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市場調查報告書

俄羅斯國內的嬰兒食品市場

Baby Food in Russia

出版商 Canadean 商品編碼 367537
出版日期 內容資訊 英文 208 Pages
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俄羅斯國內的嬰兒食品市場 Baby Food in Russia
出版日期: 2016年08月24日 內容資訊: 英文 208 Pages
簡介

本報告提供俄羅斯國內的嬰兒食品(斷奶食品)市場的趨勢相關分析,市場背景情況(出生率,母乳哺育的趨勢,景氣趨勢等),整體市場及各類別趨勢(過去7年的成果值和今後7年的預測值),主要企業概要與市場佔有率,今後的市場方向性等調查。

簡介

市場背景情況

  • 出生數、總人口趨勢
  • 各地區的出生數
  • 消費者
  • 社會、人口趨勢的趨勢
  • 女性勞工
  • 生產相關的法規
  • 母乳哺育的病例
  • 母乳哺育的趨勢:實行者數
  • 相關法規

市場概要

  • 市場概要
  • 各製造廠商市場佔有率
  • 未來展望

各部門分析

  • 嬰兒牛奶
  • 嬰兒麥片、乾燕麥片
  • 嬰兒餐
  • 嬰兒飲料
  • 其他嬰兒食品

產量、貿易量

  • 產量
  • 進口量
  • 出口量

企業簡介

流通

  • 流通結構
  • 嬰兒食品的零售

經濟背景情況

  • 經濟背景情況
  • 主要的宏觀經濟的預測

未來展望、市場預測

  • 出生數、總人口的預測
  • 市場預測概要
  • 未來趨勢預測

附錄

圖表一覽

目錄
Product Code: BF154MR

Summary

Boosted by rises in the number of babies being born, consumption of baby food in Russia has risen by 51% since 2009. The market has continued to grow despite the economic crises that have hit Russia. Most parents have been willing to sacrifice their own spending in order to be able to maintain expenditure on baby food. The expansion of modern retailing and the reduction of regionality in distribution are making baby food more widely accessible. Value sales have been buoyant as a result of both rising consumption and an underlying trend for consumers to gradually trade up from low-priced to mid-priced goods, which particularly benefited the top brands of the leading domestic players.

Key Findings

  • Retail sales of baby food rose by 154% between 2009 and 2015, despite the economic crisis that had beset the country.
  • All sectors showed strong growth between 2009 and 2015, with value sales more than doubling across the board. The market for baby meals is well developed and these account for 50% of volume, ahead of milks on 21%.
  • Domestic production of dehydrated baby milks is limited, with major technological barriers to entry. By contrast, the domestic industry for cereals, meals, and juices is strong. Imports of milks and cereals rose strongly (+72%) between 2009 and 2014 but fell back sharply in 2015, accounting for 70% of import volume.
  • Although there are many local and international competitors in the market, it is relatively concentrated, with the top five - three local companies and two multinationals - accounting for nearly four-fifths of the market in volume terms. The multinationals have a much stronger position in value terms, with Nestle and Danone together holding 48% of value sales, but only 32% of volume.

"Baby Food in Russia" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Russia market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction

  • Executive summary
  • Definitions

Background to the Market

  • Birth and Population Trends
  • Births by Region
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Maternity Legislation
  • Breastfeeding Promotion
  • Breastfeeding Trends - Prevalence
  • Regulations

Market Overview

  • Market Overview
  • Manufacturers Shares
  • The Future

Sector Analysis

  • Baby Milks
  • Baby Cereals and Dry Meals
  • Baby Meals
  • Baby Drinks
  • Other Baby Food

Production and trade

  • Production
  • Imports
  • Exports

Company profiles

  • Introduction
  • OOO Nestle Rossiya
  • Group Danone Companies in Russia
  • OAO Progress
  • Wimm-Bill-Dann Produkty Pitaniya OOO
  • Kraft Heinz Rossiya ZAO
  • OAO Sadi Pridonya
  • OOO Friesland Campina RU
  • OOO Hero Rus
  • TD Slashchyova (SIVMA)
  • OOO Hipp Russ
  • ZAO Infaprim (formerly Gruppa Nutritek)
  • Droga Kolinska (AO Atlantica Grupa)

