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市場調查報告書

鹹味零食的全球市場:在高速成長國的市場機會分析

Global Savory Snacks Report; Analysis of opportunities offered by high growth economies

出版商 Canadean 商品編碼 368321
出版日期 內容資訊 英文 152 Pages
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鹹味零食的全球市場:在高速成長國的市場機會分析 Global Savory Snacks Report; Analysis of opportunities offered by high growth economies
出版日期: 2016年08月30日 內容資訊: 英文 152 Pages
簡介

本報告提供全球鹹味零食市場現狀與市場機會相關分析,全球市場/地區市場趨勢預測 (今後5年份) ,及各分類的詳細趨勢 (加工零食,洋芋片,堅果、種子類,民族/傳統性零食等),今後預期將大幅度成長的領域,主要企業的市場的主要成功案例,現有/新加入企業今後的成長空間,應採取行動等的調查評估。

摘要整理

市場概要

  • 目前市場方案和未來展望
  • 全球鹹味零食市場概要:市場成長的推動要素,最新趨勢,今後的阻礙因素
  • 各地區的鹹味零食市場概要:市場成長的推動要素,最新趨勢,今後的阻礙因素
  • 全球鹹味零食市場主要課題

鹹味零食的消費模式的變化

  • 開發中國家、新興國家市場的商品消費模式的變化
  • 鹹味零食,麵包類、麥片穀類,乳製品、大豆產品,糖果零食類、冰淇淋的消費量的變動 (總計10年份):全球、各地區分析

潛在的市場規模的大的國家分析

  • 分析:市場規模評估主要50個國家,經濟發展水準,社會、人口結構,治理指標,技術基礎設施

各國分析

  • 擁有巨大的潛在市場的主要國家分析

案例研究/成功案例

競爭環境

  • 全球代表性品牌的案例
  • 域內的領導品牌概要與市場佔有率

主要的流通管道

  • 主要的流通管道的市場佔有率 (全球、各地區層級)

一般的包裝形態

  • 主要的包裝材料、封蓋、外包裝的使用概況 的分析,與各產品類型詳細趨勢

建議

  • 成為鹹味零食、廠商的建議 (各類別):商品形態、定位、消費機會、目標的消費者等

附錄

目錄
Product Code: CS003GR

Summary

The Global Savory Snacks market in 2015 was valued at US$94.5 billion and is expected to post a value CAGR of 7.9% and per capita value CAGR of 7.1% during 2015-2020. Growth in the global market is expected to come mainly from the developing countries in the Asia-Pacific region followed by the East European regions, while countries in the Latin American region are expected to register marginal growth. Booming population in Asia-Pacific regions coupled with healthy economic outlook presents a significant opportunity for growth of Savory Snacks market. In developed markets (such as the US, the UK and France), novelty is crucial and consumers look for exotic and different flavors in Savory Snacks while in developing markets (such as Brazil, China and India) novel products as well as value deals remain high in demand. The Global Savory Snacks market is highly fragmented with the top 5 brands holding less than 16% of the combined market share. Lay's, Doritos, Pringles, Cheats and Ruffles are the leading brands with the highest market share in 2015. Hypermarkets and Supermarkets is the leading retail channel for Savory Snacks across all regions followed by Convenience Stores. Flexible Packaging is the most commonly used packaging material in the Global Savory Snacks market accounting for majority of the market share.

Key Findings

  • Global Savory Snacks market is set to grow, driven by increasing urbanization levels and growing demand from developing countries.
  • Drivers for shift in consumption patterns: Increasing urbanization and emerging middle income group in the developing countries is driving the Savory Snacks industry growth.
  • In East Europe region, Russia is the largest market for Savory Snacks products in value terms, and is expected to grow at a CAGR of 10% during 2015-2020.
  • Global Savory Snacks market is highly fragmented with the top five brands holding less than 16% of the combined market share.
  • Ethnic/Traditional Snacks -Bourbon Petit is one of the leading brands of Ethnic/Traditional Snacks in the Asia-Pacific region, with over 20% value share in Japan.
  • Compared to other regions, private label brands have a strong presence in Western Europe and North America.
  • Hypermarkets and Supermarkets is the leading distribution channel in the global Savory Snacks market.
  • Flexible Packaging is the most commonly used containers in the Savory Snacks market.

Canadean's Global report on the Savory Snacks market provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • More extensive brand coverage: The report provides more extensive brand share coverage. Brand share data is also validated by inputs from industry experts.
  • The Distribution data included in the report covers 11 distribution channels including Hypermarkets and Supermarkets, Health and Beauty Stores, Department Stores, Cash and Carries and Warehouse Clubs, Dollar Stores and Variety Stores and General Merchandise Retailers.
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others
  • Country Analysis: Trend analysis for leading high potential countries
  • Recommendations: Recommendations for manufacturers on key Dairy and Soy Food categories - Milk, Cheese, Yoghurt, and Butter and Spreadable Fats on parameters including Formulation, Positioning, Packaging, Occasion, Consumer Targets, and Key Segments.

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Dairy and Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market with Case Examples/Success Stories
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Executive Summary

Market Overview

  • Current market scenario and future outlook
  • Global Savory Snacks market overview -what are the growth drivers, latest developments and future inhibitors
  • Regional Savory Snacks market overview -what are the growth drivers, latest developments and future inhibitors
  • Key challenges in the global Savory Snacks market

Changes in Savory Snacks Food consumption patterns

  • Shift in food consumption patterns in developing and emerging markets
  • Shift in consumption of Savory Snacks, Bakery and Cereals, Dairy and Soy Food, Confectionery and Ice Cream, 2010 -2020 (global and regional analysis)

Identifying high potential countries

  • Analysis of 50 countries on the basis of Market Assessment, Economic Development, Socio-demographic, Governance Indicators, and Technological infrastructure

Country Analysis

  • Trend analysis for leading high potential countries

Case Examples/Success Stories

Competitive Landscape

  • Overview of leading brands globally
  • Overview of leading brands at a regional level with market share

Key Distribution Channels

  • Market share of key distribution channels -global and regional level

Preferred Packaging Formats

  • Analysis on usage of key packaging material, closure, outer, and type for all Savory Snacks categories

Recommendations

  • Recommendations for manufacturers on key Savory Snacks categories -Processed Snacks, Potato Chips, Nuts and Seeds and Ethnic/Traditional Snacks on parameters including Formulation, Positioning, Packaging, Occasion, Consumer Targets, and Key Segments

Appendix

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