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市場調查報告書

香煙、戒煙用品的市場主要趨勢:香煙、雪茄、無煙煙草、戒煙用品的市場機會的追求

Top Trends in Tobacco and Anti-Smoking; Exploring the cigarettes, cigars, smokeless, and anti-smoking categories

出版商 Canadean 商品編碼 363194
出版日期 內容資訊 英文 34 Pages
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香煙、戒煙用品的市場主要趨勢:香煙、雪茄、無煙煙草、戒煙用品的市場機會的追求 Top Trends in Tobacco and Anti-Smoking; Exploring the cigarettes, cigars, smokeless, and anti-smoking categories
出版日期: 2016年06月30日 內容資訊: 英文 34 Pages
簡介

全球吸煙者大部分尋求著傳統香煙的味覺、感覺,不過追求新的刺激,尋求抽煙樂趣的消費者也有一定數量,那導致高級品和新產品,刺激性強的產品的市場機會。無煙煙草現在仍是利基的存在,不過,以青年人為中心,正逐漸開拓新的消費階層。

本報告提供全球香煙市場及戒煙用品市場上消費者的偏好、想法相關最新相關情況調查,探尋消費者的需求和想法,及適合的新產品開發的理想狀態,及適當的包裝、商品形態、設定的理想狀態等估計。

目錄

  • 簡介
  • 香煙市場上革新的趨勢
  • 傳統和真實
  • 非習俗性的吸煙者
  • 追求現狀的人們
  • 導致樂趣的要素
  • 無煙煙草:最適合的市場
  • 結論
  • 附錄
目錄
Product Code: CS0012CT

Summary

Many consumers opt for heritage brands for an authentic tobacco sensation, while others look for indulgence, status, and fun through smoking. Such preference opens doors for premium, novel, and/or sensory products. Smokeless tobacco is also an important niche that is gaining ground with a specific consumer group.

Key Findings

  • Specialty and heritage brands are most popular among consumers in the Middle East and North Africa area and the Central and South America region.
  • 46% of consumers globally say that they smoke occasionally.
  • Affluent consumers and those in Europe, the Middle East, or Africa are the most likely to say they smoke because they enjoy it.
  • Younger consumers are more likely to buy smokeless tobacco.

"Top Trends in Tobacco and Anti-Smoking" seeks to explore the key trends and future opportunities that are being shaped by the changing consumer behaviors and needs in the tobacco products space.

  • CONSUMER INSIGHT: Data analyzed from Canadean's consumer surveys delivers a clear picture of the global consumer in relation to tobacco categories.
  • TRENDS: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.
  • INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.

Reasons To Buy

  • Find out what innovations will shape the tobacco market. This report maps five new innovation opportunities, highlighting their influence across cigarettes, cigars and cigarillos, smoking tobacco, smokeless tobacco, and anti-smoking aids. Find out how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.
  • Understand consumer attitudes and behaviors and alter your strategy to target the right consumer group with the right message.

Table of Contents

  • 1. Introduction
  • 2. Innovation Trends in Tobacco
  • 1. Traditional and True
  • 2. The Occasional Smoker
  • 3. Status-Climbers
  • 4. The Fun Factor
  • 5. The Smokeless Niche
  • 3. Conclusions
  • 4. Appendix
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