Cover Image
市場調查報告書

中國的啤酒市場分析:主要企業、品牌的詳細分析,市場規模和趨勢 (以金額、數量為準),市場機會

China Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

出版商 Canadean 商品編碼 368323
出版日期 內容資訊 英文 70 Pages
訂單完成後即時交付
價格
Back to Top
中國的啤酒市場分析:主要企業、品牌的詳細分析,市場規模和趨勢 (以金額、數量為準),市場機會 China Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
出版日期: 2016年07月31日 內容資訊: 英文 70 Pages
簡介

本報告提供中國的啤酒市場最新趨勢相關分析,近來的市場規模趨勢 (過去5年份) ,及各品牌、各製造廠商、各銷售管道 (店內消費/購買消費)的詳細趨勢,領導品牌概況,銷售價格的變化,新產品的銷售情形,市場競爭環境 (各公司市場佔有率、業績等),市場主要促進、阻礙因素等的調查評估。

第1章 市場概況

  • 市場趨勢:資料一覽
  • 相關法規、稅制的一覽

第2章 市場背景情況:概論

第3章 市場最新趨勢

  • 新產品的概要、插圖說明
  • 啤酒價格趨勢:圖表
  • 啤酒市場規模趨勢:圖表

第4章 啤酒廠商 (釀造業者)的簡介

第5章 附錄

圖表一覽

目錄
Product Code: BRMICN16

Summary

China beer market is maturing after the years of rapid growth which results to a challenging year for the foreign brewers. Fall in on-premise consumption led to impact on discount and mainstream beer segments. Consumer demand for premium and super premium beer is boosted by higher disposable income resulting in fastest growth for super premium beer segment. Metal cans are taking over the Glass bottle pack type and forecasted to be the primary pack type in future, owing to its convenience for transportation. Lager dominates the beer market while flavored beer witnessed decline.

Key Findings

  • Challenging year for beer in china, hampered by the slow economic growth rate
  • Falling on-premise consumption led to slowdown the beer market
  • Craft beers are becoming popular as beer lovers are turning towards full-flavored beers in order to satisfy their need for something different
  • Import sales being increased significantly as the Chinese consumers like imported beer.
  • Fastest growth rate for super premium beer and premium beer as consumers are opting for quality
  • Low strength beer marginally increased due to increasingly strict punishments for drunk-driving

Canadean's China Beer Market Insights 2016 Report provides a complete overview of the China beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

  • 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
  • Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
  • Value by distribution channel 2011-2015, with 2016 forecasts
  • 2014-2016 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2015 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the China beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the China beer market to support your brand development and marketing initiatives
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new power point add-on to quickly absorb a succinct summary of the key trends in the China beer market
  • View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Market Context

  • 1.1. Market Parameters Tables
  • 1.2. Legislation and Taxation Tables

2. Market Background Briefing

3. Market Update

  • 3.1. New Products and Photo Shots
  • 3.2. Beer Pricing Tables
  • 3.3. Beer Data Tables

4. Brewer Profiles

5. Appendix

  • 5.1. Disclaimer
  • 5.2. Methodology, Wisdom Attributes and Product Definitions
  • 5.3. Map