Distribution

  • Retail structure
  • Baby food Retailing

Economic background

  • Economic Background
  • Key macro-economic forecasts

Prospects and forecasts

  • Birth and Population Projections
  • Forecast overview
  • Future trends

Appendix

  • Additional data tables
  • Summary methodology
  • About Canadean

List of Tables

  • Table 1: Birth and Population Trends, 2005-2015
  • Table 2: Crude Birth Rates by Region, 2009-2014
  • Table 3: Crude Birth Rates by Type of Location, 2009-2014
  • Table 4: Breakdown of Births by Region, 2011-2014
  • Table 5: Average Incomes by Region, Featuring Highest and Lowest Income Districts(1), 2009-2015
  • Table 6: Population Breakdown by Average Income, %, 2009-2015
  • Table 7: Key Purchasing Criteria, 2013
  • Table 8: Most Important Benefits from the Use of Healthy Baby Food, 2014
  • Table 9: Marriage and Divorce Trends, 2009-2015
  • Table 10: Live Births by Age of Mother, 2000-2014
  • Table 11: Live Births by Age of Mother, Urban vs. Rural, 2012 and 2014
  • Table 12: Number of Women of Childbearing Age by Age Group, 2015
  • Table 13: Number of Working Women, 2009-2015
  • Table 14: Proportion of Women of Childbearing Age in Employment, by Age Group, 2010-2014
  • Table 15: Length of Maternity Leave Taken, 2014
  • Table 16: Breastfeeding Trends, 1995-2014
  • Table 17: Breastfeeding Rates by Socio-Demographic Characteristics, 2006-2011(1)
  • Table 18: Breastfeeding Trends by City, 1995-2009
  • Table 19: Feeding Patterns, 2015
  • Table 20: Bottle Feeding Patterns, 2015
  • Table 21: Average Duration of Breastfeeding by Type and Socio-Demographic Characteristics,2006-2011(1)
  • Table 22: Market Size, 2015, and Growth Rates, 2009-2015
  • Table 23: Baby Food: Manufacturer Shares, Value, %, 2009-2015
  • Table 24: Baby Food: Manufacturer Shares by Sector, %, 2015
  • Table 25: Projected Market Size, 2021, and Growth Rates, 2015-2021
  • Table 26: Baby Milks: Segmentation by Type, % Volume, 2009-2015
  • Table 27: Baby Milks: Segmentation by Price, % 2014
  • Table 28: Powdered Baby Milks: Brand Price Positioning Analysis, 2016
  • Table 29: Liquid Baby Milks: Brand Price Positioning Analysis, 2016
  • Table 30: Baby Milks: Facings Allocation by Type of Pack, 2016
  • Table 31: Baby Milks: Facings Allocation by Pack Size, 2016
  • Table 32: Baby Milks: Manufacturer Shares, Value and Volume, %, 2009-2015
  • Table 33: Dried Baby Milks Brand Shares, 2012
  • Table 34: Cereals and Dry Meals: Brand Price Positioning Analysis, 2016
  • Table 35: Cereals and Dry Meals: Facings Allocation by Pack Type, 2016
  • Table 36: Cereals and Dry Meals : Facings Allocation by Pack Size, 2016
  • Table 37: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
  • Table 38: Baby Meals Segmentation, 2015
  • Table 39: Baby Meals Segmentation by Price Positioning, %, 2014
  • Table 40: Baby Meals: Brand Price Positioning Analysis, 2016
  • Table 41: Baby Meals: Facings Allocation by Pack Type, 2016
  • Table 42: Baby Meals: Facings Allocation by Pack Size, 2016
  • Table 43: Baby Meals : Manufacturer Shares, Value and Volume, %, 2009-2015
  • Table 44: Drinks: Brand Price Positioning Analysis, 2016
  • Table 45: Drinks: Facings Allocation by Pack Type, 2016
  • Table 46: Drinks: Facings Allocation by Pack Size, 2016
  • Table 47: Baby Juices : Manufacturer Shares, Value and Volume, %, 2009-2015
  • Table 48: Production of Dairy Products for Children, '000 tons, 2010-2013
  • Table 49: Production of Baby Food, 2009-2013
  • Table 50: Progress: Financial Highlights, 2009-2014
  • Table 51: Breakdown of Sales Volume, '000 Units, 2011-2014
  • Table 52: Infaprim: Financial Highlights, 2013 and 2014
  • Table 53: Packaged Food Sales by Channel, RUB Billion, 2009-2015
  • Table 54: Baby Food: Trends in Sales by Outlet Type, % Value, 2009-2015
  • Table 55: Place of Purchase of Baby Food, 2012
  • Table 56: Baby Food: Sales by Sector and Outlet Type, % Value, 2015
