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市場調查報告書

消費者、市場趨勢的考察:日本的魚貝類市場

Consumer and Market Insights: Fish and Seafood in Japan

出版商 Canadean 商品編碼 364607
出版日期 內容資訊 英文 67 Pages
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消費者、市場趨勢的考察:日本的魚貝類市場 Consumer and Market Insights: Fish and Seafood in Japan
出版日期: 2016年04月30日 內容資訊: 英文 67 Pages
簡介

日本由於生活方式的忙碌化等,現在冷凍魚貝類佔最大的市場佔有率。同樣地,今後乾燥魚貝類的需求預計將急速擴大。各銷售管道中,超級市場/大賣場成為最大的銷售管道。

本報告提供日本的魚貝類市場現況與未來展望相關分析,市場規模 (以數量、金額為準)的實際成果值和預測值 (今後6年份),各商品分類的詳細資料,流通管道/包裝概況,主要企業簡介,今後的市場方向性等相關調查與考察。

簡介

  • 分析範圍

該國背景情況

  • 宏觀經濟指標:人口、年齡結構,國內生產總值 (GDP),消費者物價指數 (CPI)

市場概況與消費者的人口結構

  • 日本的魚貝類市場:市場規模分析 (以金額、數量為準)
  • 日本的魚貝類市場:消費額的實際成果值、預測值
  • 換為更高級的/廉價的產品的頻率
  • 市場規模 (以數量為準):各類別
  • 各分類的消費額分析:過去的實際成果值和今後的預測值
  • 各分類的勝者和敗者:市場佔有率的變動
  • 各類別的平均價格水準

零售市場環境和主要的流通管道

  • 日本的食品市場代表性的零售業者
  • 日本的魚貝類市場:有代表性的流通管道 (以金額為準)
  • 各類別的有代表性的流通管道 (以金額為準)

包裝

  • 魚貝類市場:各包裝材料/容器的明細 (以數量為準)
  • 魚貝類市場:各封蓋/外包裝的明細 (以數量為準)
  • 魚貝類市場預測:包裝的各類型 (以數量為準)

品牌商品的市場佔有率

  • 代表性品牌的市場佔有率 (以數量為準):各類別

消費者趨勢分析

  • Canadean消費者趨勢分析組成架構,和次趨勢的說明
  • 日本的魚貝類市場主要趨勢
    • 市場趨勢帶給魚貝類消費量的影響
    • 捕捉市場趨勢的手法
    • 市場趨勢變化的方向性
    • 目標消費者的人口趨勢
  • 促進今後消費量的主要推動市場要素

商品案例

  • 日本的魚貝類市場上產品案例

附錄

圖表一覽

目錄
Product Code: CS2994MF

Summary

The Chilled Raw Packaged Fish and Seafood - Processed is the leading category by value and volume while the Dried Fish and Seafood category is forecast to register fastest growth during 2015-2020. Busy Japanese consumers will also seek convenient products that save time and efforts to facilitate their busy life styles. Trust and Transparency will remain one of the key consumer concerns while purchasing the products as consumers are increasingly concerned over origin sourcing.

Key Findings

  • Fish and Seafood market in Japan will register higher growth in value terms during 2015-2020 compared to 2010-2015
  • The Chilled Raw Packaged Fish and Seafood-Processed category has the largest volume share in the overall Fish and Seafood market
  • The Dried Fish and Seafood category will register fastest growth during 2015-2020
  • Hypermarkets and Supermarkets is the leading distribution channel in Japan's Food market
  • Flexible Packaging is the most commonly used packaging material in the Fish and Seafood market

Canadean's Consumer and Market Insights report on the Fish and Seafood market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others
  • Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

  • Value and volume analysis for Japan's Fish and Seafood market
  • Historic and forecast consumption in Japan's Fish and Seafood market
  • Degree of trade up/down in Japan's Fish and Seafood market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Japan's Food market
  • Leading distribution channels (value terms) in Japan's Fish and Seafood market
  • Leading distribution channels (value terms) by category

Packaging

  • Fish and Seafood market by type of packaging material/container (in volume terms)
  • Fish and Seafood market by type of packaging closure (in volume terms)
  • Fish and Seafood market by type of packaging, forecast (in volume terms)

Brand Share

  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the Mega-trends
  • For key trends in Japan's Fish and Seafood market
    • How the trend is influencing consumption in Fish and Seafood market
    • How to target the trend in Fish and Seafood market
    • How the trend will evolve in Fish and Seafood market
    • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Product examples

  • Product examples in Japan's Fish and Seafood market

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in JPY and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2015-2020
  • Table 3: Exchange rate fluctuations: US$ to JPY
  • Table 4: Average prices (JPY and US$) by category, 2015
  • Table 5: Leading retailers
  • Table 6: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Market volume share analysis by category, 2015
  • Figure 3: Growth analysis by category, 2010-2020
  • Figure 4: Change in market share by category, 2015-2020
  • Figure 5: Leading distribution channels, overall Food, 2011-2014
  • Figure 6: Leading distribution channels by category, 2015
  • Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 9: Brand share by categories, 2015
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