • 4.2. Beer Pricing Tables
  • 4.3. Beer Data Tables

5. Brewer Profiles

6. Appendix

  • 6.1. Disclaimer
  • 6.2. Methodology, Wisdom Attributes and Product Definitions
  • 6.3. Map

List of Tables

  • Table 1: Data Revisions Summary
  • Table 2: Vietnam Population Size and Growth, 1987-2018F
  • Table 3: Asia Population Size and Growth, 2005-2016F
  • Table 4: Vietnam Economic Indicators, 2007-2017F
  • Table 5: Taxation Base
  • Table 6: Historical Excise Rates of Beer
  • Table 7: Legal Controls on Beer
  • Table 8: Tax Burden on Beer @ 5% Abv, 2015
  • Table 9: Beer Key Facts
  • Table 10: Top 10 Beer Brands - Volume, 2013-2015
  • Table 11: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
  • Table 12: Licensed Brand Owners and Licensees
  • Table 13: Beer Market Valuation (Local Currency), 2014-2016F
  • Table 14: Trade Margin Build-Up Model
  • Table 15: Selected Consumer Beer Prices: On-Premise, 2014-2016
  • Table 16: Selected Consumer Beer Prices: Off-Premise, 2014-2016
  • Table 17: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
  • Table 18: Beer Production/Trade/Consumption 000 HL, 2005-2016F
  • Table 19: Beer Production/Trade/Consumption - Growth, 2005-2016F
  • Table 20: Consumption of FABs and Cider (000 HL), 2005-2016F
  • Table 21: Beer Foreign Trade By Country (Imports), 2012-2016F
  • Table 22: Beer Foreign Trade By Country (Exports), 2012-2016F
  • Table 23: Beer Market Valuation (Local Currency), 2014-2016F
  • Table 24: Beer Consumption by Local Definition, 2012-2016F
  • Table 25: Beer Consumption by Standard Price Segmentation, 2012-2016F
  • Table 26: Beer Consumption by Alcoholic Strength, 2012-2016F
  • Table 27: Beer Consumption by Type, 2012-2016F
  • Table 28: Beer Consumption by Geographic Scope, 2012-2016F
  • Table 29: Beer All Trademarks, 2011-2015
  • Table 30: Beer Brands by Local Definition, 2011-2015
  • Table 31: Beer Brands by Standard Price Segment, 2011-2015
  • Table 32: Beer Brands by Alcoholic Strength, 2011-2015
  • Table 33: Beer Brands by Type, 2011-2015
  • Table 34: Imported Brands by Origin, 2011-2015
  • Table 35: Beer Licensed Brands, 2011-2015
  • Table 36: Beer Trademark Owners, 2011-2015
  • Table 37: Beer Local Operators, 2011-2015
  • Table 38: Beer leading Brewers/Importers, 2011-2015
  • Table 39: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
  • Table 40: Beer Distribution: On vs. Off Premise, 2012-2016F
  • Table 41: Hanoi Brewery Brand Volumes 2011-2015
  • Table 42: Hue Brewery Brand Volumes 2011-2015
  • Table 43: Saigon Brewery Brand Volumes 2011-2015
  • Table 44: Southeast Asia Brewery Brand Volumes 2011-2015

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2015
  • Figure 2: Beer Consumption by Pack Material/Type, 2015
  • Figure 3: Beer Distribution by Channel, 2015
  • Figure 4: Beer Consumption by Price Segment, 2015
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