  • Table 57: Economic Indicators, 2009-2016
  • Table 58: Key Macroeconomic Forecasts, 2015-2021
  • Table 59: Birth and Population Projections, 2009-2021
  • Table 60: Baby Population, Number of Babies ('000), 2005-2021
  • Table 61: Baby Food: Market Value, Current Prices, 2009-2015
  • Table 62: Baby Food: Market Value, Constant Prices, 2009-2015
  • Table 63: Baby Food: Market Value, US Dollars, 2009-2015
  • Table 64: Baby Food: Market Volume, Tons, 2009-2015
  • Table 65: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
  • Table 66: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
  • Table 67: Baby Food: Per Capita Expenditure, US$, 2009-2015
  • Table 68: Baby Food: Per Capita Consumption, Grams, 2009-2015
  • Table 69: Baby Food: Most Popular Brands, 2009-2013(1)
  • Table 70: Baby Food: Most Popular Brands by Ranking, 2009-2013(1)
  • Table 71: Baby Food: Best known Brands Online, 2014
  • Table 72: Baby Food: Best known Brands Online, By Region, 2014
  • Table 73: Baby Milks: Sector Trends, 2009-2015
  • Table 74: Baby Milks: Segmentation by Type, Volume, 2009-2015
  • Table 75: Baby Milks: Segmentation by Type, Value, 2009-2015
  • Table 76: Baby Milks: Brand Price Analysis, 2016
  • Table 77: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
  • Table 78: Wet Meals: Sector Trends, 2009-2015
  • Table 79: Drinks: Sector Trends, 2009-2015
  • Table 80: Imports of Baby Food by Type, Volume, 2009-2015
  • Table 81: Imports of Baby Food by Type, Value, 2009-2015
  • Table 82: Imports of Milks and Cereals by Country of Origin, Volume and Value %, 2010-2015
  • Table 83: Imports of Other Baby Food by Country of Origin, Volume, 2010-2015
  • Table 84: Imports of Other Baby Food by Country of Origin, Value, 2010-2015
  • Table 85: Exports of Baby Food by Type, Volume, 2009-2015
  • Table 86: Exports of Baby Food by Type, Value, 2009-2015
  • Table 87: Exports of Milks and Cereals by Country of Destination, Volume and Value %, 2010-2015
  • Table 88: Exports of Other Baby Food by Country of Destination, Volume, 2010-2015
  • Table 89: Exports of Other Baby Food by Country of Destination, Value, 2010-2015
  • Table 90: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
  • Table 91: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
  • Table 92: Baby Food: Market Value Forecasts, US Dollars, 2015-2021
  • Table 93: Baby Food: Market Volume Forecasts, Tons, 2015-2021
  • Table 94: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
  • Table 95: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
  • Table 96: Baby Food: Per Capita Expenditure, US$, 2015-2021
  • Table 97: Baby Food: Per Capita Consumption, Grams, 2015-2021
  • Table 98: Facings Allocation by Product Type

List of Figures

  • Figure 1: Baby Food: Market Size, 2009-2015
  • Figure 2: Baby Food: Market Segmentation, 2015
  • Figure 3: Baby Food: Per Capita, 2009-2015
  • Figure 4: Baby Food: Manufacturer Shares, % Value, 2015
  • Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
  • Figure 6: Baby Milks: Sector Trends, 2009-2015
  • Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
  • Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
  • Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
  • Figure 10: Baby Meals: Sector Trends, 2009-2015
  • Figure 11: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
  • Figure 12: Baby Drinks : Sector Trends, 2009-2015
  • Figure 13: Baby Drinks : Per Capita Expenditure and Consumption, 2009-2015
  • Figure 14: Milks and Cereals: Country of Origin, Top Five, % Volume, 2015
  • Figure 15: Milk and Cereals : Country of Destination, Top Five, % Volume, 2015
  • Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
  • Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
  • Figure 18: Baby Food: Market Size, 2015-2021
  • Figure 19: Baby Food: Market Segmentation, 2021
  • Figure 20: Baby Food: Per Capita Consumption, 2015-2021
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