List of Tables

  • Table 1: China Population Size and Growth, 1991-2018F
  • Table 2: China Economic Indicators, 2007-2017F
  • Table 3: Taxation Base
  • Table 4: Historical Excise Rates of Beer
  • Table 5: Legal Controls on Beer
  • Table 6: Tax Burden on Beer @ 5% Abv, 2015
  • Table 7: Beer Key Facts
  • Table 8: Top 10 Beer Brands - Volume, 2013-2015
  • Table 9: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
  • Table 10: Licensed Brand Owners and Licensees
  • Table 11: Beer Market Valuation (Local Currency), 2014-2016F
  • Table 12: Trade Margin Build-Up Model
  • Table 13: Selected Consumer Beer Prices, East Region: Off-Premise, 2014-2016
  • Table 14: Selected Consumer Beer Prices, North Region: Off-Premise, 2014-2016
  • Table 15: Selected Consumer Beer Prices, South Region: Off-Premise, 2014-2016
  • Table 16: Selected Consumer Beer Prices, West Region: Off-Premise, 2014-2016
  • Table 17: Selected Consumer Beer Prices, East Region: On-Premise, 2014-2016
  • Table 18: Selected Consumer Beer Prices, North Region: On-Premise, 2014-2016
  • Table 19: Selected Consumer Beer Prices, South Region: On-Premise, 2014-2016
  • Table 20: Selected Consumer Beer Prices, West Region: On-Premise, 2014-2016
  • Table 21: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
  • Table 22: Beer Production/Trade/Consumption 000 HL, 2005-2016F
  • Table 23: Beer Production/Trade/Consumption - Growth, 2005-2016F
  • Table 24: Consumption of FABs and Cider (000 HL), 2005-2016F
  • Table 25: Beer Foreign Trade By Country (Imports), 2012-2016F
  • Table 26: Beer Foreign Trade By Country (Exports), 2012-2016F
  • Table 27: Beer Market Valuation (Local Currency), 2014-2016F
  • Table 28: Beer Consumption by Local Definition, 2012-2016F
  • Table 29: Beer Consumption by Standard Price Segmentation, 2012-2016F
  • Table 30: Beer Consumption by Alcoholic Strength, 2012-2016F
  • Table 31: Beer Consumption by Type, 2012-2016F
  • Table 32: Beer Consumption by Geographic Scope, 2012-2016F
  • Table 33: Beer All Trademarks, 2011-2015
  • Table 34: Beer Brands by Local Definition, 2011-2015
  • Table 35: Beer Brands by Standard Price Segment, 2011-2015
  • Table 36: Beer Brands by Alcoholic Strength, 2011-2015
  • Table 37: Beer Brands by Type, 2011-2015
  • Table 38: Imported Brands by Origin, 2011-2015
  • Table 39: Beer Licensed Brands, 2011-2015
  • Table 40: Beer Private Label Brands, 2011-2015
  • Table 41: Beer Trademark Owners, 2011-2015
  • Table 42: Beer Local Operators, 2011-2015
  • Table 43: Beer leading Brewers/Importers, 2011-2015
  • Table 44: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
  • Table 45: Beer Distribution: On vs. Off Premise, 2012-2016F
  • Table 46: A-BInBev China Investment Co Ltd Brand Volumes 2011-2015
  • Table 47: Asahi Breweries Brand Volumes 2011-2015
  • Table 48: Asia Brewery China Brand Volumes 2011-2015
  • Table 49: Carlsberg China Brand Volumes 2011-2015
  • Table 50: Chongqing Brewery Brand Volumes 2011-2015
  • Table 51: Heineken Asia Pacific Breweries China Brand Volumes 2011-2015
  • Table 52: China Resources Snow Breweries Ltd Brand Volumes 2011-2015
  • Table 53: Guangdong Brewery Brand Volumes 2011-2015
  • Table 54: Kirin China Brand Volumes 2011-2015
  • Table 55: Suntory China Brand Volumes 2011-2015
  • Table 56: Ginsber Brewery Brand Volumes 2011-2015
  • Table 57: Henan Jinxing Brewery Brand Volumes 2011-2015
  • Table 58: Tsingtao Brand Volumes 2011-2015
  • Table 59: Yanjing Brewery Brand Volumes 2011-2015
  • Table 60: Lion Nathan China Brand Volumes 2011-2015
  • Table 61: Yunnan Lancangjiang Brewery Brand Volumes 2011-2015
  • Table 62: Hebei Lanbei Alcohol Co Ltd Brand Volumes 2011-2015
  • Table 63: San Miguel China Brand Volumes 2011-2015
  • Table 64: Zhujiang Beer Group Brand Volumes 2011-2015
  • Table 65: Lanzhou Yellow River Beer Group Brand Volumes 2011-2015
  • Table 66: Shandong New Immense Brewery Brand Volumes 2011-2015
  • Table 67: Henan Weixue Beer Co Ltd Brand Volumes 2011-2015
  • Table 68: Xuanhua Zhonglou Beer Co Ltd Brand Volumes 2011-2015

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2015
  • Figure 2: Beer Consumption by Pack Material/Type, 2015
  • Figure 3: Beer Distribution by Channel, 2015
  • Figure 4: Beer Consumption by Price Segment, 2015
Back to Top