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香港的啤酒市場分析:主要企業、品牌的詳細分析,市場規模和趨勢 (以金額、數量為準),市場機會

Hong Kong Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

出版商 Canadean 商品編碼 368324
出版日期 內容資訊 英文 49 Pages
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香港的啤酒市場分析:主要企業、品牌的詳細分析,市場規模和趨勢 (以金額、數量為準),市場機會 Hong Kong Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
出版日期: 2016年07月31日 內容資訊: 英文 49 Pages

本報告提供香港的啤酒市場最新趨勢相關分析,近來的市場規模趨勢 (過去5年份) ,及各品牌、各製造廠商、各銷售管道 (店內消費/購買消費)的詳細趨勢,領導品牌概況,銷售價格的轉變,新產品的銷售情形,市場競爭環境 (各公司市場佔有率、業績等),市場主要促進、阻礙因素等的調查評估。

第1章 資料修改:概論

第2章 市場概況

  • 市場趨勢:資料一覽
  • 相關法規、稅制的一覽

第3章 市場背景情況:概論

第4章 市場最新趨勢

  • 新產品的概要、插圖說明
  • 啤酒價格趨勢:圖表
  • 啤酒市場規模趨勢:圖表

第5章 啤酒廠商 (釀造業者)的簡介

第6章 附錄


Product Code: BRMIHK16


Hong Kong is highly reliant on international brands to populate their beer market. In 2015 the international brands have been dominant over the market in Hong Kong. Although there were many microbreweries popping up in the country but they are bound geographically to operate on a large scale. Craft beer is the new trend catching up. An average Hong Kong customer is open to trying new flavors and variations and hence the trend is likely to continue in the coming years. After many years of drinking the customers here are bored of mainstream beer and hence this rise of craft beer can be seen as a threat.

Key Findings

  • 2015 saw a rise in microbreweries and craft beer.
  • Average Hong Kong customer is bored of mainstream brands and is up for trying new flavors and variations.
  • Although there are multiple small breweries popping up but they are geographically limited when it comes to large scale productions.
  • Alcoholic drinks saw a market growth of 3% in 2015.
  • In alcoholic beverage industry only spirits recorded a very minor contraction. Rest of the market witnessed growth.
  • Price promos drive growth, Jensen benefits from distributor change.

Canadean's Hong Kong Beer Market Insights 2016 Report provides a complete overview of the Hong Kong beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

  • 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
  • Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
  • Value by distribution channel 2011-2015, with 2016 forecasts
  • 2014-2016 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2015 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Hong Kong beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Hong Kong beer market to support your brand development and marketing initiatives
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Hong Kong beer market
  • View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Market Context

  • 2.1. Market Parameters Tables
  • 2.2. Legislation and Taxation Tables

3. Market Background Briefing

4. Market Update

  • 4.1. New Products and Photo Shots
  • 4.2. Beer Pricing Tables
  • 4.3. Beer Data Tables

5. Brewer Profiles

6. Appendix

  • 6.1. Disclaimer
  • 6.2. Methodology, Wisdom Attributes and Product Definitions
  • 6.3. Map

List of Tables

  • Table 1: Data Revisions Summary
  • Table 2: Hong Kong Population Size and Growth, 1987-2018F
  • Table 3: Population Size and Growth, 2005-2016F
  • Table 4: Hong Kong Economic Indicators, 2007-2017F
  • Table 5: Taxation Base
  • Table 6: Historical Excise Rates of Beer
  • Table 7: Legal Controls on Beer
  • Table 8: Tax Burden on Beer @ 5% Abv, 2015
  • Table 9: Beer Key Facts
  • Table 10: Top 10 Beer Brands - Volume, 2013-2015
  • Table 11: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
  • Table 12: Licensed Brand Owners and Licensees
  • Table 13: Beer Market Valuation (Local Currency), 2014-2016F
  • Table 14: Trade Margin Build-Up Model
  • Table 15: Selected Consumer Beer Prices: On-Premise, 2014-2016
  • Table 16: Selected Consumer Beer Prices: Off-Premise, 2014-2016
  • Table 17: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
  • Table 18: Beer Production/Trade/Consumption 000 HL, 2005-2016F
  • Table 19: Beer Production/Trade/Consumption - Growth, 2005-2016F
  • Table 20: Consumption of FABs and Cider (000 HL), 2005-2016F
  • Table 21: Beer Foreign Trade By Country (Imports), 2012-2016F
  • Table 22: Beer Foreign Trade By Country (Exports), 2012-2016F
  • Table 23: Beer Market Valuation (Local Currency), 2014-2016F
  • Table 24: Beer Consumption by Local Definition, 2012-2016F
  • Table 25: Beer Consumption by Standard Price Segmentation, 2012-2016F
  • Table 26: Beer Consumption by Alcoholic Strength, 2012-2016F
  • Table 27: Beer Consumption by Type, 2012-2016F
  • Table 28: Beer Consumption by Geographic Scope, 2012-2016F
  • Table 29: Beer All Trademarks, 2011-2015
  • Table 30: Beer Brands by Local Definition, 2011-2015
  • Table 31: Beer Brands by Standard Price Segment, 2011-2015
  • Table 32: Beer Brands by Alcoholic Strength, 2011-2015
  • Table 33: Beer Brands by Type, 2011-2015
  • Table 34: Imported Brands by Origin, 2011-2015
  • Table 35: Beer Licensed Brands, 2011-2015
  • Table 36: Beer Trademark Owners, 2011-2015
  • Table 37: Beer Local Operators, 2011-2015
  • Table 38: Beer leading Brewers/Importers, 2011-2015
  • Table 39: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
  • Table 40: Beer Distribution: On vs. Off Premise, 2012-2016F
  • Table 41: HK SAR Brewery Brand Volumes 2011-2015
  • Table 42: San Miguel Brewery Hong Kong Brand Volumes 2011-2015

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2015
  • Figure 2: Beer Consumption by Pack Material/Type, 2015
  • Figure 3: Beer Distribution by Channel, 2015
  • Figure 4: Beer Consumption by Price Segment, 2015
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